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PLUS: Are dual-level airplane cabins coming?.
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June 2, 2021
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Do you have a plan in place for passing on your cryptocurrency assets in the event of death?
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<p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
We’re working on a story about what happens to Bitcoin when you die and would love to hear from folks who’ve thought things through. Please take a few minutes to
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
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tell us about your plan here
</strong>
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.
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The big idea
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<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Can a new bike turn around Harley-Davidson’s fortunes?
</h2>
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<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Harley-Davidson once tried launching a perfume.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
That’s not a typo: In
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
1994
</a>
, the classic motorcycle brand conducted one of corporate America’s worst brand extensions ever when it launched a fragrance line called “Hot Road.”
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Fast forward to 2021...
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… and the company is taking another crack at a brand extension. This time, though, it has “a potential blockbuster” on its hands, per
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<em>
The New York Times
</em>
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Harley-Davidson is launching The Pan America bike and jumping into the “adventure touring” motorcycle market, which is dominated by European manufacturers like BMW and Ducati.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
To compete, Harley -- which was founded in
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
1903
</a>
-- had to ditch the classic look of the existing line. The new bike weighs 534 lbs. and starts at $17.3k (which is 200 lbs. lighter and $2k cheaper than its most popular heavy cruiser).
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Business has been in decline
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In its last pre-COVID year (2019), Harley-Davidson sold 218k bikes and notched sales of
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
$5.4B
</a>
, down from annual revenue of $6B+ in the mid-2010s.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The problem with its classic look was just that… it was classic, and didn’t appeal to a large enough customer base.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In 2020, the Milwaukee-based company brought in a new CEO to shake things up: Jochen Zeitz, who previously ran sports apparel firm Puma.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Refocusing the company
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
According to the
<em>
NYT
</em>
, the new CEO “cut overhead and staff, closed some foreign subsidiaries, reduced the number of US dealers… and spun off an electric bicycle division.”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Zeitz even shut down the pace of new bike introductions… except for the Pan America.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
“Adventure and touring are in Harley-Davidson’s DNA,” Zeitz says.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
While early reviews are positive, it’s still too early to tell if Harley’s new bet will pay off. At a minimum, there’s no way it can turn out worse than the perfume.
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<strong>
AMC -- the theater chain that was battered in the pandemic -- is up 11x this year
</strong>
on the back of Reddit traders. The meme stock just raised
<a style="color: #d62829; text-decoration: none;">
~$231m
</a>
by issuing shares and says it may continue to do so in the future to pursue growth opportunities.
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In its most recent
<a style="color: #d62829; text-decoration: none;">
quarter
</a>
,
<strong>
Zoom’s revenue grew 191% to $956m
</strong>
. The video chat platform now has 497k customers with 10 or more employees using it (almost double this time last year).
</p>
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<strong>
Private Equity (PE) is coming for the cloud
</strong>
: Cloudera is being acquired by 2 PE firms for
<a style="color: #d62829; text-decoration: none;">
$5.3B
</a>
and will be taken private. Earlier this year, security firm Thoma Bravo was taken private by PE operators for a record $12.3B.
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<strong>
Not
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The Onion
</strong>
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<strong>
:
</strong>
After merging, Warner Media and Discovery will be known as
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Warner Bros. Discovery
</a>
, and the tagline is “the stuff that dreams are made of.”
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Consumer Goods
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<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="Colgate toothpaste" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FToothpaste.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1loP4m:BMBHNdXdWIpakiiJpMKgDrb4wtZofuEkZf8ghOthaZk" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
With baking soda! (Source: Justin Sullivan / Getty Images)
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Americans are prepping for the post-COVID world… by buying deodorant and toothpaste
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
When the masks come off, the deodorant goes on.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
As more and more states walk back COVID restrictions, America’s largest retailers are seeing
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
surging sales
</a>
in cosmetic and personal hygiene products.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
TLDR: People want to look good at <6ft.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
We’re talking to strangers again…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
…
</strong>
and it’s awkward.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Sales of personal hygiene products like deodorant, teeth whiteners, face creams, and shaving equipment are at post-COVID highs.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Not to be left out, apparel, activewear, and travel accessories are seeing noticeable bumps over last year too:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Walmart saw
<strong>
luggage
</strong>
sales climb
<strong>
+400%
</strong>
last quarter
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
At Target, apparel sales are up
<strong>
+60%
</strong>
, driven by demand for
<strong>
swimwear and dresses
</strong>
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Even sexual health products (read:
<strong>
condoms
</strong>
) are up
<strong>
+32%
</strong>
from a year ago
</li>
</ul>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Because quarantine is so last season
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The recent sales surge is still smaller than the paper and cleaning products boom during the early months of COVID restrictions. Sales for toilet paper and disinfectant wipes tripled in that time.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Today, quarantine staples like
<strong>
toilet paper
</strong>
and
<strong>
baking supplies
</strong>
are down from this same period last year (
<strong>
-18.3%
</strong>
and
<strong>
-35.6%
</strong>
, respectively).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But according to retail executives, the post-quarantine buying shift is well underway. We’re just waiting for the
<em>
appropriate
</em>
time to blast
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<em>
Future
</em>
’s “Mask Off”
</a>
song in the club.
