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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Morgan Housel explains the crazy housing market.
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                  January 14, 2022
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Today, we have a special guest — Morgan Housel — from Collaborative Fund. You may know Morgan from his bestselling book,
                   <em>
                    The Psychology of Money
                   </em>
                   , or from Twitter, where he regularly shares finance wisdom. We’re pumped to have him on board to help us unpack these turbulent times.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   <strong>
                    Today’s rundown:
                   </strong>
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Ford:
                    </strong>
                    How an EV pivot is turning around one of America’s
                    <strong>
                    </strong>
                    oldest companies.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Future fans:
                    </strong>
                    Sports leagues are trying everything to reach Gen Z.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Morgan’s musings:
                    </strong>
                    Morgan Housel explains this crazy housing market.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    A new tree, eagle cams, vinyl mixtapes, and more cool internet finds.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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               The big idea
              </td>
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               <a style="color: #121212; text-decoration: underline !important;">
                <img alt="Ford EV" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-Ford_EV_20220114023240.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n8Kn1:mygDh5Wfhg6LNkSZkiLgCsL7FmNfCHhPTJFmX1c6Y78" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Ford’s EV progress pushes the carmaker past $100B
               </h2>
              </td>
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              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                One of corporate America’s favorite quotes is from Henry Ford, who founded Ford Motor Company in 1903.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Speaking about his product development process, Ford said, “If I had asked people what they wanted, they would have said faster horses.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Yesterday, Ford passed the
                <strong>
                 $100B
                </strong>
                mark for the 1st time, per
                <a style="color: #121212; text-decoration: underline !important;">
                 <em>
                  CNBC
                 </em>
                </a>
                . Somewhat ironically, it did so by listening to what the market wants: electric vehicles (EVs).
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Ford’s stock price is up 146% over the past year
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And it has outpaced its main US competitors:
               </p>
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Tesla
                 </strong>
                 gained 22% (market cap = $1T+)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  General Motors (GM)
                 </strong>
                 is up 20% (~$90B)
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The global chip shortage has hampered all automakers, but Ford managed well in Q4 2021: It sold
                <a style="color: #121212; text-decoration: underline !important;">
                 508k
                </a>
                vehicles, a 27% quarter-on-quarter (QoQ) increase vs. a 3% decline for the entire industry.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                More importantly for its long-term prospects…
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 … Ford is now America’s No. 2 EV maker
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It shipped 27k+ Mustang Mach-E vehicles in 2021, passing the 24k+  Chevy Bolts and Hummer EVs that GM sold.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While both companies lag far behind Tesla — which sold ~1m EVs — Ford has one giant rabbit to pull out of its carmaking hat.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Since
                <a style="color: #121212; text-decoration: underline !important;">
                 1981
                </a>
                , the bestselling car in America is the Ford F-150 pickup truck.
                <em>
                 Every single year
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Demand for Ford’s electric F-150 Lightning is huge
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Due to significant consumer interest, Ford announced it will make
                <a style="color: #121212; text-decoration: underline !important;">
                 150k
                </a>
                of the trucks a year by 2023 at a Michigan plant (~4x its initial output estimate).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company’s turnaround has happened under CEO Jim Farley, who took over the top spot in October 2020.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If Ford keeps trending up, we’d love to hear this quote from Farley: “If I had asked people what they wanted, they would have said electric F-150s… and we delivered.”
               </p>
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               SNIPPETS
              </td>
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              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 3px 3px;">
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Health care pivot:
                </strong>
                Magic Leap, makers of one of the 1st AR headsets,
                <a style="color: #121212; text-decoration: underline !important;">
                 announced
                </a>
                it will focus its new model, the Magic Leap 2, on medical customers.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Crypto acquisition:
                </strong>
                Coinbase announced it
                <a style="color: #121212; text-decoration: underline !important;">
                 acquired
                </a>
                FairX, a futures exchange that could allow Coinbase to launch a derivatives exchange.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Don’t get your hopes up:
                </strong>
                Tesla
                <a style="color: #121212; text-decoration: underline !important;">
                 removed
                </a>
                any mention of “2022” as it relates to its Cybertruck model, meaning we’ll likely have to wait another year before the futuristic EVs are available to consumers.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Scientists vs. Joe Rogan:
                </strong>
                <strong>
                 260+
                </strong>
                doctors, nurses, and other health care professionals have
                <a style="color: #121212; text-decoration: underline !important;">
                 signed
                </a>
                an open letter to Spotify to “implement a misinformation policy” after an episode of Joe Rogan’s podcast promoted an anti-vaccine rally.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Big raise:
                </strong>
                Envoy, a workplace management platform,
                <a style="color: #121212; text-decoration: underline !important;">
                 raised
                </a>
                <strong>
                 $111m
                </strong>
                to help companies address a hybrid workforce.
