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<td colspan="2" style="color: #ffffff; font-family: 'Helvetica', sans-serif; font-size: 1px; letter-spacing: 0px; line-height: 120%; padding: 20px 0;">
The chicken chain is known for having the lowest entry cost of any major fast-food franchise — but there’s a catch.
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This edition of The Hustle was brought to you by
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Aircall
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... because connection matters.
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The Hustle
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Issue #89
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<img alt="The Hustle, Sunday, January 19, 2020" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fheader_20200119090323.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNHX:daIOOhpMywYVrsQHlW3I3Lhl3ttmkJkQ4ca7g96o2Fo" style="display: block; height: auto; width: 100%;"/>
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Sunday, January 19, 2020
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<h2 style="font-family: Helvetica, sans-serif; font-size: 30px; font-weight: bold; line-height: 120%; margin-bottom: 6px; margin-top: 36px;">
<strong>
Why it only costs $10k to ‘own’ a Chick-fil-A franchise
</strong>
</h2>
<p style="color: #737373; font-family: Helvetica, sans-serif; font-size: 18px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 10px;">
The chicken chain is known for having the lowest entry cost of any major fast-food franchise — but there’s a catch.
</p>
<p style="font-family: Helvetica, sans-serif; font-size: 13px; line-height: 120%; margin: 0; padding-bottom: 24px;">
<strong>
BY
<a style="color: #ed4d1f; text-decoration: none; text-transform: uppercase;">
Zachary Crockett
</a>
</strong>
</p>
</td>
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<p style="margin-left: 24px;">
In America, the majority of fast-food restaurants aren’t owned by the corporation itself, but by franchisees — individuals who pay for the right to use a brand name.
</p>
<p style="margin-left: 24px;">
Instead of buying and developing new properties with their own money, most national chains (franchisors) will allow a party or individual (franchisee) to front the development bill and take a stab at ownership in exchange for a cut of the sales.
</p>
<p style="margin-left: 24px;">
Many people dream of buying a fast-food franchise of their own, but few can afford it.
</p>
<p style="margin-left: 24px;">
All told, it might cost a franchisee upwards of $2m to develop, build, and buy the right to open a McDonald’s or a KFC. Many chains won’t even look at your application unless you have a net worth of $1m and $500k in readily spendable cash sitting around.
</p>
<p style="margin-left: 24px;">
But there’s an exception to this: A franchise at Chick-fil-A — one of America’s oldest, largest, and most profitable chains — can be yours for just
<strong>
$10k
</strong>
.
</p>
<p style="margin-left: 24px;">
Before we get into how this is even remotely possible, let’s first take a step back and look at the economics of a traditional fast-food franchise deal.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
How much does it cost to buy a fast-food franchise?
</strong>
</h4>
<p style="margin-left: 24px;">
To better understand the capital required to acquire and launch a fast-food franchise,
<em>
The Hustle
</em>
spoke with more than a dozen franchise owners and analyzed data from
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
franchise disclosure documents
</a>
filed by 22 of the largest domestic chains.
</p>
<p style="margin-left: 24px;">
For starters, it’s a feat just to
<strong>
qualify
</strong>
to buy a fast-food franchise from one of the big players -- a franchisee has to be
<em>
prettttttt-y pretttttt-y
</em>
wealthy.
</p>
<p style="margin-left: 24px;">
The average chain we looked at requires an applicant to have a
<strong>
minimum net worth of $1m
</strong>
($500k of which is liquid). Burger chains and chicken chains appear to have the highest barrier to entry: To launch a Wendy’s, you need to have at least $5m in the bank, with $2m in liquid assets.
</p>
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<a style="color: #ff5a41; text-decoration: none;">
<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fmin%2520net%2520worth_20200119090441.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNHX:daIOOhpMywYVrsQHlW3I3Lhl3ttmkJkQ4ca7g96o2Fo" style="height: auto; padding-top: 10px; width: 100%;"/>
</a>
<p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px 25px;">
Zachary Crockett / The Hustle
</p>
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<p style="margin-left: 24px;">
If you’re fortunate enough to get accepted, the first thing you’ll do is dish out a
<strong>
franchise fee
</strong>
— an upfront, one-time payment for the right to enter into business with the chain.
