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<td colspan="2" style="color: #000000; font-family: 'Courier New',courier,monospace; font-size: 18px; letter-spacing: -1px; line-height: 120%; padding: 20px 0;">
SF-based life insurance firm comes out of stealth mode after raising some cash from multiple celebrity backers.
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The Hustle
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Fri, Jun 15
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Brought to you by
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Leesa
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… sleep like nothing else matters.
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<h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
Life insurance startup, Ethos, gets $11m from Sequoia and a star-studded list of backers
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Ethos, the stealth insurtech firm that wants to make life insurance accessible, cheap, and easy, has officially come out of hiding with an
<a style="color: #ed4d1f; text-decoration: none;">
$11.5m
</a>
investment led by Sequoia Capital.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But, your classic run of the mill VC giants aren’t the only ones interested in this ever-growing industry…
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
Tony Stark and The Durantula are getting in on it, too
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
We’re not talking Gilbert Gottfried or Rob Schneider here. We’re talking public-eye royalty from Jay Z’s Roc Nation, to the family funds from Will Smith, Robert Downey Jr., and NBA superstar Kevin Durant.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Of course, life insurance isn’t a typical knee-jerk investment for Hollywood moguls, and hall-of-famers, but these days more venture capitalists are piling into the insurtech space.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
According to a May report, the number of venture capital investors joining the sector increased from 53 in 2012, to 217 in 2017 -- since that rise, those investors have shoved
<a style="color: #ed4d1f; text-decoration: none;">
$9B
</a>
into the industry.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Why are they so interested in it?
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
Because
</strong>
<em>
<strong>
no
</strong>
</em>
<em>
<strong>
one’s
</strong>
</em>
<strong>
interested in it
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Life insurance is on the decline -- according to
<em>
TechCrunch,
</em>
only 60% of Americans have life insurance in 2018, down from 77% in 1989 -- and that’s exactly why guys like Ironman and Beyonce’s husband want a piece.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
In the mind of investors, decline often spells d-i-s-r-u-p-t-i-o-n.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The assumption is that there is room for new companies to come in and blow the old guard out of the water with a newer, better service.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
And that’s exactly what Ethos is selling
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The SF-based company’s core product is a streamlined, and affordable, process for buying term insurance. The company says 99% of its applicants don’t need a medical exam or blood test to get approved for a policy.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
According to co-founder and CEO Peter Colis, to stand out in a crowded field, Ethos uses “the latest technology and predictive analytics” to cut down on lengthy and expensive consultations. With Ethos, people can reportedly sign up for life insurance within 10 minutes.
</p>
</td>
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<td align="center" id="link" style="font-family: 'Courier New',courier,monospace; font-size: 26px; line-height: 120%; padding: 15px 0; text-align: center;">
A new lease on life
</td>
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</a>
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<td align="center" style="display: inline-block; padding: 5px 0; text-align: center;">
<a style="color: #ed4d1f; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Fshare_tw.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXPLI:cRbqNu4-TSUyrxduSa9L1URFKZN7Dziij--v353iCqE"/>
</a>
</td>
<td align="center" style="display: inline-block; padding: 5px 0; text-align: center;">
<a style="color: #ed4d1f; padding: 0 8px; text-decoration: none; white-space: nowrap;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Fshare_new.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXPLI:cRbqNu4-TSUyrxduSa9L1URFKZN7Dziij--v353iCqE"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
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<!-- END SHARING -->
<tr>
<td id="break1" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; height: 30px;">
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<!-- END SHARE ME NOW BRIEF -->
<!-- START BRIEF -->
<tr id="news1">
<td>
<h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
They said they would. And they bid. Comcast makes Fox a primo counter offer
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
As
<a style="color: #ed4d1f; text-decoration: none;">
expected
</a>
, Comcast unveiled a
<a style="color: #ed4d1f; text-decoration: none;">
$65B
</a>
bid for the majority of 21st Century Fox -- less than 24 hours after AT&T was cleared to buy Time Warner.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Now, winter is here, and Comcast will be stepping into the ring with Disney, in what, if successful, would be the 3rd largest media deal
<a style="color: #ed4d1f; text-decoration: none;">
ever
</a>
.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
The rules: No touching of the hair or face
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Comcast’s all-cash $65B bid is
<a style="color: #ed4d1f; text-decoration: none;">
19%
</a>
higher than Disney’s all-stock $52.4B, but that doesn’t necessarily mean it’s a shoo-in.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
First they have to convince Fox, who shot down the media conglomerate’s previously higher bid as well, fearing it wouldn’t get approved by the DoJ.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
Which could still be the case...