               </p>
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                Hey —
                <em>
                 enjoy getting quick updates on what you care about?
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               Future of Fandom
              </td>
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                <img alt="sports cartoon" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-gen_z_20220114023539.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n8Kn1:mygDh5Wfhg6LNkSZkiLgCsL7FmNfCHhPTJFmX1c6Y78" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Pro sports leagues are doing whatever they can to engage Gen Z
               </h2>
              </td>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While cord-cutting has been on the rise for years, Gen Z is the 1st generation to grow up as true
                <a style="color: #121212; text-decoration: underline !important;">
                 digital natives
                </a>
                , per
                <em>
                 Mic
                </em>
                . As a result, they’re far
                <a style="color: #121212; text-decoration: underline !important;">
                 less likely
                </a>
                to watch live sports than previous generations.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This finding isn’t lost on professional sports leagues, who are
                <a style="color: #121212; text-decoration: underline !important;">
                 finding
                </a>
                new ways to engage with young sports fans.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Examples include:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The
                 <strong>
                  NFL
                 </strong>
                 <a style="color: #121212; text-decoration: underline !important;">
                  partnering
                 </a>
                 with livestreamer Ninja in 2018 to co-stream a game on Thursday Night Football
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The
                 <strong>
                  MLB
                 </strong>
                 running a
                 <a style="color: #121212; text-decoration: underline !important;">
                  contest
                 </a>
                 where budding TikTok influencers could win the chance to be ambassadors
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The
                 <strong>
                  NBA
                 </strong>
                 <a style="color: #121212; text-decoration: underline !important;">
                  partnering
                 </a>
                 with Take-Two Interactive to launch the NBA 2k esports league
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                However the leagues reach Gen Z, one thing seems clear — the future of fandom will be decentralized.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n8Kn1:0cw5P9U4AVvuqU4W2ux2OlK9VNpruyIjehq_WEh4VXc" width="30"/>
                   </a>
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                   <a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter_ne.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n8Kn1:0cw5P9U4AVvuqU4W2ux2OlK9VNpruyIjehq_WEh4VXc" width="30"/>
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                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n8Kn1:0cw5P9U4AVvuqU4W2ux2OlK9VNpruyIjehq_WEh4VXc" width="30"/>
                   </a>
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                   <a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n8Kn1:0cw5P9U4AVvuqU4W2ux2OlK9VNpruyIjehq_WEh4VXc" width="30"/>
                   </a>
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                </tbody>
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              </td>
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            </table>
           </td>
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           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               It’s Time to Build
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #121212; text-decoration: underline !important;">
                <img alt="homes built per 1k Americans" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-homes_built_20220114023635.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n8Kn1:mygDh5Wfhg6LNkSZkiLgCsL7FmNfCHhPTJFmX1c6Y78" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Data Source: Federal Reserve
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                They don’t build ’em like they used to
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Inflation is now at the
                <a style="color: #121212; text-decoration: underline !important;">
                 highest level in 40 years
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Nowhere is that more apparent than in housing, where nationwide home prices
                <a style="color: #121212; text-decoration: underline !important;">
                 are now nearly 50% above
                </a>
                the levels seen during the 2006 housing bubble.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you’re in the market for a new home, you know how crazy it’s gotten. Perhaps you’ve been outbid on a home to somebody offering
                <a style="color: #121212; text-decoration: underline !important;">
                 <em>
                  double
                 </em>
                 the asking price
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What’s happening?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                All big problems like this are complicated, caused by dozens of different variables.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But here’s a big one, and it’s simple: We just don’t build enough homes.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Millennials are
                 <a style="color: #121212; text-decoration: underline !important;">
                  now the largest cohort
                 </a>
                 of working Americans. Many are now approaching 40 years old, and are eager to finally buy a home. When baby boomers were in a similar spot in the 1970s and 1980s, we were building, on average, about 60% more homes relative to the size of the population.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The housing bust of the mid-2000s shattered the homebuilding industry, and it simply never recovered. There are a quarter fewer carpenters in America today
                 <a style="color: #121212; text-decoration: underline !important;">
                  than there were 20 years ago
                 </a>
                 .
