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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           Plus: Met-uhhhhh, a clever RPG, airplane “mileage runners,” and more.
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              View Online
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                  <p style="padding-bottom: 10px; font-size: 16px;line-height:140%; margin: 5px 0px 0px;">
                   If you’ve ever wondered who took the red pill, it’s Keanu Reeves. The
                   <em>
                    Matrix
                   </em>
                   star revealed in a Reddit AMA that he kept the film prop.
                  </p>
                  <p style="padding-bottom:10px; font-size:16px;line-height:140%; margin: 5px 0px 0px;">
                   <strong>
                    In today’s email:
                   </strong>
                  </p>
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                   <li style="font-size:16px;line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Lego:
                    </strong>
                    The company keeps on building.
                   </li>
                   <li style="font-size: 16px; line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     The weird world
                    </strong>
                    of airplane “mileage runners.”
                   </li>
                   <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Revenge:
                    </strong>
                    Customers want it.
                   </li>
                   <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the Web:
                    </strong>
                    A sweet toll, a clever RPG, an AI explainer, and more cool internet finds.
                   </li>
                  </ul>
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                  <p style="padding-bottom:10px;font-size: 16px; line-height:140%; margin: 5px 0px 0px;">
                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s podcast
                   </a>
                   to hear Zack and Rob break down Lego’s empire, Amazon’s savvy football strategy, how Facebook is staying alive, and more.
                  </p>
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              <td style="color:#bf2434; font-size:16px;font-weight:bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="lego person" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flego.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pZswZ:13TE9XzTg47NxK0T0T2a01tmvUE-S5kE2m-9SZ0nisQ" style="height: auto; width:100%; max-width:600px;" width="600"/>
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               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight:bold; margin: 10px 0px 5px;">
                Brick by brick, Lego keeps on building
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                In 2022, the company saw strong growth compared to its fellow toymakers.
               </div>
               <div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                2023-03-08T00:00:00Z
               </div>
               <div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Jacob Cohen
               </div>
              </td>
             </tr>
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              <td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                It’s easy to forget Lego
                <a style="color: #192733; text-decoration: underline !important;">
                 nearly
                </a>
                went bankrupt in 2003, given all its success today.
               </p>
               <p style="font-size: 16px; line-height:140%; margin: 5px 0px 10px;">
                On Tuesday, Lego reported that sales last year jumped 17% YoY to $9.27B.
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                After passing Mattel on the toy sales charts in 2014, the 90-year-old Danish company now
                <a style="color: #192733; text-decoration: underline !important;">
                 brings in
                </a>
                ~2x its fellow toymaker’s revenue, according to
                <em>
                 The Wall Street Journal
                </em>
                .
               </p>
               <p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
                Lego’s recent success is also markedly different from developments at Hasbro, which saw revenue decline 9% YoY and recently announced plans to cut 15% of its workforce.
               </p>
               <h4 style="font-size:17px; height:100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 So, what’s going well at Lego?
                </strong>
               </h4>
               <p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
                The company’s been quick to bring new toys to market — last year,
                <a style="color: #192733; text-decoration: underline !important;">
                 48%
                </a>
                of Lego’s products were new — and in expanding its retail footprint. In 2022, Lego opened 155 new shops, with an emphasis on China, bringing its total store count to 904.
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                Lego has also weathered global supply chain challenges relatively well because of its focus on vertical integration. Last year, the company broke ground on a new factory in Vietnam, and plans to open another in Virginia.
               </p>
               <h4 style="font-size:17px;height: 100%; letter-spacing: 0px; line-height: 22px; padding-top:8px; margin: 0px;">
                <strong>
                 Digital has also been huge
                </strong>
               </h4>
               <p style="font-size: 16px;line-height:140%; margin: 5px 0px 10px;">
                The company
                <a style="color: #192733; text-decoration: underline !important;">
                 said
                </a>
                its Builder App was downloaded 13.6m times in 2022, up 42% YoY, and that its social app was downloaded 7.1m times.
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                Also in 2022, Lego’s website saw 395m visits, up 38% YoY, and the company’s digital team grew 43% to 1.3k people.
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                This year, Lego plans to launch a kid-friendly metaverse as part of a $1B investment partnership with Epic Games.
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Fun fact:
                </strong>
                Researchers
                <a style="color: #192733; text-decoration: underline !important;">
                 found
                </a>
                that a single Lego brick can withstand 950 lbs. of force, or the weight of 375k bricks on top of it.
               </p>
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               TRENDING
              </td>
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                  <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                   <strong>
                    Beef:
                   </strong>
                   Elon Musk publicly
                   <a style="color: #192733; text-decoration: underline !important;">
                    accused
                   </a>
                   ex-Twitter employee Haraldur Thorleifsson, who has muscular dystrophy, of using his disability to avoid work. Thorleifsson, Iceland’s 2022 person of the year,
                   <a style="color: #192733; text-decoration: underline !important;">
                    replied
                   </a>
                   via Twitter.