</p>
<p style="margin-left: 24px;">
At an average of
<strong>
~$30k
</strong>
, franchise fees make up only a small part of a franchisee’s total investment. The rights to big burger chains like Jack in the Box and Burger King will set you back $50k; sandwich chains like Subway can be had for $15k.
</p>
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<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ffranchise%2520fee_20200119090526.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNHX:daIOOhpMywYVrsQHlW3I3Lhl3ttmkJkQ4ca7g96o2Fo" style="height: auto; padding-top: 10px; width: 100%;"/>
</a>
<p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px 25px;">
Zachary Crockett / The Hustle
</p>
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<p style="margin-left: 24px;">
The bulk of the cost, though, lies in the development of the store: Real estate, building fees, equipment, inventory, and everything else necessary to get a new restaurant off the ground.
</p>
<p style="margin-left: 24px;">
“The [chain] doesn’t want any liability with financing or developing,” says Reas Kondraschow, who owns 9 Five Guys in Broward County, Florida. “When it comes time to build, the franchisor is generally pretty hands-off.”
</p>
<p style="margin-left: 24px;">
It’s the franchisee’s responsibility to cover all of these costs prior to opening.
</p>
<p style="margin-left: 24px;">
This figure, called the
<strong>
total initial investment
</strong>
, varies widely based on the type of storefront (mall, drive-thru, dine-in) and the location. A McDonald’s in a small Southern town might cost 50% less than one in a major city.
</p>
<p style="margin-left: 24px;">
For this reason, the estimated cost of a franchise is listed as a range in franchise disclosure reports. The chart below visualizes the lowest and highest range of what a given franchise might cost. (We ranked the results by the highest estimate.)
</p>
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<a style="color: #ff5a41; text-decoration: none;">
<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fcost_20200119090558.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNHX:daIOOhpMywYVrsQHlW3I3Lhl3ttmkJkQ4ca7g96o2Fo" style="height: auto; padding-top: 10px; width: 100%;"/>
</a>
<p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px 25px;">
Zachary Crockett / The Hustle
</p>
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<p style="margin-left: 24px;">
Overall, the average fast-food franchise costs between
<strong>
$777k and $1.9m
</strong>
to open. Though, according to the franchisees we spoke with, it’s realistic to expect to be on the higher end of this.
</p>
<p style="margin-left: 24px;">
Shareef Aminmadani, whose family runs 64 Taco Bell franchises in Tennessee and Kentucky, tells
<em>
The Hustle
</em>
that his initial investment usually breaks down like so:
</p>
<ul style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
Franchise fee:
<strong>
$45k
</strong>
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
Building:
<strong>
$900k
</strong>
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
Equipment:
<strong>
$380k
</strong>
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
Real estate:
<strong>
$250k
</strong>
to
<strong>
$1m
</strong>
</li>
</ul>
<p style="margin-left: 24px;">
TOTAL:
<strong>
$1.6m
</strong>
to
<strong>
$2.3m
</strong>
</p>
<p style="margin-left: 24px;">
Like other franchisees we spoke with, Aminmadani pays ~
<strong>
25%
</strong>
of this amount ($400k-$575k) in cash, then uses loans and/or investors to cover the rest.
</p>
<p style="margin-left: 24px;">
And what does a chain get out of letting someone else build and own a property under its brand name? Aside from the franchise fee mentioned above, it generally takes a royalty fee of anywhere from
<strong>
4-8% of the store’s monthly sales
</strong>
. For his Taco Bells, Aminmadani pays 5.5%.
</p>
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<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Froyalty_20200119090626.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNHX:daIOOhpMywYVrsQHlW3I3Lhl3ttmkJkQ4ca7g96o2Fo" style="height: auto; padding-top: 10px; width: 100%;"/>
</a>
<p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px 25px;">
Zachary Crockett / The Hustle
</p>
</td>
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<p style="margin-left: 24px;">
When properly leveraged, this model is a win-win for both parties: The chain can expand quickly and pass off the financial liability of owning and operating a store; the franchisee gets to own a business with a pre-established brand and a built-in customer base.
