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Plus get your hands on free email templates, discover the top ESPs, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏&nbs p;͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏&n bsp;͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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<!--[if mso]>
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Music to set the mood if you dare...
</span>
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<audio controls="" loop="" src="https://campaigns.litmus.com/_email/2023/October/2023-10-Litmus_News/Wickedly_Waltz.mp3">
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Download the music.
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<a style="text-decoration: none;">
<img alt="Litmus" border="0" height="60" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F_global%252Fimages%252Flogo_icon-name-white.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" style="font-weight:bold; font-size:36px; line-height:40px; color: #ffffff;" width="163"/>
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Your monthly roundup of the latest email marketing, design, and development strategies from Litmus
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Toggle your settings to Dark Mode for the full experience.
</p>
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<span class="g-s">
<span class="g-d">
October 2023
</span>
</span>
</strong>
</span>
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<a style="text-decoration: none;">
<img alt="An
iPhone running iOS17 peeking out of the window in a spooky house." class="fadeimg" height="300" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FOctober%252F2023-10-Litmus_News%252F202310_LN_hero.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" style="width: 100%; max-width: 560px; height: auto;" width="560"/>
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><img class="fadeimg" src="https://campaigns.litmus.com/_email/2023/October/2023-10-Litmus_News/202310_LN_hero_static.png" width="560" height="300" alt="An iPhone running
iOS17 peeking out of the window in a spooky house." style="width: 100%; max-width: 560px; height: auto;" /></a>
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<td align="center" style="padding: 20px 0 0;" valign="top">
<h1>
<span class="g-s">
<span class="g-d">
<a>
Everything You Need to Know About iOS 17
</a>
</span>
</span>
</h1>
</td>
</tr>
<tr>
<td align="left" style="padding: 20px 0 0;" valign="top">
<p style="text-align: left;">
<span class="g-s">
<span class="g-d">
Apple iOS 17 officially landed on iPhones last month. And now, it’s available in Litmus! But the biggest spook of iOS 17 is Apple’s Link Tracking Protection (LTP). Don’t be afraid, learn exactly what that is, how it’ll impact your email marketing, and how iOS 17 renders email.
</span>
</span>
</p>
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<a class="cta btn-orange" style="background-color: #DD7300;background-image: linear-gradient(#DD7300,#DD7300); color: #ffffff;">
<!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt"> </i><![endif]-->
<span class="g-s">
<span class="g-d">
<span class="text" style="mso-text-raise:15pt;">
Get up to speed
</span>
</span>
</span>
<!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%"> </i><![endif]-->
</a>
</td>
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<img alt="" aria-hidden="true" border="0" height="52" src="https://inboxflows.com/_/image/https%253A%252F%252Fimg.kickdyn.com%252Fimgpoll.png%253Fc%253D16505.JyZbgvKUSWhUWPjWVKOb%2526a%253D1/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWcua2lja2R5biJ9:1qxqwv:KgoNRVNJWMZE6wMZC3Pk0Ost4x91ewt8bjmiIYL1YBE" style="width: 100%; max-width: 335px; height: auto;" width="335"/>
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<td align="left" style="padding-right: 20px;padding-bottom: 2px; " valign="top" width="75">
<img alt="Kimberly Huang smiling sweetly" border="0" height="75" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F_global%252Fheadshots%252Fkim_huang.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" style="display: block; padding:0; margin:0 auto;" width="75"/>
</td>
<td align="left" style="padding-bottom: 2px; " valign="middle">
<p>
<span class="g-s">
<span class="g-d">
<strong>
Kimberly Huang
</strong>
<br/>
Content Marketing Manager, Litmus
</span>
</span>
</p>
</td>
</tr>
</tbody>
</table>
</td>
<!--[if mso]>
<td align="left" valign="bottom">
<img src="https://campaigns.litmus.com/_email/2023/October/2023-10-Litmus_News/202310_LN_ghost.png" width="101" height="110" alt="You found the hidden ghost!" />
</td>
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</td>
</tr>
<tr>
<td align="left" style="padding: 20px 0 30px; mso-padding-alt: 20px 0 50px;" valign="top">
<p style="text-align: left;">
<span class="g-s">
<span class="g-d">
Guess what? ICYMI, you can use Litmus to preview how your emails will actually look for your iOS 17 subscribers,
<em>
before
</em>
it hits their
<br/>
inbox.
