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   Bynder brandbeat: Do you have a brand plan for the “new normal”?
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   Now’s the time to start thinking, and planning, long-term.
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   Now’s the time to start thinking, and planning, long-term.
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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                              This week we're focusing on - adapting to COVID-19 long-term
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                              <span style="font-weight: 600;">
                               Brand
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                              beat
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              Hi Sarah,
              <br/>
              <br/>
              Whether you’re cutting back or ramping up your marketing efforts in the wake of COVID-19, we’ve all needed to adapt our strategies in one way or another. Yet for many of us, our marketing pivots have been defined by spur-of-the-moment, short-term tweaks, rather than solid long-term planning. Such has been life as a marketer the last 2 months.
              <br/>
              <br/>
              That’s why this week’s brandbeat is all about helping you more proactively prepare for marketing in today’s “new normal”.
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marketing pivot" border="0" class="w100pcmax" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.emlcdn.net%252Fcdn%252F1002093%252Fea22d952-5d35-420e-8bdf-3eecdb4d4dac%252Fmarketingpivotbook.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMuZW1sYyJ9:1kXMjR:18NHUSv5fw3vkegfbiQmn9Ohlm9QTEAJn1igtmYtUME" style="display:block; height:auto;" width="250"/>
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                      The marketing pivot workbook: 15 Qs to ask yourself
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                      From a big-bucks brand campaign to a simple email, every marketing activity needs to now be seen through a new lens.
                      <br/>
                      <br/>
                      Where to begin?
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              Well, our pivot workbook is a good start, outlining 15 questions every marketer needs to ask themselves to kickstart a successful pivot the right way. While you may be thinking “I need answers, not more questions!”, asking the right questions can guide you to new perspectives, and ultimately the right answers. Just ask Socrates.
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                          State of Branding Report:
                          <br/>
                          COVID-19 Edition
                         </td>
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                         <td class="" style="font-size: 14px; line-height: 24px; font-family: 'light FF DIN', Roboto, Helvetica, Arial, sans-serif; color: #334E5C; text-align: left; padding: 0 20px 30px 0;">
                          To gain some clarity amid the chaos, we recently surveyed 301 brand professionals to see how they’ve personally been affected by COVID-19. If you haven’t checked it out yet, we can’t recommend it enough—it’s reassuring to know we really are all in this together, and it’s a great source of inspiration on next steps. Here’s a sneak peek of the findings:
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                   <img alt="Industry research on the impact, priorities, and future plans of brands in the midst of COVID-19" border="0" class="w100pcmax" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fimages.emlcdn.net%252Fcdn%252F1002093%252Fea22d952-5d35-420e-8bdf-3eecdb4d4dac%252Fcovid.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWFnZXMuZW1sYyJ9:1kXMjR:18NHUSv5fw3vkegfbiQmn9Ohlm9QTEAJn1igtmYtUME" style="display:block; height:auto;" width="250"/>
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              1 in 2 brand professionals see the development of new messaging in response to COVID-19 as their highest priority right now. When working remotely, the lack of knowledge sharing and content collaboration was rated as the biggest challenge.
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                      <!--<![endif]-->
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              P.S. We just ran a webinar on how a variety of brands are boosting digital productivity with DAM—if you’re interested, check it out for free on-demand here:
              <a style="color:#00AAFF; font-family: 'Regular FF DIN', Roboto, Helvetica, Arial, sans-serif; text-decoration:underline;" target="_blank">
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                Cost savings and efficiency gains with DAM
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              <span style="font-weight: 600;">
               .
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                  Bynder is the most trusted digital asset management provider
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                  Helping teams at the world’s most successful organizations (like the ones featured above) create, organize, and share their digital content in the cloud.
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