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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Airbnb vs. Vrbo.
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                  June 22, 2021
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                   We spend a lot of time trying to make this the best damn newsletter in your inbox. And our guiding force is your feedback. Please take our
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                   . Every response will be read.
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               The big idea
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                <img alt="personal computers" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fcomputers.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1lvecx:b8rLSpuxdpVCKnpjPi3PMIdt4DufoIoxqisU2fN8_QY" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                How PCs became giant smartphones
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We all know the pandemic juiced sales of toilet paper and hand sanitizer.
               </p>
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                You can add PCs to that list, too.
               </p>
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                According to Christopher Mims at
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  The Wall Street Journal
                 </em>
                </a>
                , quarterly PC sales were up 50%+ vs. 2019 as remote work became the norm.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Smartphones have taken over the world…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … but the PC -- with a bigger screen, physical keyboard, and no Candy Crush app -- is the better option for productivity.
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And, to be really useful, PC manufacturers are trying to integrate the best parts of the smartphone experience:
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                 Longer battery life
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Thinner and more portable sizes
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 High-quality cameras (for
                 <del>
                  ugh
                 </del>
                 Zoom meetings)
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 And, soon, direct cellular network connection including 5G
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While the changes are nice, we remain adamantly against all attempts of turning laptops into
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                 foldable tablets
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Apple has pushed the industry
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Mims writes that Apple’s decision to build its own PC chip (
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 M1
                </a>
                ) is forcing competitors to play catch-up.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                By closely integrating software and hardware, Apple’s laptops and desktops are blazing fast.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The one-size-fits-all approach pioneered by Intel -- which still powers ~80% of laptops -- is changing. PC makers are embracing the new ethos by tapping chip designer Arm and manufacturers like Qualcomm and MediaTek for custom chips.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The big winner might be Google
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “Thanks largely to rapid adoption in the education market,” writes Mims, “[Google’s] Chromebooks as a share of PCs sold have exploded in the last 18 months.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Chromebook laptops -- which are built around the Chrome OS and browser-based productivity -- are among the most affordable options.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Even with Google’s gains, the entire market is growing for the first time in a decade, and there’s a prize worth fighting for.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Just in time for the madness: Microsoft will announce its new
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 Windows
                </a>
                PC operating system on June 24.
               </p>
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               SNIPPETS
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Bitcoin prices are sliding again
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                after the Chinese government forced
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                 90%+
                </a>
                of the country’s bitcoin mining operations offline.
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                Uber acquired a majority stake in
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                 Cornershop
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                -- a Latin American grocery startup -- last year for $500m. Now,
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                 it’s buying the rest of the company
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                to further expand its delivery business.
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                 Steven Spielberg
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                brought the world E.T., Jurassic Park and Indiana Jones. Now, he’s
                <strong>
                 taking his talents to Netflix with a multi-year deal
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                .
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                 SoleSavy is a community for sneakerheads.
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                It just raised
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                 $12.5m
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                to expand its business from Slack-based communities to a peer-to-peer marketplace. (Read our previous Q&amp;A with SoleSavy
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                 here
                </a>
                ).
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                Advertising costs on Facebook and Instagram are
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                . To cope, brands are targeting
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                 alternative mediums like TV, direct mail, podcasts, micro-influencers and even radio.
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               Travel Bug
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                <img alt="Airbnb and Vrbo logos" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FAirbnb_Vrbo.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1lvecx:b8rLSpuxdpVCKnpjPi3PMIdt4DufoIoxqisU2fN8_QY" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Airbnb and Vrbo grapple for more hosts amid fresh demand
               </h2>
              </td>
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             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s hot vax summer, baby!
