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PLUS: Should the government use Wikipedia?
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July 29, 2021
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What’s Pac-Man been up to? Well, Nissan just partnered with Bandai Namco -- the company behind Pac-Man -- to create a new set of warning signals. Nice.
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<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Today’s rundown:
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<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Creative cremation:
</strong>
Deathcare gets personalized.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Work or play:
</strong>
The future of hybrid work is… a video game?
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Infodemic:
</strong>
Could a government crowdsource health data like Wikipedia?
</li>
</ul>
<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
Let’s do it.
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The big idea
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<img alt="grandma on vinyl" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fgrandma_on_vinyl.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1m94GL:dEqJktjurby8vlySxWXrFHuOBnQ2iJtqJ9MvrKkoBeU" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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Ashes to… vinyl records? Death startups get creative as cremations rise
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<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Where do we go when we die? In some cases, maybe someone’s record collection.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
An increase in cremations and a desire for more personalized ways to store ashes is opening a path for startups to succeed in the $16B funeral industry,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
per
</a>
<em>
Bloomberg
</em>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Cremations are increasingly popular
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
They are
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
cheaper
</a>
than burials, and many families have chosen this route as the pandemic postponed original funeral plans.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Cremations accounted for 56% of US deaths in 2020, according to the Cremation Association of North America. The number is projected to rise to 73% by 2030.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Families looking for ways to store ashes...
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… that honor their loved ones have found fresh options thanks to startups.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<a style="color: #d62829; text-decoration: none;">
Parting Stone
</a>
has raised $1.9m to turn ashes into stones. A person yields 40-60 smooth stones that vary in color, shape, and texture.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<a style="color: #d62829; text-decoration: none;">
Eterneva
</a>
has raised ~$10m to turn ashes into a diamond that you can wear. Prices start at $3k.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
British company
<a style="color: #d62829; text-decoration: none;">
Vinyly
</a>
will press ashes into a record, starting at ~$1.4k.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<a style="color: #d62829; text-decoration: none;">
Recompose
</a>
turns human bodies into soil, a more sustainable and cost-friendly solution than traditional funerals.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
LA-based artist C.C. Boyce
<a style="color: #d62829; text-decoration: none;">
makes
</a>
“Planturns” that hold both the ashes of the deceased and a live plant. They retail for $250-$600.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But how new is all this?
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Not at all! “
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Mourning jewelry
</a>
” was all the rage in the Victorian era, made with ashes, hair, and teeth. Or… a
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
glass eye
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Related
</strong>
:
<em>
The Hustle
</em>
previously
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
reported
</a>
on the funeral industry monopoly, with 2 companies accounting for 80%+ of casket production.
</p>
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NEW!
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Introducing our new and improved
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<strong>
Trading app Robinhood
</strong>
will go public
<a style="color: #d62829; text-decoration: none;">
today
</a>
under the ticker $HOOD. It’s reserving 20-35% of its IPO for retail traders and is eyeing up to a $35B valuation (we previously wrote more
<a style="color: #d62829; text-decoration: none;">
here
</a>
).
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Facebook posted strong earnings
</strong>
...but shares
<a style="color: #d62829; text-decoration: none;">
fell
</a>
after Mark Zuckerberg said future growth will slow. Elsewhere, Zucky thinks people will think of FB as a “metaverse company” in a few years (some think this is a
<a style="color: #d62829; text-decoration: none;">
distraction
</a>
from its existing problems).
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Pinfluencers:
</strong>
Pinterest
<a style="color: #d62829; text-decoration: none;">
added
</a>
support for affiliate links, allowing influencers to make money off promotions.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
NBA Jams
</strong>
: The NBA
<a style="color: #d62829; text-decoration: none;">
partnered
</a>
with iHeart Media to make weekly podcasts using archived audio clips.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Ouch:
</strong>
Uber’s stock is falling because SoftBank -- one of its biggest investors -- will
<a style="color: #d62829; text-decoration: none;">
sell shares
</a>
in the ride hailing firm to cover its losses in… another ride hailing firm (China’s Didi).
</p>
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Join the 84,572 others
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who are now enjoying extra, personalized snippets. Click the button👇 to choose your favorite topics and see your list grow in tomorrow’s email.
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<td style="width: 100%;">
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<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Remote Work
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="Teamflow graphic" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FTeamflow.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1m94GL:dEqJktjurby8vlySxWXrFHuOBnQ2iJtqJ9MvrKkoBeU" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Teamflow wants to make virtual collaboration feel more like the office
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
As head of product for Uber’s JUMP Starter division, Flo Crivello noticed his team struggling to collaborate when working across multiple locations.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
His solution became Teamflow -- a customizable virtual office platform that just
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
raised
</a>
$35m, per
<em>
Forbes
</em>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Teamflow is gamifying virtual collaboration...
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
...with a 2D office floor plan. Users appear as bubbles and move around like a video game, allowing for spontaneous hallway run-ins and frictionless collaboration.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Crivello believes this sense of presence can boost morale and productivity, citing a research
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
study
</a>
from MIT that found:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
35%
</strong>
of variation in a team’s performance can be attributed to the number of face-to-face exchanges
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Social time is “critical to team performance, often accounting for more than
<strong>
50%
</strong>
of positive changes in communication patterns”
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Early customers are loving it, reportedly using the product an average of 5 hours a day, 6 days a week.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The virtual HQ space is heating up
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Startups like Gather, Branch, and Outreach have raised money to build virtual office capabilities, validating the need for better remote work tools.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Crivello believes Teamflow’s focus on productivity, with in-app chat and collaborative whiteboards, separate it from the pack.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
If successful, Crivello and team may end up creating a virtual office that’s harder to leave than “Fortnite.”
</p>
</td>
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</a>
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</table>
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</table>
</td>
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Free Resource
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<center>
<a style="color: #d62829; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FUGC_guide.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1m94GL:dEqJktjurby8vlySxWXrFHuOBnQ2iJtqJ9MvrKkoBeU" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
</a>
</center>
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<tr id="bottom ad copy">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
The truth about user-generated content
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Perks of running UGC marketing tactics:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Credibility:
</strong>
92% of people tend to trust other people over brands.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Cost-effective:
</strong>
contributors craft content that boosts your visibility.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Viral potential:
</strong>
sticky posts can reach the masses on social media.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Great content starts great conversations, plain and simple.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Watch this
</strong>
<a style="color: #d62829; text-decoration: none;">
<strong>
3-minute video
</strong>
</a>
<strong>
on the power of UGC
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
This rundown by HubSpot shares examples from Coke and McDonald’s to explain how to approach these digital campaigns.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Watch this before you try to leverage the world’s rowdy creative energy (it can backfire big-time).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Subscribe to HubSpot’s YouTube for top business tips, tricks, and trends.
</p>
</td>
</tr>
<tr>
<td align="center" style="text-align: center; padding: 10px 0px 15px;">
<a style="background-color: #D62829; font-size: 16px; font-family: Helvetica, Arial, sans-serif; font-weight: bold; text-decoration: none; color: #ffffff; border-radius: 15px; display: inline-block; miso-padding-alt: 0; padding: 7px 20px;">
<!--[if mso]> <i style="letter-spacing: 25px; mso-font-width: -100%; mso-text-raise: 30pt;"> </i><![endif]-->
<span style="mso-text-raise: 15pt;">
Ask the masses →
</span>
<!--[if mso]><i style="letter-spacing: 25px; mso-font-width: -100%;"> </i><![endif]-->
</a>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Food for thought
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="Wikipedia" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fwikipedia.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1m94GL:dEqJktjurby8vlySxWXrFHuOBnQ2iJtqJ9MvrKkoBeU" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Could Wikipedia’s crowdsourcing be the solution to pandemic misinformation?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Renée DiResta is the technical research manager at the Stanford Internet Observatory, and she writes on internet misinformation.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
In a recent piece for
</strong>
<em>
<strong>
The Atlantic
</strong>
</em>
<strong>
,
</strong>
she offered an
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
interesting way
</a>
to combat public distrust in the CDC’s official COVID-19 press releases.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
DiResta’s idea:
</strong>
If the CDC launched a crowdsourced site that thousands of knowledgeable people could update and edit anytime, it might just garner more public trust than the CDC’s press releases.
