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   Email from Litmus
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    And make sure they’re driving the results you expect them to. ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  
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              <!--[if mso]><i style="letter-spacing: 10px;mso-font-width:-100%;mso-text-raise:6pt">&nbsp;</i><![endif]-->
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            <img alt="Examples of automated and transactional emails." height="301" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FOctober%252F2023-10-Product_Pulse%252F202310_PP_hero.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qo3Od:48IlLsopa7lSi8ObJu1yuMzTEKsoN3SoGY2zzV1IM5g" style="width: 100%; max-width: 600px; height: auto;" width="600"/>
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                <!--Paragraph block-->
                <p style="text-align: left;">
                 Hi Sarah,
                 <br/>
                 <br/>
                 Automated and transactional emails may not be the flashiest emails in the inbox, but they’re hard workers and drive results.
                 <br/>
                 <br/>
                 These emails meet subscribers where they are in their journey with your brand. They’re often the first face subscribers see when they sign up to receive your emails and are stewards of your brand.
                 <br/>
                 <br/>
                 Read on to learn how you can give your automated &amp; transactional sends some love.
                </p>
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           <!--end callout area-->
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           <div class="mktoText" id="art1-h1">
            <!--h1-->
            <h1>
             <a style="color: #262524;">
              How to perfect your automated and transactional sends
             </a>
            </h1>
           </div>
          </td>
         </tr>
         <tr>
          <td align="left" style="padding: 30px 0 0;" valign="top">
           <div class="mktoText" id="art1-body_copy">
            <!--Paragraph block-->
            <p style="text-align: left;">
             Want to make sure your brand gets stuck in subscribers’ minds for all the right reasons? With subscribers opening automated and transactional emails
             <strong>
              more than twice as much
             </strong>
             as non-transactional emails, they’re an email marketing quick win!
             <br/>
             <br/>
             To ensure these emails are memorable, engaging, and error free:
            </p>
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             <ul align="left" class="glist" style="margin:0; margin-left: 25px; padding:0;" type="disc">
              <li style="color: #427CA9; text-align: left;">
               <span>
                Activate
                <a style="color: #10618B;">
                 Litmus Email Guardian
                </a>
                to keep a close watch over all of your automated and transactional emails, keeping them safe from unexpected display errors.
               </span>
              </li>
              <li style="color: #427CA9; text-align: left; margin-top: 20px;">
               <span>
                Captivate and delight your audience by adding
                <a style="color: #10618B;">
                 subscriber-specific details
                </a>
                to welcome emails and targeted promotions.
               </span>
              </li>
              <li style="color: #427CA9; text-align: left; margin-top: 20px;">
               <span>
                Encourage customers to come back for more with engaging
                <a style="color: #10618B;">
                 progress bars
                </a>
                in loyalty offer emails.
               </span>
              </li>
             </ul>
            </div>
           </div>
           <!--end unordered list-->
          </td>
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          <td align="left" style="padding: 30px 0 0;" valign="top">
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            <!--secondary cta: MAKE SURE TO CHANGE THE VML LINK AS WELL-->
            <!--[if (gte mso 9)|(IE)]><!-->
            <a class="cta-border" style="color: #10618B;">
             Show me how
            </a>
            <!--<![endif]-->
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>Show me how</a>
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                <h2>
                 How often are you testing your automated &amp; transactional emails?
