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<html lang="en" xmlns="//www.w3.org/1999/xhtml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:v="urn:schemas-microsoft-com:vml">
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  <meta content="date=no" name="format-detection"/>
  <meta content="address=no" name="format-detection"/>
  <meta content="email=no" name="format-detection"/>
  <title>
   The White Company
  </title>
  <style type="text/css">
   #outlook a {
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         }
         body {
         margin:0 !important;
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  <style type="text/css">
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         u ~ div .wrapper {
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         u + .gmail #navcontainer {
         display:none !important;
         max-height:0 !important;
         visibility:hidden !important
         }
         u + .gmail .nav-pad {
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         }
         .outlook-overflow-scaling .gmail-nav {
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         max-height:none !important;
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         .outlook-overflow-scaling #navcontainer {
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         max-height:0 !important;
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         }
         /**STANDARD CSS**/   
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         width: 100% !important;
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         .nobkgd {
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         background-color:none !important; 
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         .margin {
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         /** PADDING CSS**/   
         .nopad {
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         .padt10 {
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         .padb20 {
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         .padb30 {
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         .padb35 {
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         .padb40 {
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         .padb45 {
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         .padb50 {
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         .padb55 {
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         .padb65 {
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         .padb70 {
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         .padl5 {
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         .padr5 {
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         padding-right:10px !important;
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         .padlr20 {
         padding-left:20px !important;
         padding-right:20px !important;
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         .padlr30 {
         padding-left:30px !important;
         padding-right:30px !important;
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         .nopadr {
         padding-right:0 !important;
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         /** HERO CSS **/
         .mob-font {
         font-size:4.6vw !important;
         line-height:6.5vw !important;   
         }  
         .hero-pad {
         padding:0 0 20vw 0 !important;
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         /** BANNER CSS **/
         .cta-font {
         font-size:4.8vw !important;
         line-height:4.8vw !important;
         padding:4vw 9vw 4vw 9vw !important;
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         .bleedimg {
         width:10px !important;
         height:20px !important;
         }   
         .logo {
         width:200px !important;
         height:auto !important;
         }     
         /** DYNAMIC SHOPPING CODE CSS **/   
         .font13 {
         font-size:4.4vw !important;
         line-height:5vw !important;
         }
         .font16 {
         font-size:5.5vw !important;
         line-height:7.5vw !important;   
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         /** NAVIGATION CSS **/   
         #navcontainer {
         position:relative;
         display:block !important;
         max-height:auto !important;
         visibility:visible !important;
         background-color:#ffffff;
         }
         #menucontainer {
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         #navcontainer .navmenu {
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         -ms-transition:margin-left .5s ease-in-out;
         -webkit-transition:margin-left .5s ease-in-out;
         width:100%;
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         #label-navcheckbox {
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         background-position:center;
         background-repeat:no-repeat;
         background-size:25px 24px;
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         background-position:top left;
         background-repeat:no-repeat;
         }
         #navcheckbox:checked ~ .navmenu {
         margin-left:0;
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         .menu-top {
         width:100% !important;
         display:block;
         background-color:#ffffff;
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         .menu-top table {
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         background-size:18px 14px;
         }
         }
  </style>
 </head>
 <body class="gmail" style="background-color:#ffffff; margin:0;">
  <img height="1" src="https://inboxflows.com/_/image/http%253A%252F%252Fl.emailuk.thewhitecompany.com%252Frts%252Fopen.aspx%253Ftp%253Di-1NGB-G7-LQi-c8IXX-1n-BJdc-1c-c7nb2-l4q0U36w4s-1ehWMu/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRmwuZW1haWx1ay50aCJ9:1kXMdM:j7uTqAIqHvLjIASHTeel-B43yXJh_8fGqnAXL5WvJYw" style="display:none" width="1"/>
