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           “Do customer success” is the startup equivalent of “eat less and exercise.”
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           We all know we need to do it, but it’s vague and hard to implement.
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           Of course, you’d like to talk to each individual customer and make them successful. But dedicated customer success teams are a privilege of bigger SaaS companies.
          </p>
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           What can you do as a small team with limited resources?
          </p>
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           You may be already spending time on individual demos and onboarding calls, and that’s a great foundation for customer success.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           But there are smarter ways to use your time and scale your efforts.
          </p>
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           Here are some proven ways to start:
          </p>
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           ​
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           <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             <strong>
              Measure User Progress 📈
             </strong>
            </span>
           </li>
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           Sadly, many founders just fly blind: let users sign up, and pray for the best. But before you introduce any improvements, start measuring what you currently have. The key is to understand where the users are in their journey.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           It doesn’t have to be mind-blowing analytics. We recommend just a few success metrics (properties) that reflect user progress. For example, if you run a photo editing product, you could measure the number of photos or albums inside the account.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
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           <strong>
            2. Add a Pre-Recorded Demo 🎥
           </strong>
          </p>
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           A video walkthrough of your product is a great supplement for individual demo calls.
          </p>
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           Too often, we sacrifice our precious hours for demos, without realizing that the other party might not want it either. A potential customer might simply want to check out the key features, without disrupting their schedule — not to mention people who aren’t comfortable about calls altogether.
          </p>
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           ​
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          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           3
           <strong>
            . Leverage Group Calls 👯
           </strong>
          </p>
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           This is another way to scale your customer communications.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Instead of inviting prospects to an individual call, invite them to a group call that happens 1-2 times per week. These calls can accomplish a lot of things such as product demos, office hours, webinars, workshops, and more.
          </p>
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           ​
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           4. Keep reading to find out the rest! ⬇️
          </p>
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           ​
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                 10 Scalable Ways to Improve SaaS Customer Success
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            This article was written by Baremetrics customer
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           Cheers,
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           Lea
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