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                    Issue #35
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                     <img alt="The Hustle, Sunday, January 6, 2018" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252FHEDAER_20190106000231.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXOrq:434y1k2MubD9496iNg9aAJsM0BQ-UlZc5E_s_lQx4QA" style="display: block; height: auto; width: 100%;"/>
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                    Sunday, January 6, 2018
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                <h2 style="font-family: arial, sans-serif; font-size: 30px; font-weight: bold; line-height: 120%; margin-bottom: 6px; margin-top: 36px;">
                 <strong>
                  Why gym memberships probably aren't worth the money
                 </strong>
                </h2>
                <p style="color: #737373; font-family: arial, sans-serif; font-size: 18px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 10px;">
                 More than half of all gym members never actually go to the gym — yet year after year, they continue to pay for a service they don’t use.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 13px; line-height: 120%; margin: 0; padding-bottom: 24px;">
                 <strong>
                  BY
                  <a style="color: #ed4d1f; text-decoration: none; text-transform: uppercase;">
                   Zachary Corckett
                  </a>
                 </strong>
                </p>
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Shortly after the clock struck midnight on New Year’s Day of 2018, Josh Kline closed his eyes and vowed a resolution: He’d sign up for a gym. He’d go every day. He’d lose the paunch and reclaim his former glory.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Yes, he was 6 beers deep and full of carne asada. But dammit, things were
                 <em>
                  different
                 </em>
                 this year: He was going to do it!
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 A few days, and a few inspirational Instagram posts, later, the 32-year-old New Jerseyan found himself at a local big-name gym, inking a $650 annual contract. Sans the hidden fees, that worked out to a little under $50 per month — a steal, he figured, for 365 days of value.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 But by early February, his commitment began to wane. “Every day” became every
                 <em>
                  other
                 </em>
                 day; every other day slipped to twice per week… once per week... zero times per week. At year’s end, his attendance tally looked something like this:
                </p>
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fkline-gif_20190106000534.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXOrq:434y1k2MubD9496iNg9aAJsM0BQ-UlZc5E_s_lQx4QA" style="height: auto; padding-top: 10px; width: 100%;"/>
                <p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
                 A little too ambitious there, Josh? (Zachary Crockett / The Hustle)
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Kline’s story is familiar. “Getting more exercise” is routinely the
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  most common
                 </a>
                 New Year’s resolution — and every January, gyms bulk up their staff and prepare for an infusion of fresh blood.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 There’s just one problem with this: Joining a gym, while admirable, is generally one of the worst investments you can make.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 The reasons for this are rooted in the way we make commitments for self-betterment, the core business model of the fitness industry, and even behavioral economics. But before we get into all that, let’s take a look at the bigger picture.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  Drop and give me $700
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 In the United States, 60.8 million people (~1 in 5 adults) have some kind of membership to one of the country’s
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  38k
                 </a>
                 gyms and health clubs and pay an annual, monthly, or daily fee to work out. Collectively, gyms rake in
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  $30B+ in revenue
                 </a>
                 on an annual basis..
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Membership fees vary widely based on your location and gym of preference, but the industry-wide average falls in at
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  <strong>
                   $58 per month
                  </strong>
                 </a>
                 <strong>
                  , or $696 per year
                 </strong>
                 .
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 On top of the monthly fee, gyms often tack on an “annual fee” (paid at the start of each new membership cycle), and an “initiation fee” (a one-time dinger that can run as high as $250, due upon signing).
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 The main purpose of these fees is to give the gym something to reduce to make you feel like you’re getting a “special” deal. In reality, the gym’s out-of-pocket costs to sign you up ring in at a measly $3.
