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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Can AI fix car appraisals?.
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                  June 18, 2021
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   To kick off the weekend, we asked our Kolby Hatch -- a 3.5-year veteran of
                   <em>
                    The Hustle
                   </em>
                   whose final day is today -- to give us a farewell quote.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   The sentimental sap went with a line from his wedding song, Smash Mouth’s “All Star”: “And all that glitters is gold / Only shooting stars break the mold.”
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               The big idea
              </td>
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               <img alt="Zuck wearing VR" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fzuck_vr.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1luChr:EC_IwlmgwMNXJ0s8SRZW2ED-J77ez0LU3Sb7tIFixD0" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 3px 0px;">
                Facebook is quietly taking over VR
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                VR can be a form of escapism, but even there, you can’t escape ads.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Especially when Zucky McVirtual is at the wheel.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Facebook
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 announced
                </a>
                that it will test VR ads with the goal of making its VR headset,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Oculus
                </a>
                , “a self-sustaining platform” where developers can earn revenue.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 It won’t use data stored on Oculus headsets to target ads
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But it will receive info about which ads people interact with and how. And just like on Facebook, users can hide specific ads or advertisers or access more info about what they are seeing.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Ads will first roll out in “Blaston” -- a combat game -- before hitting other games and apps in following weeks.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Facebook is going all in on VR
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to
                <em>
                 The Verge
                </em>
                ’s
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Alex Heath
                </a>
                , Facebook is building a “near monopoly in VR software.” This includes recent acquisitions of 2 gaming studios:
               </p>
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                  Unit 2 Games
                 </a>
                 , which is like Roblox for VR
                </li>
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                 <a style="color: #d62829; text-decoration: none;">
                  Big Box VR
                 </a>
                 , which is like “Fortnite” for VR
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 VR is still small… but could be the next big platform
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Tech analyst
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Casey Newton
                </a>
                notes that Facebook has less than 10m Oculus headsets, which pales in comparison to Sony’s lifetime sale of 100m+ PlayStations.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If FB keeps locking up VR talent, we could see an anti-competitive replay like how the social network took over photo sharing and messaging with acquisitions of Instagram (2012) and WhatsApp (2014).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company has hired more than 10k people to work in its Facebook Reality Labs hardware division, Newton says.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But, seriously, this 2016 photo is all you need about how serious Zuck’s VR ambitions are:
               </p>
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               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 0px;">
                Source: TechCrunch
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               SNIPPETS
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
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                 Anne Wojcicki is the latest self-made billionaire in the US.
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                The founder of genetics startup
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                 23andMe
                </a>
                <strong>
                </strong>
                -- and sister of YouTube CEO Susan Wojcicki -- is taking her company public via a SPAC.
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                 Crypto crashes happen to everyone:
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                Billionaire
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                 Mark Cuban
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                vocally supported a crypto project called Titan. In one day, its value fell from ~$60 per coin to basically zilch… Cuban said he got “hit.”
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                 ByteDance -- the Chinese tech firm that owns TikTok
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                 --
                </strong>
                reported 2020 revenue of
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                 $34.3B
                </a>
                , up 111% YoY. It’s valued at ~
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                 $400B
                </a>
                in private markets but could be much more once public.
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               Ecomm
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                <img alt="Amazon boxes" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FAmazon_boxes.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1luChr:EC_IwlmgwMNXJ0s8SRZW2ED-J77ez0LU3Sb7tIFixD0" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Amazon built a giant 3rd-party ecommerce business. Now others want in.
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here’s a crazy stat: Revenue from Amazon’s 3rd-party marketplace accounted for
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                 60%
                </a>
                of its retail revenue last year, up from only 3% in 2000.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The model is so successful that other online retailers -- including mall-favorite brands like Express, J.Crew, and Urban Outfitters -- want to roll out their version, per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  The Wall Street Journal
                 </em>
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Wait, WTF is the model?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Third-party ecommerce marketplaces are online retail listings hosted by a large ecommerce store, but sold and fulfilled by another seller -- it’s like the internet’s version of a consignment store.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Retailers like Express are building marketplaces that align with their core product offerings. Think less “everything store” and more brands and products customers would associate with Express or Urban Outfitters.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The benefits for retailers are twofold:
               </p>
               <ol style="font-size: 16px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 It allows a retailer like
                 <a style="color: #d62829; text-decoration: none;">
                  Express
                 </a>
                 to offer a wider array of products -- men’s grooming, activewear, etc.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Express doesn’t have to buck up the cash to develop them in-house or fulfill the orders.
                </li>
               </ol>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 All this is good news for everyone BUT Amazon
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Sellers on Amazon’s marketplace are finding it to be too competitive. In the article,
                <em>
                 WSJ
                </em>
                interviewed Ken Zhang, the COO of a large Amazon retailer:
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                He’s seen his company’s return on Amazon advertising spend decline by 15%-20% in the past 3 years as the number of sellers has ballooned and competition for
                <em>
                 all
                </em>
                retail categories stiffens.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Funny fact: Since the launch of Amazon marketplace, the company’s market cap has grown ~278x.
                <em>
                 Funny,
                </em>
                if like us, you missed those gainz.
