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Plus: Private jets vs. the environment, a zombie matching game, Dole Whip news, and more.
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The winner of the $2B Powerball jackpot — the largest lottery prize in US history — bought a $25.5m Hollywood Hills mansion replete with an infinity pool and wine cellar. Embarrassingly, the mansion has just one movie theater.
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<strong>
In today’s email:
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<strong>
Spotify:
</strong>
Its biggest updates in a decade.
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<strong>
Video:
</strong>
Private jets vs. the environment.
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<li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Floppy disks:
</strong>
Still a thing, apparently.
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<strong>
Around the Web:
</strong>
Obscure words, running the experiment, a quirky game, and more cool internet finds.
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🎧 On the go?
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Listen to today’s podcast
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to hear Jacob and Juliet discuss the new Spotify, Sam Altman’s longevity investment, a surprising candy twist, and more.
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The big idea
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Spotify hits play on some big changes
</h2>
<div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
The company also released all-new stats about its business.
</div>
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2023-03-09T00:00:00Z
</div>
<div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
Jacob Cohen
</div>
</td>
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<tr>
<td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
<p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
We probably heard the words “only on Spotify” ~266x yesterday during the company’s Stream On event — and we were happy to, because we did it for you.
</p>
<p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
So what went down?
</p>
<p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
Mostly, the
<a style="color: #192733; text-decoration: underline !important;">
biggest changes
</a>
in roughly a decade to the app’s design: Now, instead of a bunch of album covers, the home screen will look more like an endless, vertically scrolling mishmash of autoplaying content from Spotify, TikTok, YouTube, and Audible.
</p>
<ul style="font-size:16px; line-height:20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
Spotify’s product chief said the new feed is intended to help users save time, but, as
<em>
The Verge
</em>
’s Alex Heath also
<a style="color: #192733; text-decoration: underline !important;">
pointed out
</a>
, that “seems antithetical to an endless feed.”
</li>
</ul>
<p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
Beyond music, Spotify wants to make it easier and more engaging for people to discover and consume the podcast, video, and audiobook content it’s invested in over the years.
</p>
<h4 style="font-size:17px; height:100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The company also said…
</strong>
</h4>
<p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
… it now has
<a style="color:#192733; text-decoration: underline !important;">
500m+
</a>
users; is aiming for 1B by 2030; is nearing
<a style="color:#192733; text-decoration: underline !important;">
$40B
</a>
in payouts to the music industry; and now accounts for 20%+ of global recorded music revenue, up from under 15% in 2017.
</p>
<p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
2022 compared to 2017:
</p>
<ul style="font-size:16px;line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
57k artists on Spotify generated $10k+, up from 23.4k.
</li>
<li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
10.1k artists generated $100k+, up from 4.3k.
</li>
<li style="font-size:16px;line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
1k+ artists generated $1m+, up from 460.
</li>
<li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
The 50,000th highest-earning artist on Spotify made $12.58k, up from $2.84k.
</li>
</ul>
<p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
Also neat: In 2022, 281k+ songs were streamed 1m+ times each on Spotify.
</p>
<h4 style="font-size:17px;height: 100%; letter-spacing: 0px; line-height:22px; padding-top: 8px; margin: 0px;">
<strong>
But it wasn’t all feel-good hits
</strong>
</h4>
<p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
On Twitter, many users
<a style="color: #192733; text-decoration: underline !important;">
said
</a>
they just want the app to keep things simple.
</p>
<p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
The Future of Music Coalition
<a style="color:#192733; text-decoration: underline !important;">
criticized
</a>
Spotify for bringing the Jonas Brothers on stage to announce new features when smaller artists are the ones who need help monetizing.
</p>
<p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
Others have
<a style="color:#192733; text-decoration: underline !important;">
questioned
</a>
the early success of Spotify’s move into audiobooks, which has been hurt by the company’s
<a style="color: #192733; text-decoration: underline !important;">
predicament
</a>
with Apple.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Want more:
</strong>
Check out our
<a style="color: #192733; text-decoration: underline !important;">
deep dive
</a>
into the economics of Spotify.
</p>
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Before you post anything powerful, please consult the 2023
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We worked with social media experts at Mention to decode data from over
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Read concise summaries on engagement strategy, caption crafting, hashtag trends, and more.
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Global and regional breakdowns (NAM, UKI, and APAC)
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</span>
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<tr>
<td style="color:#bf2434;font-size:16px;font-weight:bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Throwback
</td>
</tr>
<tr>
<td style="padding: 0 0 1px;">
<a style="color: #192733; text-decoration: underline !important;">
<img alt="floppy disk" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FFloppyDisk.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1paFPz:522LrF_uYaiT3nKzQkFISJazkNdn-q9jvxESyHEkDYA" style="height:auto; width:100%; max-width:600px;" width="600"/>
</a>
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<td>
<h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif;font-size:22px; line-height: 26px;font-weight:bold; margin: 10px 0px 5px;">
The floppy disk is still kickin’
</h2>
<div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
The humble floppy disk, invented in 1971, is still in use today.
