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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           Read to the end for Taco Bell’s future and ferret ASMR.
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                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   Are you a founder? Are you willing to hand over your receipts and let us dig through them for others to learn from? If so, we want to feature you in our Founder’s Wallet series where we break down the inner workings of financing a business.
                   <a style="color: #192733; text-decoration: underline !important;">
                    Let’s talk
                   </a>
                   .
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                   <strong>
                    In today’s email:
                   </strong>
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                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Has “Yellowstone”
                    </strong>
                    created a housing crisis?
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Chart:
                    </strong>
                    Expert witnesses make bank.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Taco Bell’s
                    </strong>
                    drive-thru of the future.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    Ancient cave art, grilling for vegetarians, a cute kingdom-building game, and more cool internet finds.
                   </li>
                  </ul>
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                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   🎧 On the go?
                   <a style="color: #192733; text-decoration: underline !important;">
                    Listen to today’s special podcast
                   </a>
                   : An hourlong chat with billionaire investor
                   <strong>
                    Ray Dalio
                   </strong>
                   . We cover the decline of the US empire, wealth inequality, the impending recession, cryptocurrency, and… chicken nuggets.
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              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
             </tr>
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              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="Yellowstone actors" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fyellowstone.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nysxu:yCLfu-53B0-mnqVhwpV2riWwrolQf11pNnuPdhbwCMc" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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              <td>
               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                The ‘Yellowstone’ housing crisis, explained
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “Leverage is knowing that if someone had all the money in the world, this is what they’d buy,” professes John Dutton, the Montana mega-rancher played by Kevin Costner in “Yellowstone.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Ain’t that the truth. As Paramount’s hit show has soared, so have Montana’s housing prices.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                And while not a direct cause and effect, Montana’s TV allure may well have heightened a dire crisis in America’s third
                <a style="color: #192733; text-decoration: underline !important;">
                 fastest-growing
                </a>
                state.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 First, some context
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The season four finale of “Yellowstone” in January was the most-watched show on cable since “The Walking Dead” season three premiere in October 2017. It grabbed
                <a style="color: #192733; text-decoration: underline !important;">
                 <strong>
                  ~9.3m viewers
                 </strong>
                </a>
                , a 81% jump over season three.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 The success is reflected in Costner’s
                 <a style="color: #192733; text-decoration: underline !important;">
                  payout
                 </a>
                 :
                 <strong>
                  $500k
                 </strong>
                 per episode in season one,
                 <strong>
                  $1.2m
                 </strong>
                 by season four.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The show’s been such a draw to Peacock, which owns the streaming rights, that “Yellowstone churn” now
                <a style="color: #192733; text-decoration: underline !important;">
                 describes
                </a>
                people who signed up for Peacock, watched it, then left.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 It’s kinda good for Montana
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                One
                <a style="color: #192733; text-decoration: underline !important;">
                 study
                </a>
                found season four’s production created
                <strong>
                 527
                </strong>
                permanent local jobs and brought businesses
                <strong>
                 $85.8m
                </strong>
                in new spending, excluding the Montana ad that is “Yellowstone” itself.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Likely boosted by pandemic trends, Montana’s economy
                 <a style="color: #192733; text-decoration: underline !important;">
                  grew
                 </a>
                 <strong>
                  6.7%
                 </strong>
                 in 2021, ranking seventh for largest growth rate in the US.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 But it’s also bad for Montana
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Locals are getting priced out as wealthy city folk move in:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding-bottom: 10px;">
                 The median price for a condo in Bozeman
                 <a style="color: #192733; text-decoration: underline !important;">
                  was up
                 </a>
                 <strong>
                  61%
                 </strong>
                 YoY in April.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding-bottom: 10px;">
                 Habitat for Humanity
                 <a style="color: #192733; text-decoration: underline !important;">
                  called
                 </a>
                 the situation a “housing crisis.”
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px;">
                 <em>
                  CNBC
                 </em>
                 <a style="color: #192733; text-decoration: underline !important;">
                  reported
                 </a>
                 that locals are moving into vans and tents. It also detailed a cultural divide festering between locals and wealthy newcomers.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This all reminds us of a “Yellowstone” scene where Kayce Dutton’s son asks him to explain what a “transplant” is, referring to the wealthy people moving into town.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “It’s a person who moves to a place, and then they try to make that place just like the place they left,” he says.
