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   JCPenney
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   JCPenney
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              <p style="font-family:Arial, Helvetica, sans-serif; font-size:60px; color:#66666; line-height:65px; background-color:#ffffff;">
               JCPenney's CEO Explains How the Company is Positioning for the Future
              </p>
              Dear Valued Customer,
              <br/>
              <br/>
              I want to thank you for your continued loyalty to JCPenney as we navigate the unprecedented challenges brought on by the Coronavirus (COVID-19) pandemic. As you well know, the pandemic has changed day-to-day life and created a profoundly different reality.
              <br/>
              <br/>
              Retailers have been hit especially hard by this economic environment, impacting our Company's ability to meet financial and operational objectives. That is why JCPenney has chosen to pursue a financial restructuring.
              <br/>
              <br/>
              We believe this process will give us the financial strength to weather the pandemic and evolve our business while also reducing our debt and increasing our flexibility to better position JCPenney for the future. This will allow us to better serve you, our valued customer.
              <br/>
              <br/>
              I want to assure you: JCPenney is
              <b>
               <u>
                NOT
               </u>
              </b>
              going out of business. JCPenney will continue to be one of the nation's largest apparel and home retailers. Our expansive footprint will still include hundreds of stores across the U.S. and Puerto Rico, as well as our online flagship store,
              <a style="text-decoration:underline solid 1px #000000; color:#666666; font-weight:;">
               jcp.com
              </a>
              .
              <br/>
              <br/>
              While our stores have been closed during the pandemic, we are now safely and gradually reopening across the country, based on state and local guidelines. Check
              <a style="text-decoration:underline solid 1px #000000; color:#666666; font-weight:;">
               here
              </a>
              to see if a store near you is open, and for more information on the important health and safety measures we have put in place to help ensure a healthy shopping environment.
              <br/>
              <br/>
              We remain dedicated to offering you an inspiring shopping experience with the value and quality you expect in both our stores and on
              <a style="text-decoration:underline solid 1px #000000; color:#666666; font-weight:;">
               jcp.com
              </a>
              . We will continue to provide compelling merchandise and offer new services and innovations, including Contact-free curbside pickup at all open stores.
              <br/>
              <br/>
              JCPenney has been part of America's communities for more than 100 years, and we look forward to serving our customers for another 100 years.
              <br/>
              <br/>
              Thank you for being our valued customer.
              <br/>
              <br/>
              Sincerely,
              <br/>
              <img alt="" border="0" src="https://inboxflows.com/_/image/http%253A%252F%252Fmi.jcpenney.com%252Fp%252Frp%252F5feb7070bf0c3020.png%253Fmi_u%253D78641082525/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRm1pLmpjcGVubmV5LiJ9:1kXMl5:2NbNO8MtYrkB1k6mAnLdyiA1buTSfERHL-2WiBKYtFY" style="border: 0; display: block;"/>
              <br/>
              Jill Soltau
              <br/>
              Chief Executive Officer
              <br/>
              JCPenney
              <br/>
              <br/>
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     <br/>
     <span style="text-decoration:none; color:#4e7ab7">
      0e98c3c1@uifeed.com
     </span>
     received this email from JCPenney. To ensure deliverability of our emails, add
     <br/>
     <a style="text-decoration:none; color:#4e7ab7">
      JCPenney@e.jcpenney.com
     </a>
     to your address book now. To
     <strong>
      UNSUBSCRIBE
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     from such emails,
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      click here
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     . Please allow 7-10 days for your request to be processed. To read our privacy policy,
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      click here
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     .
     <br/>
     <br/>
     © 2020  J.C. Penney, Inc. and/or JCP Media Inc., 6501 Legacy Drive, Plano, Texas, 75024, United States of America.
     <br/>
     All rights reserved. To contact customer service, please call 1-800-322-1189.
     <br/>
     <br/>
     This is an advertisement from JCPenney.
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