               </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Insure-tech
              </td>
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             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="appraisal app" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fcar_appraisals.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1luChr:EC_IwlmgwMNXJ0s8SRZW2ED-J77ez0LU3Sb7tIFixD0" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Four steps to appraisal heaven (Source: Tractable / TechCrunch)
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                AI is here for car appraisals (finally)
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Car accidents suck.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And, if you are lucky enough to get out of one in good health, you still have to deal with insurance companies.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Enter Tractable, a startup that uses AI-powered computer vision to do remote damage appraisals. Per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  TechCrunch
                 </em>
                </a>
                , it just raised $60m (at a $1B valuation) to make our post-accident life easier.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 How it works
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                People use a smartphone camera to survey vehicle damage, and Tractable immediately spits out an evaluation, which the company says could be a 10x speed improvement over the current
                <del>
                 teeth-pulling
                </del>
                process.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With the tech, the startup is partnered with 20+ of the world’s top 100 insurers and sales are up 6x in the past 2 years (“well into 8 figures”).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Tractable’s automated approach is a boon for its biggest market: Japan, which has an older (and mobile-friendly) population. But the startup expects the US to take the top spot soon.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 And it’s not just appraisals
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The powerful imaging tech can provide:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Property appraisal
                 </strong>
                 following natural disasters
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Car appraisals
                 </strong>
                 for used vehicles and those meant to be recycled
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In fact, Tractable says its appraisal tool has been used to help recycle as many cars as Tesla sold in 2019 (
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 ~368k
                </a>
                cars). We actually can’t tell if that’s actually an impressive feat or a jab at Tesla.
               </p>
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               Podcast
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               <center>
                <a style="color: #d62829; text-decoration: none;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FMFM_6-18.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1luChr:EC_IwlmgwMNXJ0s8SRZW2ED-J77ez0LU3Sb7tIFixD0" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0px;" width="600"/>
                </a>
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              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 The $0 to $1B startup idea framework
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                VC Mike Maples Jr. has made notable investments over the last decade, including investments in Twitch, Twitter, Lyft, and Okta.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In episode #191 of “My First Million,” Mike gives insight into 4 massive opportunities that are untapped.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                They include opportunities like the US military becoming more tech forward -- or cloud culture getting applied to consumers.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                On top of that, Mike drops his $0 to $1B startup idea framework.
               </p>
              </td>
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              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="color: #ffffff; font-size: 16px; font-weight: bold; text-decoration: none; background-color: #D62829; border-radius: 15px; -webkit-text-fill-color: #ffffff; padding: 6px 20px;" target="_blank">
                🎧 Listen here →
               </a>
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          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Map of the day
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 0 0 6px;">
               <img alt="10 most liveable cities map" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fmost_liveable_cities.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1luChr:EC_IwlmgwMNXJ0s8SRZW2ED-J77ez0LU3Sb7tIFixD0" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
              </td>
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               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Source: Chartr / The Economist Intelligence Unit
               </p>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 What are the most livable cities in the world?
                </strong>
                According to
                <em>
                 The Economist Intelligence Unit
                </em>
                (via
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  Chartr
                 </em>
                </a>
                ), most of them are in Australia (Adelaide, Brisbane, Perth, Melbourne) and New Zealand (Auckland, Wellington).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                To rank the cities,
                <em>
                 The Economist
                </em>
                looks at 30 variables from health care to education to infrastructure to culture. The aforementioned cities benefited from a strong government response to the pandemic outbreak.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Cities in Japan (Osaka, Tokyo) and Switzerland (Geneva, Zurich) round out the top 10 list.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The last time this list ran was in 2019. One big loser: Canada, which saw 3 cities (Calgary, Toronto, Vancouver) fall out of the top 10.
                <br/>
                <br/>
                <em>
                 Editor’s Note: Trung here. I’m Canadian. This hurts.
                </em>
               </p>
              </td>
             </tr>
            </table>
           </td>
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           </td>
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           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block;">
           <td style="padding: 0px;">
           </td>
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            <table style="width: 100%; border-spacing: 0px;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Shower Thoughts
              </td>
             </tr>
             <tr>
              <td style="font-size: 16px; padding: 3px 3px 0px;">
               <ol style="font-size: 16px;">
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  “The second the richest man on earth goes to space, there will be a new richest man on earth.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  “Expiration makes most food more poisonous, but makes poison less poisonous.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  “People who discovered iron might have been scared that it smells like blood.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  “No one wants a used mattress for free but we pay hundreds of dollars to sleep on one at hotels.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  “A Vanilla Soy Frappuccino is a three bean soup.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  “The older you get, the more the world is run by children.”
                 </a>
                </li>
               </ol>
              </td>
             </tr>
             <tr>
              <td style="line-height: 120%; font-style: italic; list-style-type: none; padding: 4px 0 4px 10px;">
               <a style="color: #d62828; text-decoration: none;" target="_blank">
                via Reddit
               </a>
              </td>
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           <td style="display: block; min-width: 320px; padding: 0px;">
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               <table style="width: 100%; border-spacing: 0px;">
                <tr class="zephyr-syntax">
                 <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 3px 15px;">
                  SHARE THE HUSTLE
                 </td>
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