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Today, L’Oreal’s messin’ with your makeup, and Eskom can’t do anything to avoid a shake-up, but first...
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Okay, so about yesterday...
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We launched
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<strong>
Marketers already have our wallets, now they’re coming for our brains
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In the past few years, ad agencies have pined for the most lucrative way to answer the
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never-ending fluidity
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of the ad-scape. It used to be about broad appeal. Now marketers are getting personal --
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Like, fer reals.
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Around 2 dozen market research firms have started plugging test subjects into scientific-grade brain scans to assert stronger control over their purchases…
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tight.
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According to
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<em>
Axios
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, the firms say they aim to know consumers better than they know themselves…
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Double tight.
</em>
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The idea has been around for years…
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And widely
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contested
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at that. But, ever since Nielsen bought up a firm called NeuroFocus, neuroscience tactics have inched into reality.
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Brain tests like EEG (electroencephalography) allow researchers to see how people’s brains react in real time when watching a TV ad, thumbing through an app -- even experiencing brand redesigns.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
And Nielson’s already signed up big clients like Time Warner and New Balance. Hmm, no mom-and-pops? Weird.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
A little thing called ‘surveillance capitalism’
</strong>
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To the big boys, your corner ice cream haunt is “what’s a podcast?” years old. Small companies barely have the means to keep the lights on, let alone afford to be cutting edge.
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In other words, companies like Facebook
<em>
already
</em>
know everything about us, and this kind of tech only
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benefits
</a>
corps of their stature.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
If this wackadoo sci-fi method works, marketers would only be adding to the manipulative arsenals of data-rich companies.
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@ Me Anything
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<a style="color: #d62828; text-decoration: none;">
<span style="color: #000000; font-size: 16px; font-weight: bold;">
Wes Schlagenhauf
</span>
<span style="color: #000000; font-size: 16px;">
, News Writer at The Hustle
</span>
<br/>
<span style="color: #657786; font-size: 14px;">
@wesschlagenhauf
</span>
</a>
<br/>
If you ever find yourself wondering, “what’s hell like this time of year?” This is proof that you’re already living in it.
<br/>
<a style="color: #d62826; text-decoration: none;">
Show this thread
</a>
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<td align="center" id="link" style="font-family: 'Courier New',courier,monospace; font-size: 26px; line-height: 120%; padding: 15px 0; text-align: center;">
Let’s not and say we did
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<!-- START BRIEF -->
<tr id="news1">
<td>
<h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
The ugly side of L’Oréal’s mission to bring augmented reality to makeup
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Yesterday, the French beauty business L’Oréal
<a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
announced
</a>
plans to integrate its ModiFace augmented reality (AR) makeup tool with Amazon, which will enable millions of additional shoppers to “try on” lipstick in live selfies.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
But no amount of makeup can cover up this ugly business strategy
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
L’Oréal
<a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
acquired
</a>
ModiFace last year to boost digital sales, and indeed, according to last year’s
<a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
annual report
</a>
, “increasingly realistic simulations... have a strong impact on sales.”
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But while filtered faces pull in a pretty penny for L’Oréal, they
<em>
also
</em>
cause an ugly increase in body-image disorders and unnecessary plastic surgery among kids, according to a body of
<a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
medical research
</a>
.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
A more powerful way to profit from perpetual insecurity
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The problem is that ModiFace doesn’t merely show consumers what makeup would look like on their faces…
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The app
<em>
also
</em>
uses
<a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
self-described
</a>
“emoji effects” and “AI ... that automatically optimizes the glow, texture, and tone of your skin frame-by-frame” to sell customers unrealistic, digitally altered versions of themselves that have pixel-perfect skin and alien eyeballs.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Researchers have already
<a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
documented
</a>
the harmful impact of Snapchat’s selfie filters on the mental health of kids.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But ModiFace’s filters -- which are used in 75 of the 100 top beauty brands’ apps and now funded by the world’s largest cosmetics company -- are far worse: Not only do they distort people’s perception of themselves, but they also
<em>
profit
</em>
from that distortion by selling a solution to it.