               </p>
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               SNIPPETS
              </td>
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             <tr>
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               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 😴 Smart mattress giveaway:
                </strong>
                Enter the sweepstakes for one of four extremely lavish
                <a style="color: #192733; text-decoration: underline !important;">
                 Pod Pros
                </a>
                from Eight Sleep. You get one entry for each successful referral — just share your unique link down below.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 4DWW:
                </strong>
                Over
                <strong>
                </strong>
                3.3k workers across 70 UK companies
                <a style="color: #192733; text-decoration: underline !important;">
                 started piloting
                </a>
                a four-day workweek program. The workers will receive 100% of their pay while working 80% of their typical week, but most promise to maintain 100% of their usual productivity.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 CNN is reportedly
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 reviewing
                </a>
                its partisan talent in an effort to shift toward a more nonpartisan tone. The move comes days after new chief Chris Licht removed the “Breaking News” banner from CNN’s website to ensure the label is only used for truly urgent matters.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Blockchain fun:
                </strong>
                Epic Games
                <a style="color: #192733; text-decoration: underline !important;">
                 announced
                </a>
                its PC store will begin selling the company’s first blockchain game later this year. The game is called “Grit” and was made in partnership with Gala Games, a Web3 game publisher.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Apple launched
                </strong>
                its own “buy now, pay later” competitor,
                <a style="color: #192733; text-decoration: underline !important;">
                 Apple Pay Later
                </a>
                — a feature within Apple Pay that lets users split payments into four equal installments over six weeks.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Kohl’s goals:
                </strong>
                The department store chain is in advanced talks to be
                <a style="color: #192733; text-decoration: underline !important;">
                 acquired
                </a>
                by Franchise Group, Inc., a holding company that owns The Vitamin Shoppe and Pet Supplies Plus. The deal is expected to value Kohls at ~$9B.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 5px 0px 10px;">
                <strong>
                 Royalty investing 101:
                </strong>
                Royalties are an attractive alternative revenue stream for steady, passive returns. Read our
                <a style="color: #192733; text-decoration: underline !important;">
                 Trends report
                </a>
                to learn about obtaining royalties in entertainment, energy, and startups.
               </p>
              </td>
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                <img alt="expert witness pay chart" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Fhourly_1.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nysxu:yCLfu-53B0-mnqVhwpV2riWwrolQf11pNnuPdhbwCMc" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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                Zachary Crockett
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                The lucrative world of expert witnesses
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In the waning days of the defamation trial between Johnny Depp and Amber Heard, Dr. Shannon Curry was called to the stand.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Curry, a California-based psychologist, had been hired by Depp’s legal team to offer her opinion on Heard’s alleged personality disorders.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                But during cross-examination, Heard’s attorney, Elaine Bredehoft, had a different line of questioning for the doctor:
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “You are being paid by Mr. Depp’s legal team to be here, correct?”
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “Correct.”
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                “How much have you charged so far?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “I actually don’t know.”
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               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “Over $100k?
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “I don’t do my own books.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “Over $200k?”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “I don’t know.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                “Over $300k?”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The exchange provided a rare glimpse into the economic underbelly of the expert witness industry, about which little is known to the general public.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                To learn more about this gainful microeconomy,
                <em>
                 The Hustle
                </em>
                spoke to expert witnesses, legal consulting firms, and attorneys.
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                The latest SEO and keyword research tools
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                You should actually be thankful SEO isn’t fun or sexy.
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                It’s a big reason why simple adjustments to the writing on your web pages can boost visibility the way they do — because far too many businesses aren’t up on these accessible strategies.
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                In this seven-minute video, you’ll learn
                <a style="color: #192733; text-decoration: underline !important;">
                 the seven steps to proper SEO keyword research
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                to improve your search engine ranking and drive organic traffic.
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                 Featured in this keen SEO video tutorial:
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               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
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                 An eloquent breakdown of SEO and keywords
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Brainstorming and vetting the best topics
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Using Google Ads’ Keyword Planner tool
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Finding what’s trending for your competitors
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Why ranking for broader long-tail keywords is killer
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                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 And more tips for small-to-mid-sized businesses
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                Watch the informational demonstration to gain some nifty new skills.
