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<span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">
PLUS: How Google and Facebook rigged the ad market.
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January 18, 2022
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<table style="width: 100%;">
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<p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
Being a founder isn’t always glamorous — the pressure of running a business can take its toll on your mental health. If you’ve experienced this, we want to hear your story: Tell us more in this
<a style="color: #121212; text-decoration: underline !important;">
short survey
</a>
.
</p>
<p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
<strong>
Today’s rundown:
</strong>
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Sticker gold mine:
</strong>
How artists are making millions on stickers.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Netflix and bill:
</strong>
What’s the deal with Netflix’s new prices?
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Jedi Blue:
</strong>
How
<strong>
</strong>
Google and Facebook rigged the ad market.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Around the web:
</strong>
DIY karaoke, an index of brand colors, and more wild internet finds.
</li>
</ul>
<p style="padding-bottom: 10px; font-size: 15px; line-height: 140%; margin: 5px 0px 0px;">
Let’s do it.
</p>
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</td>
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<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
The big idea
</td>
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<a style="color: #121212; text-decoration: underline !important;">
<img alt="digital sticker" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-kitty_20220118004201.gif/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n9ndE:EpndmrwcO7O_p62IP2IZvHZwc9AU6q9SfqyNcNEdN0A" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
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<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
Artists are making millions creating digital stickers
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
When you hear the word “sticker,” you might think of the gold stars that kindergarten teachers use to reward kids for a job well done.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
On Line, which is the most popular messaging app in Japan, Taiwan, and Thailand, stickers are the basis for a thriving
<a style="color: #121212; text-decoration: underline !important;">
creator economy
</a>
, per
<em>
Rest of World
</em>
.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
What kind of stickers are we talking about?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Line is primarily used for messaging, and stickers are manga-style cartoons that offer users a way to express their personalities.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
With a wider cast of characters than emojis, stickers give users a more dynamic and specific
<a style="color: #121212; text-decoration: underline !important;">
form of shorthand
</a>
that taps into cultural trends.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Line launched in 2011 with its own stickers, but the sticker economy took off in 2014 when the company opened up its marketplace to creators.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
Business is booming
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In 2020 alone, Line pulled in $200m in sticker revenue, with 4m designers creating stickers on the platform.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The economics break down like so:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Stickers typically come in packs of 40 that cost $1 to $5
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
Apple or Android take a 30% fee on the purchase
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
The remaining 70% is split 50/50 between Line and the creator
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Like any marketplace, Line’s sticker economy follows a power law — with the top 10 sticker creators making an average of
<strong>
$10m
</strong>
in total lifetime sales.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
As sticker revenue has grown…
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
… the marketplace has become more saturated. Artists say the most popular characters are set in place, which makes it harder to break through.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
For its part, Line has played both sides — hyping the sticker opportunity for creators, while admitting that helping new creators is one of its biggest challenges.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
At this point, any new designer that can break through with a popular sticker truly deserves a gold star.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
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<a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
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</td>
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<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n9ndE:MC8VdttOzodT5y2UzmchFMhP_7_vuENDXut6aNg3y-s" width="30"/>
</a>
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</tr>
</tbody>
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</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #da2829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
SNIPPETS
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 15px 0px 3px 3px;">
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
The Wal-verse:
</strong>
New trademarks
<a style="color: #121212; text-decoration: underline !important;">
suggest
</a>
Walmart is planning to embrace Web3 — including possibly developing its own cryptocurrency and NFTs.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Cracking down:
</strong>
Activision Blizzard has
<a style="color: #121212; text-decoration: underline !important;">
fired or pushed out
</a>
<strong>
36+
</strong>
employees since July following reports of sexual harrassment and other misconduct.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Un-banned:
</strong>
Amazon
<a style="color: #121212; text-decoration: underline !important;">
backed off
</a>
its Visa ban in the UK, and is in talks with the company on how to allow customers to use its cards for purchases in the country.