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Here’s a quirk of surging housing prices that’s easy to overlook:
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If you already own a home, the surge is probably a wash for you, because if you sell a house that’s gone up in value you probably use the proceeds to purchase another house that’s gone up in value.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But if you’re a 1st-time homebuyer, oof. It’s brutal. Rising home prices mean you have to come up with a higher and higher down payment — if you can find a house at all.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s time to build.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n8Kn1:0cw5P9U4AVvuqU4W2ux2OlK9VNpruyIjehq_WEh4VXc" width="30"/>
                   </a>
                  </td>
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                   <a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter_ne.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n8Kn1:0cw5P9U4AVvuqU4W2ux2OlK9VNpruyIjehq_WEh4VXc" width="30"/>
                   </a>
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                   <a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n8Kn1:0cw5P9U4AVvuqU4W2ux2OlK9VNpruyIjehq_WEh4VXc" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n8Kn1:0cw5P9U4AVvuqU4W2ux2OlK9VNpruyIjehq_WEh4VXc" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
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           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               TRENDS
              </td>
             </tr>
             <tr id="image">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <center>
                <a style="color: #121212; text-decoration: underline !important;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-Trends_bobby_20220113214544.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n8Kn1:mygDh5Wfhg6LNkSZkiLgCsL7FmNfCHhPTJFmX1c6Y78" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
              </td>
             </tr>
             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 Pro copywriting tips for high-performing ads
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s not easy finding marketing writers who slap…
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                That’s why many small-to-mid sized business professionals learn to do it themselves. Trendster Bobby (Boston Beer Company’s direct response copywriter) can help.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                He dropped his
                <a style="color: #121212; text-decoration: underline !important;">
                 <strong>
                  top 3 keys to captivating copywriting
                 </strong>
                </a>
                <strong>
                 .
                </strong>
                The rundown:
               </p>
               <ol style="font-size: 16px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Be interesting or useful.
                 </strong>
                 Preferably both. While being specific enough to pique your target audience and weed out the flakers.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Forward-thinking formatting.
                 </strong>
                 Copy narratives are journeys that propel readers forward. Tasteful line breaks make all the difference.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Dig into client psychology.
                 </strong>
                 Great copywriters hit what matters most to the target audience. You just have to know where to look.
                </li>
               </ol>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                That’s just the “what”.
                <a style="color: #121212; text-decoration: underline !important;">
                 Read the Trends article
                </a>
                for the “how”.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 Join Trends for market signals, business ideas, and the community of 17k+ professionals.
                </em>
               </p>
              </td>
             </tr>
             <tr class="cta-a-btn" style="text-decoration: unset !important; color: unset !important;">
              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="color: #ffffff !important; font-size: 16px; font-weight: bold; text-decoration: none !important; background-color: #D62829; border-radius: 15px; -webkit-text-fill-color: #ffffff; padding: 6px 20px;" target="_blank">
                Your first week is $1 →
               </a>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🏈 On this day:
                </strong>
                In 1973, the Miami Dolphins
                <a style="color: #121212; text-decoration: underline !important;">
                 won
                </a>
                Super Bowl VII, becoming the only NFL team in history to play a perfect season.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🔎
                <strong>
                 Useful:
                </strong>
                Sometimes, you just need a good meme. Memegine is a
                <a style="color: #121212; text-decoration: underline !important;">
                 search engine
                </a>
                for finding them.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🎵
                <strong>
                 That’s cool:
                </strong>
                A company called
                <a style="color: #121212; text-decoration: underline !important;">
                 Freestyle Vinyl
                </a>
                will put whatever tracks you like on a record, like a Spotify playlist, but old-school.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🌲
                <strong>
                 That’s interesting:
                </strong>
                Scientists
                <a style="color: #121212; text-decoration: underline !important;">
                 discovered
                </a>
                a new evergreen tree in Cameroon. They named it
                <em>
                 Uvariopsis dicaprio
                </em>
                after Leonardo DiCaprio, whose activism has helped save the Ebo Forest.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                👨‍💻
                <strong>
                 How to:
                </strong>
                Some people can be shy in virtual meetings. Here are
                <a style="color: #121212; text-decoration: underline !important;">
                 some tips
                </a>
                to encourage participation from everyone.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🦅
                <strong>
                 Aww:
                </strong>
                Check out the Wildlife Rescue of Dade County’s “
                <a style="color: #121212; text-decoration: underline !important;">
                 Nest Cam
                </a>
                ,” where eagles Ron and Rita are taking care of their tiny chicks.