  <!--[if mso]>
      <style type="text/css">
         body, table, td, strong {font-family: Calibri, Helvetica, Arial, sans-serif !important;}
         .msofont {font-family: Times New Roman, Times, serif !important;}
      </style>
      <![endif]-->
  <table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="wrapper" width="100%">
   <tr>
    <td align="center" style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:12px; color:#000000; line-height:18px; font-weight:300; letter-spacing:0.3px; padding:25px 20px;">
     Plus, Alexandra Shulman on the iconic white shirt
     <br/>
     <a data-link-name="View As Web Page link" style="color:#000001; text-decoration:underline;" target="_blank">
      View in browser
     </a>
    </td>
   </tr>
   <tr class="hide">
    <td align="center" style="padding:0 0 40px 0;">
     <table border="0" cellpadding="0" cellspacing="0" style="width:246px;" width="246">
      <tr>
       <td>
        <a data-link-name="TWC_Logo" target="_blank">
         <img alt="The White Company London" border="0" height="52" src="https://inboxflows.com/_/image/http%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FCAMPAIGNS_UK%252F2018_10_TWC_Template_01.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRndwbS5jY21wLmV1JSJ9:1kXMdM:l__Ok9roqFMZFMmn85y0D_34QW36HjgqwL8AuD7-QsA" style="display:block;" title="The White Company London" width="246"/>
        </a>
       </td>
      </tr>
     </table>
    </td>
   </tr>
   <tr class="hide">
    <td align="center" style="padding:0 0 20px 0;">
     <table border="0" cellpadding="0" cellspacing="0">
      <tr>
       <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:12px; color:#231f20; letter-spacing:0.5px; padding:0 20px 0 0;">
        <a data-link-name="bedroom_top_nav" style="color:#231f20; text-decoration:none;" target="_blank">
         BEDROOM
        </a>
       </td>
       <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:12px; color:#231f20; letter-spacing:0.5px; padding:0 20px 0 0;">
        <a data-link-name="home_top_nav" style="color:#231f20; text-decoration:none;" target="_blank">
         HOME
        </a>
       </td>
       <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:12px; color:#231f20; letter-spacing:0.5px; padding:0 20px 0 0;">
        <a data-link-name="clothing_top_nav" style="color:#231f20; text-decoration:none;" target="_blank">
         CLOTHING
        </a>
       </td>
       <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:12px; color:#231f20; letter-spacing:0.5px; padding:0 20px 0 0;">
        <a data-link-name="fragrance_top_nav" style="color:#231f20; text-decoration:none;" target="_blank">
         FRAGRANCE
        </a>
       </td>
       <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:12px; color:#231f20; letter-spacing:0.5px; padding:0 20px 0 0;">
        <a data-link-name="lwc_top_nav" style="color:#231f20; text-decoration:none;" target="_blank">
         THE LITTLE WHITE COMPANY
        </a>
       </td>
       <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:12px; color:#231f20; letter-spacing:0.5px; padding:0 20px 0 0;">
        <a data-link-name="gifts_nav" style="color:#231f20; text-decoration:none;" target="_blank">
         GIFTS
        </a>
       </td>
       <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:12px; color:#231f20; letter-spacing:0.5px;">
        <a data-link-name="sale_top_nav" style="color:#231f20; text-decoration:none;" target="_blank">
         SALE
        </a>
       </td>
      </tr>
     </table>
    </td>
   </tr>
   <!--[if !mso]><!-->
   <tr>
    <td>
     <div class="gmail-nav" style="display:none; max-height:0;">
      <table align="center" border="0" cellpadding="0" cellspacing="0" class="padlr10">
       <tr>
        <td align="center" class="padt10 padb20">
         <a data-link-name="TWC_Logo" target="_blank">
          <img alt="The White Company London" border="0" height="52" src="https://inboxflows.com/_/image/http%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FCAMPAIGNS_UK%252F2018_10_TWC_Template_01.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRndwbS5jY21wLmV1JSJ9:1kXMdM:l__Ok9roqFMZFMmn85y0D_34QW36HjgqwL8AuD7-QsA" style="display:block;" title="The White Company London" width="246"/>
         </a>
        </td>
       </tr>
      </table>
      <table align="center" bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="padb20">
       <tr>
        <td style="font-family:Helvetica Neue, Helvetica, Arial, sans-serif; font-size:14px; color:#231f20;">
         <a data-link-name="bedroom_top_nav" style="color:#231f20; text-decoration:none;" target="_blank">
          BEDROOM
         </a>
        </td>
        <td align="center" style="font-family:Century Gothic, CenturyGothic, AppleGothic, sans-serif; font-size:16px; color:#575656; padding:0 10px;">
         |
        </td>
        <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:14px; color:#231f20; letter-spacing:0.5px;">
         <a data-link-name="home_top_nav" style="color:#231f20; text-decoration:none;" target="_blank">
          HOME
         </a>
        </td>
        <td align="center" style="font-family:Century Gothic, CenturyGothic, AppleGothic, sans-serif; font-size:16px; color:#575656; padding:0 10px;">
         |
        </td>
        <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:14px; color:#231f20; letter-spacing:0.5px;">
         <a data-link-name="clothing_top_nav" style="color:#231f20; text-decoration:none;" target="_blank">
          CLOTHING
         </a>
        </td>
       </tr>
      </table>
     </div>
     <table align="center" border="0" cellpadding="0" cellspacing="0" class="fluid" style="width:320px;" width="320">
      <tr>
       <td class="nav-pad">
        <div id="navcontainer" style="display:none; max-height:0;">