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
<strong>
Price hike:
</strong>
Inside reports
<a style="color: #121212; text-decoration: underline !important;">
found
</a>
Peloton is planning to ask customers to pay additional delivery and setup fees — $250 for its bike and $350 for its treadmill — citing inflation and supply chain issues.
</p>
</td>
</tr>
<tr>
<td>
<hr color="#dddddd" size="1px" width="50%"/>
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<td class="h2020 ignore-defaults" style="font-size: 15px; line-height: 20px; margin: 0; padding: 5px 0px 12px 3px;">
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 10px;">
Hey —
<em>
enjoy getting quick updates on what you care about?
</em>
</p>
<p style="font-size: 15px; line-height: 160%; margin: 0 0 0 3px; padding: 5px 0px 0px;">
<strong>
Take
<a style="color: #121212; text-decoration: underline !important;" target="_blank">
20 seconds
</a>
to personalize your Snippets.
</strong>
Pick your preferences👇 and we’ll send you more of what you love. Boom.
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</td>
</tr>
</table>
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Priceonomics
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #121212; text-decoration: underline !important;">
<img alt="Netflix prices" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-netflix_prices_20220118004856.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n9ndE:EpndmrwcO7O_p62IP2IZvHZwc9AU6q9SfqyNcNEdN0A" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
A bigger bill for Netflix and chill
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Netflix is
<a style="color: #121212; text-decoration: underline !important;">
raising
</a>
prices by a couple bucks for US and Canadian customers (again).
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
On a micro level, that might not sound like a lot. But big picture, it is.
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
US consumers
</strong>
are increasingly dropping dimes on streaming, now spending
<a style="color: #121212; text-decoration: underline !important;">
$55
</a>
per month, on average, with 4.5 subscriptions.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
For Netflix,
</strong>
with
<a style="color: #121212; text-decoration: underline !important;">
~75m
</a>
US customers, $1.50 more per month equates to $1.35B in new annual revenue — without actually adding any new
<em>
value
</em>
for customers. It’s a great business model: more money, same work.
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
But Netflix is also fighting against higher production costs. Last year, the California Film Commission found covid protocols added
<a style="color: #121212; text-decoration: underline !important;">
5%
</a>
to the cost of film and TV production budgets.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
This raises the question: For any streaming service, at what point do people ask, “Is this worth it?”
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
And to that, we say — remember the days when you paid $1.29 per song on iTunes?
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n9ndE:MC8VdttOzodT5y2UzmchFMhP_7_vuENDXut6aNg3y-s" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter_ne.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n9ndE:MC8VdttOzodT5y2UzmchFMhP_7_vuENDXut6aNg3y-s" width="30"/>
</a>
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<a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n9ndE:MC8VdttOzodT5y2UzmchFMhP_7_vuENDXut6aNg3y-s" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n9ndE:MC8VdttOzodT5y2UzmchFMhP_7_vuENDXut6aNg3y-s" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr style="display: block; padding: 10px 2px 0px;">
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 0px 0px 10px;">
Jedi Blue
</td>
</tr>
<tr>
<td style="padding: 0 0 6px;">
<a style="color: #121212; text-decoration: underline !important;">
<img alt="Facebook and Google apps" src="https://inboxflows.com/_/image/https%253A%252F%252Fthdaily.s3.us-west-1.amazonaws.com%252Ffinal_size-Facebook-Google_20220118005407.jpg/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ0aGRhaWx5LnMzLiJ9:1n9ndE:EpndmrwcO7O_p62IP2IZvHZwc9AU6q9SfqyNcNEdN0A" style="height: auto; width: 100%; max-width: 600px;" width="600"/>
</a>
</td>
</tr>
<tr>
<td>
<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 10px;">
(Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images)
</p>
</td>
</tr>
<tr>
<td>
<h2 style="font-size: 22px; line-height: 26px; font-weight: bold; margin: 10px 0px 5px;">
How Facebook and Google rigged ad markets
</h2>
</td>
</tr>
<tr>
<td class="h2020 ignore-defaults" style="padding: 5px 0px 0px;">
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Google and Facebook are dominant in digital ads.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The internet giants — officially (but annoyingly) called Alphabet and Meta — receive 52%+ of digital ad spend, per
<a style="color: #121212; text-decoration: underline !important;">
<em>
eMarketer
</em>
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
As if this duopoly position isn’t enough, court documents from a recent lawsuit show that the firms rigged ad markets.
