- Accessories
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- Website builder
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- Writing
- & Other Stories
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- Amazon
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- EasyJet
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- Eurostar
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- Everlane
- Evernote
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- Express Glasses
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- Forest
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- Fortnum & Mason
- Fossil
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- Squarespace
- Squarespace Scheduling
- Staples
- Starbucks
- Steam
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- WW (Weight Watchers)
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Here are the best SaaS reads and resources this week
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Edition #406, 08-March-2024
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<strong>
Have you heard of CLG?
</strong>
Customer-led growth is a concept growing in popularity but not immediately clear. To feed your curiosity we've invited a panel of experts to join our next panel discussion on March 26th to discuss how CLG differs from product-led growth, and what it looks like in practice.
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<span style="font-family:Helvetica Neue, Helvetica, Arial, sans-serif background-color: transparent;">
Joining the panel is PLG expert
<strong>
Ramli John
</strong>
from Appcues, Toplyne co-founder
<strong>
Rishen Kapoor
</strong>
and CLG evangelist and Catalyst co-founder,
<strong>
Edward Chiu.
</strong>
</span>
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As usual, the best SaaS reads from the week can be found below,
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<p style="margin:0">
<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
@Nick_Franklin
</a>
<br/>
Founder & CEO
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@ChartMogul
</a>
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<h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px">
<span style="color: #0775ff;">
<strong>
<strong>
<span style="color: #0775ff;">
<strong>
<strong>
<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
<span style="color: #0775ff;">
<strong>
<strong>
<span style="color: #0775ff;">
<strong>
<strong>
Quick Advice for Founders on Driving Retention
</strong>
</strong>
</span>
</strong>
</strong>
</span>
</a>
</strong>
</strong>
</span>
</strong>
</strong>
</span>
<br/>
</h1>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
<h3 style="margin:0;color:#000;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:14px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:16.8px">
<span class="tinyMce-placeholder">
Enzo Avigo
<br/>
</span>
</h3>
</td>
</tr>
</tbody>
</table>
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<tbody>
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<td class="pad" style="box-sizing:content-box;width:100%;padding-left:0;padding-right:0" width="100%">
<!--[if (mso)|(IE)]><table width="600" align="center" cellpadding="0" cellspacing="0" role="presentation"><tr><td><![endif]-->
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<td style="box-sizing:content-box" width="25%">
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<td style="box-sizing:content-box" width="25%">
</td>
</tr>
</tbody>
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</tr>
</tbody>
</table>
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<tr>
<td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px">
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<span style="font-size:14px;">
Last year we got a group of founders together to talk share practical tactics that help increase customer retention. With the
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
median net revenue retention dropping
</a>
to 62% in February 2024, it's clear that retention must continue to be a 2024 focus, so it's a good time to
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
check out the full panel
</a>
for their advice on what works.
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="10" cellspacing="0" class="button_block block-7" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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<tr>
<td class="pad">
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<![endif]-->
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<strong>
Watch the Panel
</strong>
</span>
</span>
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</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="html_block block-8" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad">
<div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
<div class="our-class" style="font-family:Helvetica Neue;
padding:15px;
margin-bottom:20px;
margin-top:20px;
font-size:20px;
color: #ffffff;
background: linear-gradient(90deg, #76e3d2 0%, #2C8DFF 30.78%, #40bcd4 100%);
">
<span style="font-weight:700;">
This Week's Best SaaS Reads
</span>
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
<td class="pad" style="padding-left:5px;text-align:left">
<div align="left" class="alignment">
<!--[if mso]>
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<center style="color:#9caab3; font-family:Arial, sans-serif; font-size:12px">
<![endif]-->
<div style="text-decoration:none;display:inline-block;color:#9caab3;background-color:transparent;border-radius:0;width:auto;border-top:0 solid transparent;font-weight:400;border-right:0 solid transparent;border-bottom:0 solid transparent;border-left:0 solid transparent;padding-top:3px;padding-bottom:3px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;text-align:center;mso-border-alt:none;word-break:keep-all">
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<span style="word-break: break-word; line-height: 24px;">
<strong>
LAUNCH
</strong>
</span>
</span>
</div>
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</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
<td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px;text-align:center;width:100%">
<h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px">
<span class="tinyMce-placeholder">
<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
How to successfully launch on Product Hunt (when it’s right for your startup)
</a>
<br/>
</span>
</h1>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-11" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
<h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:16.8px">
<strong>
Leo Bosuener
</strong>
</h3>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-12" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
<div style="font-family:sans-serif">
<div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
<p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
<span style="font-size:14px;">
Are you preparing to launch on Product Hunt soon? Then this guide is for you. Leo Bosuener has put together a practical, end-to-end guide for a successful product launch. The article has received a thumbs-up from Product Hunt’s CEO, Rajiv Ayyangar, along with his expert tips.
