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   DealBook: Robinhood rewrites the rules
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             July 22, 2021
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             Big risks, big rewards?
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            <p style="color:#000;font:normal 17px/25px georgia,serif;margin:0 0 15px">
             Robinhood, which touts its mission as “democratizing finance,” is trying out a new kind of I.P.O.: The online brokerage
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              plans to sell as much as a third of its offering
             </a>
             to customers through its app. What could go wrong?
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             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
              It’s the most a major company has offered to ordinary investors in an I.P.O.
             </span>
             Most businesses — including the hospital-scrubs maker Figs, which used a Robinhood program to sell stock to retail investors as part of its offering — have set aside roughly 1 percent of shares for retail investors.
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             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
              The big risk is volatility.
             </span>
             Underwriters traditionally worry about letting retail investors have an outsize allocation in I.P.O.s because they are considered more likely to immediately dump their shares. And many of Robinhood’s customers are active traders, as shown when it became the brokerage of choice during the meme-stock frenzy. Robinhood is also letting its employees sell up to 15 percent of their shares immediately upon its listing.
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              Robinhood’s bankers expect early trading to be choppier than other offerings
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             , people involved in the process said. That could anger customers, prompting lawsuits and regulatory scrutiny. And if the stock falls after its debut, its investors will also have less money to trade on the platform.
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             ADVERTISEMENT
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             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
              “If it works, it’s going to be a fantastic win,”
             </span>
             said R.A. Farrokhnia of Columbia Business School. “If it goes badly, it will be a black mark.”
             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
             </span>
             A smooth offering could help burnish the company’s reputation, which has been marred by regulatory fines, technical outages and complaints about customer service. We’ll see what happens next Wednesday, when Robinhood is set to price its shares, and on Thursday, when it is expected to start trading. At the high end of its
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              expected price range
             </a>
             , the company would be valued at $35 billion.
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             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
              There are plenty of cautionary tales in I.P.O. history.
             </span>
             Here are a few of the big ones:
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               <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
                Google
               </span>
               in 2004 tried using a Dutch auction, in which investors submit individual bids for shares and the I.P.O. price is set at a level that would sell the most stock. The tech giant was forced to cut the size and price of its offering. (Dutch auctions never really took off after that.)
              </span>
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              <span style="font-size:17px;line-height:25px">
               <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
                Vonage
               </span>
               , a phone service provider, tried to sell shares to its customers as part of its 2006 I.P.O., but a technical glitch left buyers unclear over whether their trades had gone through until days later, by which point its stock price had plummeted. Customers sued Vonage, and regulators fined the banks that ran the offering.
              </span>
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              <span style="font-size:17px;line-height:25px">
               <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
                BATS Global Markets
               </span>
               sought to go public on its own exchange in 2012, but a series of “
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                technical issues
               </a>
               ” forced it to halt trading in several stocks, including its own, and eventually
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                pulled its offering
               </a>
               . (It later
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                went public in 2016
               </a>
               .)
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             HERE’S WHAT’S HAPPENING
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             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
              A debt ceiling showdown looms.
             </span>
             Senator Mitch McConnell said it’s unlikely that Republican lawmakers would
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              vote to increase the U.S. debt limit
             </a>
             , citing Democrats’ spending plans. Democrats
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              criticized his threat
             </a>
             as endangering America’s fiscal health, with the government expected to run out of cash by November.
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             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
              Johnson &amp; Johnson joins a $26 billion opioid settlement.
             </span>
             The deal, which also includes three major distributors, will give
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              billions to ravaged states and cities
             </a>
             and end years of litigation against the companies. Thousands of lawsuits against others — including manufacturers and drugstore chains — remain unresolved.
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             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
              President Biden predicts vaccines will get final approval this fall.
             </span>
             At a town hall in Ohio, Biden said the F.D.A. would probably
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              provide official signoff
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             on Covid inoculations — all are currently authorized on an emergency basis — and ease the concerns of some
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              vaccination holdouts
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             .
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              Banks urge Chinese businesses to move their I.P.O.s to Hong Kong.
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             Wall Street underwriters are telling clients to
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              pivot to the territory
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             , after
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              Beijing’s crackdown
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             on domestic tech companies listing abroad, The Financial Times reports. But many won’t be able to, given Hong Kong’s strict eligibility requirements.
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              PG&amp;E will spend tens of billions to bury power lines.
             </span>
             The California utility said it would put
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              1,000 miles a year underground
             </a>
             — up from 70 miles planned this year — to help prevent wildfires. The move came after a report that found PG&amp;E equipment was most likely responsible for
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              the 30,000-acre Dixie Fire
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             . Culpability for wildfires pushed the company to file for bankruptcy in 2019.
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             Exclusive: KKR’s big solar bet
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             KKR will announce today that it’s making a “significant” minority investment in Sol Systems, a U.S. renewable energy company that helps finance solar projects. The buyout giant, which has $367 billion in assets under management, is also committing to spending up to $1 billion in projects with Sol.
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             “Almost all large corporate customers, including many of the traditional oil and gas companies, have goals to go 100 percent renewable by 2030 or 2040,” said Yuri Horwitz, Sol’s C.E.O. Those commitments come amid regulatory and investor scrutiny that is expected to intensify in the coming years.
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              Private equity is racing to invest in renewable energy during the Biden administration,
             </span>
             driven in part by expectations of increased public investment as the White House aims to cut the country’s fossil-fuel emissions by 80 percent by 2030. Yesterday, Carlyle
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              announced
             </a>
             it was forming a renewable energy infrastructure unit. KKR, for its part, brought on
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              Tim Short and Benoit Allehaut
             </a>
             this spring to help steer renewable investments in its $18 billion infrastructure division. Among its recent deals was a $1.4 billion
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              investment
             </a>
             last year in the wind and solar company NextEra.
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            <p style="color:#000;font:normal 17px/25px georgia,serif;margin:0 0 15px">
             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
              But KKR is still betting on fossil fuels.
             </span>
             “Natural gas is still a very important aspect of the energy transition until we have technology solutions that allow otherwise,” Short said. And last month, the firm
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              announced
             </a>
             a $5.7 billion deal to create a vehicle that consolidates shale oil companies.
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                <img class="css-1rg59gv e1e3sevz0" src="https://inboxflows.com/_/image/https%253A%252F%252Fstatic01.nyt.com%252Fimages%252F2021%252F01%252F29%252Fbusiness%252Fdealbook-icon-graph%252Fdealbook-icon-graph-articleLarge-v11.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzdGF0aWMwMS5ueSJ9:1m6WZ6:e5cSCySIm-_kSlJvA6PQWUEdLw8TNxlBcSxdQWY_FhQ" style="display:block;width:100%;height:auto;padding-bottom:25px;padding-top:10px"/>
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            <h2 class="css-12n1aic el2acgh0" style="color:#000;font:700 25px/32px arial,sans-serif;margin:0 0 10px">
             “I might pump, but I don’t dump.”
            </h2>
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             <span style="font-style:italic;font-size:inherit">
              —
             </span>
             <span style="font-style:italic;font-size:inherit">
              <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
               Elon Musk
              </a>
             </span>
             <span style="font-style:italic;font-size:inherit">
              , speaking on a panel about his habit of talking up Bitcoin but denying that he does so to earn a quick profit. He also revealed that he personally owns Ethereum, in addition to Bitcoin and Dogecoin, and that his rocket company, SpaceX, owns Bitcoin. (Tesla bought $1.5 billion worth of Bitcoin this year.)
             </span>
            </p>
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             Exclusive: Fanatics plays offense on online sports
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            <p style="color:#000;font:normal 17px/25px georgia,serif;margin:0 0 15px">
             Fanatics, the sports apparel retailer, is going beyond hats and hoodies. The company, which was
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              last valued at $12.8 billion
             </a>
             , has tapped IAC’s former C.F.O., Glenn Schiffman, to help oversee its efforts to break into new industries as it eyes an I.P.O., DealBook hears. (Mich Chandlee, the company’s current C.F.O., will continue to oversee its merchandise unit.)
            </p>
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         </tbody>
        </table>
       </div>
       <div style="margin:0 auto;max-width:600px;width:100%">
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             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
              Fanatics sees itself as more than a retailer
             </span>
             . In June, it started a digital collectibles firm called Candy Digital, which has partnered with Major League Baseball to introduce
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              a series of NFTs
             </a>
             . Fanatics is also considering forays into ticketing, betting and gaming, drawing on its ties with major sports leagues through its licensing deals.
            </p>
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            <p style="color:#000;font:normal 17px/25px georgia,serif;margin:0 0 15px">
             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
              It is branching out after the pandemic disrupted the sports industry
             </span>
             , forcing leagues to look for new sources of revenue. That has upped the value of analytics about fan behavior, an industry expected to be worth nearly $4 billion by 2023,
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              according to Deloitte
             </a>
             . Fanatics made its name by taking a fast-fashion approach to sports merchandise, setting itself up to sense shifts in fan demand and quickly produce the hottest items.
