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- & Other Stories
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- Staples
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<span style="background-color: transparent; box-sizing: border-box;">
When you're feeling nervous about AI — worried it will flood the world with lousy content or subjugate the human race and breed us with poodles, so we won't shed — try asking ChatGPT to generate a bunch of names. For a show, a product, a pet, whatever.
</span>
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
<span style="background-color: transparent; box-sizing: border-box;">
We can pretty much promise you the result will be bad. Like, hilariously bad. Past attempts at getting its help to name new Descript features have produced such delightfully terrible ideas as "Gatherent," "Draftorax," and "Speakifyx."
</span>
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
No technology is going to rule the world if that's the best it can do. But even if it's slightly comforting, it's also frustrating — because we keep hearing that AI will be a great brainstorming partner.
</p>
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Turns out though, that AI actually
<em style="box-sizing: border-box;">
can
</em>
be good at brainstorming — if you know how to prompt it. But to learn you have to put in tons of practice, trial and error, time and effort.
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0 0 16px;">
Or, you can just read
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
this article
</a>
by Descript's resident expert on AI+creativity, Briana Brownell. This time she's reporting on a study that discovered the best way to prompt AI for brainstorming.
</p>
<p style="box-sizing: border-box; line-height: inherit; margin: 0;">
Briana also makes another important point: humans aren't very good at brainstorming either. Have you ever spent an hour in a brainstorming session that produced absolutely nothing useful? Bet you have.
</p>
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<span class="tinyMce-placeholder" style="box-sizing: border-box;">
Also helpful, maybe
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<div class="fullWidth" style="max-width: 190px; box-sizing: border-box;">
<a style="outline: none; box-sizing: border-box;" tabindex="-1" target="_blank">
<img alt="Podcast SEO: How to make your podcast discoverable in search engines" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fbraze-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F66202673698d9e00704f4e90%252Foriginal.jpg%253F1713383027/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZicmF6ZS1pbWFnZSIsInRpbWUiOjE3MTM0NTc1MjEuNzc3OTQzOH0:1rxUZd:zCErRyoH0388eoNWWtkriSTOQIvIvtsjggt7QoCSC78" style="display: block; height: auto; width: 100%; box-sizing: border-box; border-width: 0;" title="Podcast SEO: How to make your podcast discoverable in search engines" width="190"/>
</a>
</div>
</div>
</td>
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</table>
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<tr style="box-sizing: border-box;">
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<div style="font-family: Arial, sans-serif; box-sizing: border-box;">
<div class="" style="font-size: 12px; font-family: Helvetica Neue, Helvetica, Arial, sans-serif; mso-line-height-alt: 14.399999999999999px; color: #555555; line-height: 1.2; box-sizing: border-box;">
<p align="left" style="font-size: 16px; mso-line-height-alt: 19.2px; box-sizing: border-box; line-height: inherit; margin: 0;">
<strong style="box-sizing: border-box;">
<span style="font-size: 15px; box-sizing: border-box;">
SEO (ugh) for podcasters
</span>
</strong>
</p>
</div>
</div>
</td>
</tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td class="pad" style="box-sizing: border-box; padding: 10px 30px;">
<div style="font-family: Arial, sans-serif; box-sizing: border-box;">
<div class="" style="font-size: 12px; font-family: Helvetica Neue, Helvetica, Arial, sans-serif; mso-line-height-alt: 18px; color: #555555; line-height: 1.5; box-sizing: border-box;">
<p align="left" style="font-size: 14px; mso-line-height-alt: 24px; letter-spacing: normal; box-sizing: border-box; line-height: inherit; margin: 0;">
<span style="font-size: 16px; box-sizing: border-box;">
If you're a podcaster, you probably don't want to think about SEO. You may actively avoid thinking about it, and feel deeply angry when you're finally forced to confront the fact that if you don't think about it, it'll be very hard for listeners to find your show — not least because podcasting apps are terrible at that. SEO sucks. But we all have to do it. To get you started,
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
here's a primer on SEO for podcasters
</a>
. Read it, do it — it's important, sadly.