                </p>
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fgym%2520fees_20190106000623.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXOrq:434y1k2MubD9496iNg9aAJsM0BQ-UlZc5E_s_lQx4QA" style="height: auto; padding-top: 10px; width: 100%;"/>
                <p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
                 Gym fees vary widely on a person-to-person basis, and by location, but average around this range. (Zachary Crockett / The Hustle)
                </p>
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Generally, most of these fees are pretty fair.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 If the average gym-goer were to use a gym 7 times a week, every week, without fail, $696 per year would work out to a measly ~$1.90 per visit. Even at 4 times per week, you’d be looking at $3.36 per visit.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 But here’s the thing: We don’t even come close to 7 gym visits per week. Or 4. Or even 3. What makes a gym membership a poor investment is your lack of commitment.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  Staying home and eating cake counts as leg day, right?
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 A
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  study
                 </a>
                 run by a pair of UC Berkeley economists found that while members
                 <em>
                  anticipate
                 </em>
                 visiting a gym 9.5 times per month, they only end up going
                 <strong>
                  4.17 times per month
                 </strong>
                 . That works out to 50 visits per year.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Assuming an average session length of 1 hour, the typical gym member is suddenly paying $14.50 per workout. This stacks up pretty poorly with other things we pay a monthly fee for.
                </p>
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fcost%2520benefit_20190106000726.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXOrq:434y1k2MubD9496iNg9aAJsM0BQ-UlZc5E_s_lQx4QA" style="height: auto; padding-top: 10px; width: 100%;"/>
                <p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
                 We spend 5x more on a gym membership than we do on Netflix per month — and we use it 10x less frequently! (Zachary Crockett / The Hustle)
                </p>
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Why on Earth is this average so low? Well, it turns out that a vast swath of people who pay for gym use just… don’t go at all.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 A
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  Statistic Brain survey
                 </a>
                 [paywall] of 5,313 American gym members found that 63% of memberships go completely unused. The granular stats are even more dismal:
                </p>
                <ul style="margin: 0; padding-bottom: 14px; padding-left: 24px;">
                 <li style="line-height: 120%; padding: 4px 0;">
                  82% of gym members go to the gym less than 1 time per week
                 </li>
                 <li style="line-height: 120%; padding: 4px 0;">
                  22% completely stop going 6 months into their membership
                 </li>
                 <li style="line-height: 120%; padding: 4px 0;">
                  31% say they never would’ve paid had they known how little they’d use it
                 </li>
                </ul>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 From their data, the survey authors estimate that the average gym member “underutilizes” two-thirds of her gym dues — roughly $39 per month, or $468 per year.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 And as it just so happens, our laziness and lack of commitment are the lifeblood of big-name gyms’ business model.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  Gyms bank on you NOT showing up
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Each January, when our ambition is riding higher than a
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  SpongeBob wedgie
                 </a>
                 , gyms experience a 50% uptick in memberships.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 It’s what one fitness director
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  once called
                 </a>
                 “the perfect storm” — a time when “cold weather [and] a psychological awareness about achieving goals”  draw out lofty ambitions. But most of these new signees, like our pal Josh Kline, eventually fall off the proverbial treadmill.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 It seems counter-intuitive, but big-name gyms
                 <em>
                  don’t
                 </em>
                 want us to work out.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 "If gyms operate at more than 5% of their membership at any given time, no one can use the gym,"
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  explains
                 </a>
                 one branding consultant. "They want [people] to sign up, but they know that after the 15th of January they won't see 95% of them again."
                </p>
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Ftreadmill%2520gif_20190106000854.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXOrq:434y1k2MubD9496iNg9aAJsM0BQ-UlZc5E_s_lQx4QA" style="height: auto; padding-top: 10px; width: 100%;"/>
                <p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
                 A vicious cycle (YouTube, via Fox’s “The Cleveland Show”)
                </p>
               </td>
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              <!-- START BODY TEXT -->
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 The nation’s largest gym chains often sign up
                 <em>
                  20x
                 </em>
                 the number of people who can actually fit in a given location. They are well aware that most won’t show up.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 As
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  Planet Money
                 </a>
                 reported, one Planet Fitness branch in NYC had a max capacity of about 300, but boasted more than
                 <em>
                  6k members
                 </em>
                 . Similarly, Gold’s Gym and Life Time Fitness often ink 5k-10k memberships per location despite having only being able to house 300-500 people at a time.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 In essence, the people who don’t show up “subsidize” membership costs for those who actually do go, allowing gyms to keep their prices down.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  So, why do we keep signing up?
