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   Here are the best SaaS reads and resources this week
  </div>
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   ‌ ‌ ‌
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     <span style="color:#888888;font-size:14px;">
                      Edition #407, 15-March-2024
                     </span>
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                    <p style="margin:0;mso-line-height-alt:28px">
                     <strong>
                      Two weeks to go!
                     </strong>
                     ...And a lot more still to do before Q2 kicks off. Here are three events I'm excited about in the next few weeks:
                    </p>
                    <ol>
                     <li>
                      <strong>
                       ChartMogul Meetup in Bethesda, March 22nd.
                      </strong>
                      If you're in Baltimore or Washington DC metro area, join us next Friday for lunch,
                      <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank" title="sara@chartmogul.com">
                       reach out to RSVP
                      </a>
                      .
                     </li>
                     <li>
                      <strong>
                       Customer-led growth panel discussion, March 26th.
                      </strong>
                      We've invited Ramli John (Appcues), Rishen Kapoor (Toplyne) and Edward Chiu (Catalyst) to expand on what customer-led growth is, and how it differs from PLG,
                      <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       RSVP to join us
                      </a>
                      .
                     </li>
                     <li>
                      <strong>
                       SaaS Open in Austin, March 28-29th.
                      </strong>
                      If you're headed to Austin this year, let
                      <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Sara
                      </a>
                      know, and don't miss her day 1 talk on our latest SaaS growth insights.
                     </li>
                    </ol>
                    <p style="margin:0;mso-line-height-alt:28px">
                     As usual, the best SaaS reads from the week can be found below,
                     <br/>
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      @Nick_Franklin
                     </a>
                     <br/>
                     Founder &amp; CEO
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      @ChartMogul
                     </a>
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                     New from ChartMogul
                    </span>
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                    <strong>
                     <strong>
                      <span style="color: #0775ff;">
                       <strong>
                        <strong>
                         <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                          <span style="color: #0775ff;">
                           <strong>
                            <strong>
                             <span style="color: #0775ff;">
                              <strong>
                               <strong>
                                Advice for Founders on the Journey to $10M ARR
                               </strong>
                              </strong>
                             </span>
                            </strong>
                           </strong>
                          </span>
                         </a>
                        </strong>
                       </strong>
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                    </strong>
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                   <br/>
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                   <span class="tinyMce-placeholder">
                    Yoram Wijngaarde
                    <br/>
                   </span>
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                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     <span style="font-size:14px;">
                      Growing a SaaS company is hard. In fact, only
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       13% of SaaS startups hit $10M ARR
                      </a>
                      within 10 years. We asked Yoram, Founder and CEO of Dealroom to share his experience navigating the journey from $1M to $10M ARR, and what advice he has to share with other founders. For more,
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       watch the full panel discussion
                      </a>
                      .
                     </span>
                    </p>
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                    <span style="font-weight:700;">
                     This Week's Best SaaS Reads
                    </span>
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<v:textbox inset="0px,0px,0px,0px">
<center style="color:#9caab3; font-family:Arial, sans-serif; font-size:12px">
<![endif]-->
                   <div style="text-decoration:none;display:inline-block;color:#9caab3;background-color:transparent;border-radius:0;width:auto;border-top:0 solid transparent;font-weight:400;border-right:0 solid transparent;border-bottom:0 solid transparent;border-left:0 solid transparent;padding-top:3px;padding-bottom:3px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;text-align:center;mso-border-alt:none;word-break:keep-all">
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                     <span style="word-break: break-word; line-height: 24px;">
                      <strong>
                       CUSTOMER SUCCESS
                      </strong>
                     </span>
                    </span>
                   </div>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                  </div>
                 </td>
                </tr>
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               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px;text-align:center;width:100%">
                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px">
                   <span class="tinyMce-placeholder">
                    <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Is Net Promoter Score the Ozempic of Metrics?
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-10" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:16.8px">
                   <strong>
                    CJ Gustafson,
                   </strong>
                   Mostly Metrics
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-11" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      If you've been questioning the NPS metric you're not alone. CJ has issued a takedown of NPS, covering the core issues it creates, and some solid options for what to do instead.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     CJ on the diminishing returns of NPS:
                    </span>
                    "...it often falls as you grow and widen your customer base past your initial “core” ideal customer profile. This is all natural, of course, but it looks really bad from a marketing angle to need to report a degrading metric. Nonetheless, teams that rely upon NPS find themselves in a Sisyphean endeavor, rolling a ball up the hill that wants to tumble back down. Like Ozempic users, they try to step on the scale, and stay at the number. But it gets harder over time as your body, and customer base, adjust."
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="button_block block-13" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-left:5px;text-align:left">
                  <div align="left" class="alignment">
                   <!--[if mso]>
<v:roundrect xmlns:v="urn:schemas-microsoft-com:vml" xmlns:w="urn:schemas-microsoft-com:office:word" style="height:30px;width:135px;v-text-anchor:middle;" arcsize="0%" stroke="false" fill="false">
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<v:textbox inset="0px,0px,0px,0px">
<center style="color:#9caab3; font-family:Arial, sans-serif; font-size:12px">
<![endif]-->
                   <div style="text-decoration:none;display:inline-block;color:#9caab3;background-color:transparent;border-radius:0;width:auto;border-top:0 solid transparent;font-weight:400;border-right:0 solid transparent;border-bottom:0 solid transparent;border-left:0 solid transparent;padding-top:3px;padding-bottom:3px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;text-align:center;mso-border-alt:none;word-break:keep-all">
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                     <span style="word-break: break-word; line-height: 24px;">
                      <strong>
                       GROWTH STRATEGY
                      </strong>
                     </span>
                    </span>
                   </div>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-14" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px;text-align:center;width:100%">
                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px">
                   <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                    Copy.ai's Journey to 10 Million Users in 4 Years
                   </a>
                   <br/>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:16.8px">
                   <strong>
                    Paul Yacoubian, interviewed by Kyle Poyar,
                   </strong>
                   Growth Unhinged
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      You might find yourself out of breath while reading through this story. Kyle covers the rapid growth Copy.ai has achieved over the past few years, as told first hand by founder and CEO, Paul. They cover the key decisions that had the greatest impact, and advice for others launching AI startups.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-17" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
                <tr>
                 <td class="pad">
                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Paul on why speed matters:
                    </span>
                    “In new tech adoption cycles ...it takes two to three years for incumbent companies to actually add that and bring it into their existing products. So you really have a two to three year head start. Then you have to figure out how to build distribution for yourself in that time horizon. It’s really all hands on deck.”
