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          <span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
           PLUS: Airbnb’s next experiment, explained.
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                  January 7, 2021
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   If you’re worried that a bad first impression has set you back in life, know this: 25 years ago, Andy Jassy accidentally nailed Jeff Bezos in the head with a kayak paddle. Today, Andy Jassy is the CEO of Amazon.
                  </p>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   🏠 Reminder: Our Airbnb gift card raffle ends TODAY, Jan. 7, 2022, at 11:59pm ET. Enter the raffle by sharing
                   <em>
                    The Hustle
                   </em>
                   using your unique link below.*
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                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   <strong>
                    Today’s rundown:
                   </strong>
                  </p>
                  <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     OpenSea:
                    </strong>
                    Inside the $13B+ NFT juggernaut.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Stale cookies:
                    </strong>
                    The days of 3rd-party cookies are numbered.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Airbnb:
                    </strong>
                    How the travel company is combatting racism.
                   </li>
                   <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                    <strong>
                     Around the web:
                    </strong>
                    A time-lapse of a 1.3k-lb pumpkin,
                    <strong>
                    </strong>
                    hand-painted movie posters, and more wild internet finds.
                   </li>
                  </ul>
                  <p style="font-size: 16px; line-height: 20px; padding-bottom: 10px; margin: 0px;">
                   Let’s do it.
                  </p>
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              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               The big idea
              </td>
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              <td style="padding: 0 0 6px;">
               <a style="color: #121212 !important; text-decoration: underline !important;">
                <img alt="OpenSea" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-opensea_20220107004117.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n5oO5:Z4-S_sqwi_nXojDObW3Zkqiy7M22RdZdRJXNA_ocoYo" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                NFT marketplace OpenSea is worth $13B+
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Non-fungible tokens (NFTs) were perhaps the biggest breakout crypto asset in 2021.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Based on a buzzy investment round earlier this week, the story looks to continue in 2022: OpenSea, an NFT marketplace, is now valued at
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 $13.3B
                </a>
                after raising $300m.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 OpenSea was founded in 2017
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It is now the go-to platform to buy and sell NFTs — unique digital assets linked to the blockchain.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The most prominent NFTs are digital art collections, like CryptoPunks and Bored Ape Yacht Club, which can start at 6 figures for a single image (owners often post them in their social profile pictures as a flex).
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Countless other NFT projects — including basically any random cartoon animal you can think of — are much
                <em>
                 less
                </em>
                valuable…
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 … but OpenSea’s trading volume is huge
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Per
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 <em>
                  Crypto Briefing
                 </em>
                </a>
                , the company facilitated
                <strong>
                 $14B
                </strong>
                of transactions in 2021, a 646x increase from ~$22m in 2020.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                OpenSea charges a
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 2.5%
                </a>
                transaction fee, which keeps piling up; trading volume has already passed
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 $1B
                </a>
                in 2022.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 Not everyone is happy, though
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Last week, OpenSea froze
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 $2.2m
                </a>
                worth of stolen NFTs. Adherents of crypto — who emphasize the value of decentralization — are wary of a central authority making a unilateral decision.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                As tech analyst
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 Ben Thompson
                </a>
                points out, the stolen NFTs can still be transferred between individuals on the blockchain.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                However, there is more demand for NFTs
                <em>
                 on
                </em>
                OpenSea than
                <em>
                 off
                </em>
                of it, which means the platform almost certainly offers sellers the highest price and best liquidity.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                To Thompson, this is why OpenSea is valued at $13B+. Yes, the company is technically “centralized,” but that’s what most end users will want for their unique cartoon animals.
               </p>
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               SNIPPETS
              </td>
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 NYTs sports page:
                </strong>
                The New York Times
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 announced
                </a>
                it would acquire sports subscription site
                <em>
                 The Athletic
                </em>
                for
                <strong>
                 $550m
                </strong>
                .
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 TikTok TV:
                </strong>
                Atmosphere, a B2B streaming platform that offers audio-optional content,
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 announced
                </a>
                a partnership with TikTok to stream the social app’s content on its platform.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Feed fatigue:
                </strong>
                Instagram
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 announced
                </a>
                users will have 3 options for their home feed, including one that shows posts in chronological order.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 All the action:
                </strong>
                Peacock
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 announced
                </a>
                it will livestream all of NBC Universal’s coverage of the Winter Olympics, along with a collection of Winter Olympics documentaries.
               </p>
               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                <strong>
                 Best Buy
                </strong>
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 launched
                </a>
                an in-house media company called Best Buy Ads, following the lead of Macy’s and other retailers entering the ad game.
               </p>
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               <p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
                Hey —
                <em>
                 enjoy getting quick updates on what you care about?
                </em>
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                <strong>
                 Take
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                 to personalize your Snippets.
                </strong>
                Pick your preferences👇 and we’ll send you more of what you love. Boom.
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               Stale Cookies
              </td>
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              <td style="padding: 0 0 6px;">
               <a style="color: #121212 !important; text-decoration: underline !important;">
                <img alt="cookies cartoon" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-cookies_20220107003806.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n5oO5:Z4-S_sqwi_nXojDObW3Zkqiy7M22RdZdRJXNA_ocoYo" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
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              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                In digital advertising, the cookie is crumbling
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Third-party cookies have long been a staple of any digital advertising diet, but it's been a rough year for ad tech’s favorite guilty pleasure:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 In April, Apple
                 <a style="color: #121212 !important; text-decoration: underline !important;">
                  pushed
                 </a>
                 an update that opted users out of ad-tracking by default.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Last January, Google announced plans to ban 3rd-party cookies on Chrome by 2022 (which it later pushed to 2023).
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This week, Brave — a privacy-focused browser that blocks 3rd-party cookies —
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 reported
                </a>
                it now has
                <strong>
                 50m+
                </strong>
                monthly active users.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 What’s it all mean?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Clearly, consumers are starting to take privacy more seriously, but the end of 3rd-party cookies should benefit advertisers, too.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Why? Because the data isn't that great to begin with.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                While studying one set of 3rd-party data, Forrester Research
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 found
                </a>
                that gender was only correct 50% of the time, and it was the
                <em>
                 most
                </em>
                accurate category in the sample.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n5oO5:4heAZknOg398tPRipRPrD3dbzUv6psdgnxRIhDYohz4" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
                    <img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter_ne.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n5oO5:4heAZknOg398tPRipRPrD3dbzUv6psdgnxRIhDYohz4" width="30"/>
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                   <a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n5oO5:4heAZknOg398tPRipRPrD3dbzUv6psdgnxRIhDYohz4" width="30"/>
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                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n5oO5:4heAZknOg398tPRipRPrD3dbzUv6psdgnxRIhDYohz4" width="30"/>
                   </a>
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                </tbody>
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              </td>
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            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block; padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
               Name Experiment
              </td>
             </tr>
             <tr>
              <td style="padding: 0 0 6px;">
               <a style="color: #121212 !important; text-decoration: underline !important;">
                <img alt="Airbnb logo" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-hustle_emailimage_0107-03b_20220107005212.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n5oO5:Z4-S_sqwi_nXojDObW3Zkqiy7M22RdZdRJXNA_ocoYo" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
               </a>
              </td>
             </tr>
             <tr>
              <td>
               <h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
                Airbnb’s new experiment to reduce racism
               </h2>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Airbnb has been trying to curb racism on its platform for several years. Its next move? Temporarily hiding names from hosts.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Now, hosts in Oregon will only see a prospective guest’s 1st initial until the booking is confirmed, at which point the guest’s full name is revealed.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The test begins on Jan. 31 and will run for 2 years,
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 per
                </a>
                <em>
                 NBC News
                </em>
                .
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 But why Oregon?
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2019, Airbnb
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 settled
                </a>
                a lawsuit in which 3 Black women alleged that requiring full names and photos allowed hosts to discriminate against potential guests based on race.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                The complaint claimed Airbnb was in violation of Oregon’s public accommodation laws.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 And past studies
                </strong>
                <em>
                 <strong>
                  have
                 </strong>
                </em>
                <strong>
                 indicated racial bias
                </strong>
               </h4>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                In 2014, researchers ran an
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 experiment
                </a>
                . They reached out to ~6.4k US hosts as prospective guests, identical except for their names.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 They found
                </a>
                guests with Black-sounding names were ~16% less likely to be accepted by Airbnb hosts.
               </p>
               <h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
                <strong>
                 This isn’t the 1st study to show bias based on names, either
                </strong>
               </h4>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A 2017 study
                 <a style="color: #121212 !important; text-decoration: underline !important;">
                  found
                 </a>
                 that job applicants with Asian last names were 28% less likely to get an interview
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A 2021 study
                 <a style="color: #121212 !important; text-decoration: underline !important;">
                  found
                 </a>
                 that people with white-sounding names received higher response rates from landlords than applicants with African American- and Latino-sounding names.
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A 2016
                 <a style="color: #121212 !important; text-decoration: underline !important;">
                  study
                 </a>
                 found that in some cities, rideshare passengers with Black-sounding names faced longer wait times and more cancellations.
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Airbnb has
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 responded
                </a>
                with various measures over the years, including:
               </p>
               <ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Anti-bias training for users
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 Encouraging hosts to accept instant bookings
                </li>
                <li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
                 A policy to rebook guests who report discrimination
                </li>
               </ul>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                This new test is just the latest in an ongoing battle.
               </p>
              </td>
             </tr>
             <tr>
              <td>
               <table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
                <tbody style="text-align: right;">
                 <tr>
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                   <a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
                    <img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n5oO5:4heAZknOg398tPRipRPrD3dbzUv6psdgnxRIhDYohz4" width="30"/>
                   </a>
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                   <a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
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                   <a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
                    <img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n5oO5:4heAZknOg398tPRipRPrD3dbzUv6psdgnxRIhDYohz4" width="30"/>
                   </a>
                  </td>
                  <td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
                   <a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #121212 !important; padding: 0 8px;">
                    <img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n5oO5:4heAZknOg398tPRipRPrD3dbzUv6psdgnxRIhDYohz4" width="30"/>
                   </a>
                  </td>
                 </tr>
                </tbody>
               </table>
              </td>
             </tr>
            </table>
           </td>
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           </td>
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          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               TRENDS
              </td>
             </tr>
             <tr id="image">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <center>
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 <img src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-course_blueprint_20220107004048.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n5oO5:Z4-S_sqwi_nXojDObW3Zkqiy7M22RdZdRJXNA_ocoYo" style="width: 100%; max-width: 600px; height: auto; padding: 15px 0 0;" width="600"/>
                </a>
               </center>
              </td>
             </tr>
             <tr id="bottom ad copy">
              <td class="h2020 ignore-defaults" style="padding: 0px 3px;">
               <h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
                <strong>
                 Sam’s 6-figure low-ticket course blueprint
                </strong>
               </h2>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Back in 2013, Trends member Sam launched his debut EDM production course on Udemy.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                It was priced at just $80 and boosted to EDM subreddit regulars. At the end of year one, he was making $1.5k-$3k per month.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Since, he’s scaled his music production education hustle to over
                <em>
                 $500k in annual revenue
                </em>
                , and
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 200k+ monthly organic site visits
                </a>
                …
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                …
                <strong>
                 but 80% of the revenue is from one killer pillar piece of content
                </strong>
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Sam spent the 2010s exploring the best ways to monetize his expertise. His product launches were centered around long-game organic growth: strong SEO, seasonal campaigns, and steady email marketing.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                Join Trends to access
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 his go-to organic growth strategies
                </a>
                for sending online course sales.
