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<img alt="ActiveCampaign Product Highlights" class="adapt-img" data-cf-ir-is-resized="true" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.app-us1.com%252Fcdn-cgi%252Fimage%252Fdpr%253D2%252Cfit%253Dscale-down%252Cformat%253Dauto%252Conerror%253Dredirect%252Cwidth%253D650%252FMEmz%252F2023%252F09%252F20%252Fce394783-b5eb-4e3b-a8c4-a51b59c555c5.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmFwcCIsInRpbWUiOjE3MDk4MTAwMzEuNDQyODA5Nn0:1riBh9:EwnZDY24AJnBO3-LooliEmSTygKvQNB0qQxXS-39cSo" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" title="ActiveCampaign Product Highlights" width="650"/>
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<h1 style="Margin:0;line-height:26px;mso-line-height-rule:exactly;font-family:poppins, sans-serif;font-size:22px;font-style:normal;font-weight:normal;color:#00212C">
<strong>
Navigating the new email authentication requirements
</strong>
</h1>
</td>
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</td>
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<img alt="2024 authentication updates: Prepare for email authentication changes and maximize engagement" class="adapt-img" data-cf-ir-is-resized="true" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.app-us1.com%252Fcdn-cgi%252Fimage%252Fdpr%253D2%252Cfit%253Dscale-down%252Cformat%253Dauto%252Conerror%253Dredirect%252Cwidth%253D650%252FMEmz%252F2024%252F02%252F22%252F8d0be089-62b2-42fb-8c9d-f7b8dcc24fb2.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmFwcCIsInRpbWUiOjE3MDk4MTAwMzEuNDQzMDAxN30:1riBh9:rsZtxWp7ZJZJv6n5K_P3Ep6JWRBC6c0ii02_dqQLgaA" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" title="2024 authentication updates: Prepare for email authentication changes and maximize engagement" width="218"/>
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<td dir="ltr" style="width:326px" valign="top"><![endif]-->
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New email authentication requirements
<a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#004CFF;font-size:16px">
<u>
from Google and Yahoo
</u>
</a>
are now in effect. It's crucial that your sending domains are authenticated to follow these new requirements. No matter who you use for an email service provider these changes will impact you.
</p>
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Learn more about these changes
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<strong>
Customize your unsubscribe experience within automations!
</strong>
</h1>
</td>
</tr>
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</td>
</tr>
</table>
</td>
</tr>
</table>
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<a style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#004CFF;font-size:16px" target="_blank">
<img alt="Customize your unsubscribe experience within automations!" class="adapt-img" data-cf-ir-is-resized="true" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.app-us1.com%252Fcdn-cgi%252Fimage%252Fdpr%253D2%252Cfit%253Dscale-down%252Cformat%253Dauto%252Conerror%253Dredirect%252Cwidth%253D650%252FMEmz%252F2024%252F02%252F21%252Fb61f9c3a-42e8-48a2-aa11-426f96740dc6.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmFwcCIsInRpbWUiOjE3MDk4MTAwMzEuNDQzMTY0M30:1riBh9:D3mipLxFPHQr6HYCJLDVWP4goBC8UrlSoecrMoCMbXg" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" title="Customize your unsubscribe experience within automations!" width="272"/>
</a>
</td>
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<td style="width:20px"></td>
<td style="width:313px" valign="top"><![endif]-->
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Take control of your users unsubscribe experience from within your automations. Our latest update allows users to customize our unsubscription logic. Providing a personalized experience for your
audience. Note, current automation logic won’t change. This requires manual adjustment.
</p>
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Discover more
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<h2 style="Margin:0;line-height:26px;mso-line-height-rule:exactly;font-family:helvetica, 'helvetica neue', arial, verdana, sans-serif;font-size:22px;font-style:normal;font-weight:normal;color:#00212C">
<strong>
Customer highlight
</strong>
</h2>
</td>
</tr>
<tr>
<td align="left" style="padding:0;Margin:0;padding-bottom:15px">
<p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:22px;color:#00212C;font-size:16px">
Iconosquare, founded in 2011 as a free Instagram plugin, swiftly evolved into a premium analytics and management platform, serving top-tier brands globally.
