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As the battle for smart-speaker supremacy heats up, Sonos just unveiled a speaker that can control Alexa, Siri, and Google Assistant.
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The Hustle
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Thur, Jun 7
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Brought to you by
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<h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
Using patents to strong-arm big tech, Sonos made the smartest speaker in the room
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Smart speaker company Sonos just
<a style="color: #ed4d1f; text-decoration: none;">
unveiled
</a>
a new product called Beam that will let users boss around Alexa, Siri, and Google Assistant -- all from one box.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
As Amazon, Apple, and Google battle for smart speaker supremacy, the tiny, employee-owned Santa Barbara company has developed an ingenious plan to beat the biggest tech companies in the world -- and so far, it’s working.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
The Switzerland strategy: A plan to beat tech’s superpowers
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Sonos has only received
<a style="color: #ed4d1f; text-decoration: none;">
$110m
</a>
in direct funding since the company was founded in 2002 -- but managed to make about
<a style="color: #ed4d1f; text-decoration: none;">
$1B
</a>
in revenue in 2017.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
So how did the company get so big? First, the speakers are damn good. But more importantly, they’re quick and easy to use -- because Sonos integrates with
<em>
everyone.
</em>
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
In an
<a style="color: #ed4d1f; text-decoration: none;">
interview
</a>
with the Verge, Sonos CEO Mike Spence described this strategy as ‘Switzerland-ing’ the smart speaker world -- meaning the company remains neutral to avoid conflicts and focus on making cool stuff.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
From patent plays to partnerships
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The 3 players racing to build the best voice-activated AI (Google, Apple, and Amazon) all make their
<em>
own
</em>
speakers. So why would
<em>
all
</em>
of them let Sonos use their prized tech? Especially without an exclusive contract?
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
They partnered with Alexa first. Then, Sonos (which, according to
<em>
The Information,
</em>
owns the
<a style="color: #ed4d1f; text-decoration: none;">
most
</a>
patents of any electronics company other than Apple) sued Google for patent infringement -- and won.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Instead of seeking a payout, Sonos demanded a partnership -- and forced reluctant Google to share its prized tech.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
Sonos’ plan for domination enters its next phase
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Now, with its partners lined up, Sonos hopes to sell oodles of speakers to bolster a
<a style="color: #ed4d1f; text-decoration: none;">
$3B
</a>
IPO rumored to be coming this summer.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
At
<a style="color: #ed4d1f; text-decoration: none;">
$399
</a>
, the Beam is more expensive than both Amazon’s and Google’s competing offerings (which are both $99.99).
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But Sonos hopes that the device’s higher quality and flexibility will help push sales up past Amazon’s -- which still leads the market by hawking their “
<a style="color: #ed4d1f; text-decoration: none;">
pucks
</a>
” by the million.
</p>
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Does it play CDs?
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</a>
</td>
<td align="center" style="display: inline-block; padding: 5px 0; text-align: center;">
<a style="color: #ed4d1f; padding: 0 8px; text-decoration: none; white-space: nowrap;">
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</a>
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</a>
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</tr>
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<!-- START BRIEF -->
<tr id="news1">
<td>
<h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
Social Security cracks open its emergency piggy bank for the first time since ’82
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Social Security will have to
<a style="color: #ed4d1f; text-decoration: none;">
dip
</a>
into its emergency reserves to dish out this year’s payments -- the first time it will tap its rainy day fund in 36 years.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But this is just the start of Social Security’s financial troubles. According to the program’s trustees, the money will
<a style="color: #ed4d1f; text-decoration: none;">
run out
</a>
in 16 years.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
A runaway train speeds up
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Social Security, which taxes workers to pay retirees, is built on the principle that individuals
<em>
give
</em>
while they’re young and
<em>
get
</em>
when they’re old -- but the givers (you) are decreasing while the getters (your uncle Frank) are increasing.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The ratio of workers to retirees (which dropped from
<a style="color: #ed4d1f; text-decoration: none;">
3.3-to-1
</a>
in 2007 to 2.8-to-1 today) has never been great -- but even the government didn’t expect everything to dry up so fast.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But recent tax cuts decreased the amount of revenue that the programs will receive, moving the retirement fund’s expected expiration date a year earlier (Medicare’s will now die
<a style="color: #ed4d1f; text-decoration: none;">
3
</a>
years earlier).
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
So what happens after the money’s all gone?
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
In 2034, benefits will not disappear entirely -- instead, they’ll be doled out at ¾ of their previous value through
<a style="color: #ed4d1f; text-decoration: none;">
2092
</a>
. Anyone retiring outside of the next 16 years will get
<a style="color: #ed4d1f; text-decoration: none;">
something
</a>
-- just not what they paid for.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But, analysts say workers should worry less about social security and more about what they’re (not) saving for retirement.
