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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           Plus: Stripe takes on ID..
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                  June 23, 2021
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                  <a target="_blank">
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                   McDonald’s was founded in 1955.
                   <strong>
                   </strong>
                   But somehow,
                   <strong>
                   </strong>
                   it is only
                   <em>
                    now
                   </em>
                   launching a loyalty program.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   The fast-food chain is doing so in an attempt to lock in all the digital users it gained during the pandemic. No word yet if they will retroactively include all the Big Macs you’ve ever eaten.
                  </p>
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               The big idea
              </td>
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                <img alt="Roku gif" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-roku_20210623000925.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1lw15n:tIZqSxuziUeQ5A5f7EcyechMNeqsMVNpOJKE-LVa5Lk" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Roku was spun out of Netflix and is now pursuing the streaming giant’s playbook
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Back in 2008, a tech exec named Anthony Wood convinced Netflix CEO Reed Hastings to create a streaming video box called Roku.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                After less than a year, Netflix spun the product out, keeping a ~15% stake.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  CNBC
                 </em>
                </a>
                , the company -- which manufactures streaming dongles and partners on smart TVs -- now serves 50m+ Americans.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 In recent years, Roku has been well-placed...
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … to serve the plethora of streaming services: Netflix, Amazon, Disney+, Apple, etc. It guaranteed distribution for these competitors as a neutral 3rd party.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Roku isn’t in the hardware business, though.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The company uses its privileged position to make money from selling channel subscriptions and advertising. In 2020, these “platform services” made $1.3B vs. hardware revenue of $510m, per
                <em>
                 CNBC
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The next big revenue stream: content
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Netflix famously changed its fortunes when it started making its own original content, starting with “House of Cards” in
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 2013
                </a>
                . By owning the IP, the streamer became less beholden to the (now rival) studios.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Similarly, Roku has launched The Roku Channel and recently bought the content library of now-defunct startup Quibi to fill it.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The content itself is not meant to be competitive with the Netflixes of the world...
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 … because Roku wants to sell ads, not subscriptions
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This means the quality bar can be a lot lower. As a point of comparison, Roku will spend $1B+ on content this year while Netflix will drop $17B.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Either way, the current playbook is working like a charm. The stock is up ~5x since pandemic lows and the company is worth $50B+.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Don’t tell Netflix, though: It sold its Roku position for $7.7m in 2009… that stake would be worth $7B today.
               </p>
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               SNIPPETS
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                 Teamsters -- one of America’s largest labor unions --
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                 Inflation can be confusing…
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                feature for ecommerce sellers to sell within the messaging app.
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                 The healthiest IPO ever?
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                Sweetgreen -- a 100-location restaurant that sells salads and other health items -- just submitted papers to
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               Making Music
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                <img alt="piano and headphones" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-music_20210622211402.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1lw15n:tIZqSxuziUeQ5A5f7EcyechMNeqsMVNpOJKE-LVa5Lk" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Songtradr raised $50m to help it become the leading B2B music marketplace
               </h2>
              </td>
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                A good sync placement can become iconic. “Don’t Stop Believin’” is forever
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                 linked
                </a>
                to
                <em>
                 The Sopranos
                </em>
                . Dirty Vegas’ “Days Go By”
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 blew up
                </a>
                after it was featured in a Mitsubishi
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                 commercial
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And now, LA-based Songtradr,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 founded
                </a>
                in 2014, is positioning itself as one of the biggest B2B music marketplaces. It licenses tracks from its library of 600k+ artists and owners to media and brands,
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 including
                </a>
                Netflix, Volkswagen, and Google.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The startup announced a $50m funding round...
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … bringing its value to
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 $300m+
                </a>
                . The new funding will go toward new staff and products, per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  TechCrunch
                 </em>
                </a>
                . It will also go toward more M&amp;As, of which there have been many in 2021:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  MassiveMusic
                 </a>
                 , a creative music agency that helps brands figure out their sound
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  Cuesongs
                 </a>
                 , a UK-based music licensing company
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Washington-based
                 <a style="color: #d62829; text-decoration: none;">
                  Pretzel
                 </a>
                 , a licensing company for livestreamers
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  Tunefind
                 </a>
                 , a database for finding songs used in movies, TV, and games
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 How it works: artists sign up for an account...
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … and upload their music, which brands can pick and choose from.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Musician Chasing Jonah
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 told
                </a>
                <em>
                 The Los Angeles Times
                </em>
                she licensed a
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 song
                </a>
                to the show
                <em>
                 Lucifer
                </em>
                for $3k (newer artists typically
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 make
                </a>
                $0-$5k for TV syncs). After that, she found it easier to book gigs and find producers.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                On the other side, Songtradr offers help finding the right song, but anyone can use its platform to browse tracks in a variety of categories.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Which is kinda fun -- even if you’re not a music supervisor.
               </p>
              </td>
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               New Tech Alert
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               <a style="color: #d62829; text-decoration: none;">
                <img alt="Stripe x Identity logos" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-stripe_identity_20210622211617.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1lw15n:tIZqSxuziUeQ5A5f7EcyechMNeqsMVNpOJKE-LVa5Lk" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Stripe rolls out a super-fast ID verification tool
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Stripe is on a roll.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The payment platform that recently
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 became
                </a>
                Silicon Valley’s most valuable private company at a $95B valuation has a
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 new product
                </a>
                : Stripe Identity, which lets businesses verify users’ IDs in ~15 seconds.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But it’s not exactly new
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Rob Daly, head of engineering for Stripe Identity, said via a release that “businesses have been asking us for an easy and fast way to verify identities online.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Stripe Identity is essentially the same tool Stripe built to verify its own users.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Only now, businesses of any size can use it too: Stripe tested it with partners -- including Discord and venue rental site Peerspace -- and the tool has launched more widely in 30+ countries.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This rollout comes on the heels of
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Stripe Tax
                </a>
                , a product to simplify global tax compliance that dropped earlier this month.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 How it works
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Businesses can incorporate Stripe Identity into an existing flow or send out a verification link:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Customers
                 <strong>
                  take a photo of their government ID
                 </strong>
                 and a live selfie, which Stripe matches via machine learning.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Businesses can also ask for other info, which Stripe checks against
                 <strong>
                  3rd-party records
                 </strong>
                 .
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Customer info is encrypted and sent to Stripe
                 </strong>
                 , so businesses don’t have to store or manage it themselves.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But even businesses that don’t take payments
                <strong>
                </strong>
                need to verify user IDs, such as to prevent spammy bots… which means the real benefit of Stripe Identity is that you don’t have to “select all the squares with crosswalks in them.”
               </p>
              </td>
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                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lw15n:HTWjqjqL1m__j8DH7FZ--jM0tOFjOBKTlwPxC7DfS5c" width="30"/>
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               Podcast
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                <strong>
                 MFM is having unintended consequences…
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “I have like this chip in my brain now that has to get to the root source of every product.” -- Shaan Puuri
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Sam and Shaan continue to deep dive the businesses and industries that are low-key winning big time. They can’t help it.
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               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The bites of
                </strong>
                <a style="color: #d62829; text-decoration: none;">
                 <strong>
                  episode 192
                 </strong>
                </a>
                <strong>
                 :
                </strong>
               </h4>
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                 The bulletproof business of greeting cards
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                 Why expecting mothers crave the Bump Boxes subscription
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                 Chick-fil-A’s tech stack changing to keep up with 3x the expected demand
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A rant from Shaan that Sam calls one his most valuable takes on money
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                And a helluva lot more.
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                  IEEE Spectrum
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                By 2030, semiconductor-based electronic systems are projected to make up ~50% of a car’s cost.
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