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            Today, car collectors panic and self-driving startups hire a mechanic, but first...
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                The Hustle
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               Sponsored by
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             <img alt="The Hustle Daily Email" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fshirts_20190610190417.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXOT2:FT55mHbvhW7VQYykrV18F6pMSHvLPrcGGNAihl5-JUI" style="height: auto; width: 100%;"/>
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              How
             </strong>
             <em>
              <strong>
               Billboard’s
              </strong>
             </em>
             <strong>
              skewed album rankings birthed the bizarre bundling business
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             To get their albums to the top of
             <em>
              Billboard’s
             </em>
             chart, Taylor Swift, DJ Khaled, and other popular musicians slip free downloads of their albums into “bundled” sales of everything from pizza to T-shirts to energy drinks,
             <em>
              The New York Times
             </em>
             <a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
              reports
             </a>
             .
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Album
             </strong>
             <em>
              <strong>
               sales
              </strong>
             </em>
             <strong>
              may not matter, but album
             </strong>
             <em>
              <strong>
               rankings
              </strong>
             </em>
             <strong>
              do
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <em>
              Billboard’s
             </em>
             music charts have been the definitive sign of success in the music industry since 1940.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But, although most modern listeners stream songs instead of downloading whole albums,
             <em>
              Billboard’s
             </em>
             charts value album downloads 1,400x more than individual streams when ranking albums -- even if those downloads were free with the sale of something else.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             So, to climb to the top, artists go to great lengths to bundle their downloads with other popular products.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <em>
              <strong>
               Billboard
              </strong>
             </em>
             <strong>
              birthed a bizarre business
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Taylor Swift once bundled an album with a large, one-topping pie from Papa John’s (just $22!) -- and other artists have done the same with hoodies, T-shirts, keychains, and other gimmicks.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The Backstreet Boys, who hadn’t been on top of
             <em>
              Billboard’s
             </em>
             chart in 19 years, shot to #1 four months ago by bundling their download with concert tickets -- and then quickly fell to #24 the next week.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Even more bizarre, bundling
             <em>
              works
             </em>
             : Last year, 18 of the 39 songs that made it to
             <em>
              Billboard’s
             </em>
             top spot got a little help from a bundle.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The battle over the bundle
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Generally,
             <em>
              Billboard
             </em>
             allows bundling, but it did disqualify DJ Khaled 2 weeks ago for encouraging unauthorized bulk sales with an energy drink bundle, sparking debate.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Now, many industry insiders are calling for bundling to be banned entirely.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             “We’re obviously not fans of bundling,” explained Desiree Perez, the COO of DJ Khaled’s management company, Roc Nation. “But our hands are being forced by
             <em>
              Billboard’s
             </em>
             desperate, last-ditch effort to keep streaming from eliminating what’s left of music downloads.”
            </p>
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            Bungled bundles
           </td>
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           <td>
            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              The road to autonomous trucking is paved with more diesel mechanics than AI engineers
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Starsky Robotics launched in 2016 with bold plans to fix the freight industry by replacing human-driven trucks with self-driving ones.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But, as
             <em>
              TechCrunch
             </em>
             <a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
              reports
             </a>
             , the company today has 3 autonomous trucks -- and 36 “regular” trucks.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Starsky’s journey shows that startups sometimes succeed only by collaborating with existing experts, instead of disrupting industry insiders.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              In repairing a truck, Starsky fixed a broken business model
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             When Starsky’s trucks broke down in early tests, the company didn’t need AI experts -- it needed mechanics.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             When Starsky needed remote operators to run tests, it found that only career truckers could complete the tests safely.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Starsky soon found it could only scale its autonomous fleet by scaling its (larger) human fleet 6 months beforehand.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Autonomy… but with human support
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Starsky still plans to create a fully autonomous fleet but now recognizes it will need trucking industry veterans to help.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             CEO Stefan Seltz-Axmacher admits he underestimated the importance of trucking expertise and says Starsky will achieve its goal of 25 autonomous trucks by 2020 only with at least 100 regular trucks and drivers.
            </p>
           </td>
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                <span style="color: #ffffff; display: block; float: none; font-weight: bold; text-align: center;">
                 »
                </span>
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                <a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
                 We’re gonna need a wrench...
                </a>
               </td>
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          <!-- END BRIEF -->
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          <!-- Start The Hustle Says -->
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            the hustle says...
           </td>
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            <div class="statements" style="font-family: sans-serif; font-size: 15px;">
             <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             </p>
             <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
              <strong>
               The Banker Says…
              </strong>
              get a high-yield checking account with
              <a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
               Radius Bank
              </a>
              and see an interest rate that's 17x the national average.*
             </p>
            </div>
           </td>
          </tr>
          <tr>
           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px;">
             <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             </p>
             <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
              <strong>
               The Comfort Queen Says…
              </strong>
              these
              <a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
               overall sweatpants
              </a>
              (sweatpant overalls?) are some next-level snug-duds.
