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            As the bourbon industry climbs a $3B market, storied whiskey distillers hope to ‘Napa-fy’ Kentucky
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                The Hustle
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               Sponsored by
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Kentucky bourbon towns are ready to become the Napa of American whiskey
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In the last 5 years, bourbon whiskey has become much more than a get-wasted-quick scheme found in your grandpa’s basement liquor cabinet.
            </p>
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             Today, bourbon is a $3.3B industry. Now,
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              <em>
               The New York Times
              </em>
             </a>
             reports that thirsty investors are helping storied Kentucky distillers like Kentucky Owl (which recently sold to the owner of Stolichnaya vodka) turn the state’s staple into a cornerstone of its economy.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              TGFH (Thank God for hipsters)
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Congress established Bourbon as
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              “America’s Native Spirit”
             </a>
             in ’64 -- yet almost immediately, it experienced a decades-long downturn in demand (only 455k barrels were produced in 1999, down from 1.9m 30 years earlier).
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But all of that changed in the early 2000s as a younger generation of drinkers rediscovered bourbon and its All-American origins.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Since 2014, nearly 2 dozen distilleries have opened in Kentucky -- which produces 95% of all bourbon -- to keep up with demand.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The ‘Napa-fication’ of Kentucky
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In 2017,
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              1.2m people
             </a>
             visited bourbon distilleries (a 20% jump from 2016, and nearly double the number in 2014). Now, the race is on to see which Kentucky bourbon town becomes the Napa Valley of American whiskey.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Local businesses are smelling the prosperous notes of the same Napa wine craze that transformed the tiny Northern California farming town into a premiere vacation destination in the ’80s.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              It’s not just booze… it’s an ‘experience’
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             To the chagrin of many Kentucky traditionalists, dining hotspots with craft whiskey lists, high-end retailing, and bourbon-smashed bridal parties have become the norm.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             6 months after selling to SPI Group, Kentucky Owl revealed plans to build a $150m distillery. Of course, it’s not just
             <em>
              any
             </em>
             distillery. The new facility will feature a convention center, 2 lakes, and a luxury hotel… drink it in, tourists. Drink it in.
            </p>
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            Down the hatch
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              The Weather Channel is stuck in a location data lawsuit, and the forecast looks bad
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             These days, it seems no one is safe from a data scandal: The Weather Channel app, owned by IBM, is being
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              sued
             </a>
             for misleading users and selling their location data to advertisers and investors.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             If the Weather Channel app loses, it could pay out millions to its 45m monthly active users.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Cloudy with a chance of lawsuit
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              lawsuit
             </a>
             , filed by the LA city attorney, accuses the Weather Company of leading customers to believe their location data would be used only for local forecasting.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But IBM allegedly sold the personal data to advertisers (to help them geo-target potential customers) and hedge funds (to help them evaluate foot traffic).
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Since gathering and selling data without disclosure violates California law, LA now seeks
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              $2.5k
             </a>
             for each
             <em>
              individual
             </em>
             violation -- a sum that could add up to millions.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              In today’s economy, the Weather predicts
             </strong>
             <em>
              <strong>
               you
              </strong>
             </em>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             IBM’s data deviousness isn’t a total surprise: When IBM added the Weather Channel to its Cloud Computing Unit, we
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              predicted
             </a>
             it would sell its data to existing clients. But no one expected IBM to do such a bad job notifying users.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The lawsuit is only getting started. For now, the Weather Channel
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              insists
             </a>
             its “disclosures are fully appropriate, and [it] will defend them vigorously.”
            </p>
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               @ Me Anything
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               <a style="color: #ed4d1f; text-decoration: none;">
                <span style="color: #000000; font-size: 16px; font-weight: bold;">
                 Conor Grant
                </span>
                <span style="color: #000000; font-size: 16px;">
                 , News Writer at The Hustle
                </span>
                <br/>
                <span style="color: #657786; font-size: 14px;">
                 @conor_p_grant
                </span>
               </a>
               <br/>
               A helpful primer on the ‘free’ app economy:
“Siri, what’s the weather today?”
“Sorry, I don’t understand: For more information from the Weather Channel, please tell IBM your Social Security number.”
