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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Do vaccine incentives work?.
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                  June 4, 2021
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                  <a target="_blank">
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Congress will receive an intelligence report on UFOs in late June. This is another way of saying
                   <em>
                    The Hustle
                   </em>
                   may spend the entire month of July discussing how to monetize alien technology.
                  </p>
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               The big idea
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                <img alt="unsubscribe gif" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-unscubscribe_20210604022145.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1lp84K:kgQDgPQZxIiU8VUDUs3PgkKh7Bn9aDoF1hq7-lQPC7Y" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The government is trying to regulate the fast-growing $650B subscription economy
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Pet food, groceries, fitness programs, TV, a
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 random box of bones
                </a>
                -- what can’t we subscribe to these days?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But the subscription economy --
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 worth
                </a>
                ~$650B and projected to hit $1.5T by 2025 -- is growing faster than the Federal Trade Commission (FTC) can regulate it,
                <em>
                 The Washington Post
                </em>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 reports
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The FTC is exploring ways to respond to consumer complaints, but the agency is understaffed -- and new rules take time to implement.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Right now, customers have 2 big gripes
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The first is “negative-option” billing.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Many subscription companies use
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 negative-option marketing
                </a>
                , which is when a customer’s inaction serves as permission to be charged. It’s like when you forget to cancel a trial, so you get enrolled for a full month.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Negative-option billing is fine if the company is clear about what will happen, but companies that aren’t upfront violate the Restore Online Shoppers’ Confidence Act (
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 ROSCA
                </a>
                ) of 2010.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Example: In 2016, the FTC
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 made
                </a>
                beauty supplement company NutraClick change its practices and repay $350k for offering “free” samples that turned into subscriptions.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The other gripe: Subscriptions are hard AF to cancel
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                ROSCA states businesses need to provide “
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 simple mechanisms
                </a>
                ” to cancel, but doesn’t define simple. So, the process could actually be more
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 complicated
                </a>
                -- like making someone who signed up online call customer service.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                For now, some credit card companies are providing the extra rules for business. Because guess who customers complain to when they get a surprise bill?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Hint: they rhyme with “SchAmex” and “Bisa.”
               </p>
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               SNIPPETS
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                  NEW!
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                 Introducing our new and improved
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                  Snippets
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                 . You can now get extra snippets on your favorite topics. Follow the button below to get started.
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                  (It takes less than 30 seconds!)
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
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                 Twitter's new subscription service
                </strong>
                is now available in Canada and Australia. For less than $5 a month, you get
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                 premium features
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                like "undo tweet" (which may be the closest we ever get to an edit button).
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                Theater chain AMC did something with its white-hot stock price. It sold
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                 $587m
                </a>
                of shares to the public…
                <strong>
                 but AMC’s stock fell 18% on the news.
                </strong>
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                Following in the footsteps of Apple,
                <a style="color: #d62829; text-decoration: none;">
                 Google
                </a>
                will now
                <strong>
                 allow Android users to opt out of ad tracking
                </strong>
                .
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                Billionaire Bill Ackman is in talks to take
                <strong>
                 Universal Music Group public at a $40B valuation
                </strong>
                , the largest such SPAC deal
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                 ever
                </a>
                .
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                 Join the 44,583 others
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                who are now enjoying extra, personalized snippets. Click the button👇 to choose your favorite topics and see your list grow in tomorrow’s email.
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               Tech Beef
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                <img alt="Dropbox logo" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-Dropbox_20210604022521.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1lp84K:kgQDgPQZxIiU8VUDUs3PgkKh7Bn9aDoF1hq7-lQPC7Y" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Can Dropbox survive an active hedge fund?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2007, when Drew Houston was pitching Dropbox -- the cloud-based file storage provider -- to investors, he often had this
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 exchange
                </a>
                :
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 Venture Capitalist:
                </em>
                “There are [already] a million cloud storage startups.”
                <br/>
                <em>
                 Houston:
                </em>
                <strong>
                 “
                </strong>
                Do you use any of them?”
                <br/>
                <em>
                 Venture Capitalist:
                </em>
                <strong>
                 “
                </strong>
                No.”
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Houston went out and built Dropbox…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … into what is now an $11B public company with 700m registered users and -- in 2020 -- revenue of $1.9B, per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  The Wall Street Journal
                 </em>
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There’s a problem, though.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Unlike Houston’s conversations from the early Dropbox days, there are countless cloud storage companies now… that people
                <em>
                 do
                </em>
                use. You may know these 2: Apple and Google, which both offer loads of free storage.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Dropbox has expanded its product line
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It includes efforts in centralized document editing and 2 notable acquisitions: DocSend (document tracking) and HelloSign (digital signatures).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                However, revenue has slowed and its core cloud business is largely commoditized.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Activist hedge fund Elliott Management…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … has taken a sizable stake in the company, per
                <em>
                 WSJ
                </em>
                . To get a return on its investment, the hedge fund will likely have to find a private equity buyer for Dropbox or a merger partner.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The hedge fund has notched some recent high-profile wins, catalyzing change at
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 AT&amp;T
                </a>
                (to leave the media business) and
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Dell
                </a>
                (to spring off VMware).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                However this shakes out, Houston will likely be facing much tougher investor conversations than he did in 2007.
