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           This week's roundup:
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             Budget vs. Actual analysis for SaaS businesses
            </span>
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           <li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Our conversation with Will Peng, co-founder and CEO of Northstar
            </span>
           </li>
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            <span>
             Case study: How Smart Passive Income grew its private membership community and recovered $8k in failed payments with baremetrics
            </span>
           </li>
          </ul>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
          </p>
          <h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
           Budget vs. Actual analysis for SaaS businesses
          </h2>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           How do you know what’s working in your business and what isn’t? Even if you’ve got a pretty good gut feel for the company, how do you know?
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Keeping tabs on what’s performing and what’s not isn’t easy, especially in a SaaS business with a thousand moving parts.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Budget vs. actual analysis can help you follow what’s going right or wrong more easily so that you can take action.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           But what is budget vs. actual, and how can it help you get the most out of your business?
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
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                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fembed.filekitcdn.com%252Fe%252Fnr1QpchsMHLxD2EAEzTx5X%252F82E747rwf1MRniVwHCg8By%252Femail/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWJlZC5maWxlayJ9:1o17Ao:l_ll_p60ydlK1FpX0tdxHiGg-640lv7R2-RKen-dtmg" style="display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;border:0 none;width:800px;max-width:100%;border-radius:4px" width="800"/>
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                ​
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           ​
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           ​
           <br/>
           Making a budget for your startup is essential because
           <a rel="noopener noreferrer" style="color:#6078ff" target="_blank" url-id="1466123388">
            <u>
             defining the path to your company’s goals
            </u>
           </a>
           is a critical step toward reaching them.
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          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Creating a budget allows you to outline where you want to go. And splitting that budget into months (or quarters, if by month is too granular) lets you see how you’ll get there month by month.
           <br/>
           ​
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Although building a solid budget isn’t easy, it’s only half the job. The other half of the equation is execution. And execution can be hard.
           <br/>
           ​
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           To help you along the way, you need an assortment of variance analyses. One of the most important is budget vs. actual.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
           <br/>
           Our new blog post covers the components of a budget vs. actual analysis and how management teams can use it to drive better financial outcomes.
          </p>
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           After all, variance analysis is the fundamental link between a team’s vision and what’s happening in the real world.
           <br/>
           ​
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               Budget vs. Actual: How to Use Variance Analysis to Drive SaaS Success
              </a>
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           </tbody>
          </table>
          <!--<![endif]-->
          <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0"><tr><td align="center" bgcolor="#5484fc" style="background-color:#5484fc;border-radius:4px;overflow:hidden"><a class="email-button" href="https://baremetrics.com/blog/budget-vs-actual-a-guide" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#5484fc;padding:12px 20px;font-size:16px">Budget vs. Actual: How to Use Variance Analysis to Drive SaaS Success</a></td></tr></table></td></tr></table><![endif]-->
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
           <br/>
           ​
          </p>
          <h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
           Escaping the Analysis Paralysis of Managing Personal Finances with Will Peng
          </h2>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           In this week’s episode of Founder Chats, we talk to
           <a rel="noopener noreferrer" style="color:#6078ff" target="_blank" url-id="1466123389">
            Northstar
           </a>
           co-founder and CEO Will Peng about:
          </p>
          <ul class="unordered_list" style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;list-style-position:outside !important;list-style-position:inside">
           <li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             His journey from the VC world to founding a startup
            </span>
           </li>
           <li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Finding the right career direction through intuition and self-driven learning
            </span>
           </li>
           <li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Combating the culture of shame around personal finance and more!
            </span>
           </li>
          </ul>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
           <br/>
           ​
          </p>
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           ​
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            ​
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              <a class="email-button" rel="noopener noreferrer" style="color:#6078ff;margin-bottom:0.5em;border:0 none;font-size:16px;line-height:1.4;background-color:#e84b84;color:#ffffff;border-radius:4px;border-width:1px;border-color:#5484fc;background-color:#5484fc;box-sizing:border-box;border-radius:4px;border-style:solid;color:#ffffff;display:inline-block;text-align:center;text-decoration:none;padding:12px 20px;margin:8px 0;font-size:16px" target="_blank" url-id="1466123391">
               Listen to the full episode
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          <!--<![endif]-->
          <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0"><tr><td align="center" bgcolor="#5484fc" style="background-color:#5484fc;border-radius:4px;overflow:hidden"><a class="email-button" href="https://baremetrics.com/founder-chats/escaping-the-analysis-paralysis-of-managing-personal-finances-with-will-peng" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#5484fc;padding:12px 20px;font-size:16px">Listen to the full episode</a></td></tr></table></td></tr></table><![endif]-->
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
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          <h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
           Case study: How Smart Passive Income grew its private membership community and recovered $8k in failed payments with Baremetrics
          </h2>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
           <a rel="noopener noreferrer" style="color:#6078ff" target="_blank" url-id="1466123392">
            Smart Passive Income
           </a>
           needed subscription analytics + a better way to recover failed payments
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           With Baremetrics, they’ve earned back $8K in 12 months while growing their private membership community
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
           <br/>
           ​
          </p>
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              <figure style="margin:1em 0;display:block;margin:12px 0;max-width:100%;width:350px">
               <a rel="noopener noreferrer" style="color:#6078ff;display:block;max-width:350px" target="_blank" url-id="1466123393">
                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fembed.filekitcdn.com%252Fe%252Fnr1QpchsMHLxD2EAEzTx5X%252F3Ak2kfhGaH4DX5DfXJjvkr%252Femail/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWJlZC5maWxlayJ9:1o17Ao:l_ll_p60ydlK1FpX0tdxHiGg-640lv7R2-RKen-dtmg" style="display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;border:0 none;width:350px;max-width:100%;border-radius:0px" width="350"/>
               </a>
               <figcaption style="margin-top:0.4em;font-size:0.8em;text-align:center;display:block">
                In just 12 months, Recover has helped SPI earn back over $8,300 in lost revenue from its SPI Pro community members, paying for itself 8.9 times.
               </figcaption>
              </figure>
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            ​
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