</p>
<p style="margin-left: 24px;">
But at Chick-fil-A, things are done a bit differently.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
Why Chick-fil-A franchises are so cheap
</strong>
</h4>
<p style="margin-left: 24px;">
Take another look at the charts above, and you’ll see that Chick-fil-A stands out in a few ways:
</p>
<ul style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
It has no minimum net worth requirement.
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
It has the lowest franchise fee of any chain ($10k).
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
It has (by far) the lowest total investment cost for a franchisee ($10k).
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
It charges (by far) the highest royalty fee.
</li>
</ul>
<p style="margin-left: 24px;">
The reason for this? Unlike other franchise models, Chick-fil-A — not the franchisee —
<strong>
covers nearly the entire cost
</strong>
of opening each new restaurant (which, according to its financial disclosures, runs from $343k to $2m). The franchisee only pays the $10k franchise fee.
</p>
<p style="margin-left: 24px;">
Chick-fil-A pays for (and retains ownership of) everything — real estate, equipment, inventory — and in return, it takes a MUCH bigger piece of the pie.
</p>
<p style="margin-left: 24px;">
While a franchise like KFC takes 5% of sales, Chick-fil-A commands
<strong>
15% of sales + 50% of any profit
</strong>
.
</p>
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<a style="color: #ff5a41; text-decoration: none;">
<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fcompare_20200119090703.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNHX:daIOOhpMywYVrsQHlW3I3Lhl3ttmkJkQ4ca7g96o2Fo" style="height: auto; padding-top: 10px; width: 100%;"/>
</a>
<p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px 25px;">
Zachary Crockett / The Hustle
</p>
</td>
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<!-- START BODY TEXT -->
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<td class="ignore-defaults brief-style" style="font-family: Helvetica, sans-serif; font-size: 16px; letter-spacing: .3px; line-height: 20px; padding-right: 5px; padding-top: 10px;">
<p style="margin-left: 24px;">
This model makes sense for Chick-fil-A for a few reasons.
</p>
<p style="margin-left: 24px;">
At
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
$4.2m per store
</a>
, Chick-fil-A’s average revenue is the highest of any fast-food chain in America, dwarfing both direct competitors (KFC; $1.2m) and bigger brands (McDonald’s; $2.8m). That’s especially impressive considering that all Chick-fil-A restaurants are
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
closed
</a>
on Sunday.
</p>
<p style="margin-left: 24px;">
Based on these figures, Chick-fil-A’s 15% royalty alone (not including its 50% cut of profits) might work out to around $600k per store, per year. (And remember: It still owns the property and equipment.)
</p>
<p style="margin-left: 24px;">
This set-up can also work out to be a pretty sweet deal for Chick-fil-A’s franchisees. That is, if you can land the job.
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
A lower acceptance rate than Stanford
</strong>
</h4>
<p style="margin-left: 24px;">
According to Chick-fil-A,
<strong>
60k people
</strong>
apply to be operators every year — and only
<strong>
~80
</strong>
are selected.
</p>
<p style="margin-left: 24px;">
With a
<strong>
0.13% acceptance rate
</strong>
, it’s harder to become a Chick-fil-A franchisee than it is to get into Stanford University (4.8%), get a job at Google (0.23%), or even become a special agent for the Secret Service (1%).
</p>
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<a style="color: #ff5a41; text-decoration: none;">
<img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fliklihood_20200119090734.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXNHX:daIOOhpMywYVrsQHlW3I3Lhl3ttmkJkQ4ca7g96o2Fo" style="height: auto; padding-top: 10px; width: 100%;"/>
</a>
<p style="color: #5f696c; font-family: Helvetica, sans-serif; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 20px 25px;">
Zachary Crockett / The Hustle
</p>
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<p style="margin-left: 24px;">
Chick-fil-A Operators go through a screening process that often lasts months.