               </p>
              </td>
             </tr>
             <tr>
              <td align="center" style="text-align: center; padding: 10px 0px 15px;">
               <a style="color: #ffffff !important; font-size: 16px; font-weight: bold; text-decoration: none !important; background-color: #D62829; border-radius: 15px; -webkit-text-fill-color: #ffffff; padding: 6px 20px;" target="_blank">
                Try Trends for $1 →
               </a>
              </td>
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            </table>
           </td>
          </tr>
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           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr>
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               AROUND THE WEB
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 0px 3px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                💡
                <strong>
                 On this day:
                </strong>
                In 1954, the “
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 Georgetown-IBM experiment
                </a>
                ” marked the 1st successful public demo of a Russian-English machine translation system. The IBM 701 computer had been programmed with 6 grammar rules.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🚗
                <strong>
                 Wow:
                </strong>
                China’s longest underwater highway tunnel is now
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 open
                </a>
                . It’s 6.65 miles long, costs ~$1.56B, and is lined with colorful LED lights.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🍿
                <strong>
                 Art:
                </strong>
                Check out these wild, hand-painted
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 movie posters
                </a>
                from Ghana. Films include “Death Becomes Her,” “Mrs. Doubtfire,” and “Alien.”
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                📁
                <strong>
                 Useful:
                </strong>
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 TinyWow
                </a>
                has several handy tools for managing PDFs, images, and other files.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                🖥️
                <strong>
                 Cure boredom:
                </strong>
                In
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 The Nand Game
                </a>
                , players build a custom computer. It doesn’t require any prior knowledge, though some levels can be tricky.
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <strong>
                 🎃 That’s cool:
                </strong>
                We previously covered the
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 economics of pumpkins
                </a>
                , including those prize-winning mega-pumpkins. Now, here’s a
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 time-lapse video
                </a>
                of a 1.3k-pounder, from seed to behemoth.
               </p>
              </td>
             </tr>
             <tr>
              <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr style="padding: 10px 2px 0px;">
           <td style="width: 100%;">
            <table style="width: 100%;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 13px 3px 0px;">
               IN CASE YOU MISSED IT
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                <em>
                 (A roundup of our best reads from the last couple weeks…)
                </em>
               </p>
              </td>
             </tr>
             <tr>
              <td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                📍 Apple’s AirTag problem, explained (
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 Link
                </a>
                )
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                ⌨️ How did BlackBerry fail? (
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 Link
                </a>
                )
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                😡 How many Americans are quitting their jobs? (
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 Link
                </a>
                )
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                📝 Wordle, the latest viral daily game (
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 Link
                </a>
                )
               </p>
               <p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
                ⛪ Why pastors are turning to Big Data (
                <a style="color: #121212 !important; text-decoration: underline !important;">
                 Link
                </a>
                )
               </p>
              </td>
             </tr>
            </table>
           </td>
          </tr>
          <tr>
           <td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
           </td>
          </tr>
          <tr>
           <td style="padding-bottom: 5px;">
           </td>
          </tr>
          <tr style="display: block;">
           <td style="padding: 0px;">
           </td>
          </tr>
          <tr>
           <td style="padding: 0px;">
            <table style="width: 100%; border-spacing: 0px;">
             <tr>
              <td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
               Shower Thoughts
              </td>
             </tr>
             <tr>
              <td style="font-size: 16px; padding: 3px 3px 0px;">
               <ol style="font-size: 16px;">
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #121212 !important; text-decoration: underline !important;">
                  “To an early human, obtaining food is exercise. To a modern human, burning excess food is exercise.”
                 </a>
                </li>
                <li style="font-size: 16px; line-height: 20px; padding: 4px 0;">
                 <a style="color: #121212 !important; text-decoration: underline !important;">
                  “The loss of your dog is exactly the kind of thing your dog would've helped you through.”
                 </a>
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