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   Here’s what we’re talking about this week at Teachable.
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                                  In The Know
                                 </h3>
                                 <div style="text-align: center;">
                                  <span style="font-size:14px; text-align: center;">
                                   Volume 22 | June 2022
                                  </span>
                                 </div>
                                 <p style="text-align: center;">
                                  Your go-to weekly guide for tips on scaling your business, building a lasting brand, and must-know industry news. Plus, get exclusive invites to events, webinars, and more.
                                 </p>
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                                <h2 style="font-family: Arial, helvetica, sans-serif; font-size: 22px; font-style: normal; font-weight: bold; line-height: 1; text-align: center;">
                                 On the blog
                                </h2>
                                <p style="line-height: 150%; text-align: center;">
                                 <span style="color:#222222;">
                                  Consider these common business obstacles:
                                 </span>
                                </p>
                                <ul>
                                 <li style="line-height: 150%;">
                                  You have a poor converting lead magnet.
                                 </li>
                                 <li style="line-height: 150%;">
                                  <span style="color:#222222;">
                                   You have a large Instagram following, but your followers don’t join your email list.
                                  </span>
                                 </li>
                                 <li style="line-height: 150%;">
                                  <span style="color:#222222;">
                                   You write great blog content, but your traffic is low.
                                  </span>
                                 </li>
                                </ul>
                                <p style="line-height: 150%; text-align: center;">
                                 <span style="color:#222222;">
                                  If these sound familiar, you may benefit from learning the difference between a marketing strategy vs. tactics. This subtle distinction can help you overcome the above obstacles and start seeing results with your marketing efforts.
                                  <a data-linkto="https://" style="color:#21CD9C;text-decoration:underline;" title="Get our tips here">
                                   Get our tips here
                                  </a>
                                  to demystify your marketing plan.
                                 </span>
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                                 <font color="#c8e3d8">
                                  Inside :hq
                                 </font>
                                </h2>
                                <div style="text-align: center; line-height: 150%;">
                                 <span style="color:#c8e3d8;">
                                  When building a new course, testing the experience is crucial to growth. Community member Maxime Britto shares how he makes testing easy and seamless with a trick that takes only minutes to set up. Get access to more expert advice from peers with our teachable:hq community! Best part—it’s free and doesn’t require any fancy downloads.
                                  <a data-linkto="https://" style="color:#21CD9C;text-decoration:underline;" title="Click here to see Maxime’s advice and to see what’s going on">
                                   Click here to see Maxime’s advice and to see what’s going on
                                  </a>
                                  in teachable:hq.
                                 </span>
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                                 <span style="color:#222222;">
                                  Creator spotlight
                                 </span>
                                </h2>
                                <div style="text-align: center; line-height: 150%;">
                                 <span style="color:#222222;">
                                  Our column “Where I create” will take you where Teachable creators do their most important work. This week, we’re diving into the colorful and creative world of Birgit O’Connor. The watercolor artist, online course creator, and author opens up about how she got into the teaching game and gives us a
                                  <a data-linkto="https://" style="color:#21CD9C;text-decoration:underline;" title="glimpse into her California studio over on our blog">
                                   glimpse into her California studio over on our blog
                                  </a>
                                  .
                                 </span>
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                       <h2 style="color: rgb(32, 32, 32); font-family: Arial, helvetica, sans-serif; font-size: 22px; font-style: normal; font-weight: bold; line-height: 1; text-align: center;">
                        Tip of the week: Ready, set, launch
                        <strong>
                         💡
                        </strong>
                       </h2>
                       <div style="text-align: center; line-height: 150%;">
                        Our redesigned Launch Accelerator Challenge will take your course from start to finish in just one month. Along the way you’ll get live mentorship, pre-recorded demos, and accountability from our in-house experts.
                        <a data-linkto="https://" style="color:#21CD9C;text-decoration:underline;" title="Join our July cohort">
                         Join our July cohort
                        </a>
                        today and prepare to launch.
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