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               Bell of the Future
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 1px;">
               <a style="color: #192733; text-decoration: underline !important;">
                <img alt="Taco Bell" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftaco_bell.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1nysxu:yCLfu-53B0-mnqVhwpV2riWwrolQf11pNnuPdhbwCMc" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Welcome to the Taco Bell of the future
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Taco Bell just opened its first “Defy,” the fast-food chain’s latest concept, in Brooklyn Park, Minnesota.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It’s two stories high with four drive-thru lanes: two are for customers picking up mobile orders, and one is for delivery drivers,
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                </a>
                <em>
                 Business Insider
                </em>
                . The last is for those traditionalists who don’t want to order ahead.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Here’s how it works:
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Drivers check in at kiosks with QR codes
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Or order from staff via video if they didn’t place a mobile order
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 When the food is ready, it’s dropped down to customers via dumbwaiter-style elevators. Hence, the name “Defy” — it’s “gravity-defying.” Okay, Taco Bell.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The food elevators are proprietary, and were developed by consultancy Vertical Works to reduce service time.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Taco Bell is already the
                <a style="color: #192733; text-decoration: underline !important;">
                 fastest
                </a>
                — though not the most accurate — US drive-thru with an average time of 286 seconds. Defy promises to deliver orders in two minutes or less.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Taco Bell likes to experiment
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In the past, the brand has done a lot for its loyal fans, and we don’t just mean bringing back the Mexican Pizza.
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 In 2019, it opened a temporary resort in Palm Springs, California, called
                 <a style="color: #192733; text-decoration: underline !important;">
                  The Bell
                 </a>
                 , replete with Taco Bell-themed manicures.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Taco Bell weddings are available at its Cantina in Las Vegas. A 30-minute ceremony
                 <a style="color: #192733; text-decoration: underline !important;">
                  includes
                 </a>
                 the use of a sauce packet bouquet.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As for Defy, Taco Bell is already looking to retrofit other locations,
                <a style="color: #192733; text-decoration: underline !important;">
                 per
                </a>
                <em>
                 Food &amp; Wine
                </em>
                .
               </p>
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               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🏈 On this day:
                </strong>
                In 1966, the NFL
                <a style="color: #192733; text-decoration: underline !important;">
                 announced
                </a>
                a merger with the American Football League (AFL). The first AFL-NFL World Championship Game was held seven months later — AKA Super Bowl I.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🖌️
                <strong>
                 That’s interesting:
                </strong>
                Centuries of artists have used this Spanish cave as a canvas, dating as far back as
                <a style="color: #192733; text-decoration: underline !important;">
                 58k years
                </a>
                ago.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🍔 How to:
                </strong>
                You may be a grill master, but
                <a style="color: #192733; text-decoration: underline !important;">
                 here’s how
                </a>
                to master the plant-based burger at your next cookout.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 👑 Cure boredom:
                </strong>
                <a style="color: #192733; text-decoration: underline !important;">
                 Sort the Court
                </a>
                is a cute game about building your kingdom, one yes-or-no question at a time.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                👂
                <strong>
                 Aww:
                </strong>
                And now,
                <a style="color: #192733; text-decoration: underline !important;">
                 ferret ASMR
                </a>
                .
               </p>
              </td>
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             <tr>
              <td style="color: #bF2434; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 5px 2px 15px;">
               Meme
              </td>
             </tr>
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                Accurate. (Source:
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                 imgflip.com
                </a>
                )
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                  Giveaway
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                  <h2 style="font-family: 'Oswald', 'Roboto', helvetica, sans-serif; font-size: 20px; line-height: 24px; font-weight: 800; letter-spacing: 0px; margin: 10px 0px 5px;">
                   Win An Eight Sleep Pod Pro
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                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   Want to win a
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                    Pod Pro
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                   mattress in the size of your choosing (up to $3,700 value)?
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                   It’s simple to enter:
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                    one referral = one entry.
                   </strong>
                  </p>
                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    Step 1:
                   </strong>
                   Copy your personal referral link below.
                  </p>
                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   <strong>
                    Step 2:
                   </strong>
                   Share it with as many folks as you can. If your mailman isn’t getting
                   <em>
                    The Hustle
                   </em>
                   , that’s a problem.
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                   <strong>
                    Step 3:
                   </strong>
                   Find out if you’re 1 of the 4 winners after June 13th!
                  </p>
                  <p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
                   Wishing you luck. And thanks for spreading the word. 🧡
                  </p>
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                   Your custom referral link: https://thehustle.co/join/?ref=950fce10a7
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                    *For official rules, please visit:
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                     https://thehustle.co/hustle-smart-sleep-giveaway/
                    </a>
                    .
                   </em>
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            , and
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            .
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            Editing by: Jennifer “Crunchwrap Supreme” Wang.
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