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  <title>
   Leadpages’ AI Engine is live (Plus, what is ChatGPT?)
  </title>
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 </head>
 <body bgcolor="#ffffff" style='width: 100% !important; min-width: 100%; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; -moz-box-sizing: border-box; -webkit-box-sizing: border-box; box-sizing: border-box; color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 1.5; font-size: 16px; background-color: #ffffff !important; margin: 0; padding: 0;'>
  <span style="display: none !important; mso-hide: all; visibility: hidden; opacity: 0;">
   Discover an exciting new Leadpages feature and what ChatGPT means for your business.
  </span>
  <span style="display: none; max-height: 0px; overflow: hidden;">
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                  View in Browser
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                  Create Better Content and Launch Your Pages Faster With AI Engine
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                  We’re all about making it easier for Leadpages users to build marketing assets and collect leads. That’s why we’re so excited to announce the launch of AI Engine!
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                  This new Leadpages feature set allows you to harness the power of AI technology right inside the
                  <a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
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                    Drag &amp; Drop Builder
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                  With the initial release, AI Engine gives you the ability to generate dozens of new headlines with just a few clicks. Cycle through all your AI-generated suggestions until you find a winner, or use these new headlines to inspire your own writing.
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                  Why try Leadpages AI Engine?
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                   Save time and write headlines faster.
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                   Test your headline suggestions against each other with the A/B testing tool.
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                   Eliminate writer’s block and take the stress out of copywriting.
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                  <a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
                   Read the full story and learn more about AI Engine →
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                 <img alt="Image" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F02-02-23%252FCHAT-GPT-header.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pNdlM:xP5lAQSy5Y7zO0PokYMAzyfaF7Ejm-of8ljodiplwBs" style="width: 100%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 <h1 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 2rem; letter-spacing: -0.4px; margin: 0 0 2.25rem; padding: 0;">
                  ChatGPT is Here
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                 <p align="left" class="intro" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 38px; font-size: 24px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Everything you need to know about the internet’s most famous chatbot
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                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  If you’ve been paying attention to the news, you’ve probably heard about ChatGPT. You might be wondering what it is and how it will impact your business.
                 </p>
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                  Don’t worry, we’ve got you covered. Here’s the lowdown on this new tech.
                 </p>
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                  What is ChatGPT?
                 </h3>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  ChatGPT is a natural language processing tool, which is a fancy way of saying “chatbot.” It can answer questions, write articles, and even produce code.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  OpenAI, the creators of ChatGPT, are currently offering it for free as part of their research phase.
                  <a style='color: #603EFF; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; text-decoration: none; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0; padding: 0;'>
                   You can try it for yourself here
                  </a>
                  .
                 </p>
                 <h3 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 1.3125rem; margin: 0 0 24px; padding: 0;">
                  How is ChatGPT different from other chatbots?
                 </h3>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  If you’ve dealt with online customer support over the last few years you’ve probably run into a few chatbots. This technology isn’t new, so how is ChatGPT different?
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  To start, ChatGPT is trained to mimic a more natural (less robotic) writing style. Even more impressive, it learns from your conversations to provide better answers. It can also take those learnings and apply it to conversations with other users.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Essentially, the more we use ChatGPT the smarter it will become.
                 </p>
                 <center style="width: 100%; min-width: 552px;">
                  <img alt="img" src="https://inboxflows.com/_/image/https%253A%252F%252Flp-email-assets.s3.us-east-2.amazonaws.com%252FDigest%252BImages%252F02-02-23%252Fbreaker-gpt.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZscC1lbWFpbC1hcyJ9:1pNdlM:xP5lAQSy5Y7zO0PokYMAzyfaF7Ejm-of8ljodiplwBs" style="width: 50%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-width: 100%; clear: both; display: block; margin: 0 0 2.25rem;"/>
                 </center>
                 <h3 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 1.3125rem; margin: 0 0 24px; padding: 0;">
                  What are the implications for marketers, content creators, and business owners?
                 </h3>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  The area that might see the most changes due to ChatGPT is internet searches. Currently, we type questions into search engines like Google and receive a bunch of related articles.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  However, Microsoft has partnered with OpenAI, and one of their projects includes incorporating ChatGPT into their search engine Bing. In the not too distant future, ChatGPT (or similar technology) might be what you use to answer search queries. Entrepreneurs should keep this in mind when thinking about SEO.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  The other area that will be impacted is content creation. As the technology improves, more and more creators will begin using AI to aid and speed up the writing process. Moving forward, unique content that can’t be replicated by AI will be key to any content marketing strategy.
                 </p>
                 <h3 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 1.3125rem; margin: 0 0 24px; padding: 0;">
                  What are ChatGPT’s limitations?
                 </h3>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  At first glance, ChatGPT looks very impressive, but it’s still a work in progress.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  If you use the technology enough, you’ll run into some answers that aren’t quite correct, and others that are just plain wrong. This is largely because if ChatGPT doesn’t understand your question, or if it doesn't know the answer, it will simply guess.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  It’s also important to note that ChatGPT can’t generate original thoughts or content. Everything it spits out, it’s learned from others. So, if you ask it to write an article on a certain topic it can write something that’s definitely passable, but it won’t contain any information you can’t find elsewhere.
                 </p>
                 <h3 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 1.3125rem; margin: 0 0 24px; padding: 0;">
                  Staying up to date with technology helps your business
                 </h3>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  As you can see, new technology can mean big changes for small businesses. We encourage you to read and educate yourself on what’s coming next so you’re always prepared.
                 </p>
                 <p align="left" style='color: #575452; font-family: "Apercu Pro", Helvetica, Arial, sans-serif; font-weight: normal; text-align: left; line-height: 28px; font-size: 18px; -webkit-font-smoothing: antialiased; margin: 0 0 2.25rem; padding: 0;'>
                  Or just stay subscribed to our newsletter and we’ll keep you in the loop
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                   🙂
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                 <h1 align="left" style="color: #0F0C09; font-family: 'Value Serif', 'ValueSerif-Bold', 'Georgia', serif; font-weight: 700; text-align: left; line-height: 36px; word-wrap: normal; font-size: 2rem; letter-spacing: -0.4px; margin: 0 0 2.25rem; padding: 0;">
                  This Week on the Lead Generation Podcast
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