               </p>
              </td>
             </tr>
             <tr>
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                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lp84K:tQv3A2Cf6H9d7Z9phjfM2z3NY-1UfnZqUj8Pwc1dZ6U" width="30"/>
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             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Incentive Design
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Vaccine freebies" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-vaccine_freebies_20210604022905.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1lp84K:kgQDgPQZxIiU8VUDUs3PgkKh7Bn9aDoF1hq7-lQPC7Y" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Vaccine freebies may not be incentives (but people like them)
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Since announcing it would give free donuts to any adult with a vaccination card, Krispy Kreme has
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 given away
                </a>
                1.5m fried treats.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Several other companies and even governments have followed suit:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Ohio’s Vax-a-Million lottery will
                 <a style="color: #d62829; text-decoration: none;">
                  award
                 </a>
                 $1m to 5 vaccinated adults and full-ride scholarships to 5 Ohioans ages 12-17.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Larry Flynt’s Hustler Club in Vegas and New Orleans have held
                 <a style="color: #d62829; text-decoration: none;">
                  vaccine clinics
                 </a>
                 with perks including free booze and dances from vaccinated performers.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Free beer is a popular incentive among towns and beer brands,
                 <a style="color: #d62829; text-decoration: none;">
                  including
                 </a>
                 Budweiser, Sam Adams, and
                 <a style="color: #d62829; text-decoration: none;">
                  Erie County
                 </a>
                 , New York.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But do these incentives work?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Most likely… no. Health data doesn’t reflect much of a surge in vaccination rates, per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  ABC News
                 </em>
                </a>
                . And health experts who spoke with the news outlet don’t think the incentives alone would motivate vaccine holdouts.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But a
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 poll
                </a>
                from data intelligence company Morning Consult found that while they might not increase vaccination, incentives don’t hurt a business’ brand:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  57%
                 </strong>
                 of adults said they’d be no more likely to get vaxxed due to an incentive
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  41%
                 </strong>
                 of adults said they’d view a brand that offered freebies more favorably while only 17% said they’d view a brand less favorably
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Plus, freebies often encourage customers to buy
                <em>
                 other
                </em>
                stuff.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Comic book shops have seen a
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 rise
                </a>
                in sales on Free Comic Book Day. And despite giving away 4.5m free Slurpees on July 11, 2011, 7-Eleven
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 saw
                </a>
                a 38% increase in Slurpee sales that day.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In the mood for a donut now? Krispy Kreme will keep at it all year long.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
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                   <a data-tags="share facebook" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lp84K:tQv3A2Cf6H9d7Z9phjfM2z3NY-1UfnZqUj8Pwc1dZ6U" width="30"/>
                   </a>
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                   <a data-tags="share twitter" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lp84K:tQv3A2Cf6H9d7Z9phjfM2z3NY-1UfnZqUj8Pwc1dZ6U" width="30"/>
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                   <a data-tags="share email" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lp84K:tQv3A2Cf6H9d7Z9phjfM2z3NY-1UfnZqUj8Pwc1dZ6U" width="30"/>
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                   <a data-tags="share site" style="text-decoration: none; white-space: nowrap; color: #d62829; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lp84K:tQv3A2Cf6H9d7Z9phjfM2z3NY-1UfnZqUj8Pwc1dZ6U" width="30"/>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Meme of the day
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 The best part of watching memes go viral
                </strong>
                is seeing how creative people get with remixing jokes. Here’s one example: you know how spinach wilts when you cook it? And it shrinks from a handful down to… well, nothing?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here are some related memes.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The original:
               </p>
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 5px 0px 6px;">
               <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-dividend_growth_investor_20210604023256.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1lp84K:kgQDgPQZxIiU8VUDUs3PgkKh7Bn9aDoF1hq7-lQPC7Y" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The remix:
               </p>
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 5px 0px 6px;">
               <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-saas_explained_20210604023414.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1lp84K:kgQDgPQZxIiU8VUDUs3PgkKh7Bn9aDoF1hq7-lQPC7Y" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 3px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 (P.S. This segment was written by Dr. Parik Patel, one of Twitter’s funniest parody accounts. Periodically, he will round up the “tweets of the week” for The Hustle.
                </em>
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  Check out his latest post here.
                 </em>
                </a>
                <em>
                 )
                </em>
               </p>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Shower Thoughts
              </td>
             </tr>
             <tr>
              <td style="font-size: 16px; padding: 3px 3px 0px;">
               <ol style="font-size: 16px;">
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  “Putting a wool sweater on your dog is putting a wolf in sheep's clothing.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  “Pie can be made of fruit, meat or a never-ending series of numbers.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  “Kids in the future will probably be impressed that some watches don't need to be charged.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  “The voice inside your head never has to stop to take a breath.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #d62829; text-decoration: none;">
                  “Archaeology is going to be REALLY interesting in a few thousand years because of plastic surgery, bionics, and prosthetics.”
                 </a>
                </li>
               </ol>
              </td>
             </tr>
             <tr>
              <td style="line-height: 120%; font-style: italic; list-style-type: none; padding: 4px 0 4px 10px;">
               <a style="color: #d62828; text-decoration: none;" target="_blank">
                via Reddit
               </a>
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