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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           Plus: Private jets vs. the environment, a zombie matching game, Dole Whip news, and more.
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              View Online
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                  <p style="padding-bottom: 10px; font-size:16px;line-height: 140%; margin: 5px 0px 0px;">
                   The winner of the $2B Powerball jackpot — the largest lottery prize in US history — bought a $25.5m Hollywood Hills mansion replete with an infinity pool and wine cellar. Embarrassingly, the mansion has just one movie theater.
                  </p>
                  <p style="padding-bottom:10px;font-size:16px;line-height:140%; margin: 5px 0px 0px;">
                   <strong>
                    In today’s email:
                   </strong>
                  </p>
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                   <li style="font-size:16px; line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Spotify:
                    </strong>
                    Its biggest updates in a decade.
                   </li>
                   <li style="font-size:16px;line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Video:
                    </strong>
                    Private jets vs. the environment.
                   </li>
                   <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Floppy disks:
                    </strong>
                    Still a thing, apparently.
                   </li>
                   <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the Web:
                    </strong>
                    Obscure words, running the experiment, a quirky game, and more cool internet finds.
                   </li>
                  </ul>
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                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s podcast
                   </a>
                   to hear Jacob and Juliet discuss the new Spotify, Sam Altman’s longevity investment, a surprising candy twist, and more.
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              <td style="color:#bf2434; font-size:16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="Spotify logo" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fspotify_2.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1paFPz:522LrF_uYaiT3nKzQkFISJazkNdn-q9jvxESyHEkDYA" style="height:auto; width:100%; max-width:600px;" width="600"/>
               </a>
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               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px;font-weight: bold; margin: 10px 0px 5px;">
                Spotify hits play on some big changes
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                The company also released all-new stats about its business.
               </div>
               <div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                2023-03-09T00:00:00Z
               </div>
               <div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Jacob Cohen
               </div>
              </td>
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               <p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
                We probably heard the words “only on Spotify” ~266x yesterday during the company’s Stream On event — and we were happy to, because we did it for you.
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                So what went down?
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                Mostly, the
                <a style="color: #192733; text-decoration: underline !important;">
                 biggest changes
                </a>
                in roughly a decade to the app’s design: Now, instead of a bunch of album covers, the home screen will look more like an endless, vertically scrolling mishmash of autoplaying content from Spotify, TikTok, YouTube, and Audible.
               </p>
               <ul style="font-size:16px; line-height:20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 Spotify’s product chief said the new feed is intended to help users save time, but, as
                 <em>
                  The Verge
                 </em>
                 ’s Alex Heath also
                 <a style="color: #192733; text-decoration: underline !important;">
                  pointed out
                 </a>
                 , that “seems antithetical to an endless feed.”
                </li>
               </ul>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                Beyond music, Spotify wants to make it easier and more engaging for people to discover and consume the podcast, video, and audiobook content it’s invested in over the years.
               </p>
               <h4 style="font-size:17px; height:100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The company also said…
                </strong>
               </h4>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                … it now has
                <a style="color:#192733; text-decoration: underline !important;">
                 500m+
                </a>
                users; is aiming for 1B by 2030; is nearing
                <a style="color:#192733; text-decoration: underline !important;">
                 $40B
                </a>
                in payouts to the music industry; and now accounts for 20%+ of global recorded music revenue, up from under 15% in 2017.
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                2022 compared to 2017:
               </p>
               <ul style="font-size:16px;line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 57k artists on Spotify generated $10k+, up from 23.4k.
                </li>
                <li style="font-size: 16px; line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 10.1k artists generated $100k+, up from 4.3k.
                </li>
                <li style="font-size:16px;line-height: 140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 1k+ artists generated $1m+, up from 460.
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 The 50,000th highest-earning artist on Spotify made $12.58k, up from $2.84k.
                </li>
               </ul>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                Also neat: In 2022, 281k+ songs were streamed 1m+ times each on Spotify.
               </p>
               <h4 style="font-size:17px;height: 100%; letter-spacing: 0px; line-height:22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But it wasn’t all feel-good hits
                </strong>
               </h4>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                On Twitter, many users
                <a style="color: #192733; text-decoration: underline !important;">
                 said
                </a>
                they just want the app to keep things simple.