                   </div>
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               </tbody>
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               <tbody>
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                 <td class="pad" style="padding-left:5px;text-align:left">
                  <div align="left" class="alignment">
                   <!--[if mso]>
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<v:textbox inset="0px,0px,0px,0px">
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<![endif]-->
                   <div style="text-decoration:none;display:inline-block;color:#9caab3;background-color:transparent;border-radius:0;width:auto;border-top:0 solid transparent;font-weight:400;border-right:0 solid transparent;border-bottom:0 solid transparent;border-left:0 solid transparent;padding-top:3px;padding-bottom:3px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;text-align:center;mso-border-alt:none;word-break:keep-all">
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                     <span style="word-break: break-word; line-height: 24px;">
                      <strong>
                       FUNDING
                      </strong>
                     </span>
                    </span>
                   </div>
                   <!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
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               </tbody>
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              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-19" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                <tr>
                 <td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px;text-align:center;width:100%">
                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px">
                   <span class="tinyMce-placeholder">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Enterprise SaaS Investment Makes a Comeback - But Not Where You'd Expect
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-20" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                 <td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
                  <h3 style="margin:0;color:#999;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:16.8px">
                   <span style="color: #000000;">
                    <strong>
                     <span class="tinyMce-placeholder">
                      Alex Wilhelm and Ron Miller
                     </span>
                    </strong>
                    <span class="tinyMce-placeholder">
                     <strong>
                      ,
                     </strong>
                     TechCrunch
                    </span>
                   </span>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="text_block block-21" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
                  <div style="font-family:Arial,sans-serif">
                   <div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      Analyzing new investment data from Pitchbook, the TC team explain that while they expected to see an investment uptick for AI-enabled enterprise SaaS, instead it happened across other categories including CRM, supply chain management and knowledge management. This, plus the other green shoots they outline, show space for optimism.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="html_block block-22" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
               <tbody>
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                  <div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
                   <div class="our-class" style="font-family:Helvetica Neue;
       font-size:14px;
       line-height:1.8em;
       padding:5px;
       padding-left:20px;
       text-align:left;
       margin-top:10px;
       margin-bottom:40px;
       margin-left:10px;
	   margin-right:10px;
       border-left: 6px solid #D4E3EC;
                              ">
                    <span style="font-weight:700;">
                     Why software investment is picking up:
                    </span>
                    “The great hunt for cloud spend “efficiency” seems to be fading, per several public software company earnings reports. That means that net retention at many software companies is likely improving after being beaten down thanks to customer parsimony and a hunt to wring expense out of operations in a higher interest rate environment.”
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
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       padding:15px;
       margin-bottom:20px;
       margin-top:20px;
       font-size:20px;
       color: #ffffff;

       background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 40.78%,  #40bcd4 100%);
                              ">
                    <span style="font-weight:700;">
                     Post of the Week
                    </span>
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                   <div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
                    <p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
                     <span style="font-size:14px;">
                      <strong>
                       Do you understand
                       <u>
                        how
                       </u>
                       your customers buy?
                      </strong>
                      Pierre Herubel explains that knowing your personas is no longer enough to market effectively in 2024. You need to know how they approach buying decisions, so you can effectively navigate them through the buying process.
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Read more on LinkedIn.
                      </a>
                     </span>
                    </p>
                   </div>
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                   <div style="max-width:600px">
                    <a style="outline:none" tabindex="-1" target="_blank">
                     <img alt="Knowing How Buyers Buy by Pierre Herubel" src="https://inboxflows.com/_/image/https%253A%252F%252Fuserimg-assets-eu.customeriomail.com%252Fimages%252Fclient-env-125412%252Feditor_images%252F31ed452f-0cf0-496a-ae71-4f46649f244c-01HRY1XXV67N7CZHFG125WCQQN.jpeg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1c2VyaW1nLWFzcyIsInRpbWUiOjE3MTA1MTMxODMuODY0NTY3fQ:1rl8cJ:DkzpJNEen4Yc86mQbdg7KY4USortO7uBzPzfqvzSWt8" style="display:block;height:auto;border:0;width:100%" title="Knowing How Buyers Buy by Pierre Herubel" width="600"/>
                    </a>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="10" cellspacing="0" class="text_block block-26" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
               <tbody>
                <tr>
                 <td class="pad">
                  <div style="font-family:sans-serif">
                   <div class="" style="font-size:14px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:16.8px;color:#555;line-height:1.2">
                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     <span style="font-size:12px;">
                      <span style="color:#000000;">
                       Source:
                      </span>
                      <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                       Pierre Herubel
                      </a>
                     </span>
                    </p>
                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                    </p>
                   </div>
                  </div>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="image_block block-27" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                    </a>
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               </tbody>
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