<img alt="" aria-hidden="true" border="0" height="20" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F_global%252Femojis%252Ftadaa.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" style="display: inline; margin: 0; padding: 0; vertical-align: -5px;" width="20"/>
<br/>
<br/>
Since the announcement, we’ve been busy behind the scenes, doing
<em>
all
</em>
the email testing.
<br/>
<br/>
<strong>
Spoiler:
</strong>
things pretty much render the same as iOS 16, but remember to test your templates along with any emails that have advanced email coding, like faux-positioning or interactivity.
</span>
</span>
</p>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td align="center" id="tldr" valign="top">
<table border="0" cellpadding="0" cellspacing="0" class="wMobile" role="presentation" style="width: 600px;">
<tbody>
<tr>
<td align="center" style="padding: 30px 0;" valign="top">
<h2>
<span class="g-s">
<span class="g-d">
Inside this issue
</span>
</span>
</h2>
</td>
</tr>
<tr>
<td align="left" class="tldr" valign="top">
<div class="border" style="border: solid 2px #EDEEEF; border-radius: 10px; background-color: #0e0e0e; background: linear-gradient(#0e0e0e, #0e0e0e);">
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width:100%;">
<tbody>
<tr>
<td align="left" style="padding: 20px 0 20px 20px; mso-padding-alt: 0 0 20px 20px;" valign="top">
<div class="forDumbOutlooks">
<ul align="left" class="glist" style="margin:0; margin-left: 25px; padding:0;" type="disc">
<li style="color: #996DA9; text-align: left; mso-margin-top-alt: 20px;">
<a style="text-decoration: none; color: #ffffff;">
<span>
<span class="g-s">
<span class="g-d">
Free Email Templates Hub →
</span>
</span>
</span>
</a>
</li>
<li style="color: #996DA9; text-align: left; margin-top: 20px;">
<a style="text-decoration: none; color: #ffffff;">
<span>
<span class="g-s">
<span class="g-d">
The 2023 State of ESPs Report →
</span>
</span>
</span>
</a>
</li>
<li style="color: #996DA9; text-align: left; margin-top: 20px;">
<a style="text-decoration:none; color: #ffffff;">
<span>
<span class="g-s">
<span class="g-d">
How to Create an “Add to Calendar” Link for Your Emails →
</span>
</span>
</span>
</a>
</li>
</ul>
</div>
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<img alt="" aria-hidden="true" height="65" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FOctober%252F2023-10-Litmus_News%252F202310_LN_web-white.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" style="width: 100%; max-width: 64px; height: auto;" width="64"/>
</td>
</tr>
</tbody>
</table>
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td align="center" id="trending" valign="top">
<a id="trends" name="trends">
</a>
<table border="0" cellpadding="0" cellspacing="0" class="wMobile" role="presentation" style="width: 600px;">
<tbody>
<tr>
<td align="center" style="padding: 50px 0 30px;" valign="middle">
<h2>
<img alt="" aria-hidden="true" border="0" height="46" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Ftrends_arrow.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" style="display: inline; margin: 0; padding: 0; vertical-align: middle;" width="46"/>
<span class="g-s">
<span class="g-d">
Trending in email
</span>
</span>
</h2>
</td>
</tr>
<tr>
<td align="left" class="trending1" style="background-color: #262524; background: linear-gradient(#262524, #262524); border-radius: 10px; font-size: 0;" valign="top">