</p>
</td>
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<a style="color: #ed4d1f; text-decoration: none;">
<img height="12" src="https://inboxflows.com/_/image/https%253A%252F%252Fs3-us-west-1.amazonaws.com%252Fthdaily%252Fsharelinkbutton.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZzMy11cy13ZXN0LSJ9:1kXPMI:T4eG8dFP_7Guc4VetsVi5nbPa6aOdXaEVn6ADtbg4BU" style="height: 12px; width: 12px;" width="12"/>
</a>
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<a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
Live fast, retire never
</a>
</td>
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</table>
</td>
</tr>
</tbody>
</table>
</td>
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<tr id="news1">
<td>
<h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
WhatsApp’s co-founders reportedly threw $1.3B away when they deleted their Facebooks
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Back in May, when news broke that WhatsApp co-founder Jan Koum decided to step down as CEO of WhatsApp only 4 years after his company was acquired by Facebook, things seemed… amicable?
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
But, according to a new report by
<a style="color: #ed4d1f; text-decoration: none;">
<em>
The Wall Street Journal
</em>
</a>
<em>
,
</em>
the relationship between Facebook and their biggest acquisition ever was anything but.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
In fact, it was so bad, that Koum and his co-founder Brian Acton (who left months prior) collectively left $1.3B on the table to get out from under the scorned social media giant’s talons.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
More childish than a Facebook troll
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
According to the
<em>
WSJ
</em>
report, WhatsApp’s founders had a contentious relationship with Mark Zuckerberg and Facebook’s COO Sheryl Sandberg since the messaging app was acquired for
<a style="color: #ed4d1f; text-decoration: none;">
$22B
</a>
in 2014.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Both staunch opponents of digital advertising (AKA, Facebook’s lifeblood), Koum and Acton adamately fended off the pressure to advertise on their platform.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
As the tension between the two mounted, it spilled over into everything from their office setup to the comfortableness of their desk chairs.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
To some, it really
</strong>
<em>
<strong>
isn’t
</strong>
</em>
<strong>
about the money
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Both Acton and Koum wrote a so-called eject button into their contracts, which was smart, but both of them missed getting to pull it, as the escape-hatch hinged on the two staying at the company through
<a style="color: #ed4d1f; text-decoration: none;">
November
</a>
, which neither could bring themselves to do.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Acton left in September 2017, effectively forfeiting $900m in unvested stock awards, and Koum, expected to officially leave in mid-August, lost the other $400m.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
$1.3B to delay your corporate mic-drop a couple months? Ain’t that some integrity.
</p>
</td>
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<a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
Or insanity…
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
<!-- END LINK -->
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<tr id="news1">
<td>
<h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
Didn’t catch the livestream of Apple’s WWDC? Here’s what you missed
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The focus of this year’s World Wide Developer Conference was all about software, or as
<a style="color: #ed4d1f; text-decoration: none;">
<em>
CNET
</em>
</a>
put it, “more about polish, less about jaw-dropping changes.” Which,
<a style="color: #ed4d1f; text-decoration: none;">
reportedly
</a>
, some found to be a bit of a snooze-fest.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Here are a few highlights from WWDC 2018 in case you missed it.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
iOS 12
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The new operating system was the first feature Apple addressed, confirming it would be out later this year, with the update (free, mind you) focused on stability and performance.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The
<a style="color: #ed4d1f; text-decoration: none;">
update
</a>
comes with new AR features, Photos improvements, and more.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
Including usage-awareness
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Following Google’s
<a style="color: #ed4d1f; text-decoration: none;">
announcement
</a>
at I/O, Apple iOS 12 will also add a digital well-being tool with their new iOS section, called
<a style="color: #ed4d1f; text-decoration: none;">
Screen Time
</a>
.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
The feature hopes to help people wean themselves off 2-hour-plus screen seshes with their iPhone or iPad.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
macOS Mojave
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Mojave will include a complete rebuild of the app store, the ability to control smart home products directly from a Mac -- and of course, a greater focus on data-protection.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<strong>
watchOS 5
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Most importantly, the Apple Watch will finally get that much-needed
<em>
Knight Rider
</em>
touch with a
<a style="color: #ed4d1f; text-decoration: none;">
“Walkie-Talkie mode”
</a>
that will allow Apple Watch-owners to gab with their Apple Watch-owning friends in style.
</p>
</td>
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<a style="color: #000000; font-size: 12px; font-weight: bold; line-height: 21px; text-decoration: none;">
Just like David Hasselhoff
</a>
</td>
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</td>
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</table>
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<table style="border-spacing: 0; width: 100%;">
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</td>
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<img height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmarketing-image-production.s3.amazonaws.com%252Fuploads%252F85138cbf687db28dd8dca26d7a3ff6b5b0c89c5b32df1ffcce0c655e3e6e0245f1fc8f6ec643c51d1e9311faa9e2f58a97d73804336e83200561caaa14ea5011.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtYXJrZXRpbmctaSJ9:1kXPMI:V2CMiBzqxz9Ov4QWSRQPWoefmipc_uBjOO8oqsOn7Mg" style="height: 30px; width: 60px;" width="60"/>
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things you should...