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 As the late economist Thomas Schelling laid out in his
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  1978 paper
                 </a>
                 <em>
                  , Egonomics
                 </em>
                 , we have “two selves:” The present self (who is highly motivated to work out come January 1st), and the future self (who will inevitably quit by March). These selves are
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  engaged
                 </a>
                 in a “constant conflict between immediate desire and long-term goals.”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Oftentimes, the present self will trick the future self into making good decisions by enlisting a little concept known as “
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  precommitment
                 </a>
                 :” We commit to something in advance to make it harder — or impossible — for our future self to back out.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 If our goal is to save money, we might set up automatic paycheck deductions into savings. If we want to learn a new language, we might pay for classes in advance. And if we want to exercise more, we might lock ourselves into annual gym memberships.
                </p>
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fprecommitment_20190106000942.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXOrq:434y1k2MubD9496iNg9aAJsM0BQ-UlZc5E_s_lQx4QA" style="height: auto; padding-top: 10px; width: 100%;"/>
                <p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
                 And if your goal is to get drunk, you pre-game (Zachary Crockett / The Hustle)
                </p>
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              <!-- START BODY TEXT -->
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                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 As the blog
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  Refocuser
                 </a>
                 writes, by precommitting, you must “always assume your future self is lazy… you’re practically dragging your future self kicking and screaming toward the ‘right thing’ by taking away his or her alternative options.”
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Thing is, this just doesn’t work — and it ends up costing most people money in the long-term.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  Okay, so how do I work out for cheaper?
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 You shouldn’t blame any of this on gyms: They promote fitness and well-being, and, in general, are priced pretty reasonably considering mechanical upkeep, equipment costs, and employee overhead.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Still, it’s hard to justify the cost when the odds of regular attendance are stacked so unfavorably against you.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 One alternative is to simply build your own home gym.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 The
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  Department of Health and Human Services
                 </a>
                 recommends 150 minutes of moderate aerobic activity (or 75 minutes of “vigorous” aerobic activity), in addition to at least 2 sessions of major muscle group strength training, per week. This is easily achievable without a gym membership.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 While the equipment you choose to buy depends on a number of factors, including what types of exercises you want to do, and the space you’re working with, it’s possible to build a relatively space-efficient, full-body setup for the same cost as one year at a gym.
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                <img alt="" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fcost%2520of%2520home%2520gym_20190106001022.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXOrq:434y1k2MubD9496iNg9aAJsM0BQ-UlZc5E_s_lQx4QA" style="height: auto; padding-top: 10px; width: 100%;"/>
                <p style="color: #5f696c; font-family: arial, sans-serif; font-size: 12px; font-style: italic; line-height: 120%; margin: 0; padding-bottom: 20px; padding-top: 8px;">
                 Also highly recommended (and free!): Wrestling bears (Zachary Crockett / The Hustle)
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              <!-- START BODY TEXT -->
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               <td>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Let’s say you pay the average monthly gym fee of $58 ($696 per year). A home gym, at ~$625, will pay itself off in a little under 11 months; after that, you’re saving $58 per month in perpetuity.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Over the course of, say, 5 years, that amounts to $3,480 in savings — enough to hire a drill sergeant to berate you into working out every day. Problem solved!
                </p>
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                Share &amp; discuss this story
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                     ON OUR WEBSITE
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                     ON FACEBOOK
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                <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
                 <strong>
                  And now, a word from our Chief of Staff
                 </strong>
                </h2>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 I had braces for four years in junior high. Unsurprisingly, it was awful. When I finally got them off, the last thing I wanted to do was wear my retainers.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 But you know what happens when you don’t wear said retainers? Yup… your teeth
                 <em>
                  crookify
                 </em>
                 (it’s a word, trust me).
