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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; mso-hide: all; opacity: 0; overflow: hidden; visibility: hidden; width: 0;">
           PLUS: A meme sold for ~$590k. Brought to you by The Hustle together with Caliber.
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                  February 22, 2021
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                  TOGETHER WITH
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                   Stripe is finalizing a funding round that will reportedly value the fintech startup at $100B. For one of our Vietnamese-Canadian writers (we won’t say who), a related news story is even more noteworthy.
                  </p>
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                   Mark Carney -- the former governor of the Bank of England
                   <u style="color: #d62829; text-decoration: none; underline: none;">
                    AND
                   </u>
                   Bank of Canada 🇨🇦 -- will join Stripe’s board.
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               The Big Idea
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                LinkedIn is building a gig marketplace. What you need to know.
               </h2>
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                People love trolling LinkedIn.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The Microsoft-owned social network is an endless source of recruiting messages, corny inspirational posts, and voicemails from
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Jimmy
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Even so, its business is no joke: LinkedIn has 740m users and its revenue -- from memberships, subscriptions, and job ads -- hit $8.8B in 2020.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Now, LinkedIn wants to roll out a gig marketplace…
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                … called, err, Marketplace, per
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  The Information
                 </em>
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The service is similar to platforms such as Fiverr and Upwork, which host freelance work from web design to home repair and make money by taking a cut (13%-27%) of the job.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                LinkedIn’s offering will focus on white-collar work such as consulting, marketing, and writing. This is an extension of how the Marketplace project started in October 2019, when Microsoft acquired parts of UpCounsel, a startup that matches lawyers with small businesses.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Combined revenue for Fiverr and Upwork hit $550m in 2020
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This is a drop in the bucket for LinkedIn.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                However,
                <em>
                 The Information
                </em>
                notes that Marketplace is more than just a revenue-generating opportunity:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Microsoft is working on a
                 <strong>
                  digital wallet
                 </strong>
                 to work across many of its services, and a gig platform will be a good use case for it.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The digital wallet will be a source of funds to help grow LinkedIn’s
                 <strong>
                  paid content network
                 </strong>
                 , where users can subscribe and tip content creators who bring them value.
                </li>
               </ul>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 The jury is still out on Microsoft’s acquisition of LinkedIn
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It cost the Redmond-based software giant $26.2B in 2016. And LinkedIn’s revenue growth has slowed from 86% in 2012 to 20% in 2020, per
                <em>
                 The Information
                </em>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Microsoft tried to acquire high-growth business lines in separate deals for TikTok and Pinterest, but neither
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 materialized
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While Marketplace will give more surface area for Jimmy to reach out to people, the reality is that moving the needle on Microsoft’s
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 $143B
                </a>
                in revenue is a tall order.
               </p>
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               Snippets
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Google fires a top AI ethics researcher:
                 </strong>
                 Margaret Mitchell founded the search giant’s AI ethics team and was
                 <a style="color: #d62829; text-decoration: none;">
                  forced out
                 </a>
                 after she came to the defense of another researcher -- Timnit Gebru -- who left in a cloud of controversy in
                 <a style="color: #d62829; text-decoration: none;">
                  December
                 </a>
                 .
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  What’s Up with WhatsApp:
                 </strong>
                 If users don’t agree to WhatsApp’s new
                 <a style="color: #d62829; text-decoration: none;">
                  privacy policy
                 </a>
                 by March 15, they will have limited service and their account will be deleted by May 15. The app will allow the export of chat histories before that date.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  ‘Doctor, we need help’:
                 </strong>
                 IBM’s Watson blew our mind when it dominated past “Jeopardy!” champs. That may be a highlight for the AI machine as IBM is looking to unload its
                 <a style="color: #d62829; text-decoration: none;">
                  Watson Health
                 </a>
                 business, which was supposed to help cure cancer.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Uber takes an L
                 </strong>
                 in the UK, where the country’s supreme court just ruled that Uber’s drivers are
                 <a style="color: #d62829; text-decoration: none;">
                  workers
                 </a>
                 and not “contractors.”
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  Bank on it:
                 </strong>
                 <a style="color: #d62829; text-decoration: none;">
                  Brex
                 </a>
                 -- the corporate card startup -- applied for a bank charter and has tapped a former Silicon Valley Bank exec to run it.
                </li>
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               Q&amp;A
              </td>
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               <a style="color: #d62829; text-decoration: none;">
                <img alt="Matt Barnes headshot" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FMatt_Barnes.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lEANU:3hWshS2L0w--STkzETO2_JejnltyPCtsVulrkpf1uwc" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                Former NBA Champ Matt Barnes is helping minority entrepreneurs thrive in the cannabis industry
               </h2>
              </td>
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              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Matt Barnes spent 14 years in the NBA, including a championship season with the Golden State Warriors. Since retiring in 2017, he’s been an active entrepreneur in the cannabis space.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                He recently partnered with
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Eaze
                </a>
                -- California’s largest marketplace for legal cannabis -- on the company’s
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Momentum
                </a>
                program, a business accelerator for Black and brown cannabis entrepreneurs that includes a $50k grant for 10 recipients.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 The Hustle
                </em>
                recently spoke with Barnes to find out more:
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What’s your background in the cannabis industry?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                I’ve been a cannabis user since I was 14-years-old. However, I never realized the benefits during my teen years.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                I’m not a drinker and don’t take prescription drugs but -- during my playing career -- cannabis really helped me tough through.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In my post-career years, I’ve worked with my alma mater UCLA and the NBA players’ association to explain the benefits of cannabis use.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What will you be doing with the Eaze Momentum program?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                I’m trying to help open doors for Black and brown cannabis founders. I’ve personally been affected by the war on drugs, with my father going to prison for dealing.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                With the [cannabis] industry booming, I want to make sure people of color can be involved and build successful businesses.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Is there a specific skill or lesson you are teaching the Momentum participants?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s really everything.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                We’ve had situations before where minorities were awarded licences but not schooled on how to actually run a business. When this happens, they end up not building something sustainable and the license is taken back.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 What is a major challenge in the industry?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Cannabis entrepreneurs need to be able to bank securely. Hopefully, they can pass a bill so that banks will be open to the industry.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Who’s the GOAT: Michael Jordan or Tom Brady?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Brady did win 7, but he also lost a few [Super Bowls]. MJ has 6 rings and went 6-0 in the NBA Finals. I gotta go with Mike.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 (Read the full Q&amp;A
                </em>
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 <em>
                  here
                 </em>
                </a>
                <em>
                 )
                </em>
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                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fweb.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lEANU:3hWshS2L0w--STkzETO2_JejnltyPCtsVulrkpf1uwc" width="30"/>
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 How you can invest in real estate without being a landlord
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Distressed real estate markets provide
                <em>
                 tons
                </em>
                of opportunity for savvy investors.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 That’s where Caliber comes in
                </a>
                .
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Started by three young entrepreneurs during the Great Recession in 2008, Caliber was built on the belief that everyone deserves a better alternative to the stock market -- and they’ve created just that with their
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 impressive real estate portfolio.
                </a>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                At the end of 2020, Caliber raised $30M to invest in distressed real estate as the market prepared to bounce back…
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 And now, you can invest in Caliber before their current funding round ends on 2/26.
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Caliber is a pretty unique opportunity -- just check out their numbers:
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 $77M 2019 revenue
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Reached cash-flow positive in 2019
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <a style="color: #d62829; text-decoration: none;">
                  321% increase in EBITDA from 2018-2019
                 </a>
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 7 consecutive Inc. 5000 awards for Fastest-Growing Companies in America
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Check out
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Caliber
                </a>
                here and see what you’re missing.