               <br/>
               <a style="color: #ed4d1f; text-decoration: none;">
                Show this thread
               </a>
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                 »
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                 Weather, Weather, go away
                </a>
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Analysts predict Amazon’s cashierless stores could be a $4.5B business by 2021
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Not only are Amazon’s new cashierless and cashless stores giving traditional “convenience” stores a run for their money, new research suggests they’re already more lucrative.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Based on in-person tests and data-collection, analysts at RBC Capital found that each Amazon Go store will reel in an estimated
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              $1.5m
             </a>
             in yearly revenue, 50% more than your typical corner shop.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              No cash, no employees, no problem
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The e-commerce behemoth
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              opened
             </a>
             its first Go store in Seattle at the beginning of 2018, and has added 8 more locations since -- with construction on a 9th location in New York City
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              reportedly
             </a>
             underway
             <em>
              .
             </em>
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But 8½ Go locations are barely the beginning.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Amazon is
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              considering
             </a>
             a plan to open as many as 3k new Go stores over the next 2 years, which, based on RBC’s report, would mean that the storefronts could become a $4.5B business by 2021.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              Problem is, Amazon Go stores cost a pret-ty penny
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             While it may be more profitable long-term, the upfront investment for cashierless stores is much larger than “dark age” convenience outlets.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The first Go location cost more than $1m in hardware alone, which, according to
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              Morgan Stanley
             </a>
             , means the e-commerce giant would need to shell out close to $3B for 3k stores.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Of course, if anyone has the tickle to do it, it’s Amazon.
            </p>
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Sophia Genetics raises $77m to democratize hospital data and make diagnoses
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Sophia Genetics, a data-driven medicine company that uses AI to help hospitals share diagnostic resources, just raised
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              $77m
             </a>
             .
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Investment in gene-based medicines and therapies has
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              increased
             </a>
             dramatically over the past few years. But, in addition to treating cancer and hereditary illnesses, Sophia Genetics also wants to fix the way that hospitals share medical data.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              A problem bigger than any one hospital
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Hospitals have a hard time sharing data: As recently as 2015, less than
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              30%
             </a>
             of hospitals were ‘interoperable,’ meaning 70% of hospitals lacked the technology to find and use medical records from other providers.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But Sophia wants to not only help hospitals
             <em>
              share
             </em>
             medical data, but also pool it together and layer on AI to make diagnoses and predict outcomes.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              It’s not their first diagnosis
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             By analyzing genomic and radiomic data provided by its 850 partner hospitals, Sophia’s AI platform has helped diagnose 300k+ patients in more than 77 countries.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Sophia Genetics has raised a total of
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              $140m
             </a>
             since it was founded in 2011, and this new funding will help it expand its US operations via hospital partnerships and hiring.
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              Reason
             </strong>
             <em>
              <strong>
               #
              </strong>
             </em>
             <strong>
              34920
             </strong>
             <strong>
              to start investing: Save up a pew-load and tie the knot
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Marriage is fun. Budgeting for it, not so much.
            </p>
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             The average wedding runs couples
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              $25,764
             </a>
             (and that doesn’t even include the honeymoon).
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Before you have a panic attack, there’s a solution to help meeting big expenses head on: Morgan Stanley
             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              Access Investing
              <sup>
               SM
              </sup>
             </a>
             . It’s their answer to your financial wedding woes, and like a good maid of honor, it’s here to do the organizing for you.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              You set a goal, it stays on track
             </strong>
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             <a style="-webkit-text-fill-color: #ed4d1f; color: #ed4d1f; text-decoration: none;">
              Access Investing’s
             </a>
             powerful algorithms align your financial goals with a model portfolio that will help you reach them -- wedding, saving for a home, retirement; a lifetime of spending.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             So, save the robots for the dance floor -- even though
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              Access Investing
             </a>
             ’s automation will rebalance your assets to help keep you on track, you’ll still have their real,
             <em>
              human
             </em>
             portfolio managers actively looking after your funds.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             That means if they see something in the market that might jeopardize the open bar budget, they’ll adjust your investments to help keep you right on track.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             It’s simple, clear, and transparent, with a minimum to invest starting at $5000 with a flat 0.35% annual advisory fee. Sure sounds like the start of something beautiful to us.**
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             Say “I do” →
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               FINE-ISH PRINT:
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              For additional important information regarding Morgan Stanley Access Investing,
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               click here.
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