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            Today, Google’s Cloud brings all kinds of services down and an old school scam is still the best in town, but first...
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                The Hustle
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               Sponsored by
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              Trends
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             launched this week. Have you subscribed? Tomorrow we’ll let you know how it went.
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Walmart offers $1-a-day college tuition for its workers. How does that work?
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Earlier this week, Walmart
             <a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
              announced
             </a>
             it will offer students free SAT prep and expand its $1-a-day college tuition program in a bid to recruit new employees.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Although Walmart’s programs do have restrictions, they can be a good deal for young workers -- and they also highlight how far Walmart and other employers will go to recruit young workers in a tight market.
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             <strong>
              When the employment’s high, Walmart’s labor pool runs dry
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             With unemployment levels in the US at their lowest point in decades, retailers like Walmart -- with 1.5m employees, the largest private employer in the US -- sometimes struggle to fill job openings because applicants have so many other options.
            </p>
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             Just 25k of Walmart’s 1.5m workers -- or 1.7% -- are in high school, putting the company’s number of young workers well below the industry average and inspiring the company to offer incentive programs.
            </p>
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             <strong>
              Giving students debt relief is a good deal for Walmart
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Walmart launched its tuition program last year in partnership with 3 colleges that offered degrees in business and supply chain management.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Now, Walmart is expanding the program to 6 colleges and several more degrees. So far, Walmart has accepted 7.5k employees into the program, but it expects 60k to go through the program in the next 4 years.
            </p>
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             Since most employees take courses online and Walmart gets the educational equivalent of a bulk discount, the program pays off: Similar education programs have delivered
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              returns on investment of 129%
             </a>
             .
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              A budding rivalry between Walmart U. and McDonald’s State
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Other large employers have also turned to the expensive higher education to find employees: McDonald’s, Starbucks, and Chick-fil-A all
             <a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
              offer similar tuition programs
             </a>
             .
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            (S)cool beans!
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              One of the oldest email scams in the book is still one of the best
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             An email fraud scheme launched by a single guy in Nigeria more than a decade ago has expanded into a successful, 35-person business called “Scattered Canary,”
             <em>
              Axios
             </em>
             <a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
              reports
             </a>
             .
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             As other types of fraud have become increasingly complex, Scattered Canary kept it simple, relying on basic email extortion -- and it’s worked spectacularly well.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              A Canary takes flight
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Scattered Canary’s founder “Alpha” started running Craigslist email scams with a partner named “Omega” in 2008, and committed scams averaging $24k per month on Craigslist.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But after diversifying to romance scams in 2010, Alpha decided to build out the business by hiring employees to assist in the scams.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              A slow-and-steady type of scam
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Although complex security breaches often get more press, email-based scams are still the most financially damaging type of fraud: In 2018, they
             <a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
              cost
             </a>
             20k businesses more than $1.3B.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The scams may be simple, but the groups behind them are getting complex: Scattered Canary spent years “pivoting to enterprises,” and now it scams large institutions like the IRS, FEMA, and USPS.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             As for “Alpha?” According to the report, today he is engaged and has 3 daughters.
             <em>
              Ahhhh, the perks of management...
             </em>
            </p>
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                 »
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                 I scam what I scam
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             <strong>
              Look, Ma -- The Hustle's on TV!
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Hey Hustle readers, we've got some exciting news to share... Our very own Wes "This moustache was made for TV" Schlagenhauf is bringing The Hustle's hard-hitting business news to life on video every Tuesday and Thursday at 1 pm ET in partnership with Newsy -- and he's lookin' suavé doing it. Be sure to check him out
             <a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
              here
             </a>
             , and stay tuned for more to come.
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              Forget power outages -- what happens when Google goes out?
             </strong>
            </h2>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Earlier this week, Google got weird: The search giant’s Cloud went down, taking Gmail, the G Suite, and YouTube
             <a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
              offline
             </a>
             for cat video-watchers across the US and Europe.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But it wasn’t just Google’s well-known products that went down: Snapchat, Apple’s iCloud, and many Nest products went offline, raising questions about the dark side of the cloud.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The terror of a Cloud-less day
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Widely available cloud storage has made it easier and cheaper to store and access data than ever before.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             But, as cloud technology powers more and more of our lives, it also causes more and more problems when it goes down.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Case in point: When the Cloud went down, people who use Google Fi couldn’t make phone calls, and others who own Nest devices couldn’t turn on their air conditioners, check on the sleeping babies, or even enter their locked homes.