</span>
</p>
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<div class="fullWidth" style="max-width: 187.5px; box-sizing: border-box;">
<a style="outline: none; box-sizing: border-box;" tabindex="-1" target="_blank">
<img alt="How to maintain eye contact in videos: 4 easy ways" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fbraze-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F662026caab951b005b3247bb%252Foriginal.jpg%253F1713383114/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZicmF6ZS1pbWFnZSIsInRpbWUiOjE3MTM0NTc1MjEuNzc4MTQxN30:1rxUZd:jvf-0goeBJjqD1IV4DH4gVVu_uJsMZR6CqEhi7ykZTo" style="display: block; height: auto; width: 100%; box-sizing: border-box; border-width: 0;" title="How to maintain eye contact in videos: 4 easy ways" width="187.5"/>
</a>
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<table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word; box-sizing: border-box;" width="100%">
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<div style="font-family: Arial, sans-serif; box-sizing: border-box;">
<div class="" style="font-size: 12px; font-family: Helvetica Neue, Helvetica, Arial, sans-serif; mso-line-height-alt: 14.399999999999999px; color: #555555; line-height: 1.2; box-sizing: border-box;">
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<span style="font-size: 15px; box-sizing: border-box;">
<strong style="box-sizing: border-box;">
Eyes on the prize
</strong>
</span>
</p>
</div>
</div>
</td>
</tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word; box-sizing: border-box;" width="100%">
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<div class="" style="font-size: 12px; font-family: Helvetica Neue, Helvetica, Arial, sans-serif; mso-line-height-alt: 18px; color: #555555; line-height: 1.5; box-sizing: border-box;">
<p align="left" style="font-size: 14px; mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
<span style="font-size: 16px; box-sizing: border-box;">
Once, only anchorpersons and presidents had to be good on camera. Now, suddenly, we all need to know how to seem natural and authentic while talking to a gadget perched on a computer screen. It's a new skill for everyone to learn. We're here to help. Our Megan Schmidt quickly breaks down four ways to maintain eye contact on camera. To our immense surprise, it turns out the best way is Descript.
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
Feast your eyes on it
</a>
.
<br style="box-sizing: border-box;"/>
</span>
</p>
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<table align="center" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-radius: 15px; color: #000000; width: 500px; box-sizing: border-box; margin: 0 auto;" width="500">
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<td align="left" class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; padding-bottom: 5px; padding-top: 5px; box-sizing: border-box; border-width: 0px;" valign="top" width="100%">
<div class="spacer_block block-1" style="height: 15px; line-height: 15px; font-size: 1px; box-sizing: border-box;">
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<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-2" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td align="center" class="pad" style="width: 100%; box-sizing: border-box; padding: 5px 30px 15px;">
<h1 align="left" style="color: #000000; direction: ltr; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 20px; font-weight: 700; letter-spacing: normal; line-height: 120%; mso-line-height-alt: 24px; box-sizing: border-box; margin: 0;">
<span class="tinyMce-placeholder" style="box-sizing: border-box;">
The Ramdy Rules
</span>
</h1>
</td>
</tr>
</table>
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<div style="max-width: 440px; box-sizing: border-box;">
<a style="outline: none; box-sizing: border-box;" tabindex="-1" target="_blank">
<img alt="Editing DO's and DON'Ts" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fbraze-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F662026e945ee1e005beac6c0%252Foriginal.jpg%253F1713383144/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZicmF6ZS1pbWFnZSIsInRpbWUiOjE3MTM0NTc1MjEuNzc4Mjg4MX0:1rxUZd:7Xzeos0QLzwuuNVHNwU2N3I0GPiE3v4VFzZiZfHtDiw" style="display: block; height: auto; width: 100%; box-sizing: border-box; border-width: 0;" title="Editing DO's and DON'Ts" width="440"/>
</a>
</div>
</div>
</td>
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<table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-4" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td class="pad" style="padding-left: 30px; padding-right: 30px; box-sizing: border-box;">
<div align="left" style="color: #545d63; direction: ltr; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 16px; font-weight: 400; letter-spacing: 0px; line-height: 150%; mso-line-height-alt: 24px; box-sizing: border-box;">
<p style="box-sizing: border-box; line-height: inherit; margin: 0;">
Ramdy's job at Descript is to make video. That's it. That's all he does. And he's super good at it. Plus nobody else here looks as good in our t-shirts. So we asked him to put one on and give us his best tips for editing video. You can't have a shirt (and probably don't want one, we know) but you can learn Ramdy's basic but vital editing rules.
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
Here you go
</a>
.