</p>
</td>
</tr>
<tr>
<td align="left" style="padding:0;Margin:0;padding-bottom:20px">
<p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:22px;color:#00212C;font-size:16px">
Their initial reliance on an in-house solution worked well until growth demanded a more scalable approach.
</p>
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<p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00212C;font-size:16px">
After careful consideration of several options, including Salesforce, HubSpot, and Pipedrive, Iconosquare's Head of Growth, Jonas Couffignal, discovered that ActiveCampaign provided the best value.
</p>
</td>
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<tr>
<td align="left" style="padding:0;Margin:0;padding-bottom:20px">
<p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:22px;color:#00212C;font-size:16px">
The platform's user-friendly interface and robust automation capabilities set it apart from the rest.
</p>
</td>
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<td align="left" style="padding:0;Margin:0;padding-bottom:20px">
<p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:22px;color:#00212C;font-size:16px">
ActiveCampaign's flexible automation allowed Iconosquare to move beyond manual triggers and embrace dynamic paths based on customer actions.
</p>
</td>
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<td align="left" style="padding:0;Margin:0;padding-bottom:20px">
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This not only streamlined their outreach efforts but also empowered them to adapt seamlessly as customer needs evolved.
</p>
</td>
</tr>
<tr>
<td align="center" style="padding:0;Margin:0;font-size:0px">
<img alt="" class="adapt-img" data-cf-ir-is-resized="true" src="https://inboxflows.com/_/image/https%253A%252F%252Fcontent.app-us1.com%252Fcdn-cgi%252Fimage%252Fdpr%253D2%252Cfit%253Dscale-down%252Cformat%253Dauto%252Conerror%253Dredirect%252Cwidth%253D650%252FMEmz%252F2024%252F02%252F28%252F28e2e4ec-fc4d-4284-957a-5945324cdce7.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjb250ZW50LmFwcCIsInRpbWUiOjE3MDk4MTAwMzEuNDQzNDQzfQ:1riBh9:LojNm-fRazemi_9tiOKajCnLNqVqRP4UZtLn5S9-VT8" style="display:block;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" width="570"/>
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With ActiveCampaign, Iconosquare achieved:
</p>
<ul>
<li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:22px;Margin-bottom:15px;color:#00212C;margin-left:0;font-size:16px">
<p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00212C;font-size:16px">
40% reduction in the time it takes to create a campaign
</p>
</li>
<li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:22px;Margin-bottom:15px;color:#00212C;margin-left:0;font-size:16px">
<p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00212C;font-size:16px">
93% increase in contacts in 6 months
</p>
</li>
<li style="-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:22px;Margin-bottom:15px;color:#00212C;margin-left:0;font-size:16px">
<p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:24px;color:#00212C;font-size:16px">
30% more efficient customer communications
</p>
</li>
</ul>
</td>
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<p style="Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'IBM Plex Sans', sans-serif;line-height:22px;color:#00212C;font-size:16px">
The platform's A/B testing feature proved instrumental in fine-tuning their customer journey, leading to more meaningful engagements.
</p>
</td>
</tr>
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In the words of Jonas Couffignal, "ActiveCampaign not only lets us track the entire customer journey for any segment we want to look at, but also helps us easily improve the customer journey using features like A/B testing. When we can be this in tune to the customer journey and what’s working and what’s not, we can engage our customer base more meaningfully, and be a leader in providing great customer experiences."
</p>
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Explore the platform that Iconosquare uses every day
</a>
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Ready to try ActiveCampaign?
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Join 185,000+ customer's globally who grow their business with ActiveCampaign.
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FOLLOW US ON SOCIAL MEDIA
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