</td>
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<h4 dir="ltr" style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 18px;">
SNACK ON:
<span style="font-weight: normal;">
The surprisingly good Trader Joe’s podcast, FREE
</span>
</h4>
<p dir="ltr" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 16px;">
It turns out that their audio productions are as sweet as their mangoes. For anyone who’s ever been to a Trader Joe’s and wondered how the f**k they do it -- look no further.
<br/>
<a style="color: #ed4d1f; font-size: 14px; font-weight: bold; line-height: 200%; text-decoration: none;">
NOT YOUR AVERAGE JOE’S →
</a>
</p>
</td>
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<tr>
<td>
<h4 dir="ltr" style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 18px;">
JET:
<span style="font-weight: normal;">
To all your dream schools with the 10 Hour Jet Card, $57,000+
</span>
</h4>
<p dir="ltr" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 16px;">
For all you billionaire college applicants out there, a private jet company called Magellan is finally offering to fly you and an admissions consultant to all your fave Ivy-league schools -- so you don’t have to use your dad’s plane.
<br/>
<a style="color: #ed4d1f; font-size: 14px; font-weight: bold; line-height: 200%; text-decoration: none;">
BEING RICH IS JUST SO HARD →
</a>
</p>
</td>
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<!-- END SINGLE THING -->
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<td>
<h4 dir="ltr" style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 18px;">
FORGET:
<span style="font-weight: normal;">
All your troubles while visiting I’vePetThatDog.com, FREE
</span>
</h4>
<p dir="ltr" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 16px;">
When you’re having a stressful day, check out this website. It’s a gallery made by a 9-year old named Gideon who loves petting dogs. It features pictures of Gideon petting dogs. That’s it.
<br/>
<a style="color: #ed4d1f; font-size: 14px; font-weight: bold; line-height: 200%; text-decoration: none;">
IT’S AS PURE AS IT SOUNDS →
</a>
</p>
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<h4 dir="ltr" style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 18px;">
RESTOCK:
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</h4>
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6 bath towels, 6 hand towels, and 6 washcloths -- stock your bathroom with the ultra-plush and oh-so-absorbent Parachute towels. Loomed with 100% long-staple Turkish cotton, these towels are an immediate shower-changer and sure to impress. Plus, when you bundle you save $$$.
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GET YA HOT TOWELS HERE →
</a>
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FIND:
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Those pesky items you always misplace, Tile up to $25 OFF
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</h4>
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Stop ransacking your house hunting for your keys/wallet/water bottle/[INSERT ITEM HERE]. Right now, Tile combo packs are on sale for Father’s Day. Attach one of these tiny Bluetooth trackers to anything you couldn’t live without and viola. It’s as good as found.
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SAVE YOUR MONEY (AND YOUR SANITY) →
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This edition of The Hustle was brought to you by
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<h2 style="font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
<strong>
What’s the one thing the world’s best hedge funds have in common?
</strong>
</h2>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
They have to disclose their investments.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
That’s right, from Tiger Global to Bridgewater, the prized portfolios of these multi-billion dollar firms are at your fingertips.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
You just have to parse through the SEC documents of ~3,500+ hedge funds, narrow it down to the top 5%, then pick the best individual stocks -- and you’ve got yourself the mother of all portfolios.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
<em>
Easy, right?
</em>
Ok, not exactly.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Unless you’re wealthy enough to pay hedge funds’ high minimums and fees, or have time to track every hedge fund yourself, you’re relegated to the average-return ETFs of the un-hedged masses like the rest of us.
</p>
<h4 style="font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
<a style="color: #ed4d1f; text-decoration: none;">
<strong>
Titan
</strong>
</a>
<strong>
: Invest like a hedge fund
</strong>
</h4>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
Titan is built like a hedge fund; they invest your money in a concentrated group of high-quality companies with a strong chance of outperforming the market over time.
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
So, how do they aim to consistently outperform?
</p>
<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
With
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software
</a>
that uses the process we described above: analyzing the filings of upper-echelon hedge funds, uncovering the top 20 stocks between them, and investing for you via your own “
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Titan Portfolio
</a>
.”
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<p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
As an SEC-registered investment advisor, Titan’s all about providing exceptional returns and curated portfolio advisory for their clients -- it’s the white glove treatment loved by the 1%, for a
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$1,000 minimum investment
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.
</p>
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Sign up
</a>
and invest like the best.
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You Get What You Give, New Radicals
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. Key to a good life: Decrease free radicals, increase New Radicals.
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7 years ago - The Hustle <news@thehustle.co>
As the battle for smart-speaker supremacy heats up, Sonos just unveiled a speaker that can contro...