</p>
<p style="margin-left: 24px;">
Quincy L.A. Springs IV, a Chick-fil-A Operator in Atlanta, had to complete 10 rounds of interviews, write 12 essays, and provide a copy of his high-school transcript. Once selected, he went through an “extensive, multi-week training program” covering everything from menu education to employment law.
</p>
<p style="margin-left: 24px;">
In lieu of wealthy investors, Chick-fil-A selects franchisees who are involved in their local communities. The company’s aim, says a spokesperson, is to find people who are willing to be “highly involved” in day-to-day operations. (While not a stated requirement, adhering to “
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
Christian values
</a>
” also doesn’t hurt an applicant’s chances).
</p>
<p style="margin-left: 24px;">
“You run every aspect of the restaurant six days a week,” says Jeremiah Cillpam, a Chick-fil-A franchise owner in Los Angeles. In return for 60-hour work-weeks, an operator might take home 5-7% of revenue (around
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
$150-$250k
</a>
per year).
</p>
<p style="margin-left: 24px;">
But from an investment perspective, certain things about being a Chick-fil-A franchisee aren’t so enticing:
</p>
<ul style="font-family: Helvetica, sans-serif; font-size: 16px; line-height: 20px; margin: 0 0 0 30px; padding-bottom: 14px; padding-left: 12px;">
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
They don’t own the restaurant or equipment (everything belongs to corporate).
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
They don’t have any equity stake in the business.
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
In most cases, they aren’t permitted to “own” multiple locations.
</li>
<li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
They aren’t permitted to run any other business.
</li>
</ul>
<p style="margin-left: 24px;">
In essence, Chick-fil-A operators aren’t truly business owners — or even franchisees in the traditional sense.
</p>
<p style="margin-left: 24px;">
“When people start a business, they want flexibility and real ownership,” says Kenny Rose, CEO of
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
Semfia
</a>
, a firm that educates people on franchise investing. “But as a Chick-fil-A franchisee, you’re basically just working a traditional management job.”
</p>
<h4 style="border-left-color: #ff5a41; border-left-style: solid; border-left-width: 6px; display: block; font-size: 18px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-left: 15px;">
<strong>
“A war for pennies”
</strong>
</h4>
<p style="margin-left: 24px;">
Outside of FDD forms, financials on fast-food franchises are shrouded in mystery. Under FTC regulations, franchisors aren’t permitted to throw around earnings claims and franchisees are often hesitant to share their profit margins and ROI.
</p>
<p style="margin-left: 24px;">
According to the annual reports of publically-traded fast-food chains, margins for franchised restaurants are usually razor-thin, ranging from less than 1% (
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
Pizza Hut
</a>
) up to 13% (
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
KFC
</a>
).
</p>
<p style="margin-left: 24px;">
This can be especially true at enormous chains like McDonald’s, where overhead can
<a style="-webkit-text-fill-color: #ff5a41; color: #ff5a41; text-decoration: none;">
eat into profits
</a>
faster than the Hamburglar.
</p>
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Zachary Crockett / The Hustle
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Those who own multiple franchises — or an empire of them — can make millions. But research published by
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found that 51% of food franchisees earn less than $50k per year and only around 7% take in $250k.
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“As a fast-food franchise owner, you’re often fighting a war for pennies,” says Rose. “Food is the most competitive industry known to man: It has the highest investment level of any industry, the highest failure rate, and the lowest margins.”
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At Chick-fil-A, some of these risks are mitigated by a low initial investment, booming sales, and good margins — but this comes at the expense of true ownership.
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Check out this
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Aircall’s sales development tutorial cave of wonders is
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and all you gotta do to access this friggin’ trove is enter your email.
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Here’s just a taste of
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covered:
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How to Perfect the SDR to AE Handoff
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How to Sell at Trade Shows
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Booking Demos with Urgency
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It’s all presented by Aircall’s Senior Director of Sales Development, Bryan Elsesser, who has over a decade of sales experience.
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5 years, 8 months ago - news@thehustle.co
Chick-fil-A: Lower acceptance rate than Stanford
The chicken chain is known for having the lowest entry cost of any major fast-food franchise — bu...