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                   Hi there,
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   You might not need this email today. You might be cruising along with your budget and you’d rather I didn’t interrupt. But you might need this email
                   <i>
                    eventually.
                   </i>
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Or this might be just the right day for you to hear about a Fresh Start. Sometimes, when you have &lt;ahem&gt; not been paying enough attention to your budget (it’s okay!),
                   <a style="color: #1251ba" target="_blank">
                    a Fresh Start is the best thing
                   </a>
                   . Don’t spend your time trying to catch up and fill in holes. It’s not even really an emergency at all. Just start again, make today the first day of your brand new budget.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   By the way, before we get too far, a fresh start doesn’t mean failure. I’ve been budgeting with YNAB for seven years. I’ve made a Fresh Start three times.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Why? Well, one budget, I just got tired of it. It was my first budget, and I probably hung onto it too long. So much had changed since I made it. Our kids had gotten older (so much older) and we had paid off a few debts (that’s right!). Our priorities had changed, and our budget needed to as well. And that kind of reevaluation is healthy.
                  </p>
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                   Man, that first fresh start felt good. A clean slate! New decisions!
                   <i>
                    No inertia
                   </i>
                   holding me stuck in the same old-same old.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Another fresh start happened when I moved from YNAB 4. I mean, that was clean-break, brand-new budget fresh start. Because I had to. All of us on the team had to. But I learned a lot from it. I learned that the history I had felt dependent on didn’t matter all that much. I built new spending averages.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   The other time? Yup, I just lost track of our budget during a particularly crazy time, and missed about three weeks of transactions, covering overspending, and budgeting. I could have imported everything and cleaned up. But a Fresh Start was
                   <i>
                    so much easier.
                   </i>
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                   So whether you’re budget is working perfectly for you right now, or it’s time to reevaluate, or it’s time to start again, that Fresh Start is always there for you.
                   <a style="color: #1251ba" target="_blank">
                    Click it if you need it
                   </a>
                   .
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