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               SNIPPETS
              </td>
             </tr>
             <tr>
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Tik Tube:
                </strong>
                TikTok announced a new paywalled video feature called
                <a style="color: #192733; text-decoration: underline !important;">
                 Series
                </a>
                . Each Series can include up to 80 videos, each up to 20 minutes long.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Speaking of…
                </strong>
                Senators unveiled
                <a style="color: #192733; text-decoration: underline !important;">
                 another bill
                </a>
                that could make it easier to ban foreign tech with access to “sensitive personal data” from 1m+ Americans.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Met-uhhhhh:
                </strong>
                Facebook, Instagram, and WhatsApp owner Meta is
                <a style="color: #192733; text-decoration: underline !important;">
                 reportedly
                </a>
                planning to cut thousands more employees. In November, the company slashed 13% of its staff, or 11k people.
               </p>
               <p style="font-size: 16px; line-height:140%; margin: 5px 0px 10px;">
                <strong>
                 Speaking of…
                </strong>
                “Contrary to reports otherwise, Facebook is not dead nor dying,” Facebook head Tom Alison wrote in a new
                <a style="color: #192733; text-decoration: underline !important;">
                 blog post
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Hold up:
                </strong>
                The DOJ is suing to block JetBlue’s $3.8B acquisition of Spirit Airlines,
                <a style="color: #192733; text-decoration: underline !important;">
                 arguing
                </a>
                the merger would result in pricier flights and fewer choices.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Bulking up:
                </strong>
                WeightWatchers is
                <a style="color: #192733; text-decoration: underline !important;">
                 acquiring
                </a>
                Sequence, which offers subscription telehealth care for weight management, for $106m.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 California Gov. Gavin Newsom
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 announced
                </a>
                the state will cut ties with Walgreens over its decision to stop carrying abortion pills. Shares fell ~1.7% on the news.
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 ‘Murica:
                </strong>
                Amazon
                <a style="color: #192733; text-decoration: underline !important;">
                 said
                </a>
                its Black Friday NFL game will be free to stream for non-Prime members. “You see that tackle?!” “No, but my gosh — the prices on that toilet paper!”
               </p>
               <p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
                <strong>
                 Starbucks
                </strong>
                CEO Howard Schultz will
                <a style="color: #192733; text-decoration: underline !important;">
                 testify
                </a>
                in a US Senate hearing over alleged union busting. To date, 290 cafes have voted to unionize.
               </p>
               <p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Employee-owned:
                </strong>
                Transforming a business into an employee-owned company is a powerful way for leadership to incentivize workers. Here’s
                <a style="color: #192733; text-decoration: underline !important;">
                 how it works
                </a>
                .
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #eaf0f6; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="display:block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #bf2434;font-size:16px; font-weight: bold; letter-spacing: 1.5px;text-transform: uppercase; padding: 0px 0px 10px;">
               Feature story
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="plane taking off" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FB2_plane.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pZswZ:13TE9XzTg47NxK0T0T2a01tmvUE-S5kE2m-9SZ0nisQ" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
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             <tr valign="top">
              <td align="left" style="font-family: 'Roboto', helvetica, sans-serif; color:#192733; font-size:12px; font-style: italic; padding: 5px 0px 10px;">
               Zachary Crockett
              </td>
             </tr>
             <tr>
              <td>
               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Why some travelers fly across the world without leaving the airport
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
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               <div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                2023-03-08T00:00:00Z
               </div>
               <div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Jacob Cohen
               </div>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                A few years ago, Kimi Coy and her mother, Carolyn Benyshek, booked a mother-daughter trip to Singapore.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Benyshek flew 2.5 hours from Colorado Springs to meet Coy in Atlanta. The pair took a 15-hour connecting flight to Narita, Japan, then boarded another 7-hour flight to Singapore.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Less than 24 hours after landing, they flew home.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Trips like this are known as mileage runs. These are flights where the mileage is the
                <em>
                 purpose
                </em>
                , not the destination. Travelers take them to earn or maintain elite status with airlines.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                The airline miles propelled Coy into platinum status on Delta, qualifying her for several perks.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                “Sacrificing that one weekend was absolutely worth it,” said Coy, who also made a similar trip to Budapest.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                But are the miles really worth the trouble? And how do mileage runs stack up in a post-pandemic world of higher prices and fewer flights?
               </p>
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                <!--[if mso]><i style="letter-spacing:25px;mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 Read the full story. →
                </span>
                <!--[if mso]><i style="letter-spacing:25px;mso-font-width: -100%;">&nbsp;</i><![endif]-->
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               Free Resource
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px;line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                50 interview questions to keep you sharp
               </h2>
              </td>
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             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
                <em>
                 Practice?
