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The importance of personalizing your messaging can't be overstated. And I'm not talking about changing the name in your subject lines. I'm talking about really grokking your leads and changing your pitches based on their needs and preferences.
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Here, business owner Ana Gotter talks about how personalized sales pitches helped her double her conversion rate and increase average order values within two months—and how you can do the same.
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<p style="margin: 0; font-size: 14px; line-height: 1.2; word-break: break-word; text-align: left; mso-line-height-alt: 17px; margin-top: 0; margin-bottom: 0;">
<strong style="line-height: inherit;">
<span style="line-height: inherit; font-size: 16px;">
<a rel="noopener" style="line-height: inherit; text-decoration: none; color: #136bf5;" target="_blank">
Automate growth
</a>
</span>
</strong>
</p>
</div>
</div>
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<table border="0" cellpadding="0" cellspacing="0" class="divider" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td class="divider_inner" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;" valign="top">
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<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td height="30" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top">
<span style="line-height: inherit;">
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</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
<div align="center" class="img-container center autowidth fullwidth" style="line-height: inherit; padding-right: 0px; padding-left: 0px;">
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<a style="line-height: inherit; outline: none;" tabindex="-1" target="_blank">
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</a>
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</div>
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<div class="txtTinyMce-wrapper" style="line-height: 1.2; font-size: 12px; color: #333333; font-family: Open Sans, Helvetica, Arial, sans-serif; mso-line-height-alt: 14px;">
<p style="margin: 0; font-size: 14px; line-height: 1.2; word-break: break-word; mso-line-height-alt: 17px; margin-top: 0; margin-bottom: 0;">
<span style="line-height: inherit; color: #333333;">
<strong style="line-height: inherit;">
Automation
</strong>
</span>
</p>
</div>
</div>
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<!--[if mso]><table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td style="padding-right: 0px; padding-left: 0px; padding-top: 0px; padding-bottom: 0px; font-family: Arial"><![endif]-->
<div style="color: #354147; font-family: 'Open Sans', Helvetica, Arial, sans-serif" line-height: 1.5; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="font-size: 12px; line-height: 1.5; color: #354147; font-family: 'Open Sans', Helvetica, Arial, sans-serif" mso-line-height-alt: 18px;">
<p style="margin: 0; font-size: 14px; line-height: 1.5; word-break: break-word; text-align: left; mso-line-height-alt: 21px; margin-top: 0; margin-bottom: 0;">
<span style="line-height: inherit; color: #333333;">
<span style="line-height: inherit; font-size: 22px;">
<strong style="line-height: inherit;">
Make your own RSS superfeed
<br style="line-height: inherit;"/>
</strong>
</span>
</span>
</p>
</div>
</div>
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<!--[if mso]><table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td style="padding-right: 0px; padding-left: 0px; padding-top: 10px; padding-bottom: 10px; font-family: Arial, sans-serif"><![endif]-->
<div style="color: #555555; font-family: Open Sans, Helvetica, Arial, sans-serif; line-height: 1.2; padding-top: 10px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="font-family: Open Sans, Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.2; color: #555555; mso-line-height-alt: 14px;">
<p style="margin: 0; font-size: 14px; line-height: 1.2; word-break: break-word; text-align: left; mso-line-height-alt: 17px; margin-top: 0; margin-bottom: 0;">
<strong style="line-height: inherit;">
<span style="line-height: inherit; font-size: 16px;">
<a rel="noopener" style="line-height: inherit; text-decoration: none; color: #136bf5;" target="_blank">
Customize your RSS
</a>
</span>
</strong>
</p>
</div>
</div>
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<!--[if !mso]><!-->
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<table border="0" cellpadding="0" cellspacing="0" class="divider" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td class="divider_inner" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;" valign="top">
<table align="center" border="0" cellpadding="0" cellspacing="0" class="divider_content" height="20" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-top: 20px solid transparent; height: 20px; width: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td height="20" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top">
<span style="line-height: inherit;">
</span>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</div>
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<!--[if (!mso)&(!IE)]><!-->
</div>
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</div>
</div>
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<div class="col num6" style="line-height: inherit; display: table-cell; vertical-align: top; max-width: 320px; min-width: 300px; background-color: #ffede6; width: 300px;">
<div class="col_cont" style="line-height: inherit; width: 100% !important;">
<!--[if (!mso)&(!IE)]><!-->