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                The Future of Music Coalition
                <a style="color:#192733; text-decoration: underline !important;">
                 criticized
                </a>
                Spotify for bringing the Jonas Brothers on stage to announce new features when smaller artists are the ones who need help monetizing.
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                Others have
                <a style="color:#192733; text-decoration: underline !important;">
                 questioned
                </a>
                the early success of Spotify’s move into audiobooks, which has been hurt by the company’s
                <a style="color: #192733; text-decoration: underline !important;">
                 predicament
                </a>
                with Apple.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Want more:
                </strong>
                Check out our
                <a style="color: #192733; text-decoration: underline !important;">
                 deep dive
                </a>
                into the economics of Spotify.
               </p>
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               TRENDING
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                   <strong>
                    The Dole Whip
                   </strong>
                   — a soft-serve and pineapple combo beloved by Disneyland and Disney World guests — is coming to a grocery store near you. It’s one of
                   <a style="color: #192733; text-decoration: underline !important;">
                    11 new Dole products
                   </a>
                   , including probiotic sodas.
                  </p>
                 </td>
                </tr>
               </table>
              </td>
             </tr>
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               SNIPPETS
              </td>
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              <td class="h2020 ignore-defaults dynamic-snippets" style="font-size:15px; line-height: 160%; margin: 0; padding: 15px 0px 3px 3px;">
               <p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
                <strong>
                 Add 10 years
                </strong>
                to the average human life span — that’s the goal of Retro Biosciences, which
                <em>
                 MIT Technology Review
                </em>
                <a style="color:#192733; text-decoration: underline !important;">
                 confirmed
                </a>
                secured $180m in funding from OpenAI CEO Sam Altman.
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                <strong>
                 Humane,
                </strong>
                a startup co-founded by a husband-and-wife duo,
                <a style="color: #192733; text-decoration: underline !important;">
                 raised
                </a>
                $100m, partly from Altman, bringing its total to $230m. It’s unclear what Humane does, but patents hint at an interactive, wearable projector device.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Inching forward:
                </strong>
                GM is
                <a style="color: #192733; text-decoration: underline !important;">
                 reportedly
                </a>
                building just a dozen Hummer EVs daily, in a slower-than-hoped rollout of the vehicle, which has an 80k-person waitlist.
               </p>
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 American Airlines
                </strong>
                CEO Robert Isom
                <a style="color: #192733; text-decoration: underline !important;">
                 announced
                </a>
                that it will match Delta’s 40% pay bump for pilots. A pilot shortage has led to delays and cancellations across the industry.
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                <strong>
                 SunnyD
                </strong>
                is getting into… cocktails? It’s rolling out a
                <a style="color: #192733; text-decoration: underline !important;">
                 canned vodka seltzer
                </a>
                at select Walmart locations this month.
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                <strong>
                 Huh:
                </strong>
                WWE met with Colorado and Michigan gambling regulators about legalizing
                <a style="color:#192733; text-decoration: underline !important;">
                 betting on matches
                </a>
                . Yes, they
                <em>
                 are
                </em>
                scripted, but WWE said wrestlers won’t know who wins until just hours beforehand.
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                <strong>
                 Market moves:
                </strong>
                Stripe is
                <a style="color:#192733; text-decoration: underline !important;">
                 reportedly
                </a>
                raising $6B at a $50B valuation, and Uber is
                <a style="color:#192733; text-decoration: underline !important;">
                 considering
                </a>
                spinning off its Uber Freight logistics division.
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Blue Origin
                </strong>
                is facing two lawsuits
                <a style="color: #192733; text-decoration: underline !important;">
                 accusing
                </a>
                the space company of age discrimination: one from a hiring manager who claims he was told to find younger candidates, another from a 64-year-old job applicant.
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                <strong>
                 Ticketmaster
                </strong>
                <a style="color:#192733; text-decoration: underline !important;">
                 bungled
                </a>
                Eurovision sales, just months after the Taylor Swift debacle. Fans reported numerous website issues when trying to buy tickets to the now-sold-out competition.