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 13px 3px 0px;">
               IN CASE YOU MISSED IT
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 (A roundup of our best reads from the last couple weeks…)
                </em>
               </p>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🕶️
                <a style="color: #121212; text-decoration: underline !important;">
                 The con artist
                </a>
                who sold rich investors a fake country
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🌿 States are
                <a style="color: #121212; text-decoration: underline !important;">
                 making bank
                </a>
                off weed taxes
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🎧 There are more podcasts
                <a style="color: #121212; text-decoration: underline !important;">
                 being created
                </a>
                than ears to listen to them
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🧒 How a
                <a style="color: #121212; text-decoration: underline !important;">
                 10-year-old
                </a>
                became the king of toys, and YouTube
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🍆 The world is using
                <a style="color: #121212; text-decoration: underline !important;">
                 fewer condoms
                </a>
                than expected
               </p>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="padding: 0px;">
            <table style="width: 100%; border-spacing: 0px;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Shower Thoughts
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              <td style="font-size: 16px; padding: 3px 3px 0px;">
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                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #121212; text-decoration: underline !important;">
                  “You could destroy your entire life in less than 10 texts if you wanted to.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #121212; text-decoration: underline !important;">
                  “Water never really belongs to you, it’s just your turn to use it.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #121212; text-decoration: underline !important;">
                  “A sleepwalking bed-wetter is a threat to everyone.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #121212; text-decoration: underline !important;">
                  “Every person cremated is one less zombie we’ll have to worry about.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #121212; text-decoration: underline !important;">
                  “Every child is trained by their parents for a world that is one generation out of date.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #121212; text-decoration: underline !important;">
                  “Harry Potter was way too emotionally stable for a kid raised by people who hated him.”
                 </a>
                </li>
               </ol>
              </td>
             </tr>
             <tr>
              <td style="line-height: 120%; font-style: italic; list-style-type: none; padding: 4px 0 4px 10px;">
               <a style="color: #121212; text-decoration: underline !important;" target="_blank">
                via Reddit
               </a>
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                 <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 3px 15px;">
                  SHARE THE HUSTLE
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                  <p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
                   Hey. Stop keeping us a secret.
                  </p>
                  <p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
                   <strong>
                    Refer just 3 people
                   </strong>
                   and we’ll start to send some goodies as a thank you.
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                   Spread the news. Help us grow 🌱
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                   Share The Hustle 🤠 →
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                  <p style="font-size: 16px; line-height: 140%; padding-bottom: 10px; margin: 5px 0px 0px;">
                   Or copy this custom referral link:
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                    https://thehustle.co/?ref=950fce10a7
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                   Your referral count: 0
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            Today's email was brought to you by
            <a style="color: #121212; text-decoration: underline !important;" target="_blank">
             Trung Phan
            </a>
            ,
            <a style="color: #121212; text-decoration: underline !important;" target="_blank">
             Jacob Cohen
            </a>
            ,
            <a style="color: #121212; text-decoration: underline !important;" target="_blank">
             Juliet Bennett Rylah
            </a>
            ,
            <a style="color: #121212; text-decoration: underline !important;" target="_blank">
             Rob Litterst
            </a>
            .
            <br/>
            Editing by: Mark “F-150 or bust” Dent.
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            25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
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