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Why would a site like Wikipedia help?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
First of all, people use Wikipedia --
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
a lot
</a>
:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
It’s the
<strong>
13th
</strong>
most-visited site in the world.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Its articles
<a style="color: #d62829; text-decoration: none;">
garnered
</a>
<strong>
266B
</strong>
page views and
<strong>
585m
</strong>
edits in the last 12 months.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Studies show
</strong>
Wikipedia is highly
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
reliable
</a>
, and nearly every Big Tech company trusts it as a primary source for search results and flagging misinformation at scale.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The COVID-19 Wikipedia page is also
<a style="color: #d62829; text-decoration: none;">
the only
</a>
top-100 Wiki page that did not exist at the beginning of 2020. (Translation: it’s a popular one.)
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
DiResta thinks
</strong>
a Wikipedia model where thousands of reputable contributors and editors (including folks outside government) can transparently relay and edit pandemic-related info could be the way to go.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
What do you think?
</p>
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<tr>
<td style="padding-bottom: 5px;">
</td>
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<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
AROUND THE WEB
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 8px 3px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
😮
<strong>
That’s cool:
</strong>
Ever wonder what the top of an Egyptian pyramid looks like? Then check out
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
this
</a>
drone footage.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
👏
<strong>
Wholesome:
</strong>
An Oakland mother and her son folded an origami crane for each day of the pandemic. At 400+,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
here’s
</a>
what they learned.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
💎
<strong>
Wild story:
</strong>
Workers digging a well in Sri Lanka
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
found
</a>
a 1,124-pound star sapphire cluster -- the biggest such cluster in the world.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🏡
<strong>
How to:
</strong>
Are you all about remote work? The
<em>
Harvard Business Review
</em>
has some
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
tips
</a>
for negotiating a work-from-anywhere situation.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🎨
<strong>
Cure boredom:
</strong>
If beauty really is in the eye of the beholder, you might still find something you like at the
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
Museum of Bad Art
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
🦕
<strong>
Hmm:
</strong>
Frozen chicken nugget sales are up ~18% YoY this month (dino-shaped ones are selling better!). Artists have found nugget novelty products to be hot sellers. But making “fun nuggets”? It’s
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
harder
</a>
than it seems.
</p>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
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</tr>
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<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 15px 0px 10px;">
Meme of the day
</td>
</tr>
<tr>
<td align="center" style="text-align: center; padding: 0 0 6px;">
<img alt="Wikipedia meme" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FWiki_meme.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1m94GL:dEqJktjurby8vlySxWXrFHuOBnQ2iJtqJ9MvrKkoBeU" style="height: auto; width: 100%; max-width: 500px; text-align:center;" width="500"/>
</td>
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<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 0px;">
Wikipedia, loved by some… hated by others... (Source:
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;" target="_blank">
Reddit
</a>
)
</p>
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<a style="color: #d62829; text-decoration: none;" target="_blank">
Trung Phan
</a>
,
<a style="color: #d62829; text-decoration: none;" target="_blank">
Jacob Cohen
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<a style="color: #d62829; text-decoration: none;" target="_blank">
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<a style="color: #d62829; text-decoration: none;" target="_blank">
Timmy Chong
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.
<br/>
Editing by: Zachary “Deathcare” Crockett.
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💀 Deathcare startups, explained
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