<div style="line-height: inherit; border-top: 0px solid transparent; border-left: 0px solid transparent; border-bottom: 0px solid transparent; border-right: 0px solid transparent; padding-top: 5px; padding-bottom: 0px; padding-right: 10px; padding-left: 10px;">
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<div align="center" class="img-container center autowidth fullwidth" style="line-height: inherit; padding-right: 0px; padding-left: 0px;">
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<a style="line-height: inherit; outline: none;" tabindex="-1" target="_blank">
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</a>
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</div>
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<div class="txtTinyMce-wrapper" style="line-height: 1.2; font-size: 12px; color: #333333; font-family: Open Sans, Helvetica, Arial, sans-serif; mso-line-height-alt: 14px;">
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<strong style="line-height: inherit;">
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</strong>
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<p style="margin: 0; line-height: 1.5; font-size: 12px; word-break: break-word; text-align: left; mso-line-height-alt: 18px; margin-top: 0; margin-bottom: 0;">
<span style="line-height: inherit; color: #333333;">
<span style="line-height: inherit; font-size: 22px;">
<strong style="line-height: inherit;">
The best email clients for Windows in 2021
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<div style="color: #555555; font-family: Open Sans, Helvetica, Arial, sans-serif; line-height: 1.2; padding-top: 10px; padding-right: 0px; padding-bottom: 10px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="font-family: Open Sans, Helvetica, Arial, sans-serif; font-size: 12px; line-height: 1.2; color: #555555; mso-line-height-alt: 14px;">
<p style="margin: 0; font-size: 14px; line-height: 1.2; word-break: break-word; text-align: left; mso-line-height-alt: 17px; margin-top: 0; margin-bottom: 0;">
<strong style="line-height: inherit;">
<span style="line-height: inherit; font-size: 16px;">
<a rel="noopener" style="line-height: inherit; text-decoration: none; color: #136bf5;" target="_blank">
Find the right app
</a>
</span>
</strong>
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</div>
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<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
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<table align="center" border="0" cellpadding="0" cellspacing="0" class="divider_content" height="30" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-top: 20px solid transparent; height: 30px; width: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
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</tbody>
</table>
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<a style="line-height: inherit; outline: none;" tabindex="-1" target="_blank">
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</a>
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</div>
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<div style="color: #333333; font-family: Open Sans, Helvetica, Arial, sans-serif; line-height: 1.2; padding-top: 20px; padding-right: 0px; padding-bottom: 5px; padding-left: 0px;">
<div class="txtTinyMce-wrapper" style="line-height: 1.2; font-size: 12px; color: #333333; font-family: Open Sans, Helvetica, Arial, sans-serif; mso-line-height-alt: 14px;">
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<strong style="line-height: inherit;">
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</strong>
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</div>
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<strong style="line-height: inherit;">
Zapier app spotlight: EZ Texting
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<p style="margin: 0; font-size: 14px; line-height: 1.2; word-break: break-word; text-align: left; mso-line-height-alt: 17px; margin-top: 0; margin-bottom: 0;">
<strong style="line-height: inherit;">
<span style="line-height: inherit; font-size: 16px;">
<a rel="noopener" style="line-height: inherit; text-decoration: none; color: #136bf5;" target="_blank">
Make SMS marketing easy
</a>
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<div class="desktop_hide" style="line-height: inherit; mso-hide: all; display: none; max-height: 0px; overflow: hidden;">
<table border="0" cellpadding="0" cellspacing="0" class="divider" role="presentation" style="line-height: inherit; table-layout: fixed; vertical-align: top; border-spacing: 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top" width="100%">
<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td class="divider_inner" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; min-width: 100%; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;" valign="top">
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<tbody style="line-height: inherit;">
<tr style="line-height: inherit; border-collapse: collapse; vertical-align: top;" valign="top">
<td height="20" style="line-height: inherit; border-collapse: collapse; word-break: break-word; vertical-align: top; -ms-text-size-adjust: 100%; -webkit-text-size-adjust: 100%;" valign="top">
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</tbody>
</table>
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<div style="line-height: inherit; background-color: #ffffff;">
<div class="block-grid" style="line-height: inherit; min-width: 320px; max-width: 600px; overflow-wrap: break-word; word-wrap: break-word; word-break: break-word; Margin: 0 auto; background-color: #ffffff;">
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3 years, 7 months ago - blog@zapier.com
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