            </p>
           </td>
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         </tbody>
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            <p style="color:#000;font:normal 17px/25px georgia,serif;margin:0 0 15px">
             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
              A new C.F.O. isn’t the only big new hire.
             </span>
             Fanatics has also tapped Tucker Kain, the former president of the Los Angeles Dodgers, to be its chief strategy and growth officer, and Matt King, FanDuel’s former C.E.O., to lead its gambling and gaming division.
            </p>
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            <h2 class="css-12n1aic el2acgh0" style="color:#000;font:700 25px/32px arial,sans-serif;margin:0 0 10px">
             Olympics win ad gold despite setbacks
            </h2>
           </td>
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            <p style="color:#000;font:normal 17px/25px georgia,serif;margin:0 0 15px">
             It’s hard to imagine how things could be going worse for the organizers of the Tokyo Olympics. But despite a spike in coronavirus cases, a lack of spectators and a year’s delay, skipping the Games is not an option for advertisers in the U.S.,
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              The Times’s Tiffany Hsu reports
             </a>
             .
            </p>
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            <p style="color:#000;font:normal 17px/25px georgia,serif;margin:0 0 15px">
             The situation is “not ideal,” said the marketing chief of Chipotle. But the company, like many others, is buying ad time anyway. (The story is different in Japan, with large sponsors like Toyota pulling local TV ads because of the public backlash surrounding the Games.) NBCUniversal, which is airing the Olympics in the U.S., expects to make $2.25 billion in ad revenue from its broadcast. That’s up 20 percent from the Games in Rio five years ago.
            </p>
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            <p style="color:#000;font:normal 17px/25px georgia,serif;margin:0 0 15px">
             <span style="font-weight:700;font-size:inherit;font-family:arial,sans-serif">
              Large companies have adjusted their campaigns to fit the mood,
             </span>
             but they are still going forward with them.
            </p>
           </td>
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         </tbody>
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               United Airlines scrapped “Visit Japan”-themed ads for ones that promote travel in general.
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               Visa canceled its on-site events, but is still running an ad during the opening ceremony as part of its effort to reposition itself as more than just a credit card company.
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               Microsoft is leaning into the fact that few will be able to watch the Games in person
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                with an ad
               </a>
               that features people who had to cancel their plans to attend the Games connecting with Tokyo residents via its videoconferencing software.
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              NBCUniversal is charging an average of $1.25 million for a 30-second prime-time TV ad,
             </span>
             up 15 percent from the Rio games. For such a large audience at a time with few competing events on the schedule, that is seen as worth it for many advertisers. (NBC is reportedly seeking
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              $6 million
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             for a 30-second ad during the next Super Bowl.) And with the Winter Olympics set to take place in Beijing, where human-rights issues could make
             <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
              brand associations fraught
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               MoneyGram, the money-transfer service, has reportedly received takeover interest from Stellar Development Foundation and Advent International. (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                Bloomberg
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               Shares in the private equity firm Bridgepoint jumped over 20 percent in their London debut. (
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                Reuters
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               Clearview AI, the face-recognition start-up that is the subject of lawsuits, has raised $30 million from undisclosed investors. (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                NYT
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               Jay Powell is likely to be renominated for another term as Fed chair in February — but insiders say that’s not guaranteed. (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                WSJ
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               A bill to force companies to report cyberattacks is gaining steam in Washington. (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                MarketWatch
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               The Biden administration picked David Cohen, a senior executive at Comcast and longtime Democratic donor, as the U.S. ambassador to Canada. (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                WSJ
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               )
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               The outing of a Catholic priest using information from his cellphone raises big questions about U.S. data privacy laws. (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                NYT
               </a>
               )
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               Richard Branson beat Jeff Bezos to space, but the buzz around Bezos’s rocket trip beat Branson’s on social media. (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                Pulsar
               </a>
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              <span style="font-size:17px;line-height:25px">
               “The Amazonification of Space Begins in Earnest” (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                NYT
               </a>
               )
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               How TikTok’s algorithms figure out what you like to watch. (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                WSJ
               </a>
               )
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              <span style="font-size:17px;line-height:25px">
               Content creators are turning to A.I. to compose music on the fly that matches the mood of their videos. (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                Wired
               </a>
               )
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               The National Labor Relations Board ruled that unions’ giant inflatable rodents are protected by free speech. (
               <a class="css-5nb5nb et1n85g0" style="color:#286ed0;-webkit-text-decoration:underline;text-decoration:underline;font-family:inherit;font-size:inherit">
                NYT
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