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            About today's announcement...
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             This morning we launched
             <a style="color: #d62828; text-decoration: none;">
              Trends
             </a>
            </h2>
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             So far, it's been a hit. We set up a Slack notification each time someone subscribes and it’s been going off all day.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             We also climbed to #1 on
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              Product Hunt
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             . Lots of people joined, but many people said the same thing: they want more specifics about what Trends will cover.
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             Good point, Heinz.
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            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In the next few weeks we are going to cover the following:
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             An exclusive interview and case study of Calm:
            </h2>
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            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Calm is a 7-year-old meditation app that recently exploded. Today, they have $80m in subscription revenue and, at one point, were making $1 million in revenue per employee (FYI most software companies do $200k to $300k).
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             We spent 2 hours with the CEO and broke down their stats like revenue per employee over the years, how they grew so quickly, and which niches the CEO thinks the next Calm will come from.
            </p>
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             How Hims.com got thousands of backlinks in 24 months
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Hims.com is a 2-year-old ecommerce brand that capitalized when the patent for Viagra expired. Within 24 months, the company raised $197m at a $1B valuation with over $100m in revenue. We interviewed the Hims team and looked at their early hires to deconstruct how they made this happen.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <strong>
              Their secret is twofold:
             </strong>
             Getting their blog posts to rank for people who search “average penis size” as well as ranking for search terms like “generic viagra.”
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Our researchers break down exactly how they did it and show the industry’s white space (
             <em>
              hint
             </em>
             : people search for “yeast infection” millions of times per month).
            </p>
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             A boring industry that you’ve probably never realized that makes billions: Trade Shows
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             An often-forgotten business, there are 100s of business trade shows with revenues and profit margins that rival large software startups.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             In this case study, we deconstruct three publicly traded trade show businesses and explain how they do it by poring through their annual reports and accounting.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             We also show which tradeshow niches these billion-dollar companies think are poised to grow exponentially in the coming year.
            </p>
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            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             If this type of content interests you and you want to build a company or find a fast-growing startup to work at or invest in, subscribe to
             <a style="color: #d62828; text-decoration: none;">
              Trends
             </a>
             now.
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             As our product grows we will add more features and increase the price.
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             But for now, because you’re a loyal reader and we’re in the early stages we are offering an
             <strong>
              early-bird price of $249 with the code “Trends.”
             </strong>
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             You’ll be grandfathered in to future pricing, so this discount will last forever. We do not plan to offer another discount again in the future.
            </p>
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             Of course, if you’re not interested, no biggie. The Hustle will always be free and we will throw in some free Trends content in there every once in a while.
            </p>
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             Prices go up on Thursday.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             And if you’re unhappy, email me within 14 days and you’ll get a full refund. No questions asked. If you’re unhappy, you pay $0.
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             Take me to Trends →
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             - Sam
            </p>
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             <strong>
              PS:
             </strong>
             Another person asked if I’m having fun. TBD. Our team was here until 11 PM and back at the office at 6 AM for this launch. The things we do for you people :).
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