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But the DoJ’s recent approval of AT&T/Time Warner might leave Fox a little more bullish on Comcast’s prospects.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Or who knows, maybe Rupert Murdoch is more of an
<em>
Avengers
</em>
fan than a
<em>
Broad City
</em>
guy
<em>
…
</em>
</p>
</td>
</tr>
<!-- START LINK -->
<tr>
<td id="link" style="padding: 10px 0;">
<table class="emailshare" style="border-spacing: 0; font-family: 'Arial',sans-serif;">
<tbody>
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<a style="color: #ed4d1f; text-decoration: none;">
<img height="12" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Fsharelinkbutton.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXPLI:cRbqNu4-TSUyrxduSa9L1URFKZN7Dziij--v353iCqE" style="height: 12px; width: 12px;" width="12"/>
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<table class="fbshare" style="border-spacing: 0;">
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We’ll keep you posted
</a>
</td>
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</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
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<tr id="news1">
<td>
<h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
23-year-old’s Lidar company lands Volvo partnership
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Luminar, a company that makes Lidar (laser-based systems that enable self-driving cars to “see”), just announced a partnership with Volvo -- their 2nd with a large automaker -- to produce its self-driving tech.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
That puts Luminar, run by brilliant 23-year old laser genius Austin Russell, in position to challenge their rival, Lidar industry leader Velodyne.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
A young business with big plans
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
After starting the company in 2012 at 17, Russell ran the business in stealth for 5 years before debuting in 2017 -- and announced a huge
<a style="color: #ed4d1f; text-decoration: none;">
partnership
</a>
with Toyota shortly thereafter.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The company, which has picked up
<a style="color: #ed4d1f; text-decoration: none;">
$36m
</a>
from seed investors without holding an official funding round, now partners with 2 of the world’s largest carmakers -- and is
<a style="color: #ed4d1f; text-decoration: none;">
waiting
</a>
to unveil 2 more auto partners.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
Let the laser wars begin
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Toyota and Volvo chose Luminar thanks to its product (Luminar’s lasers are
<a style="color: #ed4d1f; text-decoration: none;">
40x
</a>
more powerful than the competition) and its price (Luminar
<a style="color: #ed4d1f; text-decoration: none;">
reduced
</a>
its receiver cost from $10,000+ to $3 by making its own).
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But despite its innovative tech, Luminar still has to dethrone Veteran Velodyne, (funded with
<a style="color: #ed4d1f; text-decoration: none;">
$150.2m
</a>
from Ford and Baidu) -- and competitors
<a style="color: #ed4d1f; text-decoration: none;">
Strobe
</a>
,
<a style="color: #ed4d1f; text-decoration: none;">
Princeton Lightwave
</a>
(acquired by GM and Ford, respectively) and Google’s Waymo are racing to do the same.
</p>
</td>
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<a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
Major lasers
</a>
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</td>
</tr>
</tbody>
</table>
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</td>
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<!-- END BRIEF -->
<!-- START BRIEF -->
<tr id="news1">
<td>
<h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
Etsy raises revenue targets (and sales fees), exciting investors (but angering sellers)
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Etsy, the e-commerce marketplace for designer crafts from dried-fruit earrings to bedazzled coffee mugs, raised annual revenue projections
<a style="color: #ed4d1f; text-decoration: none;">
10%
</a>
based on increased transaction fees.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The jump (which increased Etsy’s market cap by
<a style="color: #ed4d1f; text-decoration: none;">
$1.4B
</a>
) is the company’s largest spike since going public in 2015 -- a win for investors but a loss for sellers on the platform.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
At the anti-Amazon, everything is crafted by happy hands
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Etsy finally topped its 2015 IPO price after a long, long comeback doubling down on its strengths (AKA, homemade jewelry).
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
<em>
Disclaimer: Etsy doesn’t
</em>
just
<em>
do jewelry -- also T-shirts and ironic needlepoint.
</em>
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The company isn’t resistant to tech improvements (it
<a style="color: #ed4d1f; text-decoration: none;">
acquired
</a>
an AI company to improve search results), but a huge driver of this past year’s growth has been differentiation from impersonal competitors.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
Your uncle Malcolm is pissed…
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Because he has to shell out more of his aluminum birdhouse sales. Etsy
<a style="color: #ed4d1f; text-decoration: none;">
raised
</a>
their transaction fee from 3.5% to 5% -- which, while
<a style="color: #ed4d1f; text-decoration: none;">
lower
</a>
than Amazon (
<a style="color: #ed4d1f; text-decoration: none;">
15%
</a>
) or eBay (
<a style="color: #ed4d1f; text-decoration: none;">
10%
</a>
), was enough to convince some sellers to leave.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But Etsy, which increased its marketing budget
<a style="color: #ed4d1f; text-decoration: none;">
40%
</a>
in 2018, hopes that those that
<em>
do
</em>
stay will continue to rake in that sweet, sweet crochet cash.