</p>
</div>
</td>
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<div class="spacer_block block-5" style="height: 15px; line-height: 15px; font-size: 1px; box-sizing: border-box;">
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<table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-radius: 0; color: #000000; width: 500px; box-sizing: border-box; margin: 0 auto;" width="500">
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</div>
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<table align="center" bgcolor="#f3f2f2" border="0" cellpadding="0" cellspacing="0" class="row row-7" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; box-sizing: border-box;" width="100%">
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<table align="center" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-radius: 15px 15px 0 0; color: #000000; width: 500px; box-sizing: border-box; margin: 0 auto;" width="500">
<tbody style="box-sizing: border-box;">
<tr style="box-sizing: border-box;">
<td align="left" class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; padding-bottom: 5px; padding-top: 5px; box-sizing: border-box; border-width: 0px;" valign="top" width="100%">
<div class="spacer_block block-1" style="height: 15px; line-height: 15px; font-size: 1px; box-sizing: border-box;">
</div>
<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-2" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td align="center" class="pad" style="width: 100%; box-sizing: border-box; padding: 5px 30px 10px;">
<h1 align="left" style="color: #000000; direction: ltr; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 20px; font-weight: 700; letter-spacing: normal; line-height: 120%; mso-line-height-alt: 24px; box-sizing: border-box; margin: 0;">
<span class="tinyMce-placeholder" style="box-sizing: border-box;">
Creative mastery, live
</span>
</h1>
</td>
</tr>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
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<tbody style="box-sizing: border-box;">
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<td style="box-sizing: border-box;">
<table align="center" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-radius: 0 0 15px 15px; color: #000000; width: 500px; box-sizing: border-box; margin: 0 auto;" width="500">
<tbody style="box-sizing: border-box;">
<tr style="box-sizing: border-box;">
<td align="left" class="column column-1" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; font-weight: 400; padding-bottom: 10px; padding-top: 5px; box-sizing: border-box; border-width: 0px;" valign="top" width="50%">
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<div class="fullWidth" style="max-width: 190px; box-sizing: border-box;">
<a style="outline: none; box-sizing: border-box;" tabindex="-1" target="_blank">
<img alt="Make good social clips" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fbraze-images.com%252Fappboy%252Fcommunication%252Fassets%252Fimage_assets%252Fimages%252F65df47e65df1b3004dfff995%252Foriginal.jpg%253F1709131750/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZicmF6ZS1pbWFnZSIsInRpbWUiOjE3MTM0NTc1MjEuNzc4NDY4MX0:1rxUZd:OrS66fTAsfvOGvJYKXgTUEyDf9x6se12gw2Dw6DRTcI" style="display: block; height: auto; width: 100%; box-sizing: border-box; border-width: 0;" title="Make good social clips" width="190"/>
</a>
</div>
</div>
</td>
</tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td class="pad" style="padding-left: 30px; padding-right: 30px; padding-top: 15px; box-sizing: border-box;">
<div style="font-family: Arial, sans-serif; box-sizing: border-box;">
<div class="" style="font-size: 12px; font-family: Helvetica Neue, Helvetica, Arial, sans-serif; mso-line-height-alt: 14.399999999999999px; color: #555555; line-height: 1.2; box-sizing: border-box;">
<p align="left" style="font-size: 16px; mso-line-height-alt: 19.2px; box-sizing: border-box; line-height: inherit; margin: 0;">
<strong style="box-sizing: border-box;">
Fast and easy, like nature intended
</strong>
</p>
</div>
</div>
</td>
</tr>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word; box-sizing: border-box;" width="100%">
<tr style="box-sizing: border-box;">
<td class="pad" style="padding-left: 30px; padding-right: 30px; padding-top: 10px; box-sizing: border-box;">
<div style="font-family: Arial, sans-serif; box-sizing: border-box;">
<div class="" style="font-size: 12px; font-family: Helvetica Neue, Helvetica, Arial, sans-serif; mso-line-height-alt: 18px; color: #555555; line-height: 1.5; box-sizing: border-box;">
<p align="left" style="font-size: 14px; mso-line-height-alt: 24px; box-sizing: border-box; line-height: inherit; margin: 0;">
<span style="font-size: 16px; box-sizing: border-box;">
Making social clips is another going-to-the-dentist thing that creators need to do. Or maybe you love making them! (Really? Why.) Either way, if you haven't used Descript's social-clips workflow, you're missing out on a super quick, easy way to make compelling clips. There's some useful AI involved, so you can even get help figuring out what's most likely to go viral.
<strong style="box-sizing: border-box;">
Thursday, April 18
</strong>
.
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
Register here
</a>
or
<a rel="noopener" style="text-decoration: underline; color: #009d9b; box-sizing: border-box;" target="_blank">
watch the replay
</a>
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Repurpose like an absolute beast
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Making social clips is a form of repurposing but not all repurposing is making social clips. So, this one's different than that 👈 one. Here, you'll learn how to, for example, quickly turn a video into a blog post, a LinkedIn post, and an email. Descript heroes Harmony Jiroudek and Christiana Cromer will start with a primer on why repurposing matters, so if you're curious about that, this is perfect.
<strong style="box-sizing: border-box;">
Thursday, April 25
</strong>
.
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Descript's AI tools are built to save you time and eliminate tedious stuff so you can stay in flow, and focus on making something great. Because for all the talk about the power of AI, it's still useless without you—your ideas, your creativity, your originality...just,
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1 month ago - newsletter@marketing.descript.com
How you make AI good at brainstorming
Open for "The Ramdy Rules" ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ...