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                                Product Update
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                                JUNE 2023
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                         <span class="mktoText" id="richTextBlockHeading151951b2-1689-48e9-af3a-0a8d7480ccba">
                          What's new in Mixpanel?
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                        <div class="mktoText" id="richTextBlockContent99a682bd-99fe-41ca-ba71-bc8b09f95cc2">
                         We’ve been working hard to bring a whole new set of exciting features this past month. Now, you can build new marketing related metrics, get notified when metrics trend up or down significantly, and make sure the data in your Mixpanel project is trustworthy.
                        </div>
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                             <img alt="Anomaly Detection and Root Cause Analysis" border="0" src="https://inboxflows.com/_/image/https%253A%252F%252Fdiscover.mixpanel.com%252Frs%252F461-OYV-624%252Fimages%252FUntitled.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZkaXNjb3Zlci5taSJ9:1qC1Pz:qCANJsP57bKYEoB_-vYTvYPPOXW1HQlc6b1NFGTNZIQ" style="vertical-align: top; max-width: 100%; width: 100%; height: auto;" width="604"/>
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                         PRODUCT UPDATE
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                         <a style="color: #1b0b3b; text-decoration: none;" target="_blank">
                          Get ahead of issues with Anomaly Detection and Root Cause Analysis
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                         Introducing Anomaly Detection and Root Cause Analysis, two new features to help you save time staying on top of metrics and getting ahead of potential issues in your product, data, or company. Be automatically alerted when data falls outside an expected range, and quickly diagnose the issue with an auto-generated Root Cause Analysis.
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                         Introducing Event Approval, a data governance setting for enterprise plans that allows you to hide newly tracked events by default and notify admins of these new events. Combined with our new Anomaly Detection feature, governance teams can more effectively monitor their implementation and ensure that only trustworthy data is surfaced for analysis.
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                         With our new ingestion guide, it’s easier than ever to start tracking ad data like clicks, money spent, and impressions to build meaningful metrics like return-on-ad-spend and cost-per-click. These metrics can help inform where to adjust ad spend so that you’re maximizing your return.
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                         We’ve updated our Javascript SDK to collect UTM parameters so you can view which marketing tactics (campaign, website, advertising medium) are contributing to a conversion. You can also auto-track page views to build metrics like bounce rate, total page views and conversion to learn how well your website is performing.
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