</p>
</td>
</tr>
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<tr>
<td id="link" style="padding: 10px 0;">
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<span style="display: block; float: none; text-align: center;">
<a style="color: #ed4d1f; text-decoration: none;">
<img height="12" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Fsharelinkbutton.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXPLI:cRbqNu4-TSUyrxduSa9L1URFKZN7Dziij--v353iCqE" style="height: 12px; width: 12px;" width="12"/>
</a>
</span>
</td>
<td style="padding: 0; vertical-align: top;" valign="top">
<table class="fbshare" style="border-spacing: 0;">
<tbody>
<tr>
<td style="border-color: #000; border-radius: 0 3px 3px 0; border-style: solid; border-width: 2px 2px 2px 0; padding: 0 8px; vertical-align: middle;" valign="middle">
<a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
Heavens to Etsy
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<!-- END LINK -->
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<td id="break1" style="height: 50px;">
</td>
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<!-- START SHOWER THOUGHTS -->
<tr>
<td style="border-bottom-color: #000000; border-bottom-style: solid; border-bottom-width: 3px;">
<table style="border-spacing: 0; width: 100%;">
<tbody>
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<td style="height: 8px;">
</td>
<td align="right" rowspan="2" style="padding: 0; text-align: right; vertical-align: bottom;" valign="bottom">
<span>
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friday shower thoughts
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<tr>
<td>
<a style="color: #ed4d1f; text-decoration: none;">
<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fshower_2XWOTY_20180614232849.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXPLI:4KZIkg7Aud1gBm7sUiLTdXjpVE9tPYs1DtedU8lCe9o" style="height: auto; width: 100%;"/>
</a>
</td>
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<tr id="shower">
<td bgcolor="#ffffff" style="padding-bottom: 50px; padding-top: 10px;" valign="top">
<ol style="font-size: 16px;">
<li style="line-height: 120%; padding: 4px 0;">
You don’t realize how much muscle memory you have until you accidentally move your apps around on your phone.
</li>
<li style="line-height: 120%; padding: 4px 0;">
If you want to see a scatter plot of how patient people are, look at where they stand next to the baggage carousel.
</li>
<li style="line-height: 120%; padding: 4px 0;">
Smell is like a wireless version of taste.
</li>
<li style="line-height: 120%; padding: 4px 0;">
The best skipping-stone you’ll ever have, you will throw away.
</li>
<li style="line-height: 120%; padding: 4px 0;">
"The sky's the limit" would be a really bad inspirational quote at NASA.
</li>
<li style="font-style: italic; line-height: 120%; list-style: none; padding: 4px 0;">
via
<a style="color: #ed4d1f; text-decoration: none;">
Reddit
</a>
</li>
</ol>
</td>
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This edition of The Hustle was brought to you by
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<center>
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<img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3-us-west-1.amazonaws.com%252Fleesa_20180109200751.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLSJ9:1kXPLI:4KZIkg7Aud1gBm7sUiLTdXjpVE9tPYs1DtedU8lCe9o" style="height: 100px; width: 250px;"/>
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<h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
How does it feel to sleep on a Leesa Mattress?
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
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</p>
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.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
LIKE NOTHING.
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Why? Because, you’re ASLEEP. Dreaming sweet, restful dreams.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Only the made-in-USA
<a style="color: #ed4d1f; text-decoration: none;">
Leesa
</a>
mattress is designed with exclusive Avena
<em>
®
</em>
foam to ensure you get optimal airflow throughout the night. That means you won’t wake up mid-snooze in a sweaty version of the “sunken place.”
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Just cool, comfortable support here, folks. Sleep better with Leesa --
<a style="color: #ed4d1f; text-decoration: none;">
try it 100 nights risk-free
</a>
with free shipping and returns.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Reader of The Hustle, take $160 off a Leesa mattress with
<a style="color: #ed4d1f; text-decoration: none;">
this link
</a>
<em>
.
</em>
</p>
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Now Playing:
</td>
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<td>
<a style="color: #ed4d1f; text-decoration: none;">
<strong>
I Will Buy You a New Life, Everclear
</strong>
</a>
. Remember when you used to listen to the radio? Remember when this was on it?
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0
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7 years ago - The Hustle <news@thehustle.co>
SF-based life insurance firm comes out of stealth mode after raising some cash from multiple cele...