<div class="border1" style="padding: 30px;border: 2px solid #DD7322; border-radius: 10px;">
<!--[if mso]>
<table cellpadding="0" cellspacing="0" border="0" role="presentation" style="width: 100%;">
<tr>
<td valign="middle" style="width: 70px; padding: 30px 0 30px 30px;">
<![endif]-->
<div class="wFull" style="display:inline-block;vertical-align:middle;">
<table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width: 70px;">
<tbody>
<tr>
<td align="center" valign="top">
<!--[if !mso]><! -->
<img alt="A present" height="60" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FOctober%252F2023-10-Litmus_News%252F202310_LN_trend1_dark.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" style="color: #ffffff;" width="70"/>
<!--<![endif]-->
<!--[if mso]>
<img src="https://campaigns.litmus.com/_email/2023/October/2023-10-Litmus_News/202310_LN_trend1_light.png" alt="A present" width="70" height="60">
<![endif]-->
</td>
</tr>
</tbody>
</table>
</div>
<!--[if mso]>
<td valign="middle" style="width:466px; padding: 30px 30px 30px 0;">
<![endif]-->
<div class="wFull" style="display:inline-block;vertical-align:middle;">
<table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width:466px;">
<tbody>
<tr>
<td align="left" class="tPad-20 lPad-0" style="padding-left: 30px;" valign="top">
<p style="line-height: 24px; text-align: left;">
<span class="g-s">
<span class="g-d">
<strong>
Year-end holiday season tips
</strong>
and insights to help you get through
<a style="color: #0F618A; text-decoration: underline;">
the busiest time of year
</a>
.
</span>
</span>
</p>
</td>
</tr>
</tbody>
</table>
</div>
<!--[if mso]>
</td>
</tr>
</table>
<![endif]-->
</div>
</td>
</tr>
<tr>
<td align="left" aria-hidden="true" style="font-size:20px;line-height:20px;mso-line-height-rule: exactly;" valign="top">
</td>
</tr>
<tr>
<td align="left" class="trending2" style="background-color: #262524; background: linear-gradient(#262524, #262524); border-radius: 10px; font-size: 0;" valign="top">
<div class="border2" style="padding: 30px;border: 2px solid #EE991B; border-radius: 10px;">
<!--[if mso]>
<table cellpadding="0" cellspacing="0" border="0" role="presentation" style="width: 100%;">
<tr>
<td valign="middle" style="width: 70px; padding: 30px 0 30px 30px;">
<![endif]-->
<div class="wFull" style="display:inline-block;vertical-align:middle;">
<table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width: 70px;">
<tbody>
<tr>
<td align="center" valign="top">
<!--[if !mso]><! -->
<img alt="A moon with code brackets" height="60" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FOctober%252F2023-10-Litmus_News%252F202310_LN_trend2_dark.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" style="color: #ffffff;" width="70"/>
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<![endif]-->
</td>
</tr>
</tbody>
</table>
</div>
<!--[if mso]>
<td valign="middle" style="width:466px; padding: 30px 30px 30px 0;">
<![endif]-->
<div class="wFull" style="display:inline-block;vertical-align:middle;">
<table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width:466px;">
<tbody>
<tr>
<td align="left" class="tPad-20 lPad-0" style="padding-left: 30px;" valign="top">
<p style="line-height: 24px; text-align: left;">
<span class="g-s">
<span class="g-d">
<strong>
Don’t leave subscribers in the dark.
</strong>
Get Dark Mode
<a style="color: #0F618A; text-decoration: underline;">
tips, snippets, and how-tos
</a>
from the email community.