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 So after I got engaged, I knew I wanted to look back at my wedding photos without my teeth taking center stage. That’s where
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  Smile Direct Club
                 </a>
                 came in.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  Simple process + better smile = great wedding photos
                 </strong>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 They shipped equipment to make molds of my teeth, I sent it back, and in no time they had created a
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  customized 4-month plan
                 </a>
                 for me, complete with 3D renderings of what my mouth would look like.
                 <em>
                  Yowza
                 </em>
                 .
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 It was so much easier than the experience I went through when I had braces. The aligners came in a box that made it easy to keep them organized and protected -- plus, they were comfortable and totally invisible.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 I’m so happy with the process, the result, and (most importantly) my wedding pics. The best part? That same
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  at-home impression kit
                 </a>
                 I got is $79, but you can get 50% off when you use code
                 <strong>
                  HUSTLE19
                 </strong>
                 .
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Get started with a
                 <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
                  smile assessment
                 </a>
                 . You won’t regret it.
                </p>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 <em>
                  - Kera, Operator of Smiles
                 </em>
                </p>
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                <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
                 <strong>
                  Weekend Recap
                 </strong>
                </h2>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Miss an email this week? Here’s a rundown of our top headlines from the past 7 days:
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  1. WORDPLAY OF THE WEEK:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <strong>
                   More like ‘copy-WRONG’
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Starting this week, some of the world’s most famous literary works will lose copyright protection, meaning
                 <em>
                  The Great Gatsby
                 </em>
                 <em>
                  and Zombies
                 </em>
                 could soon be coming to a theatre near you.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  2. OUR FAVORITE:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <strong>
                   The USDA lifts its ban on Hawaiian avocados after 26 years
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Foodies, get out your hula skirts because avocado toast just got a lot more tropical. After 26 years, the USDA
                 <em>
                  Hass
                 </em>
                 finally lifted its ban on Hawaii’s ‘Sharwil’ avocados, bringing in new competition for US avo juggernauts like California and Florida.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  3. ‘TODAY I LEARNED’:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <strong>
                   How much our founder paid himself when he started the Hustle
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 Prepare to get demystified… but, like, in a good way.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  4. OLD DOG, NEW TRICKS:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <strong>
                   GE, Neutrogena, and Forbes turn to cutting-edge tech to get ahead
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 From smart home accessories, to AI newswriters, to 3D-printed face masks, companies like GE, Neutrogena, and Forbes are pivoting to tools of the future to stay alive.
                </p>
                <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
                 <strong>
                  5. TECH TROUBLES:
                 </strong>
                 <a style="color: #ed4d1f; text-decoration: none;">
                  <strong>
                   Apple’s rotten iPhone sales are stinking up the whole economy
                  </strong>
                 </a>
                </h4>
                <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
                 As consumers continue to sour on the iPhone, Apple’s market cap continues to plummet, and it’s doing anything but wonders for the economy.
                </p>
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                   Now Playing:
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                    <strong>
                     Dark Side of the Gym, The National
                    </strong>
                   </a>
                   . Anti-gym music for non-gym enthusiasts.
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                    SHARE THE HUSTLE
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                   REFERRALS
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                       </a>
                       <br/>
                       Zack Crockett
                       <br/>
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                        NEWS WRITER
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                       </a>
                       <br/>
                       Kolby Hatch
                       <br/>
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                        AD WRITER
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                    <a style="color: #000000; text-decoration: none;">
                     Lindsey “Just give me an ocean to swim across” Quinn
                    </a>
                    <br/>
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                     MANAGING EDITOR
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                    Jim Forelyfe
                    <br/>
                    <span style="font-family: 'Arial',sans-serif; font-size: 8px; font-weight: normal; letter-spacing: 1px; text-transform: uppercase;">
                     Went to the gym 4 times last year
                    </span>
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