</div>
<div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
2023-03-09T00:00:00Z
</div>
<div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
Sara Friedman
</div>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
Once upon a time, before the cloud, flash drives, or CDs were
<a style="color: #192733; text-decoration: underline !important;">
invented
</a>
to store our files, there was a humble plastic square called a floppy disk.
</p>
<p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
Released in
<a style="color: #192733; text-decoration: underline !important;">
1971
</a>
, the floppy disk (which today’s young’uns might recognize only as the “save” icon) allowed people to transfer data and programs between computers.
</p>
<p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
Although the last major manufacturer, Sony, stopped making floppy disks in
<a style="color:#192733; text-decoration: underline !important;">
2011
</a>
, there’s still some tech that relies on the remaining supply, per
<a style="color:#192733; text-decoration: underline !important;">
<em>
Wired
</em>
</a>
<em>
.
</em>
</p>
<h4 style="font-size:17px; height:100%; letter-spacing: 0px; line-height:22px; padding: 8px 0px 5px; margin: 0px;">
<strong>
The floppy disk is still used in:
</strong>
</h4>
<ul style="font-size:16px;line-height:20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
Airplanes like some Boeing 747s and 767s, and
<a style="color:#192733; text-decoration: underline !important;">
Airbus A320s
</a>
</li>
<li style="font-size:16px; line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
Medical equipment and embroidery
<a style="color: #192733; text-decoration: underline !important;">
machines
</a>
</li>
<li style="font-size:16px; line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
San Francisco’s
<a style="color: #192733; text-decoration: underline !important;">
subway system
</a>
</li>
<li style="font-size:16px;line-height:140%; margin: 0 0 0 15px;padding: 0px;">
Chuck E. Cheese animatronics (but not for
<a style="color: #192733; text-decoration: underline !important;">
much longer
</a>
)
</li>
</ul>
<p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
Floppies were even used in the US
<a style="color: #192733; text-decoration: underline !important;">
nuclear weapons
</a>
program up until 2019. And, they can be a medium for some pretty cool
<a style="color: #192733; text-decoration: underline !important;">
art
</a>
.
</p>
<h4 style="font-size:17px; height: 100%; letter-spacing: 0px; line-height:22px; padding-top: 8px; margin: 0px;">
<strong>
While the world goes digital…
</strong>
</h4>
<p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
… one man holds his ground. Tom Persky runs
<a style="color: #192733; text-decoration: underline !important;">
floppydisk.com
</a>
from a California warehouse filled with hundreds of thousands of disks.
</p>
<ul style="font-size:16px;line-height:20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
He sells ~1k floppy disks per day (3.5-inch disks are most popular)
</li>
<li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
Almost 25 years ago, disks sold for as little as seven cents; now, Persky sells 3.5-inch disks for $1 each
</li>
<li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px">
The site also recycles disks, completes data transfers, and resells used or broken disks
</li>
</ul>
<p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
Welp, we said the word “floppy” too much and now it sounds weird.
<a style="color:#192733; text-decoration: underline !important;">
Here's why
</a>
it’s called that, BTW.
</p>
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AROUND THE WEB
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<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
🛣️ On this day:
</strong>
In 1985, the first
<a style="color:#192733; text-decoration: underline !important;">
Adopt-a-Highway
</a>
sign appeared on Texas’s Highway 69 featuring the Tyler Civitan Club. Engineer James Evans came up with the idea a year earlier after noticing litter on the road.
</p>
<p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
<strong>
🧠 Useful:
</strong>
Check out
<a style="color:#192733; text-decoration: underline !important;">
this website
</a>
to learn obscure words and “Scrabble” tips.
</p>
<p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
🧪
<strong>
How to:
</strong>
“Run the experiment” to
<a style="color: #192733; text-decoration: underline !important;">
stop
</a>
overthinking.
</p>
<p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
🧟
<strong>
Cure boredom:
</strong>
“
<a style="color: #192733; text-decoration: underline !important;">
Gridland
</a>
” seems like a simple matching game set in a zombie apocalypse, but it gets complicated quickly.
</p>
<p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
<strong>
🐢 Aww:
</strong>
And now,
<a style="color: #192733; text-decoration: underline !important;">
to the sea
</a>
!
</p>
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Tweet
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Pregame warmups wouldn’t hurt either. (
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Link
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.)
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Today's email was brought to you by
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Jacob Cohen
</a>
,
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Juliet Bennett Rylah
</a>
,
<a style="color: #192733; text-decoration: underline !important;" target="_blank">
Sara Friedman
</a>
, and
<a style="color: #192733; text-decoration: underline !important;" target="_blank">
Rob Litterst
</a>
.
<br/>
Editing by: Mark “SunnyD sommelier” Dent.
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