               </p>
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               <a style="-webkit-text-fill-color: #ffffff; background: #D62829; border-radius: 15px; color: #ffffff; font-size: 16px; font-weight: bold; padding: 6px 20px; text-decoration: none;" target="_blank">
                Invest in Caliber →
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               Small Business Feature
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               <a style="color: #d62829; text-decoration: none;">
                <img alt="Adam Shlomi headshot" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FAdam_Shlomi.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lEANU:3hWshS2L0w--STkzETO2_JejnltyPCtsVulrkpf1uwc" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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              <td>
               <h2 style="font-size: 22px; font-weight: bold; line-height: 26px; margin: 10px 0px 5px;">
                This entrepreneur built a $1m SAT-tutoring business from his bed
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Tutoring is in Adam Shlomi’s blood.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In high school, the South Florida native and recent Georgetown grad taught others the secrets of the SAT and continued to do so on the side for years.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                So it’s not surprising that when Shlomi suffered an injury in college that left him bored and bedridden for months, he made it his business (literally) to start the online service
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 SoFlo SAT Tutoring
                </a>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 At first, it was just him
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But as positive early reviews poured in from his strong network of students and parents, Shlomi found himself setting up QuickBooks and hiring 100 tutors to keep up with demand.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Today, Shlomi told
                <em>
                 The Hustle
                </em>
                , his goal is to “develop new client acquisition funnels to power growth.” One funnel leads to Shlomi’s cell, where he talks to potential clients directly.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; margin: 0px; padding-top: 8px;">
                <strong>
                 Ironically, if SoFlo does its job, customers leave
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                So Shlomi makes their short lifetime value worthwhile by keeping customer retention high with charismatic tutors and by experimenting with new products and services.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                A 30% dip in demand for SAT prep brought on by COVID could prove challenging, but the company’s growth doesn’t seem to reflect that: Revenue and profit grew by 600% in 2020 and Shlomi is expecting to 3x that in 2021.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And don’t worry about Shlomi solving a challenging problem -- he scored a 1570 on the SAT.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Founder:
                </strong>
                Adam Shlomi
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Number of Employees:
                </strong>
                3 administrators and 100 tutors
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Year of launch:
                </strong>
                2019
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Cost to launch:
                </strong>
                $1k
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Funding methods:
                </strong>
                Boot-strapped
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 1st-year revenue:
                </strong>
                $150k
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 Current annual revenue:
                </strong>
                $1m
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 Want your company featured? Fill out our SMB
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               SPONSORED
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               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 Check out these hiring trends for the first half of 2021
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Download the Job Insights Report here.
                </a>
               </p>
               <ul style="font-size: 16px; line-height: 20px; margin: 0; padding-bottom: 10px; padding-left: 12px;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  77% of companies
                 </strong>
                 are willing to overlook career gaps on resumes
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  41% of employers
                 </strong>
                 plan on reducing the physical number of employees in the office at any given time
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 <strong>
                  31% of hiring decision makers
                 </strong>
                 say expanding the diversity of their employees is one of their top priorities
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Download the full report below -- and if you’re actively job searching, check out the folks who pulled it together:
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Specialized Recruiting Group, an Express Employment Professionals company.
                </a>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Personalized service, unique opportunities, and a huge network… ya can’t get much better than that.
               </p>
              </td>
             </tr>
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               Meme of the day
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               <img alt="Nyan Cat" src="https://inboxflows.com/_/image/https%253A%252F%252Fsailthru-media.s3.amazonaws.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252FNyan_cat.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzYWlsdGhydS1tZSJ9:1lEANU:3hWshS2L0w--STkzETO2_JejnltyPCtsVulrkpf1uwc" style="height: auto; max-width: 600px; width: 100%;" width="600"/>
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                Nyan Cat (Source: YouTube)
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                <strong>
                 In 2011, Chris Torres created Nyan Cat
                </strong>
                . It’s an
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 animation
                </a>
                of a cat with a Pop Tart and… (well, pls just look at the pic above).
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                The graphic has become a popular meme.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Well, over the weekend, a digital work of art based on Torres’ work
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 sold
                </a>
                for 300 Ether (~$590k) on a newly launched crypto art platform called Foundation.
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The sale is the latest in the “non-fungible token” (NFT) craze, which is seeing digital assets built on top of the blockchain accrue significant value. We
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 detailed
                </a>
                NFTs in a previous write-up on NBA Top Shot -- a digital card trading platform that has exploded in popularity:
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                 <em>
                  “Pre-blockchain, the creation of digital collectibles was a challenge.
                 </em>
                 <br/>
                 <br/>
                 <em>
                  Launched in 2017 at the height of Bitcoin mania, CryptoKitties (a game in which users buy, sell, and collect virtual cats) became the busiest address on the Ethereum platform -- and demonstrated, for the first time, how the blockchain could power a digital collectibles market.
                 </em>
                 <br/>
                 <br/>
                 <em>
                  Generally, digital goods are easy to copy (think MP3s) and have no reproduction costs. As a result, it’s difficult to: 1) claim ownership over them, and 2) create value through scarcity.
                 </em>
                 <br/>
                 <br/>
                 <em>
                  Because a blockchain is a decentralized immutable record, a digital asset can actually be assigned ownership to a single entity. In industry parlance, this creates what is known as a
                 </em>
                 <em>
                  <strong>
                   non-fungible token (NFT)
                  </strong>
                 </em>
                 <em>
                  .”
                 </em>
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Missed the Nyan Cat sale?
                <a style="-webkit-text-fill-color: #d62829; color: #d62829; text-decoration: none;">
                 Christie’s
                </a>
                is auctioning off an NFT-based artwork from digital artist Beeple starting on February 25. The estimated value is “unknown” since it’s the first auction of its kind.
               </p>
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