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Competition is heating up between home-sharing platforms Airbnb and Vrbo as Americans hit the road.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Airbnb and Expedia Group’s Vrbo are both recruiting new hosts to their platforms as demand outpaces supply, per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  The Wall Street Journal
                 </em>
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 The state of short-term rentals
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                April 2021 saw the highest-ever occupancy rate for short-term rentals (STRs) in the US at 61.6%, per
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 data
                </a>
                from AirDNA.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Travelers also stayed 25% longer -- likely due to new remote-friendly work policies.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Meanwhile, there are fewer open properties as owners removed them amid the pandemic, often to stay in them themselves. As of May, ~52k new units had been added to Airbnb and Vrbo, 10% lower than usual.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 To get more room supply:
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Airbnb
                 </strong>
                 is offering mentorship for new hosts, referral payments, and an easier sign-up process.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Vrbo
                 </strong>
                 is attempting to
                 <a style="color: #d62829; text-decoration: none;">
                  siphon
                 </a>
                 guests from its rivals, letting Airbnb hosts transfer their ratings. Vrbo claims thousands of hosts have participated in its Fast Start program.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Where are people staying?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Demand in small-town and rural markets was up by 67% compared to April 2019. Destination and resort locations were also up 25% YoY.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Conversely, demand in the 50 most populous cities was down by 41%.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Overall, AirDNA predicts at least 2 years of higher occupancy rates due to fewer short-term rental units and higher demand.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While Airbnb and Vrbo battle for hot rental properties, they are
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 partnering
                </a>
                on one thing: shutting down those nuisance party homes everyone’s always complaining about on Nextdoor.
               </p>
              </td>
             </tr>
             <tr>
              <td>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Tokyo Olympics
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #d62829; text-decoration: none;">
                <img alt="Tokyo Olympics logo" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FTokyo_olympics.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1lvecx:b8rLSpuxdpVCKnpjPi3PMIdt4DufoIoxqisU2fN8_QY" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Will advertisers’ gamble on the Tokyo Olympics pay off?
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                After being postponed last summer, the Tokyo Summer Olympics are slated to start on July 23.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                There’s a big problem, though: A lot of people don’t want it to happen.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  The Economist
                 </em>
                </a>
                , 50%+ of Japanese citizens want the games to be postponed again. Due to COVID, parts of Japan are still in a state of emergency, and it’s not even clear if fans can attend.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Big money is on the line
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                To host the games, Tokyo was able to raise:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A record $3B+ from dozens of (mostly domestic) brands
                 <a style="color: #d62829; text-decoration: none;">
                  including
                 </a>
                 Japan Airlines, Toyota, and Canon
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 $500m from top global sponsors including Coca-Cola, Visa, and Airbnb
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While the actual return for Olympic sponsors is often not clear, the audience that the event offers can’t be disputed.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Case in point: 3.2B people watched some part of the 2016 Rio de Janeiro Olympics, per
                <em>
                 The Economist
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 With so much opposition to hosting the games…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … there may not be much Olympic halo for the Tokyo advertisers, particularly the domestic brands.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The top sponsors -- like Coca-Cola -- are in a slightly different boat: They sign multiyear deals across many summer and winter games and can survive one bad Olympics.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                However, there is a big problem on the horizon for these global brands: The upcoming Winter Olympics in 2022 will be hosted in Beijing, which some countries may boycott based on China’s treatment of its Uyghur population.
               </p>
              </td>
             </tr>
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               TRENDS
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 How Modsy went from zero to $1.3m/month...
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Have you read
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                 last week’s Trends report
                </a>
                ?
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                If not, you’re missing out on:
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                 Our deep dive on
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                  <strong>
                   how to build a pitch deck
                  </strong>
                 </a>
                 that gets you funded
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Trends’ first “
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                  Brilliant Business Breakdown
                 </a>
                 ” -- a case study on Modsy and how they went from zero to
                 <em>
                  $1.3m/month in revenue
                 </em>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 How to get in on the huge wave of funding for
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                  children’s products and toys
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                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 And much, much more
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                  All for a buck.
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                We’ll see you on the inside.
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Prank of the day
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 0 0 6px;">
               <img alt="Amazon boxes" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FShopping_Boxes.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1lvecx:b8rLSpuxdpVCKnpjPi3PMIdt4DufoIoxqisU2fN8_QY" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
              </td>
             </tr>
             <tr>
              <td>
               <p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
                Source: YouTube / CBS
               </p>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Amazon’s discount Prime Day started yesterday
                </strong>
                … which brings up one big question: What will you do with all those empty boxes once your shopping onslaught is over?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Here’s a wild story.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Back in 2019, a woman from Wisconsin gave her husband an April Fools heart attack by placing dozens of empty Prime boxes in front of their home.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                According to
                <a style="color: #d62829; text-decoration: none; -webkit-text-fill-color: #d62829;">
                 <em>
                  PopSugar
                 </em>
                </a>
                , the woman saved the boxes up “for months” in preparation for the prank. So, yeah, there’s one idea.
               </p>
              </td>
             </tr>
            </table>
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                  SHARE THE HUSTLE
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