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   💸  Risking it all to retire
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   Plus: Nurses are calling it quits left and right, Mount Everest dining options, and more.
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              You've got 0 referrals,
         just
        
            3 away from earning a Hustle Essentials kit.
        
        Check out all of our
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               prizes here
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              .
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                  👋
                  <span style="font-weight: bold;">
                   Good morning,
                  </span>
                  <span style="font-weight: normal;">
                   or as they may say in dinosaur-speak, rawr.
                  </span>
                  The latest installment in the
                  <em>
                   Jurassic Park
                  </em>
                  franchise debuts today. It’ll be the 7th on-screen human-dino mixer and surely there’s no way it’ll go horrifically wrong yet again. This is where you’ll want to pause and bemoan Hollywood’s lack of originality, but can you really blame them for taking a reliable paycheck? The franchise enters this weekend having already tallied more than $6B in global box office receipts.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  🎧
                  <span style="font-weight: bold;">
                  </span>
                  <a data-hs-link-id="0" data-hs-link-id-v2="kRkTwoz0" rel="noopener" style="color:#192733; font-weight:bold" target="_blank">
                   On the pod
                  </a>
                  <span style="font-weight: bold;">
                   :
                  </span>
                  <em>
                   Would you pay $6k for a good night of sleep? “Perfect sleep” startups are counting on it.
                  </em>
                  <em>
                   <span style="font-size: 12px; color: #000000;">
                   </span>
                  </em>
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                  <span style="color: #bf2434; font-family: Lato, Tahoma, sans-serif;">
                   THE BIG IDEA
                  </span>
                 </h2>
                </div>
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                  <span style="font-size: 20px;">
                   Your 401(k) has either been saved or very much not saved
                  </span>
                  <br/>
                  <br/>
                 </h2>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Do you hear a sad trombone sound when you log in to check your 401(k) balance? Do the good people at Fidelity send you condolence cards unprompted?
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  If yes, very sorry. You may want to hear the idea posed by a former Goldman Sachs employee, though: What if you could borrow money to supercharge your retirement savings?
                  <br/>
                  <br/>
                 </p>
                 <h4 style="font-size:15px; margin:0; mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-size: 18px;">
                   Do what now?
                  </span>
                  <br/>
                  <br/>
                 </h4>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Abdul Al-Asaad’s startup, Basic Capital, will lend its clients $4 for every $1 they put into their retirement account. What’s essentially going on here: Basic Capital wants people to take out a mortgage for their 401(k).
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  "I am allowed to finance a Coachella ticket," Al-Asaad
                  <a data-hs-link-id="0" data-hs-link-id-v2="zQj2zIdd" style="color:#192733" target="_blank">
                   told
                  </a>
                  <span style="font-style: italic;">
                   Semafor
                  </span>
                  . "Why can't I finance Berkshire Hathaway?"
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Sure. Though this is a little riskier than betting on Warren Buffett:
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1">
                   Instead of having a retirement account being mostly stocks, Basic Capital's accounts mostly hold loans.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   The interest payments from those loans ideally cover the borrowing costs.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   But to hit their target 10% yield, Basic Capital needs to buy some pretty risky stuff. For context, today's junk bonds only yield 7.5%. This means they're going to need to fish in some sketchier waters.
                  </li>
                 </ul>
                 <h4 style="font-size:15px; margin:0; mso-line-height-rule:exactly; line-height:150%">
                  <span style="font-size: 18px;">
                   That isn’t going to dissuade a lot of people
                  </span>
                  <br/>
                  <br/>
                 </h4>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Leveraging your customers isn’t exactly a new idea and the problem Basic Capital is looking to solve with the tactic is very real: The majority of Americans have retirement accounts — and the majority worry they won't have enough financial security to actually retire.
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1">
                   A whopping
                   <a data-hs-link-id="0" data-hs-link-id-v2="KAjMVtkV" style="color:#192733" target="_blank">
                    79%
                   </a>
                   agree there’s a retirement crisis. So it isn’t a bad time for a startup to try getting creative.
                   <br/>
                   <br/>
                  </li>
                  <li aria-level="1">
                   Customers are also understandably going to have a higher tolerance for rolling the dice when the downside takes them right back to where they are now: thinking they’ll never retire.
                  </li>
                 </ul>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Al-Asaad, for his part, acknowledges the risks and ultimately hopes to diversify Basic Capital’s accounts to include less-dicey stocks, bonds, infrastructure, real estate, and private assets.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Still, when Basic Capital launched in May,
                  <em>
                   Semafor
                  </em>
                  ’s business and finance editor Liz Hoffman said her “reaction was equal parts ‘neat’ and ‘oh, dear.’” Same, Liz. Same.