</span>
</span>
</p>
</td>
</tr>
</tbody>
</table>
</div>
<!--[if mso]>
</td>
</tr>
</table>
<![endif]-->
</div>
</td>
</tr>
<tr>
<td align="left" aria-hidden="true" style="font-size:20px;line-height:20px;mso-line-height-rule: exactly;" valign="top">
</td>
</tr>
<tr>
<td align="left" class="trending3" style="background-color: #262524; background: linear-gradient(#262524, #262524); border-radius: 10px; font-size: 0;" valign="top">
<div class="border3" style="padding: 30px;border: 2px solid #E6B923; border-radius: 10px;">
<!--[if mso]>
<table cellpadding="0" cellspacing="0" border="0" role="presentation" style="width: 100%;">
<tr>
<td valign="middle" style="width: 70px; padding: 30px 0 30px 30px;">
<![endif]-->
<div class="wFull" style="display:inline-block;vertical-align:middle;">
<table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width: 70px;">
<tbody>
<tr>
<td align="center" valign="top">
<!--[if !mso]><! -->
<img alt="A browser window with a play button" height="60" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FOctober%252F2023-10-Litmus_News%252F202310_LN_trend3_dark.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" style="color: #ffffff;" width="70"/>
<!--<![endif]-->
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<img src="https://campaigns.litmus.com/_email/2023/October/2023-10-Litmus_News/202310_LN_trend3_light.png" alt="A browser window with a play button" width="70" height="60">
<![endif]-->
</td>
</tr>
</tbody>
</table>
</div>
<!--[if mso]>
<td valign="middle" style="width:466px; padding: 30px 30px 30px 0;">
<![endif]-->
<div class="wFull" style="display:inline-block;vertical-align:middle;">
<table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width:466px;">
<tbody>
<tr>
<td align="left" class="tPad-20 lPad-0" style="padding-left: 30px;" valign="top">
<p style="line-height: 24px; text-align: left;">
<span class="g-s">
<span class="g-d">
<strong>
Is video in email a thing?
</strong>
Learn how to
<a style="color: #0F618A; text-decoration: underline;">
simulate video-like movement
</a>
with faux video.
</span>
</span>
</p>
</td>
</tr>
</tbody>
</table>
</div>
<!--[if mso]>
</td>
</tr>
</table>
<![endif]-->
</div>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td align="center" valign="top">
<table border="0" cellpadding="0" cellspacing="0" class="wMobile" role="presentation" style="width: 600px;">
<tbody>
<tr>
<td align="center" style="padding: 50px 0 30px;" valign="top">
<div class="faux-absolute">
<!--[if mso]>
<v:rect xmlns:v="urn:schemas-microsoft-com:vml" stroked="false" filled="false" style="width: 600px; position:absolute; top:30px; left:400px;">
<v:textbox inset="0,0,0,0">
<![endif]-->
<div class="faux-position">
<img alt="magnifying glass" class="circle" height="56" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Fcloser_mag.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" width="56"/>
</div>
<!--[if mso]>
</v:textbox>
</v:rect>
<![endif]-->
</div>
<h2 class="articles_title">
<span class="g-s">
<span class="g-d">
A closer look...
</span>
</span>
</h2>
</td>
</tr>
<tr>
<td align="center" valign="top">
<p style="font-size: 24px; line-height: 34px;">
<span class="g-s">
<span class="g-d">
The top ESPs, a calendar link tutorial, and templates
</span>
</span>
</p>
</td>
</tr>
<tr>
<td align="center" style="padding: 30px 0 0;" valign="top">
<div class="card darkmode2">
<a id="card1" name="card1">
</a>
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-border-alt: 2px solid #DADDDE; mso-padding-alt: 20px;">
<tbody>
<tr>
<td align="left" valign="top">
<p>
<span class="template_tag" style="background-color: #32716A; font-size: 16px; line-height: 24px; padding: 8px 10px; border-radius: 5px; color: #32716A;">
<!--[if mso]><i style="letter-spacing: 10px;mso-font-width:-100%;mso-text-raise:6pt"> </i><![endif]-->
<span style="mso-text-raise:3pt;">
<strong>
Template
</strong>
</span>
<!--[if mso]><i style="letter-spacing: 10px;mso-font-width:-100%"> </i><![endif]-->
</span>
</p>
</td>
</tr>
<tr>
<td align="center" style="padding: 20px 0 0; mso-padding-alt: 10px 0 0; font-size: 0;" valign="top">
<!--[if mso]>
<a href=
"//go.litmus.com/ODY0LVZQWi0xMzEAAAGPJWL_CJaeIQoplw1ZmWB02F3p6VCD_fcS6su5AjM-BZP2hZiXvErUaTb-4QitFyq8tWVA30c=" style="text-decoration: none;"