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
What happened?
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
In December 2020, 14 state attorneys general sued Alphabet for “anticompetitive conduct” that took place in 2018.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
According to
<a style="color: #121212; text-decoration: underline !important;">
<em>
Marketwatch
</em>
</a>
, the scheme was called Jedi Blue and involved Google giving Facebook a boost by providing:
</p>
<ul style="font-size: 16px; line-height: 20px; padding-bottom: 10px; padding-left: 12px; margin: 0;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
A “Google-managed” system
</strong>
to bid on and manage ads
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Preferential rates
</strong>
on ads
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
The 1st “dibs”
</strong>
on prime ad placements
</li>
</ul>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
These details were previously known, but new unredacted evidence made a big reveal:
</p>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
<strong>
The CEOs of both companies knew
</strong>
</h4>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Facebook CEO Mark Zuckerberg and Google CEO Sundar Pichai broke the 1st rule of collusion: Don’t leave a paper trail!
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
Why would Google help Facebook out?
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The social network planned to expand into header bidding, a type of programmatic advertising that threatened Google’s ad exchange. So, Google made “overtures” to keep Facebook at bay.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
The states are actually suing Google for a number of ad-rigging schemes. If regulators win one (or more) cases, the duopoly may be just a bit less dominant.
</p>
</td>
</tr>
<tr>
<td>
<table cellpadding="0" style="width: 100%; padding: 10px 10px 0px;">
<tbody style="text-align: right;">
<tr>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share facebook" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="Share on Facebook" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ffacebook_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n9ndE:MC8VdttOzodT5y2UzmchFMhP_7_vuENDXut6aNg3y-s" width="30"/>
</a>
</td>
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<a data-tags="share twitter" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="Share on Twitter" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Ftwitter_ne.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n9ndE:MC8VdttOzodT5y2UzmchFMhP_7_vuENDXut6aNg3y-s" width="30"/>
</a>
</td>
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<a data-tags="share email" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="Send as email to a friend" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Femail_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n9ndE:MC8VdttOzodT5y2UzmchFMhP_7_vuENDXut6aNg3y-s" width="30"/>
</a>
</td>
<td align="right" style="display: inline-block; text-align: right; padding: 0px 0px 2px;">
<a data-tags="share site" style="text-decoration: underline !important; white-space: nowrap; color: #121212; padding: 0 8px;">
<img alt="View on our website" height="30" src="https://inboxflows.com/_/image/https%253A%252F%252Fmedia.sailthru.com%252Fcomposer%252Fimages%252Fsailthru-prod-6ks%252Flink_newest.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZtZWRpYS5zYWlsdCJ9:1n9ndE:MC8VdttOzodT5y2UzmchFMhP_7_vuENDXut6aNg3y-s" width="30"/>
</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td style="border-bottom-color: #dddddd; border-bottom-style: solid; border-bottom-width: 1px; padding-top: 15px;">
</td>
</tr>
<tr>
<td style="padding-bottom: 5px;">
</td>
</tr>
<tr>
<td style="width: 100%;">
<table style="width: 100%;">
<tr>
<td style="color: #D62829; font-size: 16px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; padding: 10px 3px 0px;">
TRENDS
</td>
</tr>
<tr id="image">
<td class="h2020 ignore-defaults" style="padding: 0px 3px;">
<center>
<a style="color: #121212; text-decoration: underline !important;">
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<h2 style="font-size: 20px; font-weight: 800; letter-spacing: 0px; line-height: 24px; margin: 20px 0 0px;">
<strong>
10+ New Year market predictions, by Trends
</strong>
</h2>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<em>
The Hustle
</em>
staff made some bold predictions for 2022. As is tradition.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<a style="color: #121212; text-decoration: underline !important;">
<strong>
11 red-hot takes
</strong>
</a>
<strong>
from some of our finest:
</strong>
</p>
<ol style="font-size: 16px;">
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Trung
</strong>
(Twitter Clown): 50% of Americans will interact with crypto. Shook.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Ethan
</strong>
(Trends Surfer): Vinyls, books, and mail are
<em>
up
</em>
. Next is
<span style="background-color:#121212">
xxxxxxxxx
</span>
.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Steph
</strong>
(Trends OG):
<em>
Location. Based. Salaries.
