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   See how Purple compares to the rest of the mattress industry
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               <h1 align="center" style="margin:0 0 20px 0; text-align:center; font-size:30px; font-weight:700; line-height:1">
                <span style="color: #4c3078;">
                 Memory Foam is Sooo 1966
                </span>
               </h1>
               <br/>
               <p style="margin-bottom: 1em; margin:0 0 20px 0">
                <span style="color: #000000;">
                 What’s an easy way to confuse yourself on the internet? Other than studying the latest tax codes, you could just research mattress types. Here's what you show know:
                </span>
               </p>
               <p style="margin-bottom: 1em; margin:0 0 20px 0">
                <span style="color: #000000;">
                 <strong>
                  Memory foam
                 </strong>
                 is the latest mattress technology right? Uhh no. Did you know It was
                 <strong>
                  <span style="text-decoration: underline;">
                   created in the 60’s
                  </span>
                 </strong>
                 . 10 years before anyone had ever heard of VHS. VHS!
                </span>
               </p>
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                   </a>
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                    <img alt="Memory Foam" caption="false" data-constrained="true" height="auto" sizes="(max-width: 300px) 100vw, 300px" src="https://inboxflows.com/_/image/http%253A%252F%252Fpages.onpurple.com%252Fhs-fs%252Fhubfs%252FMattress%2520Nurture%252Fmemory_foam_300x150_email.jpg%253Ft%253D1523480451080%2526width%253D300%2526name%253Dmemory_foam_300x150_email.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRnBhZ2VzLm9ucHVycCJ9:1kXPQG:HyiZr6nZBW1gSgisVs2_zeJpdLLbIHOXcB3TpJ21nWU" srcset="//pages.onpurple.com/hs-fs/hubfs/Mattress%20Nurture/memory_foam_300x150_email.jpg?t=1523480451080&amp;width=300&amp;name=memory_foam_300x150_email.jpg 300w, //pages.onpurple.com/hs-fs/hubfs/Mattress%20Nurture/memory_foam_300x150_email.jpg?t=1523480451080&amp;width=600&amp;name=memory_foam_300x150_email.jpg 600w" style="height:auto; padding:0; margin:0; border:0; width:100%" title="Memory Foam" width="100%"/>
                   </a>
                  </td>
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                </tbody>
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               <p style="margin-bottom: 1em; margin:0 0 20px 0">
                <span style="color: #000000;">
                 <br/>
                 The largest complaint about memory foam is that the beds tend to
                 <strong>
                  sleep very hot
                 </strong>
                 and sink into pockets that are harder to get out of than a gym membership.
                </span>
               </p>
               <span style="color: #000000;">
                <strong>
                 Coil
                </strong>
                <strong>
                 and spring
                </strong>
                mattresses have a difficult time adjusting to the contours of your body. They also suffer from
                <strong>
                 motion transfer issues
                </strong>
                so whenever you or your partner move in bed, you will disrupt the sleep of each other, which is a super awesome way to ensure that
                <strong>
                 no one sleeps well
                </strong>
                and everyone wakes up exhausted and cranky - Lucky you!
               </span>
               <br/>
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                <span style="color: #000000;">
                 <strong>
                  <span style="color: #4c3078;">
                   Purple
                  </span>
                 </strong>
                 is the culmination of over
                 <span style="color: #4c3078;">
                  <strong>
                   20 years of research
                  </strong>
                 </span>
                 and production of comfort and sleep products.
                </span>
               </p>
               <p style="margin-bottom: 1em; margin:0 0 20px 0">
                <span style="color: #000000;">
                 (see those guys up there...they invented it!)
                </span>
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                 at the same time right where you need them to be (we're not kidding). Think of it like laying on puppy dog giggles and kitten purrs, but based on
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