><img class="fadeimg" src="https://campaigns.litmus.com/_email/2023/October/2023-10-Litmus_News/202310_LN_mod1.png" width="560" height="250" alt="A box of email templates in a dusty attic room." style="width:
100%; max-width: 560px; height: auto; font-size: 18px;" /></a>
<![endif]-->
<!--[if mso]><!-->
<div class="faux-absolute">
<div class="faux-position-mask">
<div class="img-mask">
<img alt="" aria-hidden="true" class="img-mask1" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FOctober%252F2023-10-Litmus_News%252F202310_LN_cover1_left.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" style="width: 100%; max-width: 280px; height: auto;" width="280"/>
<img alt="" aria-hidden="true" class="img-mask2" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FOctober%252F2023-10-Litmus_News%252F202310_LN_cover1_right.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" style="width: 100%; max-width: 280px; height: auto;" width="280"/>
</div>
</div>
</div>
<a class="desktop" style="text-decoration: none;">
<img alt="A box of email templates in a dusty attic room." class="fadeimg" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FOctober%252F2023-10-Litmus_News%252F202310_LN_mod1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" style="width:
100%; max-width: 560px; height: auto; font-size: 18px;" width="560"/>
</a>
<img alt="A box of email templates in a dusty attic room." class="mobile" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FOctober%252F2023-10-Litmus_News%252F202310_LN_mod1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" style="width: 100%; max-width: 560px; height: auto; display: none; font-size: 18px;" width="560"/>
<!--<![endif]-->
</td>
</tr>
<tr>
<td align="center" style="padding: 20px 0;" valign="top">
<h3 style="font-size: 24px; line-height: 34px;">
<span class="g-s">
<span class="g-d">
<a style="color: #262524;">
Free Email Templates Hub
</a>
</span>
</span>
</h3>
</td>
</tr>
<tr>
<td align="left" style="padding-bottom: 10px; mso-padding-alt: 0 20px 0;" valign="top">
<p style="text-align: left; margin-bottom: 10px;">
<span class="g-s">
<span class="g-d">
Treat yourself to 15+ free templates based on design (pyramid, multi-column layout, F-shaped pattern) and goal (re-engagement, event invite, product launch)—all tested and approved by our very own email team.
</span>
</span>
</p>
</td>
</tr>
<tr>
<td align="center" style="padding-top: 10px;" valign="top">
<a class="cta btn-orange" style="background-color: #DD7300;background-image: linear-gradient(#DD7300,#DD7300); color: #ffffff;">
<!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt"> </i><![endif]-->
<span class="g-s">
<span class="g-d">
<span class="text" style="mso-text-raise:15pt;">
Go get ‘em
</span>
</span>
</span>
<!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%"> </i><![endif]-->
</a>
</td>
</tr>
</tbody>
</table>
</div>
</td>
</tr>
<tr>
<td align="center" style="padding: 30px 0 0;" valign="top">
<div class="card darkmode2">
<a id="card2" name="card2">
</a>
<table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-border-alt: 2px solid #DADDDE; mso-padding-alt: 20px;">
<tbody>
<tr>
<td align="left" valign="top">
<p>
<span class="report_tag" style="background-color: #9A7413; font-size: 16px; line-height: 24px; padding: 8px 10px; border-radius: 5px; color: #9A7413;">
<!--[if mso]><i style="letter-spacing: 10px;mso-font-width:-100%;mso-text-raise:6pt"> </i><![endif]-->
<span style="mso-text-raise:3pt;">
<strong>
Report
</strong>
</span>
<!--[if mso]><i style="letter-spacing: 10px;mso-font-width:-100%"> </i><![endif]-->
</span>
</p>
</td>
</tr>
<tr>
<td align="center" style="padding: 20px 0 0; mso-padding-alt: 10px 0 0; font-size: 0;" valign="top">
<!--[if mso]>
<a href=
"//go.litmus.com/ODY0LVZQWi0xMzEAAAGPJWL_B5QQ5StKmGZWPzw8rQXxKZiJoA2bioNyldtfyi5FMGBrHA3GqYog6Q_j9LUpxiqTJrA=" style="text-decoration: none;"
><img class="fadeimg" src="https://campaigns.litmus.com/_email/2023/October/2023-10-Litmus_News/202310_LN_mod2.png" width="560" height="250" alt="A cat sleeping on a rug in front of a table with the State of ESPs
report on it" style="width: 100%; max-width: 560px; height: auto; font-size: 18px;" /></a>