</em>
Take it
<em>
</em>
to the bank (don’t).
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Sara
</strong>
(Daily Scribe): The mental health movement’s next step:
<span style="background-color:#121212">
xxxxxxxxxx
</span>
.
</li>
<li style="font-size: 15px; line-height: 140%; margin: 0 0 0 15px; padding: 0px;">
<strong>
Sam
</strong>
(Founder Dude): BuzzFeed stock will tank. So will
<span style="background-color:#121212">
xxx
</span>
,
<span style="background-color:#121212">
xxxx
</span>
,
<span style="background-color:#121212">
xxxxxxx
</span>
.
<br/>
</li>
</ol>
<h4 style="font-size: 17px; height: 100%; letter-spacing: 0px; line-height: 22px; padding-top: 8px; margin: 0px;">
Whoops — we’re on a word count. What you think this is?
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The Trends article
</a>
fills in the blanks and rolls out all 11 predictions.
</h4>
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Join our vibrant community for access to
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AROUND THE WEB
</td>
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<strong>
🕵️ On this day:
</strong>
In 1985, the Coen brothers
<a style="color: #121212; text-decoration: underline !important;">
released
</a>
their 1st film, the neo-noir
<em>
Blood Simple
</em>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🕺
<strong>
Useful:
</strong>
If you’ve ever wanted to make your own karaoke track,
<a style="color: #121212; text-decoration: underline !important;">
this website
</a>
lets you remove specific instruments or vocals from songs. The 1st 10 minutes are free.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
🎨
<strong>
Cure boredom:
</strong>
Browse this giant list of
<a style="color: #121212; text-decoration: underline !important;">
brand colors
</a>
, including Facebook’s blue and Airbnb’s specific shade of pink.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
🍳 Wait, what:
</strong>
Drivers in Tennessee were
<a style="color: #121212; text-decoration: underline !important;">
surprised
</a>
to see a 14.3k-pound cast iron skillet on the highway. The pan was headed to the forthcoming
<a style="color: #121212; text-decoration: underline !important;">
Lodge Cast Iron Museum
</a>
.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
✍️ How to:
</strong>
Google Keep doesn’t get as much credit as Google Docs, so here are
<a style="color: #121212; text-decoration: underline !important;">
7 tips
</a>
to get the most from this note-taking app.
</p>
<p style="font-size: 15px; line-height: 140%; margin: 5px 0px 10px;">
<strong>
🥰 Aww:
</strong>
And now, a prairie dog says
<a style="color: #121212; text-decoration: underline !important;">
hello
</a>
.
</p>
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Meme of the day
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<p style="font-family: Helvetica, sans-serif; color: #5f696c; font-size: 12px; font-style: italic; line-height: 20px; margin: 0px; padding: 8px 5px 0px;">
The back of the car = the real sticker economy. (Source:
<a style="color: #5f696c; text-decoration: underline !important;" target="_blank">
Memebase
</a>
)
</p>
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<a style="color: #121212; text-decoration: underline !important;" target="_blank">
Trung Phan
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,
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Jacob Cohen
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Juliet Bennett Rylah
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,
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Rob Litterst
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.
<br/>
Editing by: Jennifer “brb making some stickers” Wang.
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