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                    <br/>
                    Hey James,
                    <br/>
                   </p>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                     I’m excited to share that our first big research report of the year is now live! 🎉
                    </p>
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                    </p>
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                     <a class="" rel="noopener" style="text-decoration: underline; color: #0000FF;" target="_blank">
                      <strong>
                       The SaaS Billing Report:
                      </strong>
                      <br/>
                      <span style="word-break: break-word; font-size: 17px;">
                       <strong>
                        Why billing is the invisible force behind your growth
                       </strong>
                      </span>
                     </a>
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:21.6px">
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                     This report reveals insights from the billing strategies of 2,500 SaaS companies, and how those decisions affect growth and retention.
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                     <br/>
                     Here are a couple of highlights:
                    </p>
                    <ul style="line-height:1.8;mso-line-height-alt:25.2px;font-size:14px">
                     <li>
                      <strong>
                       Annual plans consistently drive stronger retention across all ARR and ARPA levels.
                      </strong>
                      This highlights the importance of annual contracts for revenue stability.
                     </li>
                     <li>
                      <strong>
                       But when it comes to growth, monthly billing has the strongest impact.
                      </strong>
                      The top quartile of SaaS companies under $1M ARR saw 131% YoY growth when generating &gt;75% revenue coming from monthly plans—and this trend continues as ARR increases.
                     </li>
                    </ul>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                     We’ve worked hard to make this report not just informative but actionable, giving you a clear view of what’s working in the industry and how you can apply these insights to your own strategy. To help, we’ve also included
                     <em>
                      <a rel="noopener" style="text-decoration: underline; color: #0000FF;" target="_blank">
                       <em>
                        34 tactics to increase monthly-to-annual upgrades.
                       </em>
                      </a>
                     </em>
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                     <br/>
                     <strong>
                      <a rel="noopener" style="text-decoration: underline; color: #0000FF;" target="_blank">
                       Here’s the full report
                      </a>
                     </strong>
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                     <br/>
                     As always, we’re here if you have any questions or if you’d like to dive deeper into any of the findings. We hope this helps you continue to thrive in the exciting world of SaaS!
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                     <br/>
                     Best,
                     <br/>
                     Sofia Faustino
                     <br/>
                     Senior Manager of Insights
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px">
                     <br/>
                     P.S. Don’t forget to keep an eye out for my
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0000FF;" target="_blank">
                      monthly SaaS market updates
                     </a>
                     !
                    </p>
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