<![endif]-->
<!--[if mso]><!-->
<div class="faux-absolute">
<div class="faux-position-mask">
<div class="img-mask">
<img alt="" aria-hidden="true" class="img-mask1" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FOctober%252F2023-10-Litmus_News%252F202310_LN_cover2_left.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" style="width: 100%; max-width: 280px; height: auto;" width="280"/>
<img alt="" aria-hidden="true" class="img-mask2" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FOctober%252F2023-10-Litmus_News%252F202310_LN_cover2_right.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" style="width: 100%; max-width: 280px; height: auto;" width="280"/>
</div>
</div>
</div>
<a class="desktop" style="text-decoration: none;">
<img alt="A cat sleeping on a rug in front of a table with the State of
ESPs report on it" class="fadeimg" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FOctober%252F2023-10-Litmus_News%252F202310_LN_mod2.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" style="width: 100%; max-width: 560px; height: auto; font-size: 18px;" width="560"/>
</a>
<img alt="A cat sleeping on a rug in front of a table with the State of ESPs report on it" class="mobile" height="250" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FOctober%252F2023-10-Litmus_News%252F202310_LN_mod2.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" style="width: 100%; max-width: 560px; height: auto; display: none; font-size:
18px;" width="560"/>
<!--<![endif]-->
</td>
</tr>
<tr>
<td align="center" style="padding: 20px 0;" valign="top">
<h3 style="font-size: 24px; line-height: 34px;">
<span class="g-s">
<span class="g-d">
<a style="color: #262524;">
The 2023 State of ESPs Report
</a>
</span>
</span>
</h3>
</td>
</tr>
<tr>
<td align="left" style="padding-bottom: 10px; mso-padding-alt: 0 20px 0;" valign="top">
<p style="text-align: left; margin-bottom: 10px;">
<span class="g-s">
<span class="g-d">
No bones about it. Your ESP can be your best friend—or worst enemy. Discover what tools email wizards and witches use in each industry, at each company size, and whether they’re happy with those choices.
</span>
</span>
</p>
</td>
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<span class="g-s">
<span class="g-d">
<em>
“We found that many folks don’t feel their ESP is doing more than an adequate job at integrating with other marketing channels and tools. In fact, only 9% of email marketing leaders say their email marketing channel is very highly integrated into their other marketing channels.”
</em>
</span>
</span>
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<span class="text" style="mso-text-raise:15pt;">
Dig into the data
</span>
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</span>
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</a>
</td>
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Blog
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<h3 style="font-size: 24px; line-height: 34px;">
<span class="g-s">
<span class="g-d">
<a style="color: #262524;">
How to Create an “Add to Calendar” Link for Your Emails
</a>
</span>
</span>
</h3>
</td>
</tr>
<tr>
<td align="left" style="padding-bottom: 10px; mso-padding-alt: 0 20px 0;" valign="top">
<p style="text-align: left; margin-bottom: 10px;">
<span class="g-s">
<span class="g-d">
Are in-person or virtual events part of your marketing mix? Include a calendar link in your emails, so subscribers can save it to their own calendars for a bloody good time.
</span>
</span>
</p>
</td>
</tr>
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<label>
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<img alt="" aria-hidden="true" height="10" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FMay%252F2023-05-Litmus_News_Template%252Farrow_up.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" width="20"/>
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<p style="text-align: left; margin-top: 10px;">
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<em>
“Personalizing the calendar link for each email client increases the chance that your subscribers will actually add your event to their calendar (and attend and convert!) since it’s just one click away.”
