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                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; padding-top: 0; text-align: left !important">
                   Hi there,
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Imagine it’s late in the day. You’re tired, and you need to make a choice, a decision, about something. About
                   <i>
                    anything
                   </i>
                   . It’s your 231st decision of the day. And you realize you just can’t do it. You can’t decide. The best you can come up with?
                   <i>
                    I. Don’t. Care.
                   </i>
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   When you’re in this state, you don’t make good decisions, and you don’t exercise self control. There’s research to back this up, but you don’t need the research, because you know it’s true.*
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   <i>
                    Because you’ve
                   </i>
                   <i>
                    felt it.
                   </i>
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Get up early enough, and you may have seriously diminished your decision making capacity before the sun even rises. What to wear, and then what shoes to wear with it, what have for breakfast, what to pack the kids for lunch. You can feel it already. It’s not just tiring, it’s actually harder to make each decision.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Inevitably, this kind of decision fatigue is going to impact your spending. Unless you have a budget.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Your budget, you see, is a set of decisions
                   <i>
                    you have already made
                   </i>
                   . Days ago. Maybe weeks ago. When you were fresh. When you and your partner were completely relaxed and
                   <a style="color: #1251ba" target="_blank">
                    thinking clearly on your budget date
                   </a>
                   .
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   A budget means you already decided what it was most important for your dollars to do. This is the antidote for this moment of decision fatigue weakness. Instead of giving up, you just pull out your phone and check your budget.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Suddenly, it’s not a black-and-white question that feels like a choice between giving in or complete self-deprivation. Instead it’s your money doing what you know is Most Important. If the money’s there, you can spend. If it isn’t, you know why.
                  </p>
                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   Don’t underestimate this moment. Decision fatigue could have you making bad money decisions every day. Your budget can completely overcome this habit – log in and
                   <a style="color: #1251ba" target="_blank">
                    see what you've already decided
                   </a>
                   . This is the total control of your money that you were looking for.
                  </p>
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                   <img src="https://inboxflows.com/_/image/https%253A%252F%252Fuploads.intercom-mail-200.com%252Fi%252Fo%252F6138421%252Fe3227a0a5b0786502ceed6dc%252Ftodd_transig.png/?inbox_flows_img_sig=eyJwYXRoIjoiaHR0cHMlM0ElMkYlMkZ1cGxvYWRzLmludCJ9:1kXPPS:jrSOQIMznBMgzNk7AAT0N2EThVyWOEfgbr8iaym-BAM" style="margin: 17px 0; max-width: 100%"/>
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                  <p align="left" class="intercom-align-left" style="line-height: 1.5; margin: 0 0 17px; text-align: left !important">
                   P.S. If you’re interested in more analogies about decision fatigue or some snippets of actual research,
                   <a style="color: #1251ba" target="_blank">
                    check out the YNAB Blog
                   </a>
                   !
                  </p>
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