         <input id="navcheckbox" style="display:none !important;" type="checkbox"/>
         <div class="menu-top">
          <table border="0" cellpadding="0" cellspacing="0" class="fluid padlr10" style="width:320px;" width="320">
           <tr>
            <td style="width:25px;" width="25">
             <label for="navcheckbox" id="label-navcheckbox">
             </label>
            </td>
            <td align="center">
             <a data-link-name="TWC_Logo" style="width:190px; height:40px; display:block;" target="_blank">
              <img alt="The White Company London" border="0" height="40" src="https://inboxflows.com/_/image/http%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FCAMPAIGNS_UK%252F2018_10_TWC_Template_01.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRndwbS5jY21wLmV1JSJ9:1kXMdM:l__Ok9roqFMZFMmn85y0D_34QW36HjgqwL8AuD7-QsA" style="display:block" title="The White Company London" width="190"/>
             </a>
            </td>
            <td style="width:25px;" width="25">
             <a target="_blank">
              <img alt="My Account" border="0" src="https://inboxflows.com/_/image/http%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FCAMPAIGNS_UK%252F2018_10_TWC_Template_Mob_03.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRndwbS5jY21wLmV1JSJ9:1kXMdM:l__Ok9roqFMZFMmn85y0D_34QW36HjgqwL8AuD7-QsA" style="display:block" title="My Account" width="25"/>
             </a>
            </td>
           </tr>
          </table>
         </div>
         <table bgcolor="#ffffff" border="0" cellpadding="0" cellspacing="0" class="navmenu">
          <tr>
           <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:14px; color:#231f20; padding:15px 10px; border-top:1px solid #d7d7d7; border-bottom:1px solid #d7d7d7;">
            <a data-link-name="bedroom_top_nav" style="color:#231f20; text-decoration:none; width:100%; display:block;" target="_blank">
             BEDROOM
            </a>
           </td>
          </tr>
          <tr>
           <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:14px; color:#231f20; padding:15px 10px; border-bottom:1px solid #d7d7d7;">
            <a data-link-name="home_top_nav" style="color:#231f20; text-decoration:none; width:100%; display:block;" target="_blank">
             HOME
            </a>
           </td>
          </tr>
          <tr>
           <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:14px; color:#231f20; padding:15px 10px; border-bottom:1px solid #d7d7d7;">
            <a data-link-name="clothing_top_nav" style="color:#231f20; text-decoration:none; width:100%; display:block;" target="_blank">
             CLOTHING
            </a>
           </td>
          </tr>
          <tr>
           <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:14px; color:#231f20; padding:15px 10px; border-bottom:1px solid #d7d7d7;">
            <a data-link-name="fragrance_top_nav" style="color:#231f20; text-decoration:none; width:100%; display:block;" target="_blank">
             FRAGRANCE
            </a>
           </td>
          </tr>
          <tr>
           <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:14px; color:#231f20; padding:15px 10px; border-bottom:1px solid #d7d7d7;">
            <a data-link-name="lwc_top_nav" style="color:#231f20; text-decoration:none; width:100%; display:block;" target="_blank">
             THE LITTLE WHITE COMPANY
            </a>
           </td>
          </tr>
          <tr>
           <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:14px; color:#231f20; padding:15px 10px; border-bottom:1px solid #d7d7d7;">
            <a data-link-name=" gifts_nav" style="color:#231f20; text-decoration:none; width:100%; display:block;" target="_blank">
             GIFTS
            </a>
           </td>
          </tr>
          <tr>
           <td style="font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; font-size:14px; color:#231f20; padding:15px 10px; border-bottom:1px solid #d7d7d7;">
            <a data-link-name="sale_top_nav" style="color:#231f20; text-decoration:none; width:100%; display:block;" target="_blank">
             SALE
            </a>
           </td>
          </tr>
         </table>
        </div>
       </td>
      </tr>
     </table>
    </td>
   </tr>
   <!--<![endif]-->
   <tr>
    <td align="center" style="padding:0 0 45px 0;">
     <table border="0" cellpadding="0" cellspacing="0" width="100%">
      <tr>
       <td class="hide" valign="top">
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                 Alexandra Shulman on the iconic white shirt
                </td>
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                 Former Editor-in-Chief of British Vogue Alexandra Shulman discusses her bestselling book on the stories behind the clothes we wear, plus the enduring appeal of the white shirt.
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              <img alt="" border="0" height="20" src="https://inboxflows.com/_/image/http%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F20200703-IC-TWC_UK_This_Weekend_DESKTOP_13.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRndwbS5jY21wLmV1JSJ9:1kXMdM:l__Ok9roqFMZFMmn85y0D_34QW36HjgqwL8AuD7-QsA" style="display:block;" title="" width="26"/>
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                 <span class="drop">
                  The edited extract on The White
                 </span>
                 Company blog tells of how that first white shirt made me feel a rebel. Later, they represent something quite different to me; they are the staple of the professional woman, the go-to for fashion editors on shoots, the item of choice when you want to look down-to-earth and unshowy as women, from Meghan Markle to Michelle Obama, Alexa Chung and Stella McCartney demonstrate. They dress up, they dress down – beautifully. White shirts are the shorthand for the real woman, the one who gets stuff done.