</em>
</span>
</span>
</p>
</div>
</label>
</td>
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<tr>
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<span class="text" style="mso-text-raise:15pt;">
Treat your subscribers
</span>
</span>
</span>
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</a>
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The Litmus Laboratory
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<p class="whiteTxt" style="font-size: 24px; line-height: 34px; color: #ffffff;">
<span class="g-s">
<span class="g-d">
Think outside of the box with countdown timers
</span>
</span>
</p>
</td>
</tr>
<tr>
<td align="center" class="darkmode2 lPad-10 rPad-10" style="background-color: #0e0e0e; background: linear-gradient(#0e0e0e, #0e0e0e); border-radius: 10px; padding: 20px 0;" valign="top">
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<img alt="A timer counting down to decide the fate of two pumpkins." class="fadeimg" height="315" src="https://inboxflows.com/_/image/https%253A%252F%252Fimg.kickdyn.com%252Fimgrb.png%253Fc%253D96389.1la6oLOeCv9esKwvyhjG/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWcua2lja2R5biJ9:1qxqwv:KgoNRVNJWMZE6wMZC3Pk0Ost4x91ewt8bjmiIYL1YBE" style="width: 100%; max-width: 560px; height: auto;" width="560"/>
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<a style="color: #0F618A; text-decoration: underline;">
Countdown timers
</a>
<span class="g-s">
<span class="g-d">
are commonly used in promotional emails. But they can be used in other ways, like in a transactional email—or purely to surprise and delight your subscribers. Like counting down to Pumpkin Destruction Day on November 4!
<br/>
<br/>
How do you think the gourds will be destroyed?
<img alt="" aria-hidden="true" border="0" height="20" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F_global%252Femojis%252Fjack-o-lantern.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" style="display: inline; margin: 0; padding: 0; vertical-align: -5px;" width="20"/>
Take a guess, and you’ll see the pumpkins’ final fate soon!
</span>
</span>
</p>
</td>
</tr>
<tr>
<td align="center" style="padding: 20px 0 0;" valign="top">
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Cast your vote
</span>
</span>
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<p style="line-height: 24px; text-align: left;">
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<span class="g-d">
<strong>
Final day to help us myth bust email trends!
</strong>
What trends are here to stay—and what should go?
<a style="color: #0F618A;">
Share your thoughts
</a>
, and we’ll bring the results to life.
</span>
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</p>
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<table border="0" cellpadding="0" cellspacing="0" class="wInner" role="presentation" style="width: 600px;">
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<img alt="A heart" class="heart" height="36" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FOctober%252F2023-10-Litmus_News%252F202310_LN_heart_stitch.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" width="45"/>
</td>
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<tr>
<td align="center" style="padding: 10px 0 20px;" valign="top">
<h2>
<span class="g-s">
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<a>
Our favorite emails
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</h2>
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<p style="font-size: 24px; line-height: 34px;">
<span class="g-s">
<span class="g-d">
Feedback emails, spooky books, and playful GIFs
</span>
</span>
</p>
</td>
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</tbody>
</table>
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</tr>
<tr>
<td align="center" valign="top">
<!--[if mso]><!-->
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<td align="center" class="fav-grad" style="background: linear-gradient(108deg, #9F6309 0%, #854514 101.75%); padding: 50px 10px; background-color: #9F6309;" valign="top">
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<tbody>
<tr>
<td align="center" style="font-size:0;" valign="top">
<!--[if mso]>
<table cellpadding="0" cellspacing="0" border="0" role="presentation" style="width: 100%;">
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<![endif]-->
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<a>
<img alt="Spooky Reads email from Reese Book Club" class="fadeimg fav_emails" height="280" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FOctober%252F2023-10-Litmus_News%252F202310_LN_fav1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qxqwv:w2EebzTWtQaBnIKFBXVqQCj12FUdCrhrvQ7Umij-zh0" width="280"/>
</a>
</td>
</tr>
</tbody>
</table>
</div>
<!--[if mso]>
</td>
<td valign="top" style="width:40px;">
</td>
<td valign="top" style="width:280px;">
<![endif]-->
<div class="wFull lPad-0" style="display:inline-block;vertical-align:top; padding-left: 40px;">
<table border="0" cellpadding="0" cellspacing="0" class="wFull" role="presentation" style="width:280px;">
<tbody>
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