</p>
</td>
</tr>
<!-- START TAKE -->
<tr id="take">
<td style="padding-top: 10px;">
</td>
</tr>
<tr>
<td bgcolor="#f5f8fa" style="background: #f5f8fa; border: 1px solid #dedede; border-radius: 10px; color: #000000;">
<table style="border-spacing: 0; width: 100%;" width="100%">
<tr>
<td bgcolor="#1da1f2" colspan="2" style="background: #1da1f2; border-top-left-radius: 10px; border-top-right-radius: 10px; color: #ffffff; font-family: arial, sans-serif; font-size: 14px; font-weight: bold; padding: 8px; vertical-align: top;" valign="top">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Ftwitter_logo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXOTw:Ozhte87rBYQZodj5nflxWMIm-TJE4P_R2Z-6YJ5Sdcg" style="width: 14px;" width="14"/>
@ Me Anything
</td>
</tr>
<tr>
</tr>
<tr>
<td style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding: 10px 5px; vertical-align: top;" valign="top">
<a style="color: #d62828; text-decoration: none;">
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</a>
</td>
<td style="font-family: arial, sans-serif; font-size: 15px; line-height: 130%; padding: 10px 5px; vertical-align: top;" valign="top">
<a style="color: #d62828; text-decoration: none;">
<span style="color: #000000; font-size: 16px; font-weight: bold;">
Conor Grant
</span>
<span style="color: #000000; font-size: 16px;">
, News Writer at The Hustle
</span>
<br/>
<span style="color: #657786; font-size: 14px;">
@conor_p_grant
</span>
</a>
<br/>
Using images of airbrushed, emaciated supermodels to sell kids makeup looks bad…
But isn't digitally “optimizing” people’s faces to sell them their self-esteem back even uglier? @Loreal
<br/>
<a style="color: #d62828; text-decoration: none;">
Show this thread
</a>
</td>
</tr>
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</tr>
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»
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You can’t make this up
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<!-- END LINK -->
<!-- END BRIEF -->
<!-- START BRIEF -->
<tr id="news1">
<td>
<h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
Meet Eskom: The South African power utility giant where CEOs go to die
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Fun fact: Eskom, a power utility firm in South Africa, has employed 10 CEOs over the last decade -- and the company has added another casualty to the list.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Last week, current CEO Phakamani Hadebe announced he will step down next month after yet again only
<a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
365 days on the throne
</a>
.
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
No string cheese in the kitchen, ’er what?
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Since 2013, no Eskom CEO has stayed at the helm longer than 1 year -- and 8 of them resigned for personal reasons.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
According to
<a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
<em>
Quartz
</em>
</a>
<em>
,
</em>
Hadebe cited the job’s “unimaginable demands” having “a negative impact” on his health as his reason for leaving -- a mild response compared to Matshela Koko, Eskom’s acting CEO between 2016 and 2017, who described the role as a “poisoned chalice.”
</p>
<h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
It’s hard to be No. 1
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Eskom is arguably South Africa’s most important organization, which currently generates
<a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
95%
</a>
of the country’s electricity.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
On top of that, 90% of Eskom’s earnings before EBITDA go toward the company’s debt, which stands at almost $35B -- raising the question of why anyone would consider taking the job at all.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
What’s that? South African CEOs rake in
<a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
64x the wage of regular workers
</a>
… on second thought, what’s one year of sobbing in your car to and from work every day?
</p>
</td>
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»
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<a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
Nothing a podcast can’t fix
</a>
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<tr>
<td>
<table style="border-spacing: 0px;">
<tr>
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SPONSORED
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<h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
Does the key to sleep lie in
</strong>
<em>
<strong>
chilling out?