                </h2>
               </td>
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               <td align="center" valign="top">
                <table border="0" cellpadding="0" cellspacing="0" role="presentation">
                 <tbody>
                  <tr>
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                    <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;">
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                        <a class="cta btn-ltblue" style="background-color: #DBE8F0; color: #262524;">
                         <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt">&nbsp;</i><![endif]-->
                         <span style="mso-text-raise:15pt;">
                          <span class="desktop">
                          </span>
                          Every week →
                          <span class="desktop">
                          </span>
                         </span>
                         <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%">&nbsp;</i><![endif]-->
                        </a>
                       </td>
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                         <img alt="" aria-hidden="true" border="0" height="50" src="https://inboxflows.com/_/image/https%253A%252F%252Fimg.kickdyn.com%252Fimgpoll.png%253Fc%253D16437.xJCRZRyDeogOIpeWvQkY%2526a%253D1/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWcua2lja2R5biJ9:1qo3Od:3AQ79OcjHVSlQme-1tHCYwAL8ILwflqvN47uwqN3E1g" width="50"/>
                        </a>
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                     </tbody>
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                   </td>
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                   <td align="left" class="darkmode2" style="background-color: #FEF8F0; border-radius: 10px;" valign="top">
                    <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;">
                     <tbody>
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                       <td align="center" class="lPad-10 rPad-10 tPad-10 bPad-10" style="padding: 20px;" valign="top">
                        <a class="cta btn-ltblue" style="background-color: #DBE8F0; color: #262524;">
                         <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt">&nbsp;</i><![endif]-->
                         <span style="mso-text-raise:15pt;">
                          <span class="desktop">
                          </span>
                          Every month →
                          <span class="desktop">
                          </span>
                         </span>
                         <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%">&nbsp;</i><![endif]-->
                        </a>
                       </td>
                       <td align="right" class="lPad-0 rPad-10 tPad-10 bPad-10" style="padding: 20px;" valign="middle">
                        <a aria-hidden="true">
                         <img alt="" aria-hidden="true" border="0" height="50" src="https://inboxflows.com/_/image/https%253A%252F%252Fimg.kickdyn.com%252Fimgpoll.png%253Fc%253D16437.xJCRZRyDeogOIpeWvQkY%2526a%253D2/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWcua2lja2R5biJ9:1qo3Od:3AQ79OcjHVSlQme-1tHCYwAL8ILwflqvN47uwqN3E1g" width="50"/>
                        </a>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                  <tr>
                   <td align="left" aria-hidden="true" style="font-size:20px;line-height:20px;mso-line-height-rule: exactly;" valign="top">
                   </td>
                  </tr>
                  <tr>
                   <td align="left" class="darkmode2" style="background-color: #FEF8F0; border-radius: 10px;" valign="top">
                    <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;">
                     <tbody>
                      <tr>
                       <td align="center" class="lPad-10 rPad-10 tPad-10 bPad-10" style="padding: 20px;" valign="top">
                        <a class="cta btn-ltblue" style="background-color: #DBE8F0; color: #262524;">
                         <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt">&nbsp;</i><![endif]-->
                         <span style="mso-text-raise:15pt;">
                          <span class="desktop">
                          </span>
                          Every year →
                          <span class="desktop">
                          </span>
                         </span>
                         <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%">&nbsp;</i><![endif]-->
                        </a>
                       </td>
                       <td align="right" class="lPad-0 rPad-10 tPad-10 bPad-10" style="padding: 20px;" valign="middle">
                        <a aria-hidden="true">
                         <img alt="" aria-hidden="true" border="0" height="50" src="https://inboxflows.com/_/image/https%253A%252F%252Fimg.kickdyn.com%252Fimgpoll.png%253Fc%253D16437.xJCRZRyDeogOIpeWvQkY%2526a%253D3/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWcua2lja2R5biJ9:1qo3Od:3AQ79OcjHVSlQme-1tHCYwAL8ILwflqvN47uwqN3E1g" width="50"/>
                        </a>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                  <tr>
                   <td align="left" aria-hidden="true" style="font-size:20px;line-height:20px;mso-line-height-rule: exactly;" valign="top">
                   </td>
                  </tr>
                  <tr>
                   <td align="left" class="darkmode2" style="background-color: #FEF8F0; border-radius: 10px;" valign="top">
                    <table border="0" cellpadding="0" cellspacing="0" role="presentation" style="width: 100%;">
                     <tbody>
                      <tr>
                       <td align="center" class="lPad-10 rPad-10 tPad-10 bPad-10" style="padding: 20px;" valign="top">
                        <a class="cta btn-ltblue" style="background-color: #DBE8F0; color: #262524;">
                         <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%;mso-text-raise:30pt">&nbsp;</i><![endif]-->
                         <span style="mso-text-raise:15pt;">
                          Not as often as we should →
                         </span>
                         <!--[if mso]><i style="letter-spacing: 25px;mso-font-width:-100%">&nbsp;</i><![endif]-->
                        </a>
                       </td>
                       <td align="right" class="lPad-0 rPad-10 tPad-10 bPad-10" style="padding: 20px;" valign="middle">
                        <a aria-hidden="true">
                         <img alt="" aria-hidden="true" border="0" height="50" src="https://inboxflows.com/_/image/https%253A%252F%252Fimg.kickdyn.com%252Fimgpoll.png%253Fc%253D16437.xJCRZRyDeogOIpeWvQkY%2526a%253D4/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZpbWcua2lja2R5biJ9:1qo3Od:3AQ79OcjHVSlQme-1tHCYwAL8ILwflqvN47uwqN3E1g" width="50"/>
                        </a>
                       </td>
                      </tr>
                     </tbody>
                    </table>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
          </td>
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                 <tbody>
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                   <td align="left" aria-hidden="true" style="font-size:4px;line-height:4px;mso-line-height-rule: exactly;background-color: #F3A838; background: linear-gradient(#F3A838, #F3A838);" valign="top">
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            <!--h2-->
            <h2>
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              Why Marketers Love Litmus
             </a>
            </h2>
           </div>
          </td>
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          <td align="left" style="padding: 30px 0 0;" valign="top">
           <div class="mktoText" id="video-body_copy">
            <!--Paragraph block-->
            <p style="text-align: left;">
             Want to know how Litmus helps marketers like you be nimble, save time, and increase accuracy? Check out what marketers say they love most about Litmus.