               </p>
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            FROM THE BLOG
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                  <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                   <strong>
                    If you could choose
                   </strong>
                   between a bottle of shampoo with your name on it and one with generic branding, which would you grab? We have a guess, and so do the businesses using personalization as a
                   <a style="color:#192733; text-decoration: underline !important;">
                    branding tactic
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                   that plays to your psychology.
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               Video
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                <img alt="Kylie Jenner’s flight path" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FB2_Jenner.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1paFPz:522LrF_uYaiT3nKzQkFISJazkNdn-q9jvxESyHEkDYA" style="height: auto; width:100%;max-width:600px;" width="600"/>
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                2023-03-09T00:00:00Z
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               <p style="font-size:16px; line-height:140%; margin: 5px 0px 10px;">
                <strong>
                 Our latest video:
                </strong>
                How bad are private jets for the environment? Also, TBT to the time Kylie Jenner’s $72m Bombardier BD 700 took a 17-minute flight, making up
                <a style="color:#192733; text-decoration: underline !important;">
                 ~25%
                </a>
                of an average plebe’s annual carbon footprint.
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                <!--[if mso]><i style="letter-spacing:25px;mso-font-width: -100%; mso-text-raise: 30pt;">&nbsp;</i><![endif]-->
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif;font-size:22px;line-height: 26px; font-weight:bold; margin: 10px 0px 5px;">
                How to reach more of the billion on Instagram
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               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                Before you post anything powerful, please consult the 2023
                <a style="color: #192733; text-decoration: underline !important;">
                 Instagram Engagement Report
                </a>
                .
               </p>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px">
                We worked with social media experts at Mention to decode data from over
                <strong>
                 37m posts.
                </strong>
                Read concise summaries on engagement strategy, caption crafting, hashtag trends, and more.
               </p>
               <h4 style="font-size:17px;height:100%; letter-spacing: 0px; line-height: 22px; padding: 8px 0px 5px; margin: 0px;">
                <strong>
                 Inside this report:
                </strong>
               </h4>
               <ul style="font-size:16px; line-height:20px; padding-bottom:10px; padding-left:12px; margin: 0;">
                <li style="font-size:16px; line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 The state of Instagram in 2023
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 Global and regional breakdowns (NAM, UKI, and APAC)
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 How top brands like Nike tackle storytelling
                </li>
                <li style="font-size:16px; line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 How you stack up against your region and niche
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 What and when to post (with copious charts)
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 Pointers for captions and hashtags
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px;">
                 10 tips for viral video content
                </li>
               </ul>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                Hope this helps you rack up the wins.
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                 For the ‘gram →
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               Throwback
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="floppy disk" class="featured-image" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FFloppyDisk.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1paFPz:522LrF_uYaiT3nKzQkFISJazkNdn-q9jvxESyHEkDYA" style="height:auto; width:100%; max-width:600px;" width="600"/>
               </a>
              </td>
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              <td>
               <h2 class="brief-title" style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif;font-size:22px; line-height: 26px;font-weight:bold; margin: 10px 0px 5px;">
                The floppy disk is still kickin’
               </h2>
               <div class="preview-text" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                The humble floppy disk, invented in 1971, is still in use today.
               </div>
               <div class="campaign-date" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                2023-03-09T00:00:00Z
               </div>
               <div class="author-name" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
                Sara Friedman
               </div>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults brief-body" style="padding: 5px 0px 0px;">
               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                Once upon a time, before the cloud, flash drives, or CDs were
                <a style="color: #192733; text-decoration: underline !important;">
                 invented
                </a>
                to store our files, there was a humble plastic square called a floppy disk.
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                Released in
                <a style="color: #192733; text-decoration: underline !important;">
                 1971
                </a>
                , the floppy disk (which today’s young’uns might recognize only as the “save” icon) allowed people to transfer data and programs between computers.
               </p>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                Although the last major manufacturer, Sony, stopped making floppy disks in
                <a style="color:#192733; text-decoration: underline !important;">
                 2011
                </a>
                , there’s still some tech that relies on the remaining supply, per
                <a style="color:#192733; text-decoration: underline !important;">
                 <em>
                  Wired
                 </em>
                </a>
                <em>
                 .
