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   Here are the best SaaS reads and resources this week ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:16.8px">
                     <span style="word-break: break-word; color: #888888; font-size: 14px;">
                      Edition #461, 11-April-2025
                     </span>
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                    <p style="margin:0;mso-line-height-alt:28px">
                     <strong>
                      We’re hitting the road this May! 🚗
                     </strong>
                     <br/>
                     <br/>
                     Last week, I mentioned
                     <strong>
                      The Growth Table
                     </strong>
                     we’re hosting on May 6th in Malmö: if you’re heading to
                     <strong>
                      SaaSiest
                     </strong>
                     and want to join us,
                     <a style="text-decoration: underline; color: #0775ff;" target="_self">
                      RSVP here
                     </a>
                     .
                     <br/>
                     <br/>
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     For stop #2: we’ve just announced round two of the
                     <strong>
                      Revenue Breakfast Club
                     </strong>
                     , this time in partnership with Chargebee. It’s a relaxed morning meetup for SaaS founders and revenue leaders, happening the morning
                     <strong>
                      SaaStr Annual
                     </strong>
                     kicks off in the Bay Area. Over coffee and breakfast, we’ll be mingling and sharing the latest insights on the market. Space is limited,
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      grab your spot here
                     </a>
                     .
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     As usual here are the best SaaS reads of the week,
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                    </p>
                    <p style="margin:0;mso-line-height-alt:28px">
                     <a rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      Nick Franklin
                     </a>
                     <br/>
                     Founder &amp; CEO
                    </p>
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       padding:15px;
       margin-bottom:20px;
       margin-top:20px;
       font-size:20px;
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                    <span style="font-weight:700;">
                     New from ChartMogul
                    </span>
                   </div>
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                  <h1 style="margin:0;color:#555;direction:ltr;font-family:Helvetica Neue,Helvetica,Arial,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:22px">
                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     The biggest f*ckups founders make in sales
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
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               </tbody>
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                   <strong>
                    <span class="tinyMce-placeholder" style="word-break: break-word;">
                     Sara Archer joined by Seth DeHart, Roee Hartuv and Johannes Karjula
                    </span>
                   </strong>
                  </h3>
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                    <p style="margin:0;font-size:14px;mso-line-height-alt:25.2px;letter-spacing:normal">
                     Join us live on May 1st for a panel discussion on one of the biggest growth blockers in SaaS: sales mistakes. Our panel will unpack the most common missteps, and how to fix them before they cost you.
                     <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                      RSVP here.
                     </a>
                    </p>
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                    <span style="font-weight:700;">
                     This week's best SaaS content
                    </span>
                   </div>
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                      <strong>
                       PRODUCTIVITY
                      </strong>
                     </span>
                    </span>
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                   <span class="tinyMce-placeholder" style="word-break: break-word;">
                    <a class="" rel="noopener" style="text-decoration: underline; color: #0775ff;" target="_blank">
                     Reflexive AI usage is now a baseline expectation at Shopify
                    </a>
                    <br/>
                   </span>
                  </h1>
                 </td>
                </tr>
               </tbody>
              </table>
              <table border="0" cellpadding="0" cellspacing="0" class="heading_block block-10" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%">
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                  <h3 style="margin:0;color:#999;direction:ltr;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;font-size:14px;font-weight:400;letter-spacing:normal;line-height:1.2;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:17px">
                   <span style="word-break: break-word; color: #000000;">
                    <strong>
                     Tobi Lutke,
                    </strong>
                    Shopify
                   </span>
                   <br/>
                  </h3>
                 </td>
                </tr>
               </tbody>
              </table>
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                 <td class="pad" style="padding-bottom:15px;padding-left:10px;padding-right:10px">
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                    <p style="margin:0;mso-line-height-alt:25.2px">
                     <span style="word-break: break-word; font-size: 14px;">
                      This week, an internal memo from Shopify’s CEO went viral for its bold, no-nonsense call to action: AI isn’t optional. The message is clear: AI isn’t just a tool, it’s a required skill, and one that will be assessed moving forward.
                     </span>
                    </p>
                   </div>
                  </div>
                 </td>
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                     "Before asking for more Headcount and resources,
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                    teams must demonstrate why they cannot get what they want done using AI. What would this area look like if autonomous AI agents were already part of the team? This question can lead to really fun discussions and projects."
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                     Become a better communicator: specific frameworks to improve your clarity, influence, and impact
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                   <strong>
                    Lenny Rachitsky and Wes Kao,
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                   Lenny's Newsletter
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                      Packed with specific tips you can use immediately, this is one of the most actionable breakdowns we’ve ever seen on effective communication. Wes shares a tactical master class on becoming a sharper, more persuasive communicator.
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                     The 3 key pillars of a scaled experimentation program
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                   <strong>
                    Aakash Gupta,
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                   Product Growth
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                      Scaling experimentation isn’t just about running more A/B tests, it’s about building the right foundations. This piece breaks down the key pillars of a successful experimentation program: from org design to tooling to culture.
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                     Account for the novelty effect:
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                    "Users often interact differently with new features initially, showing heightened engagement that fades over time... You have to account for it. Without accounting for this phenomenon, teams can be misled by early positive results that don't represent long-term value.."
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                       When are customers most likely to upgrade to annual?
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                        Way earlier than you'd expect.
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                      Kyle Poyar breaks down new insights from ChartMogul’s SaaS Billing Report, sharing four tactical steps you can take to drive more annual upgrades.
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                      Kyle Poyar
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