                  <br/>
                  <span style="font-size: 12px; color: #000000;">
                   <br/>
                  </span>
                 </p>
                 <p align="right" style="mso-line-height-rule:exactly; line-height:150%; text-align:right">
                  <a data-hs-link-id="1" data-hs-link-id-v2="29pVT2U8" rel="noopener" style="color:#192733; text-decoration:none" target="_blank">
                   🔗
                  </a>
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section" id="section_174657085452410" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffeeeb" class="hse-column-container" style="min-width:280px; max-width:600px; Margin-left:auto; Margin-right:auto; background-color:#ffeeeb">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffeeeb">
      <tr style="background-color:#ffeeeb;">
    <![endif]-->
          <!--[if (mso)|(IE)]>
  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
  <table role="presentation" width="600" cellpadding="0" cellspacing="0" style="width:600px">
<![endif]-->
          <div class="hse-column hse-size-12" id="column-1746570854524-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 10px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545246" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545246_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="color: #bf2434;">
                   TRACK CHANGES
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545247" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <a data-hs-link-id="0" data-hs-link-id-v2="S1pscLbq" style="color:#00a4bd" target="_blank">
                 <img align="middle" alt="65 industries afflicted by AI" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252FSales_Leader_AI_Disruption_Database_7-2.png%253Fwidth%253D1120%2526upscale%253Dtrue%2526name%253DSales_Leader_AI_Disruption_Database_7-2.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTE0NDg4NjEuMDMxMjM3NH0:1uWtrB:FpF8UbUZRlJQ0fqDEVHT89K9aZcTK1lfmbAT_NYWLsc" style="outline:none; text-decoration:none; border:none; max-width:100%; font-size:16px" width="560"/>
                </a>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545248" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17465708545248_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <strong>
                   <span style="font-size: 18px;">
                    <span style="font-size: 20px;">
                     The cheat sheet on AI-disrupted industries
                    </span>
                    <br/>
                    <br/>
                   </span>
                  </strong>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  AI isn’t just flipping the script for every budding startup… it’s uncovering inefficiencies everywhere, from supply chains and supermarket layouts to student education and surgical robotics.
                  <br/>
                  <br/>
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  That’s why we published this
                  <a data-hs-link-id="1" data-hs-link-id-v2="f4Ne5tUA" style="color:#192733" target="_blank">
                   AI across niches cheat sheet
                  </a>
                  complete with:
                 </p>
                 <ul style="mso-line-height-rule:exactly; line-height:150%">
                  <li aria-level="1">
                   Sector overviews explaining AI’s impact
                  </li>
                  <li aria-level="1">
                   Stakeholder pain points
                  </li>
                  <li aria-level="1">
                   Signals to look out for
                  </li>
                  <li aria-level="1">
                   Strategies for countering objections
                  </li>
                  <li aria-level="1">
                   And context to help sales leaders close
                  </li>
                 </ul>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Learn how decision-makers feel in dozens of industries.
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:20px 20px 30px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17465708545249" style="color: inherit; font-size: inherit; line-height: inherit;">
                <table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation" style="border-collapse:separate!important">
                 <tbody>
                  <tr>
                   <td align="center" bgcolor="#bF2434" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; border-radius:8px; cursor:auto; background-color:#bF2434; mso-padding-alt:12px 18px" valign="middle">
                    <a data-hs-link-id="2" data-hs-link-id-v2="cbG0j8yo" style="color:#00a4bd; font-size:15px; font-family:Lato,Tahoma,sans-serif; Margin:0; text-transform:none; text-decoration:none; padding:12px 18px; display:block" target="_blank">
                     <strong style="color:#ffffff;font-weight:bold;text-decoration:none;font-style:normal;">
                      65 industries in flux
                     </strong>
                    </a>
                   </td>
                  </tr>
                 </tbody>
                </table>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
          </div>
          <!--[if gte mso 9]></table><![endif]-->
          <!--[if (mso)|(IE)]></td><![endif]-->
          <!--[if (mso)|(IE)]></tr></table><![endif]-->
         </div>
        </div>
        <div class="hse-section hse-section-last" id="section-2" style="padding-left:10px; padding-right:10px">
         <div bgcolor="#ffffff" class="hse-column-container" style="min-width:280px; max-width:600px; Margin-left:auto; Margin-right:auto; background-color:#ffffff">
          <!--[if (mso)|(IE)]>
      <table align="center" style="width:600px;" cellpadding="0" cellspacing="0" role="presentation" width="600" bgcolor="#ffffff">
      <tr style="background-color:#ffffff;">
    <![endif]-->
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  <td valign="top" style="width:600px;">
<![endif]-->
          <!--[if gte mso 9]>
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<![endif]-->
          <div class="hse-column hse-size-12" id="column-2-0">
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-6" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-6_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   <br/>
                   <br/>
                   NEWSWORTHY NUMBER
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-7" style="color: inherit; font-size: inherit; line-height: inherit;">
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                <img align="middle" alt="40 percent" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.hubspot.com%252Fhs-fs%252Fhubfs%252F40-percent.png%253Fwidth%253D1024%2526upscale%253Dtrue%2526name%253D40-percent.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5odWJzcCIsInRpbWUiOjE3NTE0NDg4NjEuMDMxMzQ3M30:1uWtrB:l6xdVxfod_2FO18g5csJDIlQ2QceXkMUzFO1jA5DNDs" style="outline:none; text-decoration:none; max-width:100%; font-size:16px" width="512"/>
               </td>
              </tr>
             </tbody>
            </table>
           </div>
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            <tbody>
             <tr>
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               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module-2-0-8" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module-2-0-8_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <a data-hs-link-id="0" data-hs-link-id-v2="EDTQ8mza" style="color:#192733" target="_blank">
                   Results
                  </a>
                  from the latest National Nursing Workforce Study suggest that 1.6m nurses, or ~40% of the profession, intend to leave their jobs by 2029.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  Fed-up nurses pointed to short staffing, heavy workloads, and high burnout — and that’s just coming from those who are still around. The survey shows ~138k nurses have already left the field since covid.
