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           This week's roundup:
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           <li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             A Founder’s Guide to SaaS Revenue Forecasting
            </span>
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           <li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             Our conversation with Bijan Moallemi, Cofounder and CEO of Mosaic Finance
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             Become a Baremetrics affiliate
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           ​
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          <h1 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:2em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
           A Founder’s Guide to SaaS Revenue Forecasting
          </h1>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Forecasting is critical for any business, especially for an early-stage SaaS startup.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           But to build a good forecast, you first need to define where the company is going and how you plan to get there.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Then, that forecast can serve as a powerful decision-making assistant, allowing you to peer into the future and ensure that the company is moving toward the correct destination.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
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                <img src="https://inboxflows.com/_/image/https%253A%252F%252Fembed.filekitcdn.com%252Fe%252Fnr1QpchsMHLxD2EAEzTx5X%252FwTwP5W28QGTipnpZ4ZFBL6%252Femail/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZlbWJlZC5maWxlayJ9:1oBGVz:jFdBc2DNnWixKPTRUUIlE3KxMDBnLQJFTiSZktfMW74" style="border:0 none;display:block;height:auto;line-height:100%;outline:none;-webkit-text-decoration:none;text-decoration:none;max-width:100%;width:800px;max-width:100%;border-radius:4px" width="800"/>
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                ​
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           Revenue forecasting involves defining
           <a rel="noopener noreferrer" style="color:#6078ff" target="_blank" url-id="1471837846">
            <u>
             how much revenue you expect over a specific period
            </u>
           </a>
           , typically between one quarter and one year. This revenue forecast then feeds into the P&amp;L and serves as the basis for your five-year projections.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Remember that forecasting is more than just optimistic guessing about what's coming. A good forecast combines historical data and future assumptions with a bit of professional judgment. Even the most sophisticated revenue forecasting models nearly always rely on human input at one phase or another.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           In short, forecasting helps you and the rest of the team constantly answer the question: is what we're doing taking us where we want to go?
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Initially, it may be hard to convince yourself of the revenue forecast's value. Especially early on, when there's no finance team handling the details, you've already got a lot on your plate.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           You might assume that putting together a forecast takes time away from your 'real' business of
           <strong>
            building better products, selling your software, and hiring talent.
           </strong>
           <br/>
           ​
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           However, securing capital to invest in the business is part of the founder's job. It can be hard to get investors on board without reliable financial projections, or a model showing when the company will become cash-flow positive.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           And
           <a rel="noopener noreferrer" style="color:#6078ff" target="_blank" url-id="1471837850">
            <u>
             all serious financial projections, including your P&amp;L and cash expectations
            </u>
           </a>
           , hinge on the revenue forecast.
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Our new guide to SaaS revenue forecasting will walk you through building a revenue forecast and show you the benefits of using dedicated modeling tools. Give it a read and let us know what you think!
           <br/>
           ​
          </p>
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               A Founder's Guide to SaaS Forecasting
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          <!--<![endif]-->
          <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0"><tr><td align="center" bgcolor="#5484fc" style="background-color:#5484fc;border-radius:4px;overflow:hidden"><a class="email-button" href="https://baremetrics.com/blog/a-founders-guide-to-saas-revenue-forecasting" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#5484fc;padding:12px 20px;font-size:16px">A Founder&#x27;s Guide to SaaS Forecasting</a></td></tr></table></td></tr></table><![endif]-->
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
           <br/>
           ​
          </p>
          <h2 style="font-weight:bold;font-style:normal;font-size:1em;margin:0;font-size:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;line-height:1.5">
           A Holistic Approach to Financial Forecasting with Bijan Moallemi
          </h2>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           In this week’s episode of Founder Chats, we talk to Mosaic Finance cofounder and CEO Bijan Moallemi about:
          </p>
          <ul class="unordered_list" style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;list-style-position:outside !important;list-style-position:inside">
           <li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             creating accurate financial models
            </span>
           </li>
           <li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             adjusting forecasts to your team
            </span>
           </li>
           <li class="list_item" style="padding:0 0 0 1em;margin:0;margin-left:1em">
            <span>
             how to approach forecasting as an iterative process and more!
            </span>
           </li>
          </ul>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           ​
          </p>
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
           Get a preview here:
           <br/>
           ​
          </p>
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               Listen to the full episode
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          <!--<![endif]-->
          <!--[if mso]><table class="button-table" width="100%" border="0" cellSpacing="0" cellPadding="0" style="margin:8px 0"><tr><td align="center"><table border="0" cellSpacing="0" cellPadding="0"><tr><td align="center" bgcolor="#5484fc" style="background-color:#5484fc;border-radius:4px;overflow:hidden"><a class="email-button" href="https://baremetrics.com/founder-chats/a-holistic-appro…h-bijan-moallemi" target="_blank" rel="noopener noreferrer" style="background-color:inherit;display:inline-block;text-decoration:none;border-width:1px;border-style:solid;margin:0;color:#ffffff;border-color:#5484fc;padding:12px 20px;font-size:16px">Listen to the full episode</a></td></tr></table></td></tr></table><![endif]-->
          <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
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            ​
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           Cheers,
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           Lea
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           ​
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             P.S. Have you joined our affiliate program for Shopify Partners yet?
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           If someone signs up with your unique code, two awesome things happen:
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             They get $79 off their first month
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             You earn 20% of their payments for 1 year
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