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<!DOCTYPE html>
<html xmlns="https://www.w3.org/1999/xhtml">
 <head>
  <!--[if gte mso 9]>
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  <title>
   The White Company
  </title>
  <style type="text/css">
   * { -ms-text-size-adjust:100%; -webkit-text-size-adjust:100%; -webkit-font-smoothing:antialiased !important; }
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            /*Font styling*/
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h2 { font-size:1.13em !important; line-height:1.5em !important; }
h3 { font-size:1.1em !important; line-height:1.2em !important; }
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            .darkTable { background-color:#383133 !important; }
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            .RedTxt { color:#C02C26 !important; }
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            h1, h2, h3, p, a, span { color:#ffffff !important; }
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            [data-ogsc] .RedTxt { color:#C02C26 !important; }
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            [data-ogsc] .button td { border-color:#ffffff !important; }
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 </head>
 <body bgcolor="#ffffff" class="gmail">
  <img height="1" src="https://inboxflows.com/_/image/https%253A%252F%252Fl.emailuk.thewhitecompany.com%252Frts%252Fopen.aspx%253Ftp%253Di-1NGB-G7-yCF-2N4L5q-1n-BJdc-1c-2N2wzB-lBaommz3Y8-VJmvV%2526pi%253DOpmJitI4XpZvZMOc26ipneUlvVpfPwl-rkGRVQj9KVU/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZsLmVtYWlsdWsudCIsInRpbWUiOjE3NDE4NTAzNjkuNjc2NDQ5fQ:1tscqn:5J9L36-7spqGIJuBT4EFzLonFbjBl2NbfIGUjIJ-lz0" style="display:none" width="1"/>
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            .msoSerif { font-family:Garamond, Times New Roman, serif !important; }
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  <div aria-label="" aria-roledescription="email" class="darkMode" lang="en" role="article" style="background-color:#ffffff;">
   <!--[if (gte mso 9)|(IE)]>
            <table width="640" align="center" cellpadding="0" cellspacing="0" border="0" bgcolor="#ffffff" role="presentation" style="width:640px;" class="darkMode">
                <tr>
                    <td align="center" width="640" style="width:640px;">
                        <![endif]-->
   <div style="max-width:640px; margin:0 auto; font-size:16px;">
    <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
     <tr>
      <td align="center">
       <p style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.75em !important; line-height:1.25em !important; color:#231f20; letter-spacing:0.3px; font-weight:300; margin:20px 0 0 0;">
        How to get a good night’s sleep
       </p>
       <div style="display:none; max-height:0px; overflow:hidden; mso-hide:all;">
        ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌     
       </div>
       <p style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.75em !important; line-height:1.25em !important; color:#231f20; letter-spacing:0.3px; font-weight:300; margin:0 0 20px 0;">
        <a data-link-name="web_page_link" style="color:#231f20; text-decoration:underline;" target="_blank">
         View in browser
        </a>
       </p>
      </td>
     </tr>
    </table>
    <div class="fallback">
     <table border="0" cellpadding="0" cellspacing="0" role="presentation" width="100%">
      <tr>
       <td align="center">
        <a data-link-name="twc_logo" target="_blank">
         <img alt="The White Company" border="0" class="logo" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F2022_03_TWC_Asset_01a.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3NDE4NTAzNjkuNjc2NzE2fQ:1tscqn:xKR1vuJhvZfCxTw-aBLTR2CQ7Tv444u1OyG_p9lpydg" style="display:block; margin:0 auto;" width="246"/>
        </a>
        <div style="height:20px; line-height:20px; mso-line-height-rule:exactly;">
        </div>
        <table border="0" cellpadding="0" cellspacing="0" role="list">
         <tr>
          <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; padding:0 10px;">
           <a data-link-name="bedroom_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            BEDROOM
           </a>
          </td>
          <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; padding:0 10px;">
           <a data-link-name="home_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            HOME
           </a>
          </td>
          <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; padding:0 10px;">
           <a data-link-name="clothing_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            CLOTHING
           </a>
          </td>
          <td class="hideNav" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; padding:0 10px;">
           <a data-link-name="fragrance_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            FRAGRANCE
           </a>
          </td>