            </p>
            <h4 style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 16px;">
             <strong>
              The cons of consolidated connection
             </strong>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Although Google resolved its issue fairly quickly, the outage exposed the flaws of a world where most of a person’s vital services are controlled by a single company without backup.
            </p>
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                 »
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                 Cloudy with a chance of pitfalls
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              <strong>
               Editor's Note
              </strong>
             </em>
            </h4>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             <em>
              Correction: Yesterday, we wrote that L’Oréal’s ModiFace app uses “emoji effects” and face-optimizing AI. While that’s true of other ModiFace apps, CEO Parham Aarabi wrote us to clarify that this partnership is different, saying, “All it does is to show different colors on the lips.”
             </em>
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            <h2 style="font-family: arial, sans-serif; font-size: 26px; font-weight: bold; line-height: 120%; margin-bottom: 16px; margin-top: 36px;">
             <strong>
              250k businesses are using Campaign Monitor to create superfans
             </strong>
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            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             It’s like Airbnb’s CEO Brian Chesky famously said,
             <strong>
              “Build something 100 people love, not something 1 million kind of like.”
             </strong>
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             The same is true for
             <a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
              your email marketing
             </a>
             , and Campaign Monitor can prove it.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             With nearly a quarter of a million customers,
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              Campaign Monitor
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             has the tools and know-how to help any business -- small or large -- create hyper-engaging email campaigns.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             Just ask Wonderful Union -- they used Campaign Monitor’s beautiful pre-built templates and
             <a style="-webkit-text-fill-color: #d62828; color: #d62828; text-decoration: none;">
              <em>
               <strong>
                saw a 700% ROI
               </strong>
              </em>
             </a>
             on their campaigns.
            </p>
            <p style="font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 12px;">
             If your business is looking to turn your “kind-of customers” into raving brand loyalists, look no further than
             <strong>
              Campaign Monitor
             </strong>
             .
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             Try it for free →
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            things you should...
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            <h4 dir="ltr" style="font-family: arial, sans-serif; font-size: 18px; font-weight: bold; margin-bottom: 8px; margin-top: 18px;">
             PUMP:
             <span style="font-weight: normal;">
              Up the jams this summer with a waterproof JBL speaker $149
             </span>
            </h4>
            <p dir="ltr" style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; font-family: arial, sans-serif; font-size: 15px; line-height: 120%; margin: 0; padding-bottom: 16px;">
             Summer is here. That means sun, swimming, and playing the Old Town Road remix on repeat until Labor Day. But before you hit the lake, pick up a speaker that you can splash. The JBL Pulse 3 is loud, proud, and waterproof -- and puts on a hell of a light show at night.
             <br/>
             <a style="-webkit-text-fill-color: #d62828; color: #d62828; font-size: 14px; font-weight: bold; line-height: 200%; text-decoration: none;">
              "TURN IT UP TO 11" →
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             TRAVEL:
             <span style="font-weight: normal;">
              In style with the Mack Weldon Radius Pant, 10% off
             </span>
            </h4>
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             Men’s Health named the Radius Pant a top travel pant, and we can see why. They kick sweat, stains, and stench to the tarmac with durable-yet-comfy stretch fabric that can stand up to even the craziest of travel days. Readers of The Hustle get 10% off orders of $100 or more.
             <br/>
             <a style="-webkit-text-fill-color: #d62828; color: #d62828; font-size: 14px; font-weight: bold; line-height: 200%; text-decoration: none;">
              GET INTO THEIR PANTS →
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             TRY:
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              3 Verb Energy bars for free, $0.95 shipping
             </span>
            </h4>
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             Want your snack to give you more energy than your coffee? Bite into something new with Verb Energy's bars, caffeinated with organic green tea. Their energy bars have as much caffeine as an espresso -- without the jitters -- and only 90 calories. Try all 3 flavors for free today, just cover $0.95 for shipping.
             <br/>
             <a style="-webkit-text-fill-color: #d62828; color: #d62828; font-size: 14px; font-weight: bold; line-height: 200%; text-decoration: none;">
              ONE VENTI SALTED PEANUT BUTTER, PLEASE →
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                    MANAGING EDITOR
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                   Bobby Durben
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                 Brad "When it Clouds it Pours" Wolverton
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                Tanya Lightov
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                 Utility Commissioner
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