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   This week, we launch the 2nd edition of the SaaS Benchmarks Report. I can't wait for you to dive in.
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   ‌ ‌ ‌
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                    SaaS Roundup #369
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                    Hi there,
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                   <p style="margin:0;margin-bottom:24px">
                    Our team is buzzing with excitement as we gear up for Saastr Europa in London next week! If you’re heading there, make sure you stop by our booth to chat with us. We will be digging into SaaS metrics and latest SaaS benchmarks hot off the press.
                   </p>
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                    This week in the SaaS Roundup, we share with you a
                    <a rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                     guide to SaaS customer retention
                    </a>
                    metrics &amp; benchmarks. Also find in this Roundup, our top reads covering forecasting, sales compensation, and AI.
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                     Happy reading
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                    ,
                    <br/>
                    <strong>
                     Sid @ ChartMogul
                    </strong>
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                       A Guide to SaaS Customer Retention Metrics &amp; Benchmarks
                      </span>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:23.400000000000002px;letter-spacing:normal">
                     <span style="color:#999999;font-size:13px;">
                      Bianca Wilk
                     </span>
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                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     This is your guide to customer retention in 2023. In this post, we will explain customer retention, how to calculate it, why it matters, and what a good customer retention rate looks like in 2023 based on a study of over 2,100 businesses.
                    </p>
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                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     Then, we’ll share some practical advice for tracking retention metrics and suggest 4 strategies SaaS businesses can use to improve customer retention.
                    </p>
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                    "Companies with best-in-class retention grew at least 1.8x faster than their peers in 2022. In an uncertain market, customer retention is key. So if you are keeping a close eye on your retention metrics this year, you’re not alone."
                   </div>
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                       Learn More
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                   <strong>
                    Our top SaaS reads.
                   </strong>
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                      Finance
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                     <span style="font-size:18px;">
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                       SaaS Forecasting 101
                      </a>
                     </span>
                    </p>
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                     <span style="color:#999999;">
                      <span style="font-size:13px;">
                       Bessemer Venture Partners
                      </span>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      Forecasting helps early-stage founders picture a realistic future for their ever-changing business. But, how do you do it? Learn some of the best practices around SaaS forecasting in this post.
                     </span>
                    </p>
                   </div>
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       margin-bottom:35px;
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       ">
                    "Finance teams often use Excel to build forecast models. The best-prepared companies build more than a single forecast––that’s to anticipate different possible business scenarios. The right forecasting cadence is tied to how quickly things change in your business."
                   </div>
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                      Sales
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                     <span style="font-size:18px;">
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                       The Definitive Guide to Sales Compensation Report
                      </a>
                     </span>
                    </p>
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                      <span style="font-size:13px;">
                       Iconiq Capital
                      </span>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                    </p>
                    <p dir="ltr" style="margin:0;mso-line-height-alt:23.400000000000002px">
                     What is a good compensation structure for your sales organization? Here is a report that is full of insights. They also share some of the recent trends within the sales world.
                    </p>
                   </div>
                  </div>
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       ">
                    "On-target earnings within the sales organization are heavily tied to performance via 40-55% variable compensation. Revenue operations employees are more tied to company-wide incentive plans than sales performance, with 10-15% variable compensation."
                   </div>
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                      Data
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                     <span style="font-size:18px;">
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                       60 ChatGPT Prompts for Data Science (Tried, Tested, and Rated)
                      </a>
                      <a rel="noopener" style="text-decoration: none; color: #1c79ed;" target="_blank">
                      </a>
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                     <span style="color:#999999;">
                      <span style="font-size:13px;">
                       Travis Tang
                      </span>
                     </span>
                    </p>
                    <p style="margin:0;mso-line-height-alt:25.2px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:23.400000000000002px">
                     I spend a lot of time digging into the data. I was pleasantly surprised by how much ChatGPT could do. A must-read for all data enthusiasts.
                    </p>
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       ">
                    "If you offer an annual plan, it’s valuable to offer a little discount to encourage folks to take it over the monthly plan, but not too much of a discount that you end up sacrificing revenue. The most common pricing strategy with annual plans is to offer a 17% discount relative to the annualized price of monthly plans."
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                   <strong>
                    Chart of the week.
                   </strong>
                  </h1>
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                  <div style="font-family:Arial,sans-serif">
                   <div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:25.2px;color:#202020;line-height:1.8">
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                     <strong style="font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px">
                      <strong>
                       What's a good growth rate in 2023?
                      </strong>
                     </strong>
                     <span style="font-size:14px;">
                      It depends on the stage of your business. Growth is fast in the early stages of business and slows down as businesses mature. The top quartile of business in the $1-8m ARR range grows 70% annually. At scale ($8-30m ARR), the top quartile of businesses grow around 45% annually
                     </span>
                     <span style="font-size:14px;">
                      .
                     </span>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source:
                     <a rel="noopener" style="text-decoration: underline; color: #007c89;" target="_blank">
                      ChartMogul SaaS Benchmarks Report
                     </a>
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