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   Here are the best SaaS reads and resources this week ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                     <span style="word-break: break-word; color: #888888; font-size: 14px;">
                      Edition #462, 18-April-2025
                     </span>
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                     <strong>
                      Congratulations, Sara, for stepping into a new role as Chief Revenue Officer 💪🚀
                     </strong>
                    </p>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Sara Archer
                     </a>
                     is an exceptional leader. She joined ChartMogul over six years ago and, as our VP of Sales, has driven a level of excellence across the team that’s been truly inspiring to witness.
                     <br/>
                     <br/>
                     She’s also played a key role in shaping our CRM product, working closely with me and our product design team to define features and influence the roadmap. When it comes to CRM and sales leadership, few people are as knowledgeable or as opinionated (in the best way!) as Sara.
                     <br/>
                     <br/>
                     Promoting her to Chief Revenue Officer was an easy decision. In this new role, she’ll oversee all areas of revenue growth and go-to-market. As we build the “
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Bloomberg of SaaS
                     </a>
                     ,” appointing our first CRO is a critical step forward.
                     <br/>
                     <br/>
                     As a product-focused founder, my mission is to keep building the platform that Sara and her peers simply can’t live without. Let's go 🚀
                    </p>
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                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     As usual, below you'll find the best SaaS reads of the week.
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Nick Franklin
                     </a>
                     <br/>
                     Founder &amp; CEO
                    </p>
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                    <span style="font-weight:700;">
                     New from ChartMogul
                    </span>
                   </div>
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
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                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Average Sales Cycle Length
                    </a>
                    <br/>
                   </span>
                  </h1>
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                   <strong>
                    <span class="tinyMce-placeholder" style="word-break: break-word;">
                     Bianca Wilk
                    </span>
                   </strong>
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    , C
                   </span>
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    hartMogul
                   </span>
                  </h3>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     Whether you’re aiming to improve sales forecasting or refine your lead-nurturing strategy, tracking and optimizing your
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      average sales cycle length
                     </a>
                     is a fundamental step. This post covers how to calculate this metric, why it matters, what factors influence it (like deal size, pricing, and seasonality), and how segmentation helps improve forecasting, resource allocation, and sales efficiency.
                    </p>
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                    <span style="font-weight:700;">
                     This week's best SaaS content
                    </span>
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                      MARKETING
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                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Does every marketing channel *actually* suck right now?
                    </a>
                    <br/>
                   </span>
                  </h1>
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                    <strong>
                     Emily Kramer,
                    </strong>
                    MKT1
                   </span>
                   <br/>
                  </h3>
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                     <span style="word-break: break-word; font-size: 14px;">
                      Emily responds to
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Andrew Chen’s “Every marketing channel sucks right now,”
                      </a>
                      and offers a solutions-focused and nuanced approach to looking at SEO, ads, PR, email marketing, influencer marketing, and more.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     You need a differentiated product + differentiated marketing to win:
                    </span>
                    "We reject the framing that marketers aren’t visionaries or builders. Great marketers are just as strategic and market-defining as product leaders. They understand the market, your audience, your product and how to reach the right people at the right time. And your brand and content is another product after all."
                   </div>
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                 </td>
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               </tbody>
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               <tbody>
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                 <td class="pad" style="padding-left:5px;text-align:left">
                  <div align="left" class="alignment">
                   <!--[if mso]>
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<w:anchorlock/>
<v:textbox inset="0px,0px,0px,0px">
<center dir="false" style="color:#9caab3;font-family:Arial, sans-serif;font-size:12px">
<![endif]-->
                   <span class="button" style="background-color: transparent; border-bottom: 0px solid transparent; border-left: 0px solid transparent; border-radius: 0px; border-right: 0px solid transparent; border-top: 0px solid transparent; color: #9caab3; display: inline-block; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 12px; font-weight: 400; mso-border-alt: none; padding-bottom: 3px; padding-top: 3px; padding-left: 7px; padding-right: 7px; text-align: center; width: auto; word-break: keep-all; letter-spacing: normal;">
                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      GROWTH
                     </strong>
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-14" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px;text-align:center;width:100%">
                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                    <span class="mce-content-body mce-edit-focus" data-position="30-0-13" data-qa="tinyeditor-root-element" id="4ed671f5-ca1b-40c5-9a53-605969f95e57" style="word-break: break-word; position: relative;">
                     Steal these brilliant growth tactics
                    </span>
                   </a>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    Kyle Poyar,
                   </strong>
                   Growth Unhindged
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      Kyle Poyar shares creative growth tactics from companies like ChartMogul(!), Typeform, Clay, and Lovable. It's a playbook of ideas to inspire your next experiment in retention, pricing, and community-led growth.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-17" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
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       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Build a habit around your product:
                    </span>
                    “Make sure customers are able to not only activate in the first 30 days, but they're able to build a habit around your product. If they're not seeing value, a nudge to upgrade from monthly to annual will fall flat.
                   </div>
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                    <span style="word-break: break-word; line-height: 24px;">
                     <strong>
                      FINANCE
                     </strong>
                    </span>
                   </span>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                  </div>
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Guide to survive a recession
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <strong>
                    OnlyCFO
                   </strong>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      AI + recession makes for the perfect storm to kill companies, according to OnlyCFO. He explains how CFOs and CEOs must cut spend, shorten payback periods, and revise hiring, budgeting, and product positioning to survive in a potential recession.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-22" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     What companies should do if/when we enter a recession:
                    </span>
                    "AI + recession means I am more uncertain about churn rates than ever before. As a result, metrics like LTV mean a lot less. I want to de-risk my sales by having a short CAC payback period."
                   </div>
                  </div>
                 </td>
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               </tbody>
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       padding:15px;
       margin-bottom:20px;
       margin-top:20px;
       font-size:20px;
       color: #ffffff;

       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
                              ">
                    <span style="font-weight:700;">
                     Insight of the week
                    </span>
                   </div>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      To scale in SaaS, you need at least one of these competitive advantages (as
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Ulrik Lehrskov-Schmidt
                      </a>
                      points out):
                      <br/>
                      1. Acquire customers at a cheaper rate than competitors
                      <br/>
                      2. Sell at a higher price because of a strong brand
                      <br/>
                      3. Produce at a lower cost
                      <br/>
                      Without one of these, your business won’t scale, it’ll just bloat.
                      <br/>
                     </span>
                    </p>
                    <p style="margin:0;font-size:12px;mso-line-height-alt:21.6px">
                    </p>
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                     <img alt="scaling" height="auto" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252F1744918766296_scale%2520vs%2520size_01JS2M6QF2RDBTSJ6QWVB8E8KE.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3NDQ5ODEyMTYuODI2MDQ1M30:1u5lKK:3m5nim7vfzNOTI1XUqlK1YYDXsW9rE_9JZN-IQepCL0" style="display:block;height:auto;border:0;width:100%" title="scaling" width="600"/>
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                 <td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:10px;padding-top:10px">
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     Source:
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Ulrik Lehrskov-Schmidt
                     </a>
                     .
                    </p>
                   </div>
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               </tbody>
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