          <td class="hideNav" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; padding:0 10px;">
           <a data-link-name="baby_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            BABY &amp; CHILDREN
           </a>
          </td>
          <td class="hideNav" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; padding:0 10px;">
           <a data-link-name="gifts_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            GIFTS
           </a>
          </td>
          <td class="hideNav" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; padding:0 10px;">
           <a data-link-name="sale_nav" style="color:#231f20; text-decoration:none;" target="_blank">
            SALE
           </a>
          </td>
         </tr>
        </table>
       </td>
      </tr>
     </table>
    </div>
    <!--[if !mso]><!-->
    <div class="interactive">
     <div class="interactive_nav" style="display:none; max-height:0; overflow:hidden;">
      <input id="interactive_nav" style="display:none !important;" type="checkbox"/>
      <div class="controls_nav">
       <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="padding:0 10px;" width="100%">
        <tr>
         <td style="width:25px;" width="25">
          <label for="interactive_nav" id="checkbox_nav">
          </label>
         </td>
         <td align="center">
          <a data-link-name="twc_logo" target="_blank">
           <img alt="The Little White Company" border="0" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F2022_03_TWC_Asset_01a.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3NDE4NTAzNjkuNjc2OTAwOX0:1tscqn:_jbylIDWq12BKumjUlH_Uoi9lk9BCVz3fuCQlxnvEBs" style="display:block; margin:0 auto;" width="180"/>
          </a>
         </td>
         <td style="width:25px;" width="25">
          <a data-link-name="account" target="_blank">
           <img alt="My Account" border="0" class="lightImg" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F2022_03_TWC_Asset_04a.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3NDE4NTAzNjkuNjc3MDc5NH0:1tscqn:Ge8j5K_KVXiSCyc5uCmt8yTrgrlIthnc4yimVNfU7Y4" style="display:block;" width="25"/>
           <div class="darkImg" style="display:none; max-height:0; overflow:hidden;">
            <img alt="My Account" border="0" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F2022_03_TWC_Asset_04b.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3NDE4NTAzNjkuNjc3MjE0NH0:1tscqn:D0X8rpO5kNLJH0lxPXUi-GaMXjLroRJh3uAYL5CLAeY" style="display:block;" width="25"/>
           </div>
          </a>
         </td>
        </tr>
       </table>
      </div>
      <div class="menu_nav">
       <table border="0" cellpadding="0" cellspacing="0" role="list" width="100%">
        <tr>
         <td align="left" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; border-top:1px solid #d7d7d7; border-bottom:1px solid #d7d7d7;">
          <a data-link-name="bedroom_nav" style="color:#231f20; text-decoration:none;" target="_blank">
           BEDROOM
          </a>
         </td>
        </tr>
        <tr>
         <td align="left" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; border-bottom:1px solid #d7d7d7;">
          <a data-link-name="home_nav" style="color:#231f20; text-decoration:none;" target="_blank">
           HOME
          </a>
         </td>
        </tr>
        <tr>
         <td align="left" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:0.69em; line-height:0.75em; letter-spacing:0.6px; border-bottom:1px solid #d7d7d7;">
          <a data-link-name="clothing_nav" style="color:#231f20; text-decoration:none;" target="_blank">
           CLOTHING
          </a>
         </td>
        </tr>
        <tr>
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           BABY &amp; CHILDREN
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       <a data-link-name="hero" target="_blank" title="sleep notes spring">
        <img alt="The ESSENTIALS edit" border="0" height="360" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FCAMPAIGNS_UK%252F2025_03_13_TWC_World_Sleep_Day_UK_01.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3NDE4NTAzNjkuNjc3MzI4Nn0:1tscqn:BqRp44CGpx_6fbiJiVchfzh_TsRVXUPvunHo2gUt480" style="display:block; width:100%; max-width:640px; height:auto; max-height:360px; margin:0 auto;" width="640"/>
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       <h1 class="msoSerif" style="font-family:'ivyora-display', Times New Roman, Times, serif; font-size:3em; line-height:1.25em; color:#231f20; font-weight:300; margin:0 0 20px 0;">
        Sleep as a superpower
       </h1>
       <p class="msoSerif intro" style="font-family:'ivyora-display', Times New Roman, Times, serif; font-size:1.2em; line-height:1.5em; color:#231f20; font-weight:300; margin: 20px 50px 30px 50px;">
        Ahead of World Sleep Day tomorrow,
        <i>
         Good Housekeeping’s
        </i>
        Beauty Director, Lynne Hyland, gets the experts’ tips to help you drift off with ease.
       </p>
       <img alt="" border="0" class="icon" height="206" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FCAMPAIGNS_UK%252F2025_03_13_TWC_World_Sleep_Day_UK_02.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3NDE4NTAzNjkuNjc3NDM1fQ:1tscqn:GGhXkT-ynu_AcXJHFN1BN5954NB1XgQ7-aV-aSUBFg0" style="display:block; width:100%; max-width:206px; height:auto; max-height:206px; margin:0 auto;" width="206"/>
       <h3 class="msoSerif" style="font-family:'ivyora-display', Times New Roman, Times, serif; font-size:1.5em; line-height:1.25em; color:#231f20; font-weight:300; margin:30px 0 0 0;">
        The perfect match
       </h3>
       <p class="msoSerif intro" style="font-family:'ivyora-display', Times New Roman, Times, serif; font-size:1.2em; line-height:1.5em; color:#231f20; font-weight:300; margin: 20px 50px 30px 50px;">
        Try matching your pillow to your sleeping style. “For side sleepers, a firmer, higher pillow may make them feel like their head is better supported, especially those with broader shoulders,” says osteopath Anisha Joshi. “Back sleepers may benefit from a softer medium-loft pillow that fills the gap between the neck and mattress.”
       </p>
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       <img alt="" border="0" class="icon2" height="60" src="https://inboxflows.com/_/image/https%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FCAMPAIGNS_UK%252F2025_03_13_TWC_World_Sleep_Day_UK_09.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ3cG0uY2NtcC5ldSIsInRpbWUiOjE3NDE4NTAzNjkuNjc4NDIzNn0:1tscqn:z1O5DG7fnUI-flsbFORGIHGE28rGYa-EMUdlpy5fZDc" style="display:block; width:100%; max-width:92px; height:auto; max-height:60px; margin:0 auto;" width="92"/>
       <h3 class="msoSerif" style="font-family:'ivyora-display', Times New Roman, Times, serif; font-size:1.5em; line-height:1.25em; color:#231f20; font-weight:300; margin:30px 0 0 0;">
        Transition with the seasons
       </h3>
       <p class="msoSerif intro" style="font-family:'ivyora-display', Times New Roman, Times, serif; font-size:1.2em; line-height:1.5em; color:#231f20; font-weight:300; margin: 20px 50px 30px 50px;">
        “If you notice yourself feeling too hot or cold, change your tog. You could also have an extra throw handy that you can take on or off – it’s better than having to turn up the heating during the night.” says physiotherapist and co-founder of Sheen Physiotherapy Stephanie Aickin.
       </p>
       <h3 class="msoSerif" style="font-family:'ivyora-display', Times New Roman, Times, serif; font-size:1.5em; line-height:1.25em; color:#231f20; font-weight:300; margin:35px 0 0 0;">
        Choose comfort
       </h3>
       <p class="msoSerif intro" style="font-family:'ivyora-display', Times New Roman, Times, serif; font-size:1.2em; line-height:1.5em; color:#231f20; font-weight:300; margin: 20px 50px 30px 50px;">
        “Good posture is about maintaining the natural curves of your spine, whether you’re asleep or awake,” explains Aickin, “Sleeping on your side or your back is the easiest way to do this. Placing a pillow between the knees when you’re side-sleeping helps align the body and can be especially helpful if you have knee or hip pain.
       </p>
       <p class="msoSerif intro" style="font-family:'ivyora-display', Times New Roman, Times, serif; font-size:1.2em; line-height:1.5em; color:#231f20; font-weight:300; margin: 20px 50px 30px 50px;">
        Read on the full feature on
        <a data-link-name="thread_cta" style="color:#231f20;text-decoration: underline" target="_blank">
         <i>
          The Thread
         </i>
        </a>
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       <a data-link-name="silk_mask" target="_blank" title="Silk Piped Eye-Mask">
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       </a>
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       <a data-link-name="cashmere_socks" target="_blank" title="Cashmere Bed Socks">
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       </a>
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       <a data-link-name="sleep_spray" target="_blank" title="Sleep Soothing Pillow Mist">
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        <!--Dynamic Terms-->
        *Up to 50% off selected products. Discounted products will be labelled with the reduced price online and in store. Sale is valid while stocks last. Plus, receive 10% off full-priced items. Terms apply, see website. Free UK standard delivery is valid for online, telephone and store mail orders to the UK mainland only when you spend £50 or more. To redeem the Shopping Code online enter the 9-digit code as requested during the Check Out process. To redeem this offer in store you must quote the 6-digit code or show the email on your mobile device. Offer code is for intended recipients only and may not be copied, borrowed or shared by third parties. Offer expires midnight 20/03/2025.
        <br/>
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        The White Company (UK) Ltd,2 Television Centre, 101 Wood Lane,London,W12 7FR.
        <br/>
        Company Registration Number 2998082.
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