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  <br/>
                  Doctors are going to want to get used to dining in quiet cafeterias because, in a separate survey,
                  <a data-hs-link-id="0" data-hs-link-id-v2="vpPFZacl" style="color:#192733" target="_blank">
                   46%
                  </a>
                  of healthcare execs said they’re considering leaving their jobs in the next year.
                  <br/>
                  <br/>
                 </p>
                </div>
               </div>
              </td>
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                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
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              </td>
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            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619799772" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619799772_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <h2 style="margin:0; mso-line-height-rule:exactly; font-size:13px; line-height:115%">
                  <span style="font-family: Lato, Tahoma, sans-serif; color: #bf2434;">
                   AROUND THE WEB
                  </span>
                 </h2>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
           <table cellpadding="0" cellspacing="0" class="" role="presentation" style="" width="100%">
            <tbody>
             <tr>
              <td class="hs_padded" style="font-family:Lato, Tahoma, sans-serif; font-size:16px; color:#192733; word-break:break-word; padding:10px 20px">
               <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" data-hs-cos-general-type="widget" data-hs-cos-type="module" id="hs_cos_wrapper_module_17489619923533" style="color: inherit; font-size: inherit; line-height: inherit;">
                <div class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text" id="hs_cos_wrapper_module_17489619923533_" style="color: inherit; font-size: inherit; line-height: inherit;">
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                  📅
                  <span style="font-weight: bold;">
                   On this day:
                  </span>
                  In 1992, theoretical physicist Stephen Hawking
                  <a data-hs-link-id="0" data-hs-link-id-v2="0sVTX/JN" style="color:#192733" target="_blank">
                   broke
                  </a>
                  British publishing records with
                  <span style="font-style: italic;">
                   A Brief History of Time
                  </span>
                  , after the book hit 3.5 years on the nonfiction bestseller list.
                  <br/>
                  <br/>
                  ⛰️
                  <span style="font-weight: bold;">
                   That’s interesting:
                  </span>
                  What the
                  <a data-hs-link-id="0" data-hs-link-id-v2="kjklimsm" style="color:#192733" target="_blank">
                   food is like
                  </a>
                  at Mount Everest’s Base Camp.
                  <br/>
                  <br/>
                  🏕️
                  <span style="font-weight: bold;">
                   Useful:
                  </span>
                  Find a place to
                  <a data-hs-link-id="0" data-hs-link-id-v2="455/cxgm" style="color:#192733" target="_blank">
                   camp
                  </a>
                  .
                  <br/>
                  <br/>
                  🦩
                  <span style="font-weight: bold;">
                   That’s cool:
                  </span>
                  Artist Yinka Ilori and Google built
                  <a data-hs-link-id="0" data-hs-link-id-v2="U3A7TwhR" style="color:#192733" target="_blank">
                   a colorful game
                  </a>
                  that explores a Nigerian parable.
                  <br/>
                  <br/>
                  🐘
                  <span style="font-weight: bold;">
                   Aww:
                  </span>
                  So many
                  <a data-hs-link-id="0" data-hs-link-id-v2="JIjkLkK1" style="color:#192733" target="_blank">
                   kisses
                  </a>
                  .
                 </p>
                 <p style="mso-line-height-rule:exactly; line-height:150%">
                 </p>
                </div>
               </div>
              </td>
             </tr>
            </tbody>
           </table>
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            <tbody>
             <tr>
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                <table border="0" cellpadding="0" cellspacing="0" role="none" style="vertical-align:top" width="100%">
                 <tbody>
                  <tr>
                   <td align="center" style="font-family:Lato, Tahoma, sans-serif; color:#192733; font-size:0; word-break:break-word">
                    <p style="font-size:1px;border-top:4px solid #eaf0f6;width:100%;margin:0 auto;">
                    </p>
                    <!--[if mso]>
        <table role="none" align="center" border="0" cellpadding="0" cellspacing="0" style="font-size:1px;border-top:4px solid #eaf0f6;width:560px;">
          <tr>
            <td style="height:0;line-height:0">&nbsp;</td>
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        </table>
      <![endif]-->
                   </td>
                  </tr>
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