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="html_block block-13" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad">
<div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
<div class="our-class" style="font-family:Helvetica Neue;
font-size:14px;
line-height:1.8em;
padding:5px;
padding-left:20px;
text-align:left;
margin-top:10px;
margin-bottom:40px;
margin-left:10px;
margin-right:10px;
border-left: 6px solid #D4E3EC;
">
<span style="font-weight:700;">
Leo on taking a gradual approach:
</span>
When launching on Product Hunt, it’s easy to get caught up in the race for upvotes. But let’s take a step back, rethink that approach, and remember the metrics you set. It’s not just about hitting that top spot; you want meaningful engagement, valuable feedback, and, most importantly, conversion (both on launch day and beyond).
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="button_block block-14" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-left:5px;text-align:left">
<div align="left" class="alignment">
<!--[if mso]>
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<![endif]-->
<div style="text-decoration:none;display:inline-block;color:#9caab3;background-color:transparent;border-radius:0;width:auto;border-top:0 solid transparent;font-weight:400;border-right:0 solid transparent;border-bottom:0 solid transparent;border-left:0 solid transparent;padding-top:3px;padding-bottom:3px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:12px;text-align:center;mso-border-alt:none;word-break:keep-all">
<span style="padding-left:7px;padding-right:7px;font-size:12px;display:inline-block;letter-spacing:normal;">
<span style="word-break: break-word; line-height: 24px;">
<strong>
PRODUCT-LED GROWTH
</strong>
</span>
</span>
</div>
<!--[if mso]></center></v:textbox></v:roundrect><![endif]-->
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-15" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:5px;padding-left:10px;padding-right:10px;text-align:center;width:100%">
<h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px">
<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Product-Led Growth Is Great. But Product-Led Retention Is Probably Even More Important.
</a>
<br/>
</h1>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="heading_block block-16" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:10px;padding-top:5px;text-align:center;width:100%">
<h3 style="margin:0;color:#000;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:16.8px">
<strong>
Jason Lemkin
</strong>
</h3>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="text_block block-17" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%">
<tbody>
<tr>
<td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
<div style="font-family:sans-serif">
<div class="" style="font-size:12px;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;mso-line-height-alt:21.6px;color:#000;line-height:1.8">
<p style="margin:0;font-size:12px;mso-line-height-alt:25.2px">
<span style="font-size:14px;">
Jason Lemkin talks about the lack of discussion surrounding "Product-Led Retention" in B2B and the hype around PLG as a solution for high sales costs. Drawing parallels with B2C, where retention is often a priority, he reminds B2B companies to continuously enhance their value proposition and set more ambitious retention goals.
</span>
</p>
</div>
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" class="html_block block-18" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
<tbody>
<tr>
<td class="pad">
<div align="center" style="font-family:Helvetica Neue,Helvetica,Arial,sans-serif;text-align:center">
<div class="our-class" style="font-family:Helvetica Neue;
font-size:14px;
line-height:1.8em;
padding:5px;
padding-left:20px;
text-align:left;
margin-top:10px;
margin-bottom:40px;
margin-left:10px;
margin-right:10px;
border-left: 6px solid #D4E3EC;
">
<span style="font-weight:700;">
Jason on retention metrics:
</span>
If you obsess about GRR and logo retention, watch the conversations change. We all tend to be so sales-driven, and that’s great — up to a point. I love a sales-driven culture myself. But even focusing mainly on NRR keeps it all sales-driven these days.
</div>
</div>
</td>
</tr>
</tbody>
</table>
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<tbody>
<tr>
<td class="pad" style="padding-left:5px;text-align:left">
<div align="left" class="alignment">
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<span style="padding-left:7px;padding-right:7px;font-size:12px;display:inline-block;letter-spacing:normal;">
<span style="word-break: break-word; line-height: 24px;">
<strong>
PRODUCT STRATEGY
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<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
PLG False Starts
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<strong>
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Sara Archer and Mario Araujo
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ChartMogul's VP Sales, Sara, shares an honest account of navigating through product false starts, and picking up valuable lessons along the way. Building a strong SaaS product company requires listening to customers to find out which problems they need help solving, but that can also lead you down tangential paths.
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Sara on growth:
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“The key to growth in B2B SaaS isn't just innovation; it's about ensuring every product aligns with your core mission and the market's needs.”
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Chart of the Week
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<span style="font-size:14px;">
<strong>
Going upmarket this year?
</strong>
Kyle Poyar shows how (and why) SaaS companies focus on landing larger customers as they grow to improve efficiency, increase net dollar retention and support higher prices.
<a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Read more on LinkedIn.
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Source:
</span>
<a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
Kyle Poyar
</a>
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2 months, 1 week ago - nick@chartmogul.com
🚀 SaaS Roundup: Product launch guide, retention in PLG and growth strategy
Here are the best SaaS reads and resources this week Edition #406, 08-March-2024 Subscribe ...