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              <img alt="" border="0" class="scale" src="https://inboxflows.com/_/image/http%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F20200703-IC-TWC_UK_This_Weekend_MOBILE_12.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRndwbS5jY21wLmV1JSJ9:1kXMdM:l__Ok9roqFMZFMmn85y0D_34QW36HjgqwL8AuD7-QsA" style="display:block; margin:0 auto;" width="120"/>
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           White shirts to
           <span class="drop">
            wear now
           </span>
          </td>
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           We’ve always known the beauty of a white shirt is in its simplicity. These two
           <br class="hide"/>
           newly arrived styles are wardrobe essentials – Alexandra tells us why.
          </td>
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                    <a data-link-name="split_cuff_blouse" target="_blank">
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                 The Split-Cuff Blouse
                </td>
               </tr>
               <tr>
                <td align="left" class="nopad padlr30 padb60 mob-font center" dir="ltr" style="padding:0 10px 50px 0; font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; color:#000000; font-size:15px; line-height:20px; letter-spacing:0.1px; font-weight:300; font-style:italic;">
                 “It’s amazing how a small detail transforms a piece of clothing. These soft split cuffs in pure silk take a piece of clothing way beyond the everyday into something special, yet so simple to mix into your wardrobe.”
                </td>
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                 <a data-link-name="boyfriend_shirt" target="_blank">
                  <img alt="Boyfriend Shirt" border="0" height="284" src="https://inboxflows.com/_/image/http%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F20200703-IC-TWC_UK_This_Weekend_DESKTOP_24.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRndwbS5jY21wLmV1JSJ9:1kXMdM:l__Ok9roqFMZFMmn85y0D_34QW36HjgqwL8AuD7-QsA" style="display:block;" title="Boyfriend Shirt" width="220"/>
                 </a>
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                  <img alt="Split-Cuff Blouse" border="0" height="284" src="https://inboxflows.com/_/image/http%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F20200703-IC-TWC_UK_This_Weekend_DESKTOP_21.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRndwbS5jY21wLmV1JSJ9:1kXMdM:l__Ok9roqFMZFMmn85y0D_34QW36HjgqwL8AuD7-QsA" style="display:block;" title="Split-Cuff Blouse" width="220"/>
                 </a>
                </td>
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                    <a data-link-name="boyfriend_shirt" target="_blank">
                     <img alt="" border="0" class="scale" src="https://inboxflows.com/_/image/http%253A%252F%252Fwpm.ccmp.eu%252Fwpm%252F999%252FContentUploads%252F20200703-IC-TWC_UK_This_Weekend_MOBILE_18.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cCUzQSUyRiUyRndwbS5jY21wLmV1JSJ9:1kXMdM:l__Ok9roqFMZFMmn85y0D_34QW36HjgqwL8AuD7-QsA" style="display:block; margin:0 auto;" width="120"/>
                    </a>
                   </td>
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                </td>
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               <!--<![endif]-->
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                <td align="left" class="nopad padlr20 padb10 cta-font3 center" dir="ltr" style="padding:0 0 10px 0; font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; color:#000000; font-size:20px; line-height:24px; letter-spacing:4px; text-transform:uppercase; font-weight:normal;">
                 The Boyfriend Shirt
                </td>
               </tr>
               <tr>
                <td align="left" class="nopad padlr30 mob-font center" dir="ltr" style="padding:0 10px 0 0; font-family:Gill Sans, Calibri, Helvetica, Arial, sans-serif; color:#000000; font-size:15px; line-height:20px; letter-spacing:0.1px; font-weight:300; font-style:italic;">
                 “There’s never a good time not to wear a shirt like this. The oversized shape is comfortable and easy, but with the narrow shoulders and neat collar, it still has a sharpness. It’s the kind of white shirt that you can rely upon whatever the mood.”
                </td>
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          </td>
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           Read an extract from Alexandra’s
           <br class="hide"/>
           book, Clothes...
           <span style="font-style:italic;">
            And Other Things
            <br class="hide"/>
            That Matter
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            Up to 40% off
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           furniture
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           Our Summer Sale is a great time to pick up investment pieces for less. Refresh your home with a quality lamp, bench or mirror that will last for years to come.
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           Summer scent
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           A beautiful combination of fresh,
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           peaceful, calming lavender,
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           our Seville scent is blissful.
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           HELLO, BABY!
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           Looking for the perfect present for a new arrival? This gift set is made from super-soft pure cotton and is simply adorable.
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