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              ​
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          If you want to position your SaaS company for efficient, long-term growth, reducing churn is a must.
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          ​
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          That’s exactly what
          <a rel="noopener noreferrer" style="color:#6078ff" target="_blank" url-id="1362057817">
           Nudge Coach
          </a>
          did.
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          ​
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          At the beginning of 2020, their churn was at 19% (yikes)!
         </p>
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               ​
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          ​
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          ​
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          In just 10 months, they were able to reduce churn to 6%.
         </p>
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          ​
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          <strong>
           That’s a decrease of over 70% in less than a year!
          </strong>
         </p>
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          <strong>
           ​
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          Check out their churn graph here:
         </p>
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          ​
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               ​
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          ​
          <br/>
          ​
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          How’d they do it?
         </p>
         <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
          ​
         </p>
         <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
          <strong>
           By carefully reconstructing how they acquired and onboarded customers.
          </strong>
         </p>
         <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
          ​
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         <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
          Practically speaking, they doubled down on their guiding principles on churn:
         </p>
         <ol style="margin:1em 0;margin-left:1em;padding:0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4;list-style-position:outside !important;list-style-position:inside">
          <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
           <span>
            Create a great product people love
           </span>
          </li>
          <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
           <span>
            Build the customer acquisition process around intent
           </span>
          </li>
          <li style="padding:0 0 0 1em;margin:0;margin-left:1em">
           <span>
            Measure everything
           </span>
          </li>
         </ol>
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          ​
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          The results were unreal.
         </p>
         <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
          ​
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          You should read the full story here:
         </p>
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          ​
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              How Nudge Coach reduced churn over 70%
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          ​
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          This is one you won’t want to miss.
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          ​
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          Cheers,
         </p>
         <p style="margin:1em 0;font-size:18px;line-height:1.5em;font-family:Arial,-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Oxygen-Sans,Ubuntu,Cantarell,'Helvetica Neue',sans-serif;color:#000000;font-size:16px;line-height:1.4">
          Lindsey
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