</p>
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Food Tech
</td>
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<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
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<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Is regenerative agriculture egg-zactly what the planet needs?
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Which came first? The chicken or the egg?
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In this sustainability story, it’s the chicken.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
According to
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<em>
Bloomberg
</em>
</a>
, American farmers are tackling the
<strong>
$6.1B
</strong>
US egg industry by raising chickens with regenerative agriculture, resulting in “climate-friendly eggs.”
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
What is regenerative agriculture?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Modern agriculture was responsible for 10% of greenhouse gas emissions in 2019,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
per
</a>
the EPA.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Regenerative agriculture
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
improves
</a>
soil’s organic matter and biodiversity through farming and grazing techniques. This healthier soil holds more water and -- most importantly -- draws carbon into the earth. (See this handy illustrated
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
video
</a>
.)
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The Rodale Institute, a nonprofit that researches organic agriculture, suggests it could even
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
reverse
</a>
climate change.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Will people buy sustainable eggs?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Demand for
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
specialty eggs
</a>
-- cage-free, free-range, etc -- already makes up ⅓ of the industry and are projected to grab 70% in 5 years, per
<em>
Bloomberg
</em>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
While regen eggs aren’t cheap (~$8 per dozen), Big Food is getting into it:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
General Mills
</strong>
has
<a style="color: #d62829; text-decoration: none;">
committed
</a>
to 1m acres of regenerative farmland by 2030.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
At the UN Climate Summit in 2019, 19 companies -- including
<strong>
Kellogg, Nestlé, and Google
</strong>
--
<a style="color: #d62829; text-decoration: none;">
agreed
</a>
to protect and restore biodiversity through practices that include scaling regenerative agriculture.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
In 2020, The Nature Conservancy,
<strong>
Target, McDonald’s, and Cargill
</strong>
<a style="color: #d62829; text-decoration: none;">
launched
</a>
an $8.5m investment into 100k acres of land in Nebraska, potentially trapping 150k metric tons of CO2.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
For a complete breakfast, Applegate Farms has regenerative agriculture
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
sausages
</a>
.
</p>
</td>
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Product Hunt
</td>
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<tr>
<td style="padding: 0 0 6px;">
<a style="color: #d62829; text-decoration: none;">
<img alt="Product Hunt Makers Festival" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fmakers_festival.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1loP4m:BMBHNdXdWIpakiiJpMKgDrb4wtZofuEkZf8ghOthaZk" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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Product Hunt Makers Festival (Source: Product Hunt)
</p>
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<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Product Hunt is hosting a hackathon… for the planet
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Your Mother (Earth) wants to know what you’re doing next week. Product Hunt is
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
hosting a hackathon
</a>
geared around helping develop green tech and sustainable products.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Don’t be scared by the name
<em>
<strong>
hackathon
</strong>
</em>
-- you don’t have to be a developer to enter. If you’ve ever opened a laptop and recycled something, you’re qualified.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Build something that helps the planet AND win some swag
</strong>
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Prizes include:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Tickets to TechCrunch Disrupt 2021
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Access to $100k in savings
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
A Webflow CMS plan
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Even a Silver Kitty trophy
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Also… you will have helped the planet (
<em>
the best prize of all
</em>
)
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
You have until June 4 to sign up. Invite some friends to build with and BYOTM (bring your own trail mix).
</p>
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Design of the Day
</td>
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<td class="h2020 ignore-defaults" style="padding: 0px 3px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
Air travel is picking up again
</strong>
. Last Friday,
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
1.9m+
</a>
passengers (a pandemic record) hit the air.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Just in time for this uptick in air traffic, the Crystal Cabins Awards -- which highlights top airplane interior designs -- rolled out some new concepts.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Per
<a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
<em>
CNN
</em>
</a>
, the most innovative idea was for a dual-level cabin that is meant to improve the economy-class experience.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
We can’t decide if this is the best idea ever (legroom) or worst idea ever (“gas”):
</p>
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.
<br/>
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4 years ago - news@thehustle.co
🏍️ Harley-Davidson shakes it up
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