            </p>
           </div>
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            <!--secondary cta: MAKE SURE TO CHANGE THE VML LINK AS WELL-->
            <!--[if (gte mso 9)|(IE)]><!-->
            <a class="cta-border" style="color: #10618B;">
             See what they have to say
            </a>
            <!--<![endif]-->
            <!--[if (gte mso 9)|(IE)]>
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            <a href=
"//go.litmus.com/ODY0LVZQWi0xMzEAAAGOmi8YzSEe4v59Pv7Nxx2q-fj9nl3nNf6tqE8ELRwqE-j0J92CpkSE1yy7mKMk19G40o-jmXg=" class="cta-outlook" style="font-size: 18px; line-height: 22px;color: #10618B; text-decoration: none;"
>See what they have to say</a>
            </td>
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            </table>
            <![endif]-->
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                     <img alt="Several different emails with different layouts" class="desktop" height="150" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F2023%252FOctober%252F2023-10-Product_Pulse%252F202310_PP_banner_desktop.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qo3Od:48IlLsopa7lSi8ObJu1yuMzTEKsoN3SoGY2zzV1IM5g" width="150"/>
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                     <p style="line-height: 24px; margin: 24px 16px 24px 27px; text-align: left;">
                      <strong>
                       Refresh your transactional emails
                      </strong>
                      <br/>
                      With a brand new email template from the
                      <a>
                       Email Templates Hub
                      </a>
                      , Litmus-tested in 100+ email clients.
                     </p>
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            <!--Paragraph block-->
            <p style="text-align: left;">
             A common misconception about automated and transactional emails is that they’re “set it and forget it.” Remember to monitor email performance and make changes to the emails when needed.
             <br/>
             <br/>
             Add an
             <a style="color: #10618B;">
              Email Analytics tracking code
             </a>
             to your emails and watch for any trends among your subscribers’ devices and usage. I recommend creating custom
             <a style="color: #10618B;">
              Email Testing Profiles
             </a>
             that align with the most popular devices your subscribers are using to streamline your QA process.
             <br/>
             <br/>
             Lastly, set up
             <a style="color: #10618B;">
              Litmus Email Guardian
             </a>
             , to monitor these emails for you! You’ll get alerted as soon as a rendering change happens so you can begin troubleshooting faster.
            </p>
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                <img alt="Tracie Pang Headshot" border="0" height="125" src="https://inboxflows.com/_/image/https%253A%252F%252Fcampaigns.litmus.com%252F_email%252F_global%252Fheadshots%252Ftracie-pang_250.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZjYW1wYWlnbnMubCJ9:1qo3Od:48IlLsopa7lSi8ObJu1yuMzTEKsoN3SoGY2zzV1IM5g" style="display: block; padding:0; margin:0 auto;" width="125"/>
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                <p>
                 <strong>
                  Tracie Pang (she/her)
                 </strong>
                 <br/>
                 Email Marketing Manager, Litmus
                </p>
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              P.S.
             </strong>
             Do you have a hot Litmus
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