             </p>
            </div>
           </td>
          </tr>
          <tr>
           <td>
            <div class="statements" style="font-family: sans-serif; font-size: 15px;">
             <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             </p>
             <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
              <strong>
               The Cinephile Says…
              </strong>
              looking to mix things up? Watch a foreign language film like
              <a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
               Roma
              </a>
              (or something much worse, like
              <a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
               Casa de mi Padre
              </a>
              ).
             </p>
            </div>
           </td>
          </tr>
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           <td>
            <p style="font-family: arial, sans-serif; font-size: 12px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             *This is a sponsored post.
            </p>
           </td>
          </tr>
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           <td style="padding-bottom: 40px;">
           </td>
          </tr>
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           </td>
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          <!-- START BRIEF -->
          <tr id="news1">
           <td>
            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              As luxury carmakers flood markets with new rides, their old cars lose value
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Luxury car sales recently
             <a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
              shifted into high gear
             </a>
             : New car sales are up 26% for Aston Martin, 51% for Lamborghini, and 22% for Rolls-Royce.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But, in the exclusive world of luxury cars, that’s also bad news.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The value of those same companies’
             <em>
              used
             </em>
             cars are skidding out: Prices of used Aston Martins are down 54%; Lamborghinis are down 56%; and Rolls Royces are down 48%.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The Rolls-Royce paradox
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Luxury car brands are built on exclusivity, so selling lotsa Lambos brings in mountains of money for Lamborghini… in the short term.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But, in the long term, selling too many Lamborghinis also erodes the exclusivity of the brand, threatening the future value of the cars as collectibles.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             After all, luxury Lamborghinis aren’t supposed to be *gasp*
             <em>
              common
             </em>
             -- otherwise, why would billionaires bother spending $300k on them?!
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The conundrum of the ‘instant classic’
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             As more and more consumers prefer new styles of cars (like SUVs) and new features in cars (like lane-departure systems and collision-avoidance sensors), it may be harder for vintage car owners to sell old rides that may once have seemed “timeless.”
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Now, luxury car collectors could be in for a conundrum as luxury rides become less like trophies and more like, well, cars.
            </p>
           </td>
          </tr>
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Your medical data is worth 3x more than your financial data. Why?
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            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Banks and financial institutions have always been targeted by hackers, but health care organizations are increasingly getting hacked to pieces by data thieves, according to a recent
             <a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
              report
             </a>
             .
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Health care data has become popular on the dark web because it is easily monetized and, unlike bank information, it’s hard to change.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The permanence problem
             </strong>
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             Although bank account numbers can be quickly changed, health histories cannot -- which makes personal health information (PHI) up to 3x more valuable than other types of personally identifiable information (PII).
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Plus, since health care transactions go through several intermediaries -- providers, insurers, etc. -- it can take longer to detect health care fraud than financial fraud.
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            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             On the dark web, doctor credentials are hot commodities that go for as much as $500 per record, while personal health insurance login information sells for a measly $3.25 per record.
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              Health care breaches are on the rise
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             Health care businesses in the US reported 44 breaches to the US government in April, the worst month on record.
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             The scale of these breaches is also worsening: A recent data breach at Quest Diagnostics may have impacted up to
             <a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
              11.9m patients’ records
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             .
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              60 / 40 -- which are you?
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              60% of people
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             report symptoms of Digital Eye Strain after a normal day of screen time. For most people, that's something like
             <strong>
              11 hours
             </strong>
             …
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             If you experience headaches, blurry vision, eye fatigue, or trouble sleeping, you’re likely part of the 60%.
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            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             And the 40%? Well, they're the lucky son-of-a-guns that aren’t feeling their screen time as much… But
             <a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
              most doctors agree
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             : Heavy computer usage certainly isn’t
             <em>
              <strong>
               helping
              </strong>
             </em>
             our eyeballs.
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            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Lucky for you, these glasses are for
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              <strong>
               everyone
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            </h4>
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              Felix Gray
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             changed the eyewear game when they launched
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              Blue Light Filtering glasses
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             that were both super effective at reducing symptoms of Digital Eye Strain and really, really, really, ridiculously good looking.
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             And their
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              Blue Light Filtering tech
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             comes with all or their lenses. If you're already a glasses wearer, why wouldn't you want the added protection?
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             Not sure if you need ‘em? Take the Felix Gray challenge:
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              Try their glasses for 30 days
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             . If you don't notice a difference, send ‘em back for free.
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            share the hustle
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             Step 2: Click “Share The Hustle” below
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             Step 3: Share The Hustle.
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