</strong>
</em>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
According to Stanford biology professor Dr. Craig Heller, PhD, a
<a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
mild drop in body temperature
</a>
can help you fall asleep (and stay there).
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
That’s right, science says the key to good sleep is
<em>
chilling out
</em>
. And Eight Sleep is helping you do just that.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
<a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
<strong>
The Pod
</strong>
</a>
from Eight Sleep is the only bed with integrated cooling technology built right in. Its responsive cooling (and heating) layer lets you find the perfect temp to hit snooze, then
<em>
<strong>
dynamically
</strong>
</em>
heats or cools to maintain it -- all night long.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
In short, The Pod helps you
<a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
optimize your sleep
</a>
: You’ll sleep deeper and wake up feeling refueled, ready to attack the day.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Want to try The Pod for yourself?
<a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
Visit
</a>
Eight Sleep to get a
<strong>
100-day trial
</strong>
-- and use code
<strong>
HUSTLE
</strong>
to
<strong>
get $150 off the Pod.
</strong>
</p>
</td>
</tr>
<tr id="cta">
<td align="center" style="padding: 20px 0 40px; text-align: center; width: 100%;">
<a style="background: #ffffff; border: 2px solid #000000; border-radius: 3px; color: #000000; font-family: 'Courier New',courier,monospace; font-size: 14px; font-weight: bold; letter-spacing: -0.5px; padding: 10px 15px; text-decoration: none;">
Chill out →
</a>
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</td>
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<!-- START DDD -->
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<td align="left" bgcolor="#000000" style="background: #000000; color: #ffffff; font-family: 'Courier',monospace; font-size: 16px; font-weight: bold; letter-spacing: 1px; padding: 8px 10px; text-align: left; width: 100%;">
deals, deals, deals
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<ul style="margin: 0; padding-bottom: 0px; padding-left: 24px;">
<li style="line-height: 120%; padding: 4px 0 0;">
<a style="color: #d62828; text-decoration: none;">
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of versatile men’s & women’s activewear at Vuori
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</tr>
<tr>
<td bgcolor="#efefef" style="background: #efefef; padding: 8px 5px 0px 0px;">
<ul style="margin: 0; padding-bottom: 0px; padding-left: 24px;">
<li style="line-height: 120%; padding: 4px 0 0;">
<a style="color: #d62828; text-decoration: none;">
Save up to 50% on select products
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to help you relax and unwind at Rituals
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</ul>
</td>
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<tr>
<td bgcolor="#efefef" style="background: #efefef; padding: 8px 5px 0px 0px;">
<ul style="margin: 0; padding-bottom: 0px; padding-left: 24px;">
<li style="line-height: 120%; padding: 4px 0 0;">
<a style="color: #d62828; text-decoration: none;">
Get 2 aluminum wallets for $120
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($144 value) from The Ridge with code DOUBLE
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</tr>
<tr>
<td bgcolor="#efefef" style="background: #efefef; padding-bottom: 16px;">
</td>
</tr>
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<td style="padding-top: 10px;">
<ul style="margin: 0; padding-bottom: 14px; padding-left: 24px;">
<li style="line-height: 120%; padding: 4px 0;">
<a style="color: #d62828; text-decoration: none;">
Apple iPad 32GB
</a>
at Walmart for $249 shipped (was $330)
</li>
<li style="line-height: 120%; padding: 4px 0;">
<a style="color: #d62828; text-decoration: none;">
Clarkson Hobo Bag
</a>
at Coach for $175 (was $350)
</li>
<li style="line-height: 120%; padding: 4px 0;">
<a style="color: #d62828; text-decoration: none;">
Jamo by Klipsch speakers
</a>
at Frys.com for $69 with promo code 2288 (was $179)
</li>
</ul>
</td>
</tr>
<tr>
<td style="padding-bottom: 30px;">
</td>
</tr>
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6 years ago - news@thehustle.co
Today, L’Oreal’s messin’ with your makeup, and Eskom can’t do anything to avoid a shake-up, but f...