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                We talkin’ about
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                Here’s a pack of
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                 50 questions
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                that will prep you for success, upgrade your competence, and hopefully, help you hop on payroll.
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               <h4 style="font-size: 17px; height:100%; letter-spacing: 0px;line-height:22px; padding: 8px 0px 5px; margin: 0px;">
                <strong>
                 Inside the interview guide:
                </strong>
               </h4>
               <ul style="font-size:16px; line-height: 20px;padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 Pregame pointers
                </li>
                <li style="font-size:16px; line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 50 common questions (with explainers and examples)
                </li>
                <li style="font-size:16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 10 questions for hiring managers
                </li>
               </ul>
               <p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
                Shoot your shot — and do it with confidence.
               </p>
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                <!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
                <span style="mso-text-raise: 15pt;">
                 50 questions →
                </span>
                <!--[if mso]><i style="letter-spacing:25px; mso-font-width: -100%;">&nbsp;</i><![endif]-->
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               Served Cold
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="revenge" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Frevenge.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1pZswZ:13TE9XzTg47NxK0T0T2a01tmvUE-S5kE2m-9SZ0nisQ" style="height:auto; width: 100%; max-width:600px;" width="600"/>
               </a>
              </td>
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              <td>
               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight:bold; margin: 10px 0px 5px;">
                Americans want revenge on companies for bad service
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Nearly 75% of Americans had a problem with a company in the last year.
               </div>
               <div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                2023-03-08T00:00:00Z
               </div>
               <div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Mark Dent
               </div>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Now is not the time to mess with the American consumer.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Per
                <a style="color: #192733; text-decoration: underline !important;">
                 <em>
                  The Wall Street Journal
                 </em>
                </a>
                , the National Customer Rage Survey indicates more people than ever are pissed off at companies. New results show 74% of consumers had a problem with a company’s product or service in the past year — up from 66% in 2020, 56% in 2017, and 32% in 1976, the first time a similar survey was released.
               </p>
               <h4 style="font-size: 17px; height:100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 People are angry because…
                </strong>
               </h4>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                … of a decline in quality across the economy.
               </p>
               <ul style="font-size: 16px; line-height:20px;padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Between 2018 and 2022, the American Customer Satisfaction Index fell from ~77 to 73 on a scale of 0-100, the lowest level
                 <a style="color: #192733; text-decoration: underline !important;">
                  since the early 2000s
                 </a>
                 . Industries like fast food, gas stations, and hotels saw declines in satisfaction.
                </li>
               </ul>
               <p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
                A rising number of frustrated consumers are letting companies hear about it: 43% of Rage Survey respondents said they raised their voice when sharing their complaints with a company, up from 35% in 2017.
               </p>
               <p style="font-size: 16px; line-height:140%; margin: 5px 0px 10px;">
                They get even louder when they find out they’re talking to a robot. Rage Survey respondents described “being forced to listen to long messages” before speaking to a human as one of their biggest beefs.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px;line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Revenge levels are up, too
                </strong>
               </h4>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                Per the Rage Survey, 9% of Americans, up from 3% in 2020, have sought revenge against a company by publicly complaining online or in person. That’s still down from a 17% average between 2003 and 2017.
               </p>
               <p style="font-size: 16px; line-height:140%; margin: 5px 0px 10px;">
                All that anger can be expensive. In 2020, researchers behind the National Consumer Rage Survey
                <a style="color: #192733; text-decoration: underline !important;">
                 estimated
                </a>
                that bad customer service could cost corporations $494B.
               </p>
              </td>
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               AROUND THE WEB
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🚐 On this day:
                </strong>
                In 1950, Volkswagen began
                <a style="color: #192733; text-decoration: underline !important;">
                 producing
                </a>
                its microbus, now an icon of the ‘60s hippie movement.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🍬 Cure boredom:
                </strong>
                Gain candy, spend it on gear, and go on fantastical quests in this
                <a style="color: #192733; text-decoration: underline !important;">
                 cute RPG
                </a>
                .
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🤖
                <strong>
                 Video:
                </strong>
                This
                <a style="color: #192733; text-decoration: underline !important;">
                 explainer
                </a>
                breaks down the truth about AI, and how marketers and entrepreneurs can take advantage.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🐻‍❄️ That’s interesting:
                </strong>
                In a remote Canadian town, a
                <a style="color: #192733; text-decoration: underline !important;">
                 polar bear jail
                </a>
                helps them coexist with humans.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🐘 Aww:
                </strong>
                And now, a
                <a style="color: #192733; text-decoration: underline !important;">
                 sugar cane toll
                </a>
                .
               </p>
              </td>
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              <td style="color: #bF2434; font-size: 16px;font-weight:bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
               Tweet
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