                </em>
               </p>
               <h4 style="font-size:17px; height:100%; letter-spacing: 0px; line-height:22px; padding: 8px 0px 5px; margin: 0px;">
                <strong>
                 The floppy disk is still used in:
                </strong>
               </h4>
               <ul style="font-size:16px;line-height:20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Airplanes like some Boeing 747s and 767s, and
                 <a style="color:#192733; text-decoration: underline !important;">
                  Airbus A320s
                 </a>
                </li>
                <li style="font-size:16px; line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Medical equipment and embroidery
                 <a style="color: #192733; text-decoration: underline !important;">
                  machines
                 </a>
                </li>
                <li style="font-size:16px; line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 San Francisco’s
                 <a style="color: #192733; text-decoration: underline !important;">
                  subway system
                 </a>
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px;padding: 0px;">
                 Chuck E. Cheese animatronics (but not for
                 <a style="color: #192733; text-decoration: underline !important;">
                  much longer
                 </a>
                 )
                </li>
               </ul>
               <p style="font-size:16px;line-height: 140%; margin: 5px 0px 10px;">
                Floppies were even used in the US
                <a style="color: #192733; text-decoration: underline !important;">
                 nuclear weapons
                </a>
                program up until 2019. And, they can be a medium for some pretty cool
                <a style="color: #192733; text-decoration: underline !important;">
                 art
                </a>
                .
               </p>
               <h4 style="font-size:17px; height: 100%; letter-spacing: 0px; line-height:22px; padding-top: 8px; margin: 0px;">
                <strong>
                 While the world goes digital…
                </strong>
               </h4>
               <p style="font-size:16px; line-height: 140%; margin: 5px 0px 10px;">
                … one man holds his ground. Tom Persky runs
                <a style="color: #192733; text-decoration: underline !important;">
                 floppydisk.com
                </a>
                from a California warehouse filled with hundreds of thousands of disks.
               </p>
               <ul style="font-size:16px;line-height:20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 He sells ~1k floppy disks per day (3.5-inch disks are most popular)
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px 0px 10px">
                 Almost 25 years ago, disks sold for as little as seven cents; now, Persky sells 3.5-inch disks for $1 each
                </li>
                <li style="font-size:16px;line-height:140%; margin: 0 0 0 15px; padding: 0px">
                 The site also recycles disks, completes data transfers, and resells used or broken disks
                </li>
               </ul>
               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                Welp, we said the word “floppy” too much and now it sounds weird.
                <a style="color:#192733; text-decoration: underline !important;">
                 Here's why
                </a>
                it’s called that, BTW.
               </p>
              </td>
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               AROUND THE WEB
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                 🛣️ On this day:
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                In 1985, the first
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                 Adopt-a-Highway
                </a>
                sign appeared on Texas’s Highway 69 featuring the Tyler Civitan Club. Engineer James Evans came up with the idea a year earlier after noticing litter on the road.
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                <strong>
                 🧠 Useful:
                </strong>
                Check out
                <a style="color:#192733; text-decoration: underline !important;">
                 this website
                </a>
                to learn obscure words and “Scrabble” tips.
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               <p style="font-size:16px;line-height:140%; margin: 5px 0px 10px;">
                🧪
                <strong>
                 How to:
                </strong>
                “Run the experiment” to
                <a style="color: #192733; text-decoration: underline !important;">
                 stop
                </a>
                overthinking.
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               <p style="font-size: 16px; line-height: 140%; margin: 5px 0px 10px;">
                🧟
                <strong>
                 Cure boredom:
                </strong>
                “
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                 Gridland
                </a>
                ” seems like a simple matching game set in a zombie apocalypse, but it gets complicated quickly.
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                <strong>
                 🐢 Aww:
                </strong>
                And now,
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                 to the sea
                </a>
                !
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               Tweet
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                Pregame warmups wouldn’t hurt either. (
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                 Link
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                .)
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            Today's email was brought to you by
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             Jacob Cohen
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            ,
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             Juliet Bennett Rylah
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            ,
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             Sara Friedman
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            , and
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             Rob Litterst
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            .
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            Editing by: Mark “SunnyD sommelier” Dent.
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            2 CANAL PARK, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
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