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0123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263646566676869707172737475767778798081828384858687888990919293949596979899100101102103104105106107108109110111112113114115116117118119120121122123124125126127128129130131132133134135136137138139140141142143144145146147148149150151152153154155156157158159160161162163164165166167168169170171172173174175176177178179180181182183184185186187188189190191192193194195196197198199200201202203204205206207208209210211212213214215216217218219220221222223224225226227228229230231232233234235236237238239240241242243244245246247248249250251252253254255256257258259260261262263264265266267268269270271272273274275276277278279280281282283284285286287288289290291292293294295296297298299300301302303304305306307308309310311312313314315316317318319320321322323324325326327328329330331332333334335336337338339340341342343344345346347348349350351352353354355356357358359360361362363364365366367368369370371372373374375376377378379380381382383384385386387388389390391392393394395396397398399400401402403404405406407408409410411412413414415416417418419420421422423424425426427428429430431432433434435436437438439440441442443444445446447448449450451452453454455456457458459460461462463464465466467468469470471472473474475476477478479480481482483484485486487488489490491492493494495496497498499500501502503504505506507508509510511512513514515516517518519520521522523524525526527528529530531532533534535536537538539540541542543544545546547548549550551552553554555556557558559560561562563564565566567568569570571572573574575576577578579580581582583584585586587588589590591592593594595596597598599600601602603604605606607608609610611612613614615616617618619620621622623624625626627628629630631632633634635636637638639640641642643644645646647648649650651652653654655656657658659660661662663664665666667668669670671672673674675676677678679680681682683684685686687688689690691692693694695696697698699700701702703704705706707708709710711712713714715716717718719720721722723724725726727728729730731732733734735736737738739740741742743744745746747748749750751752753754755756757758759760761762763764765766767768769770771772773774775776777778779780781782<!DOCTYPE html>
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Here are the best SaaS reads and resources this week ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Edition #458, 21-March-2025
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<div style="font-family:sans-serif">
<div class="" style="font-size:14px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:28px;color:#000;line-height:2">
<p style="margin:0;mso-line-height-alt:28px">
<strong>
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Billing is the invisible force behind your growth.
</a>
</strong>
In our latest industry benchmarks report we analyzed the billing patterns of 2,500+ SaaS companies, and how their billing strategy impacts key metrics like Net Revenue Retention.
</p>
<p style="margin:0;mso-line-height-alt:28px">
</p>
<p style="margin:0;mso-line-height-alt:28px">
Here’s my key takeaway:
<em>
It’s tough to achieve negative churn for monthly plan customers.
</em>
For most SaaS businesses, hitting over 100% revenue retention will likely mean needing to focus more on annual plans.
</p>
<p style="margin:0;mso-line-height-alt:28px">
</p>
<p style="margin:0;mso-line-height-alt:28px">
The
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
SaaS Billing Report
</a>
is packed with insights every SaaS leader should check out! 🤓
</p>
<p style="margin:0;mso-line-height-alt:28px">
</p>
<p style="margin:0;mso-line-height-alt:28px">
Enjoy,
</p>
<p style="margin:0;mso-line-height-alt:28px">
<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Nick Franklin
</a>
<br/>
Founder & CEO
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<span style="font-weight:700;">
New from ChartMogul
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<tr>
<td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px;text-align:center;width:100%">
<h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px">
<span class="tinyMce-placeholder" style="word-break: break-word;">
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Why billing is the invisible force behind your growth
<br/>
</a>
</span>
</h1>
</td>
</tr>
</tbody>
</table>
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<span class="tinyMce-placeholder" style="word-break: break-word;">
<strong>
Sofia Faustino
</strong>
, ChartMogul
</span>
</h3>
</td>
</tr>
</tbody>
</table>
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<td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px">
<div style="font-family:sans-serif">
<div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
<p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
The dominant mindset in the SaaS world is that pricing is an art, while billing is an execution problem. But founders who ignore billing learn the hard way that while good pricing can sell a weak product, bad billing can sink a great one.
</p>
<p style="margin:0;font-size:14px;mso-line-height-alt:21.6px;letter-spacing:normal">
</p>
<p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
Five insights stood out in our latest research:
</p>
<ol style="letter-spacing:normal;font-size:14px">
<li>
Early-stage SaaS companies with mostly monthly billing grow the fastest.
</li>
<li>
Annual plans consistently drive stronger retention across all ARR and ARPA levels.
</li>
<li>
But high-ARPA SaaS can achieve 100% NRR with monthly plans.
</li>
<li>
Upgrades to annual plans peak in month two.
</li>
<li>
As ARPA grows, discounts spread evenly across monthly and annual plans.
</li>
</ol>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<img alt="the SaaS billing report" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1742524920532_11_Reaching_100_percent_NRR_for_monthly%2520%25281%2529_01JPV98DBK3HQQ7B2P32BJJ4RR.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NDI1NjI5MDkuMTYwNjQzOH0:1tvcDN:7nv7qf9o7TizuKKhp5CdA_p3K8hsnSJZ7GRyjgMONVs" style="display:block;height:auto;border:0;width:100%" title="the SaaS billing report" width="600"/>
</a>
</div>
</div>
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<strong>
PRODUCT
</strong>
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Fail Fast, Pivot Smart
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Paul Doerwald
</strong>
, Predictable Revenue
</span>
<br/>
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<span style="word-break: break-word; font-size: 14px; background-color: transparent;">
Paul dives into the power of customer feedback, pivoting based on real pain points, and shares key lessons on achieving product-market fit and driving organic growth for startups.
<br/>
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</td>
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<strong>
FUNDING
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The list of AI Agent Startups I would build right now (and want to invest in)
</a>
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<strong>
Guillermo Flor,
</strong>
Product Market Fit
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Guillermo shares a list of AI agent startup ideas he would build or invest in, including AI-powered solutions for infographics, travel planning, education, hiring, and more.
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A new wave of AI startups is coming:
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"I've closely followed the AI market's rapid evolution, observing breakout successes like Mercor, Lovable, and Cursor, which have grown remarkably fast by harnessing AI's potential.
This makes me confident that we're about to witness a new wave of fast-growing AI startups."
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MARKETING
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<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
The marketing efficiency & attribution playbook: what today’s CMOs are tracking
</a>
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<strong>
Carilu Dietrich,
</strong>
Hypergrowth Leadership
<strong>
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Carilu shares insights from a new benchmarking study on how top B2B marketers measure ROI and allocate spend.
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How CMOs measure success:
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"Marketing leaders are focused more on volume and pipeline creation than on efficiency metrics like cost per opportunity or marketing CAC (Customer Acquisition Cost). This underscores that marketers are primarily responsible for answering 'Are you getting enough' vs. 'at what price.'"
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Chart of the week
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<strong>
It's extremely hard to achieve >100% NRR from customers paying monthly.
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For over 90% of SaaS businesses, the journey to achieving >100% revenue retention (negative churn) will need to involve selling more annual plans.
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<img alt="annual plans drive strong retention" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1742489326470_annual%2520plans%2520and%2520nrr_01JPT7A5JMMWWSTJZBY6FZZ0DB.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NDI1NjI5MDkuMTYwODk4fQ:1tvcDN:HKLx7RN-O3ruKC2nNL5vjqfAwba8AdNSUruPkxOmOeQ" style="display:block;height:auto;border:0;width:100%" title="annual plans drive strong retention" width="600"/>
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Source:
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
SaaS Billing Report
</a>
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1 week, 3 days ago - nick@chartmogul.com
Here are the best SaaS reads and resources this week ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ...